2011 AUSTRALIA DAY EVENTS

SUNSHINE COAST, QUEENSLANDAustralia's Most Sustainable Region - vibrant, green, diverse

2

Noosa

Mooloolaba

Caloundra

3

4

THE J, NOOSA

25 JANAURY

The awards campaign was launched 30 June 2010

Nominations closed 31 December 2010

Budget $30k

5

Community 20 entries Sport & Rec 8 entriesBusiness 8 entriesCreative 4 entriesEnvironment 3 entriesYoung Citizen 4 entriesSenior Citizen 4 entries

6

Master of CeremoniesSteve Bradbury OAM

Australia Day Ambassador Dimity Dornan

May

or

Bo

b A

bb

ot

7

8

9

Beach, Markets and Rides area

10

11

Event Program 9am – 5pm

• Citizenship Ceremony

• Two stages

• Kids art and craft activities

• Markets

• Storytelling

• Qld Air Museum display

• Dance and drumming workshops

12

Australia Day Citizenship Ceremony

One of the most popular ceremonies every year

MC OlympianSteve Bradbury OAM

Australia Day Ambassador Ron Rankin OAM

Presiding Officer Mayor Bob Abbot

165 Candidates 400+ guests

13

Two 10m X 25m marquees, 600 chairs ($8,000)

14

Kings Beach Amphitheatre

15

Rear View – Kings Beach Amphitheatre

16

Mayor’s Message

Throughout the day, celebrations at Kings Beach will include live entertainment, workshops and activities expressing the national diversity which has become an important part of the Australian national character.

The day’s celebrations will be even more significant for over 165 people as they become Australian Citizens at a very special ceremony with guest MC Olympian Steve Bradbury OAM and our Australia Day Ambassador Ron Rankin OAM.

17

18

19

20

Photos

21

Partners in Planning & Delivery

– Citizenship Ceremony– Venue– Event Logistics– Marketing

– Entertainment– Workshops– Markets– Rides– Volunteers

22

Breakdown

Event Promotion- flyer design & print- radio advertising- print advertising

Event Production- staging- sound & lighting

Event Services/Logistics- marquees; chairs- green rooms- traffic management- security; first aid- shuttle buses- SES- toilets; bins; cleaning- electrician- signage

Total contribution $42,000

- Performers - Workshops and Activity- Event Insurance- Kids Rides- Volunteers- Supporting Promotions

Total contribution $33,000

23

Marketing

• Web• Media Releases • Printed Adverts

• Flyers 34,000 flyers printed 100% recycling paper soy based inks

• Radio AdvertsHot 91.1 campaign "That's Soo-Australian!‘

24

Budget

$- $5,000 $10,000 $15,000 $20,000 $25,000

Promotion

Production

Logistics

Festuri Entertainment

Festuri Workshops

Festuri Insurance

Festuri Volunteers

Awards Venue

Awards Promotion

Awards Services

Awards Entertainment

25

Future recommendations

26