Teenage dream – Katy

Perry Digipak

Front cover The front cover for this Digipak may be considered very stereotypical to the pop-culture genre of music, pleasing a mostly female audience. The focus of everything on the cover appears to be sweet related, which is connoted through the candy cane colours used in the title font. There are two stand out points on the front of this Digipak, both of which may be used as a way of catching the buyers attention in the hopes they will eventually buy the album.

One of these stand out points is the name ‘Katy Perry’ which contrasts heavily with the light pastel pink colours of the background clouds. The designer may have made this a stand out point due to the hype of Katy Perry within celebrity culture and the importance for the audience in knowing the authentic style of the product. The font is why curved connoting the idea of modelled balloons in her name. again this relates to the girlish surreal atmosphere of the cover.

The chosen image is a picture of Katy Perry herself, nestled within cotton candy style clouds. The lack of clothes in the image may be a representation of her confidence, and may be considered a statement about how she isn't afraid to be her true self, and alongside the rest of the cover it may imply that she is happy with the bright fantasy world she has created within her music. Explaining how the music relates to the Digipak.

Back cover The back of this digipak follows a very similar theme as the front, with a continuation of the cotton candy clouds seen on the front. There also seems to be a continuous theme of colour in this album with the red and blue seen in Katy Perry’s name being replicated on the back cover for the names of the songs. They may have chosen to keep to a continuity of colour on the CD as this is one of the main conventions.

A buyer may find an album that lacked continuity very disjointed and may cause them to believe that the artist hasn’t put enough effort into the album itself. The use of the candy pieces to replace ‘o’s again reinforce the candy fantasy style of the album itself. There are also many generic conventions on the back of this album, including a bar code and a copy right statement, things that definitely need to be included on every digipak to make them usable for the audience.