KATE NASH - CHOICE OF MUSIC VIDEO & THEORIES

8/11/2019 KATE NASH - CHOICE OF MUSIC VIDEO & THEORIES

1/5

Kate NashDo-Wah-Doo

Genre: Indie pop

Narrative theory

Todorovsnarrative theory can be applied to this music video with his 3 ideas of equilibrium,

disequilibrium and resolution. The equilibrium of the music video is the crush and affection

that Kate Nash shows for one of her colleagues which can be seen when she passes him and

makes eye contact with him. The disequilibrium can be shown in this music video as another

of Kate Nashs colleagues tries to get in the way of the two, and flirts with the man that Kate

Nash has affection towards. The resolution of this music video would be that in the end Kate

Nash and the man both get together and kiss, showing how equilibrium has returned.

EQUILIBRIUM DISEQUILIBRIUM RESOLUTION

Proppscharacter types theory can be applied to this music video as different styles of

character are shown in this music video. For example, the girl who gets in the way of Kate

Nash and the man that she wants to be with is shown as the villain, as she has a struggle

with the hero by being bitchy and mean towards her. The man that Kate Nash wants to be

with is shown as the princess in this music video, as he is shown as helpless by being in

between the feud with Kate Nash and the other girl. Finally, Kate Nash is shown as the hero

in this music video, as she eventually gets the princess at the end, and is generally shown as

the good person in this video. It could also be said that the girl that gets in between KateNash and the man is shown as the false hero, as well as the villain, due to the fact that she

pretends that shes nice to everyone and reacts like a real hero, however is pretending the

whole time.

VILLAIN/ HERO PRINCESS

FALSE HERO


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Levi-Strauss binary opposites theory canbe applied to this music video as he said that these

opposite can reveal the conflicts that are within a narrative. He also said that by looking at

these opposites, you are able to determine which in the pair is dominant and how the

conflicts can be resolved and revealed at the end of a narrative. An example of a binary

opposite that is used in this music video is the idea of good vs evil in the sense that KateNash is the good and the girl who is trying to get the man is the evil. We are able to see by

the fact that Kate Nash eventually ends up with the man that she is the dominant one in this

binary opposite. Another binary opposite that is used in this music video is man vs woman.

The man that Kate Nash wants and Kate Nash herself would be the two people in this

opposite. The man is shown as the dominant one in this opposition as he has the power

because everybody wants him.

GOOD VS EVIL. GIRL VS BOY.

Barthes 5 narrative codes can be applied the Do-Wah-Doo video by Kate Nash in many

different ways. The idea of action can be applied in this music video as by the expression on

the blonde haired girls face and the actions

and the way that she treats Kate Nash in this

music video that she dislikes her a lot. That

gives us the impression that they have had a

previous feud or that the girl is in charge of

Kate Nash and their job.

The narrative theory of enigma can be shown in this music video in the way that we are

shown multiple shots of Kate Nash talking to the man that she wants to be with. This shows

Kate Nashs affection for the boy, and makes us aware

that she likes him, along with the lyrics that accompany

the narrative. This constantly makes the audience

wonder if the couple will eventually get together.


3/5

Audience theories

Hypodermic Needle Model means for the media to inject its message directly into the

audience leaving the audience to respond to this message. This can be applied to Kate

Nashs music video as we are able to see how the

Kate Nash tries to get the man and tries to win him

over instead of the blonde haired getting the man.

This allows the audience to see how much Kate Nash

likes the man, and leaves the audience to respond in

a way that makes them empathise with Kate Nash.

Halls theory of Encoding and Decodingcan be

applied to this music video as this video allows theaudience to respond to the video in different ways.

For example some people may see this music video

in a dominant way. This means that the audience

understands and receives the text, as well as

accepting the preferred reading of the video. For

example, the audience would accept the understand the fact that the girl fancies the boy

and wants to be with him.

Uses and Gratification modelthis means how the audience makes use of what it has to

offer as they have expectations of what they

expect to be satisfied. This can be applied to Kate

Nashs music video as there is a conflict between

the blonde haired girl and Kate Nash, however

towards the end of the narrative we see how this is

resolved as Kate Nash gets what she wantsthe

man. This creates social interaction between the

audience and the narrative music video as it allows

the audience to understand what is going on. Some audience members use this video forentertainment.

Social and cultural contextMorleys theory can be

applied to this music video as it is a reception theory

meaning the way that the audience receives the text

due to their position in society. For example, this can

be applied to this music video as if someone is slightly

stuck up or posh like the blonde girl in this video is,

they may see this video in a completely different way,

and think that the blonde woman is in the right in this scenario.


4/5

Genre Theories

INSTITUTIONJohn Ellis theory says that in similar texts of the same genre, they feature

the same plot, however always have slightly different story line. This can be applied to this

music video, for example, in this music video, it is the blonde girl who is above Kate Nash,

and they both want the boy, however the boy hasnt chosen. This can be compared to

Taylor Swifts You Belong With Me video, in which the boy (princess) has a girlfriend who

Taylor Swift doesnt like and is going against as she herself wants the boy.

AUDIENCEKings theory says that people expect to see certain codes and conventions for

specific texts. This can be applied to this music video as due to it being an indie pop video,

the audience will expect to see certain props, for example, outfits which fit in with a certain

theme. In this video, these are Flight attendant outfits. This can be compared to The Killers

All These Things That I Have Done video, in which the band all wear cowboy outfits to fit

into the certain theme of the video.

RITUALKapsis theorysays that things that happen in society will influence what happens

in genres and that the audience want escapism and a genre that they are able to relate to in

real life. This can be applied to this music video as people will be able to relate to the

scenario of having to compete with a girl for someone that they want to be with. We can

see how this is used in other music videos of the genre, for example Taylor Swifts video.

CLASSIFICATION AND INTERPRETATIONRyalls theory is

that the genre can be defined by the artist, media text

and product. This can be applied to Kate Nashs video as

she is an indie pop artist and has had other songs and

records out that are similar to Do-Wah-Do for example,

Foundations. This allows the audience to know that songs

that are made by this artist will be similar to her previous

hits.

Representation theories

Saussures theory of semiotics can be applied to this music video as it is the study of signs

that are seen and used in every day life. These can be

words or body language that gives off a creative meaning.

We are seen how this is used in Kate Nashs music video by

the way that she looks down and smiles when talking to the

boy. This tells the audience about her affection towards the

boy and through this sign allows the audience to know that

she wants to be with the boy, which is revealed towardsthe end of the narrative.


5/5

Mulveys theory of the male gaze can be applied to this music video by Kate Nash as she

says it is a feminist theory in which women are made to

look sexually desirable or sexually submissive in music

videos so as to appeal to men. This can be applied to this

music video as we are able to see how the blonde hairedgirl is wearing a lot of makeup. This makes her seem

more attractive and will therefore make people think that

she is more sexually attractive and will like to look at her.

Dyers theory of star theorycan be applied to this music video as he says that the medias

representations often use stereotypes

as cultural shorthand. For example, this

can be applied to this music video by

the way that the woman are acting as

Flight attendants. Due to the outfits

that the women are wearing and the

actions that they are doing indicates to

the audience that they are sexy and

makes them look attractive to people

watching.

Baudrillards theory of simulacra theory can be applied to this

music video as he says that society has become so reliant on the

representation that they have lost contact with what is real. For

example, Kate Nash has been made to look sexy and attractive in

this video, where as in reality she would not likely wear a flight

attendants outfit, and we know that this is not her real

profession as she is an artist.

KATE NASH - CHOICE OF MUSIC VIDEO & THEORIES

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