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pick our brains

compelling people. propelling brands.™

Let’s brainstorm some business ideas.

Welcome to Katalyst, a group of proven ad pros with one mission:Turning customers into buyers. Our principals have led the creative on Pepsi, Nokia, Fortune 500 companies and the restaurant down the street.

When you pick our brains, you get strategic, fresh ideas that drive business: more brand power, more customers, more market share.

How do we do it?

We get to know your business. Intimately. No, not that kind of intimacy, but we do climb inside your customers’ heads. When you pick our brains, you get ideas based on insight:

We find the Unique Sales Proposition that makes them buy.

The vehicle could be social media, trade ads, TV commercial or troupe of dancing purple polar bears. Every solution is as unique as your business.

Go ahead, pick our brains.

Call Katalyst at 770.887.5504 or email info@adkatalyst.com.

Kat DownendPrincipal/Creative Director

Katalyst

Good marketing is about focus: Develop a distinct, ownable identity. Laser in on your creative strategy. Define what’s

better or distinctive about your product or service and Katalyst will make it unforgettable. These are the keys to winning

your customers’ hearts and minds.

Get a piece of their mind.

Small transformations can do remarkable things for perception. It’s not always about reinventing the wheel; sometimes you simply need new tires.

A branding tune-up can put your best face forward. Your customers will see your company in a whole new way and wonder what they’ve been missing.

You know you have a great product or service. But where are the sales? Perhaps it’s your name, your logo, your packaging? Maybe it’s your website or marketing vehicle.

Change doesn't have to be drastic. Selective changes in design and communication can make a big difference in your impact.

You, only better.

Our ability to guide and drive your business takes on many forms. We are marketers, designers, writers and rainmakers who think beyond pretty pictures and look to results. We also hail from a variety of disciplines. You will work with senior creative and account management who are experienced in your specific business arena, be it consumer marketing, business-to-business or retail. Our capabilities are 360˚: traditional advertising, promotions, complete web development, social media marketing and public relations.

Why hire a one-trick pony when you can have a full-service creative animal?We’ll jump through hoops to ensure an outstanding performance.

We’re not a one-trick pony.

Complete. Compelling. Creative.Katalyst is a full service firm equipped to handle your marketing and creative initiatives from brand positioning through creative development. We are marketers, designers, writers and thinkers who hail from many disciplines with specialized expertise.

Our team includes experts in consumer packaged goods marketing and promotion, business-to-business advertising, internet development and marketing. Being a one-stop shop gives you single-source efficiency and ensures that all elements of your marketing platform are produced with quality, consistency and cohesion.

branding + corporate identityname & tag generation • logos • stationery • kit folder • brand standards

traditional advertisingprint, radio, & television advertising • consumer and trade • media planning & buying

CPG promotions & shopper marketingretail and internet promotions • point-of-sale displays and merchandising • shopper marketing • product sales kits

marketing materialsprint ads • annual reports • brochures • sales materials • presentations • invitations &announcements • packaging

web & interactivewebsites • social media marketing campaigns • intranets • e-commerce • e-newsletterspromotional tactics w/landing page development and testing

public relationsannual plans • press releases • internal PR • event promotion • fundraising campaigns

HOW WE DO IT

DISCOVER

Be prepared for a lot of questions. Through extensiveQ&A, strategic analysis and competitive benchmarking,including client-generated inspiration and our own,we collaborate to achieve your business objectives andcommunications criteria.

CREATEWe begin creative exploration armed with an approvedstrategy and project parameters. We typically present threecomputer comps or “roughs” including copy headline andcommunication strategy. We then take your choice tofurther development.

REFINE Typically, a consensus builds around one of the executions and only a few revisions are required to ensure the process hasn’t deviated from your strategic marching orders. When appropriate, we may suggest research or user testing to bolster the success of a campaign or roll out.

PRODUCEWe execute to your specifications with an emphasis on workmanship and timely delivery.Rigorous testing, especially on the web, ensures functionality delivers on user experience.

EVALUATEWe make sure our creative has achieved its goal. Does the website convert? Did the ad sell CDs? Katalyst uses integrated marketing strategies to measure the impact of whatwe do and make sure our work delivers results.

Kat Downend has 20 years’ experienceat leading ad agencies includingTracyLocke/DDB Needham. She hasserved as the Creative Director and SeniorCopywriter on Pepsi, Clorox and otherglobal brands, consumer and B2B.

An abundance of ADDY, CLIO, New YorkFestivals and other awards grace her office,providing a fabulous way to display hercollection of dangly earrings.

Behind Kat’s rapier wit (usually at DaveMichaels’ expense), is a leader and creativevisionary fueling a burgeoning ad agency.When Kat is not at the office, she spendsher time gallivanting with two ginormousAlaskan Malamutes and pursuing theperfect pomegranate martini.

She also dabbles in sculpture but is fairlycertain her skills will never surpassher early achievements with the Play-DohFun Factory.

Kat Downendprincipal/creative director

our team

If necessity is the mother of invention, creativity is themother of reinvention. Dave Michaels evolved froma successful 17+ year career with the world’s largestand most prestigious big 4 consulting companies toan accomplished art director and illustrator. Hisexperience with Accenture, Pricewaterhouse Coopers and KPMG included servicing Fortune 100 companies like Nike, Sprint and Apple. The end result is that rare, “dualbrain” ad bird: a creative thinker who gives ourclients whip-smart business strategy andstunning imagery.

