The Role of Brands in Society

A perspective by Kate Bull, CEO The People’s Supermarket

Where it all began

• The dream• The people behind the idea • Why we wanted to do this

We are…

A sustainable food

co-operative that

responds to the needs of

the local community and

provides healthy, local

food at reasonable

prices.

We aim to…

To create a community

supermarket that

highlights the

possibilities of

consumer power and

challenges the

status quo.

We think differently

We aim to buy…

• Fresh fruit, veg from UK and Europe only Bananas are an

exception!• Dairy products and

responsibly sourced Meat and Fish from UK and Europe.

It’s all about the people

Run by our 1000members, all get a sayin how we run the business, receive a 10% discount and commit to working for

4 hrs every 4 weeks in

the store.

We try hard to help

• Job creation

• We help people get qualifications

• Learn new life skills

• We work within the community

• Help other enterprises

We have…

Created 17 new jobs. Worked with 50 long term unemployed people.Volunteers from -• Victims of torture• Recovering from

addictions• Major corporations

We create opportunities;The People’s Florist The People’s Kitchen And our latest…The People’s Delivery Service

We talk to…

Via Facebook • 1 million views• 7,500 followers• 5,300 comments Twitter• 3 months - 3600

followers

We use simple text and hand written signage to communicate. Everyone and anyone can make a message.

We are not …..

A Charity We get no tax breaks and don’t rely on government grants

or FundsOr help on business rates.

We did not …..

Get any help from the Banks or venture capitalists. No over draft, no bank loans, no credit card acceptance facilities.

We were considered too risky

We are…

• Financially solvent

• At the front of a movement

• Inspiring others• Making a

difference

Today is our

First Birthday