Katsy DouangvichitNate Evett

Rajani Meka Tom Wang

http://stockwatch.in/files/Philip-Morris.jpg

Company Overview Industry Overview Recent Financial Results Competitors SWOT Analysis Porter’s Five Forces Management Assessment Financial Valuation Recommendation

Headquartered in New York, leading international tobacco company that sells products in over 160 countries

Spinoff from Altria on March 31st, 2008 Operations Center located in Lausanne, Switzerland 60 factories worldwide Products include cigarettes, loose tobacco, chewing tobacco, and

cigars and cigarillos. The top player in global tobacco market with 15.4% of the market

share outside of the U.S. as of 2009 2009 recorded sales: $25 billion Employs over 77,000 individuals NYSE ticker symbol: PM Currently trading at $57.70.

http://www.pmi.com/eng/about_us/company_overview/pages/company_overview.aspx

•World’s # 1 cigarette brand since 1972 and one of the most powerful trademarks amongst all consumer products• In ’09, its volume outside U.S exceeded 302 billion, which is larger than the sum of top four global brands• L & M is the world’s fourth largest brand

PM has the industry’s strongest and most diverse portfolio consisting of blends and styles across 150 districts and more than 1,900 variants 7 of the world’s top fifteen brands belong to PM

http://www.tobaccoworld.org/arcaras-state-tobacco-taxing-policies/

http://finance.yahoo.com/echarts?s=PM+Interactive#chart2:symbol=pm;range=ytd;compare=^dji+^gspc;indicator=volume;charttype=line;crosshair=on;ohlcvalues=0;logscale=on;source=undefined

Philip Morris International falls under the consumer staples sector and tobacco industry which helps in diversifying our current portfolio

PM is the leader of global tobacco industry Recently listed on NYSE

Global Tobacco market is highly concentrated at the top end with top three players accounting for 44.4% share of total value  Philip Morris International, British American Tobacco, Japan

Tobacco The tobacco industry consists of retail sale of cigarettes, loose

tobacco, chewing tobacco, cigars and cigarillos.

http://library.marketlineinfo.com.proxy2.library.uiuc.edu/library/DisplayContent.aspx?Ntt=global+tobacco+industry&Ntx=mode%2bmatchall&N=210&Nty=1&D=global+tobacco+industry&Ntk=All

http://library.marketlineinfo.com.proxy2.library.uiuc.edu/library/DisplayContent.aspx?Ntt=global+tobacco+industry&Ntx=mode%2bmatchall&N=210&Nty=1&D=global+tobacco+industry&Ntk=All

The global tobacco industry grew at a steady rate between 2005 and 2009 with a CAGR of 3.1% and is expected to follow a similar trend in the forthcoming 5 years

Source: http://library.marketlineinfo.com.proxy2.library.uiuc.edu/library/DisplayContent.aspx?Ntt=global+tobacco+industry&Ntx=mode%2bmatchall&N=210&Nty=1&D=global+tobacco+industry&Ntk=All

The global tobacco industry generated $429.3 billion in ‘09

Government Regulation Excise Taxes Legislative compliance requirements Advertising bans

Social and Economic trends Health consciousness Percentage of smokers Anti-smoking campaigns World price of tobacco The major economic factor that hampers growth is taxes

Available resources Tobacco can be grown on anywhere because of its non-specific growing conditions

Technology Technology plays a major role in innovation to create less riskier products Inventory systems Shipping Options

Source: http://www.who.int/tobacco/statistics/tobacco_atlas/en/

Source: http://www.ibisworld.com.proxy2.library.uiuc.edu/industryus/default.aspx?indid=293

Percentage of smokers is declining in USA and so is the demand for wholesalers Adverse public attitudes towards smoking due to more awareness

Source: http://www.who.int/tobacco/statistics/tobacco_atlas/en/

Source: http://www.tobaccoatlas.org/consumption.html?iss=07&country=0

The total number of smokers worldwide should increase due to the increase in the world’s population by 2030, however due to better awareness and strict regulations the number is expected to stay steady

Market Share

http://www.bat.com/group/sites/uk__3mnfen.nsf/vwPagesWebLive/DO6Z2EUD?opendocument&SKN=1

British American Tobacco Known for their commitment to purchase tobacco leaves from

environmentally responsible and sustainable sources Employs over 60,000 people worldwide with over 50 factories Has over 100 years of experience in the global tobacco industry Over more than 250 brands in portfolio of tobacco products

Kent Largest premium brand sold in more than 70 countries Key markets are Russia, Japan, Eastern Europe, and Chile

Lucky Strike Launched in 1871, and is one of the longest established

trademarks in the tobacco industry Sold in more than 60 countries. Key markets are Argentina,

France, Germany, Japan, Spain, Chile, and Italy

http://www.bat.com/group/sites/uk__3mnfen.nsf/vwPagesWebLive/DO88NJ8A?opendocument&SKN=1http://www.bat.com/group/sites/uk__3mnfen.nsf/vwPagesWebLive/DO52ADCY?opendocument&SKN=1

