56

53

YEARS

What gets you there doesnt keep you there!

Your product will be different

How you talk to your customers will be different

Your purpose stays the same

IN 1 YEAR OR 50 YEARS

1 2 3

From camping through Europe in the 60s to

INSIGHT IS KEYLISTENLOOK

LEARN

765

037

%FLEXIBILITY

AND FREEDOM

Id like all of the essentials to be taken care of, but I

would love lots of free time and freedom to explore

my own way

765

437

%CONNECTION

I want social connection. I want to chat and not just on whatsapp, tinder

or messenger...

ALL YOUTH TRAVEL CONTIKI

ALL OTHER TOURS

INDEPENDENT TRAVEL

INDEPENDENT INSIDERDesigned for freedom

How do we talk to Millennials today?

56

53

YEARS

THINK LIKE A PUBLISHER

BE THE PUBLISHER

RISE OF UGC

User generated content in ads get

4x higher click-through rates

4 X

MORE CONTENT =MORE ENGAGEMENT

Of millennials say they are likely to remain loyal through consistent

engagement with a brand.

6 2 %

EXPERTISE

Of Millennials say theyre more likely to buy from a brand

that provides educational

content

4 2 %

THE RISE OF THEMICRO-INFLUENCER

Of Millennials trust recommendations

from people they know

4 2 %

The skill set in the team

Implemented a publishing

schedule with monthly editorial

themes

Created more content

WHAT WE CHANGED

It wasnt enough.BUT,

An army of storytellers

Convert an engaged audience

Connect what they care about to travel

3xeCommerce transactions from TTP growing 3x therate of other campagns

30%Reduction in bounce rate

45%More page views in session from traffic driven by TTP

Results?

WE EXIST TO CONNECTYOUNG PEOPLE THROUGHLIFE CHANGING, SOCIALTRAVEL EXPERIENCES, BECAUSE TRAVEL MAKES US ALL BETTER HUMANS.

Your product will be different

How you talk to your customers will be different

Know your purpose and dont deviate from your

WHY

So-What?

1 2 3

What gets you there doesnt keep you there!

Slide Number 1Slide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9Slide Number 10Slide Number 11Slide Number 12Slide Number 13Slide Number 14Slide Number 15Slide Number 16Slide Number 17Slide Number 18Slide Number 19Slide Number 20Slide Number 21Slide Number 22Slide Number 23Slide Number 24Slide Number 25Slide Number 26Slide Number 27Slide Number 28