Kathi Kruse krusecontrolinc.com @kathikruse 10 Dynamite Ways to Get Traffic, Leads & Sales with...
-
Upload
amberly-osborne -
Category
Documents
-
view
214 -
download
0
Transcript of Kathi Kruse krusecontrolinc.com @kathikruse 10 Dynamite Ways to Get Traffic, Leads & Sales with...
Kathi Krusekrusecontrolinc.com
@kathikruse
10 Dynamite Ways to Get Traffic, Leads &
Sales with Social Media
Kathi Krusekrusecontrolinc.com
@kathikruse
Google: 95% of Car Shoppers
The Road to the Sale Begins Online
Kathi Krusekrusecontrolinc.com
@kathikruse
10 Dynamite Ways to Get Traffic, Leads & Sales with
Social Media
Kathi Krusekrusecontrolinc.com
@kathikruse
Customer’s Perspective When You’re Not Social
• You don’t care• You’re not paying attention • You’re not interested in gaining
them as a client
Kathi Krusekrusecontrolinc.com
@kathikruse
Examples of Goals:
• Marketing Action Plan• Grow page likes and followers• Consistent fresh content on Blog• Increase reach & engagement• Drive traffic to your website• Convert fans into customers
Kathi Krusekrusecontrolinc.com
@kathikruse
#3: Solid Content Action Plan (What you’re going to post and why)
Kathi Krusekrusecontrolinc.com
@kathikruse
What is aContent Action Plan?
• A plan for adding unique, expert, indexable content to your site & social media on a regular basis.
• Getting the right message to the right customer at the right time.
Kathi Krusekrusecontrolinc.com
@kathikruse
“See” Customer
“Think” Custome
r
“Do” Customer
Branded,Unique,
Shareable
Expert, Helpful,
FAQs
Indexable, Offers,
Lead Gen
Content Type
Kathi Krusekrusecontrolinc.com
@kathikruse
Step 2: Grow Likes, Reach & Engagement
• Promote Your Page (Grow Likes)
• Boost Your Posts (Increase Reach & Engagement)
Step 3: Generate Leads
• Send People to your Website
• Increase Conversions on Your Website
Use Facebook “Unpublished Post” Ads to:
Kathi Krusekrusecontrolinc.com
@kathikruse
#5: Target the Right Audience
• Audience Demographics• Interests• Shopping Behaviors• Custom Audience• Lookalike Audience• Website Custom Audience
Kathi Krusekrusecontrolinc.com
@kathikruse
#7: Incorporate “Social Selling” in Sales Process
Study: 79% of salespeople who use Social Media as a
selling tool outperform those who don’t.
Kathi Krusekrusecontrolinc.com
@kathikruse
If your customers are online…
And your product is online…
WHY aren’t your salespeople online?
Kathi Krusekrusecontrolinc.com
@kathikruse
Ways to Motivate Team for Social Selling
• Address WIIFM• Leverage your “Teachers”• Spiffs: ex. “Best Testimonial Video”• Check in at Sales Meetings• Track Metrics, Reviews & Leads from
Social Networks
Kathi Krusekrusecontrolinc.com
@kathikruse
#8: Social Customer Service• Study: 87% of customer Facebook
messages are ignored
• 71% of those who receive positive Social care are likely to recommend your brand to others
• SEO• “Likable Expert”• Social Signals• Leverage Staff Expertise (WIIFM)•Generate Traffic, Leads & Sales
#9: Blog for Business
Kathi Krusekrusecontrolinc.com
@kathikruse
Kathi Krusekrusecontrolinc.com
@kathikruse
Blog Content Tips
1. Examples of “Why Buy Here”2. Clickable Headline3. Hyper-local Content4. Employee Engagement5. Optimize for Search6. Publish Consistently7. Video Blog?8. Syndicate through Social
Fact: Customers Google Salespeople
Test it! Google Yourself & Your Staff
Kathi Krusekrusecontrolinc.com
@kathikruse
“Social Media validates me to my customers. They know doing business with me is the right decision.
My strong presence makes it easy for a prospect to do their own “Googling” and they’re always impressed with what they find.”Mike The Car Guy
Kathi Krusekrusecontrolinc.com
@kathikruse
1. Be Social2. Set Clear Goals & Objectives3. Solid Content Strategy4. Kickass 3-Step Facebook Marketing5. Facebook Ad Targeting6. Landing Pages7. Social Selling8. Social Customer Service9. Blog for Business10.Personal Business Blogs
10 Dynamite Ways to Get Traffic, Leads & Sales with Social Media
Kathi KruseSocial Media Strategy & MarketingOnline Reputation Management krusecontrolinc.com
[email protected] 714.251.6440
Facebook: kathikruseTwitter: @kathikruse
LinkedIn: krusecontrol
Thank You!Q & A