Japan Tobacco Employs over 25,000 people in 89 offices and 29 factories around the world JT brands are sold in over 120 different countries

Winston Launched in 1954 and was one of the world’s first filter tipped

cigarettes No 2. top-selling brand in the world and it is distributed in over 80

countries Camel

Launched in 1913 Sold in over 100 countries and is the 5th biggest global tobacco brand

http://www.jti.com/brands/overviewhttp://www.jti.com/About/factshttp://www.jti.com/About/about_history

Imperial Tobacco Business strategy also revolves around making acquisitions Employs over 38,000 individuals with 51 factories worldwide Over 100 years in tobacco industry Tobacco products available in over 160 countries Brands

Davidoff Sold in over 100 markets worldwide. Key markets are Taiwan, Greece, and the Middle East.

Gauloises Blondes Largest volume cigarette brand and is available in more than 70

markets

http://www.imperial-tobacco.com/index.asp?page=16

Strengths Strong financial budget Well-known brands in cigarette market Prestigious image of Marlboro Strong distribution Channels Successful partners in foreign markets

Weaknesses Tobacco produces considerable health risks to

users Insufficient and inadequate communication with

public

Opportunities Growing new markets in developing countries Chance to use brands in different sectors Creating next-generation products with less harm than

traditional tobacco products Merging or forming strategic alliances with local

corporations in foreign markets Threats

Deaths caused by cigarette Social campaign against cigarette Legal barriers against cigarette consumption and

advertisement Aggressive marketing campaign of competitors Increasing prices in tobacco crops

Bargaining Power Suppliers – Low PMI does not grow tobacco and it must find tobacco

suppliers PMI is so big that suppliers would lose a lot of business if

PMI ended their relationship

Threat of Substitutes – Low Increasing awareness of health issues related to smoking Smokeless Tobacco

Barriers to Entry – High High level of government regulations Many lawsuits involved with use of tobacco

Bargaining Power of Buyers – Low No other substitutes for a consumer that is dependent on

addictive product Industry Rivalry – High

Marlboro brand ‘s volume outside the U.S. was 302 billion cigarettes, larger than its next three competitors combined

15.4% market share globally Strong competition in Asia

http://www.pmi.com/eng/our_products/pages/our_brands.aspx

http://investors.pmi.com/phoenix.zhtml?c=146476&p=irol-sec&control_symbol=2009 10-K Report

Listed in March 2008 at NYSE

Very strong philosophy of returning value to shareholders In Sept. 2009, increased quarterly dividend by 7.4% to

annual amount of $2.32/share $5.5 billion in 2009 share repurchases Dividends and share repurchases returned $17 billion

to shareholders from 2008 through 2009. New three year share repurchase program will begin in

May 2010 and will amount to $12 billion

2009 Philip Morris International Annual Report page 4

PM’s own organic 2009 unit sales volume declined 1.5% compared to their numbers achieved in 2008. Management explains that this is almost completely attributable to

the economic downturn, and point out that all of PM’s competitors faced similar pressures.

Strong overall market share growth. Any specific markets that encountered the threat of loss of market

share from the tougher economic climate were boosted by new product launches.

2009 Philip Morris International Annual Report page 3

Annual overall, non-organic sales growth target is 4-6% This number was achieved in 2009 with a 5.3% sales

increase over 2008. PM has pricing freedom in all but two markets, Japan

and Korea. Strong pushes in those areas to secure pricing

freedom by the end of 2010.

2009 Philip Morris International Annual Report page 3

Increasing exposure in emerging markets through acquisitions and partnerships In Feb. 2010, PM announced a partnership with FTC in the

Philippines Philippines is among the largest global cigarette markets FTC is one of the five largest privately-owned cigarette companies in the world

Additional Acquisitions in Canada, Columbia, Sweden, and Norway PM is applying a unique branding strategy to their

flagship brand, Marlboro. They are offering the traditional Red flavor, a stylish and refined

Gold cigarette, and the fresh minty flavor that is popular in Asia and Latin America.

2009 Philip Morris International Annual Report pages 4 and 9-11

CAPM Cost of Equity = 6.70% Annualized ROI (Jan. 2009 – Sep 2010) = 14.87% - Used for 2010-2016 FCF’s Annualized ROI (since March 2008) = 12.75% - Used for terminal FCF 5% return on debt.

The estimated 2010-2016 rate of return was chosen based on our assumption that moderate growth in those years would be similar to the time period from Jan. 2009 to Sep 2010.

Reasons that Philip Morris International is an attractive investment

The company continues to expand into emerging markets Constant dividend payments

However, we recommend that this company be placed on watch list for the following reasons:

PM went public in ’08 (during deep global economic crisis) and is too short a period to predict how the company would perform in future