Scaling Organizational Capacity to Meet E-Resources Needs: Centralize or Decentralize?
Katherine Hague - The Decentralize Future of eCommerce
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Transcript of Katherine Hague - The Decentralize Future of eCommerce
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The Next Wave of eCommerce
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Justin Bieber will help us explain
why the future of eCommerce
will be decentralized.
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Before social networks, Justin could only reach the
people closest to him.
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His only chance of reaching a large audience was
signing to a record label, winning a golden ticket.
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Because of social networks, Justin no longer has to
go through a gate keeper. And neither do you.
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Services have emerged to help people use social
channels to share all types of media.
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Everyday you see
videos, photos, music,
and content in your
social feeds.
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But what about products?
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The next wave of eCommerce
will make selling as natural as
sharing other media.
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“Online stores are cultural ar/fact le1 over from the /me when the only way to present a collec/on of things for sale was a retail store or print catalog.”
— Paul Graham
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The next wave of ecommerce will be powered by emerging platforms.
$400+ Billion
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