Michael Andrews

ENC 1102

Joseph Cottle

24 March 2013

KATE UPTON

The video that I have chosen to be discussing is a video actually banned after it was

original played during the Super Bowl. This video happens to come from the food chain known

as Hardees. They are known to have more sexual videos than most other companies. This one is

no different in that matter. They use sexual themes as well as some humor in order to sell more

of their product.

The video takes place at a drive-in movie theater on a summer’s night. Kate Upton is all

dolled up in her polka dotted dress with a pink furry jacket. Then she pulls out the perfectly

made burger and then begins going to town on it. But the burger is a Southwest Patty Melt which

consists of jalapenos and spicy sauce and once Kate starts eating this burger see starts to get

really “hot”. Right in front of your eyes she begins to get more comfortable, taking off her jacket

which realizes some very nice cleavage, and she lets her hair down. Then we see her move to

the back of her car to have more room where the audience gets a close up of her skin which is

starting to sweat from the “super hot” burger. Then after she just continues to enjoy the burger in

a very sexy way. A funny part of this commercial would be that while she is doing pretty much

a strip tease a man is at the drive-in with his wife looks over and can not turn away. Then Kate

Upton’s shadow appears on the movie screen. So then the entire drive-in knows she is doing her

thing and the guy is still looking at her and once the shadow goes on the screen the wife still

looking at the screen pushes the man’s head back to forwards.

Why do they have a very attractive girl strip teasing at a movie theater eating a burger

you may ask? Well the answer is that in recent years it has been shown that sex sells. What guy

does not see this commercial and think, hey if Kate Upton is eating that burger than maybe I

should too. Yes, that what the target audience of these sort of commercials are. Lower teens to

middle age men. Hardees does a good job with these commercials and keeping them normally

about sexual topics. Hardees knows that men are the one normally watching television and for

this commercial to come on they are not only more inclined to watch it but to watch it with a

little more closeness.

Personal, I do enjoy this commercial not only because I absolutely love Kate Upyon, but

also because I do enjoy Hardee.