In between deadlines, Dave works his wizardry as aclassical sculptor, is an accomplished adrenalinejunkie and determined to find and party with “BatBoy” (we miss ya, ya little pimp). His current passionis attempting to break yet another bone, add to hisscar collection and see how may times he can wreck his vintage Bobber-style motorcycle called “Smelly Kat”. If he can stay in one piece, the gas fumes appear to enhance his creativity.

David Michaelsprincipal/design director

our team

Recognition

Katalyst credentials

Select clients 01. PepsiCo 02. Clorox 03. The Art Institute04. Nokia05. Denver Art Museum 06. Holiday Pest Control 07. Susan G. Komen 08. Elance.com 09. Luna Roaster Gourmet Coffee 10. Boys and Girls Clubs 11. Kimberly Clark 12. Radius Anti-Aging 13. Lab Mercury Design 14. Reckline 15. Epicurean Catering 16. Equifax 17. Guarantee Bank 18. Compass Bank 19. Alpharetta Medicine/Rejuvenation Spa20. InterMountain Humane Society

ReferencesSherry ThurmanMarketing DirectorLuna Gourmet CoffeeSthurman@hotmail.com646—226—1442

Daniel ScholesPrincipalContract TestingDaniel.Scholes@contracttesting.com905—456—0783

Jay KirkmanPrincipal/Creative DirectorRadii Advertisingjkirkman@radiillc.com864—421—9121

Gail ObasekiDirector of Project ManagementTracyLockegail.obaseki@tracylocke.com214—536—1733

David BellAssociate Creative DirectorThe Integer Groupdbell@integer.com214—758—6100

Jeff LoganPartner/Group Creative DirectorTracyLockeloganjt@verizon.net

Kat Downend, Principal/Creative DirectorProfile and 11 LinkedIn recommendations:http://www.linkedin.com/in/katdownend

CLIO Award87 ADDY AwardsCommunication Arts MagazinePrint MagazineTelly AwardsPopaii Awards (promotions)

Art Director’s Club Best of ShowBPA (Business Pro)London International AwardsHealthcare Marketing AwardsWebbie (Internet awards)Obie (Outdoor advertising

Put your faith in our experience. Investing in our track record pays dividends.

whychooseus?

what welook for

lean on us

Before we take on a client, we consider a few things:

1. Opportunities to do our best work

2. Clients who understand the value of our work and respect the need for a well-managed creative process

3. An openness and willingness to transcendthe ordinary

1. The highest caliber of work

2. The passion and professionalism of top tier strategists and creative leaders

3. Recommendations that are consistent with both your stated objectives and our philosophy of how to help brands grow

4. A commitment to your success that includes leveraging our relationships to your advantage

5. The unwavering dedication of an ally who works to support your competitive edge

Now that you know what we expect, here’s what you can expect from us:

unifycreative samples

katalyst marketing firm

A few samples of Katalyst creative work. Look to us for award-winning creative in all media!

the work

Advertising

Green Giant Consumer Ad FOOD MADE FASHIONABLE

This whimsical ad infused a traditional brand with a little high fashion attitude that stands out from the crowd. Eat your veggies and it shows!

Advertising

Oh Baby! YOU’VE GOT STYLE

Oh Baby! in Brooklyn is not your ordinary children’s store. Elegant design, fresh-baked cookies, “concierge gifting” and upscale goods present a decidedly upscale experience. This campaign blended wry humor with adorable images to connect with sophisticated moms. The campaign soon graced Brooklyn billboards and made the grand opening a smashing success in a competitive market dominated by “big box” retail stores.

Advertising

Icon ad VISIONARY THINKING

When Matt Mulcahy, an engineer, launched his new Querty technology for the blind, the creative made an immediate, powerful connection with our audience: the product creator has been blind since birth.

Collateral

Epicurean Catering Collateral DELICIOUSLY CREATIVE!

This award-winning Denver caterer needed collateral that was every bit as delicious as its chef-inspired offerings. We’re pretty sure a few people have licked the pages!

Fresh Step Cat Litter THE SMELL OF SUCCESS

Like many brands, Fresh Step faced declining share as a higher priced option in a tight economy. To drive home the brand’s quality point of difference to cat lovers, we created a direct mail piece that packed a three-way punch: it offered news with the brand launch of a lavender scent, educated consumers about the role a fresh litter box plays in keeping cats happy and healthy and featured a coupon that offered an excellent price incentive to give it a try. The strategy proved an excellent trial-driver and was carried into newspapers across the country.

Promotions

E-commerce

AT&T ANSWERING THE WEBSITE NEEDS OF A GLOBAL TECHNOLOGY LEADER As a leader in global communications technology, AT&T needed its website to perform across an incredibly complex array of functions. At att.com, rich and robust functionality drives consumer and business sales from promotion to order processing, enterprise planning and customer and technical service. As an ecommerce solution, product sales are managed from purchase through fulfillment through global warehousing. Finally, the site allows thousands of AT&T retailers across the globe to reach out and touch the resources, services and marketing they need to successfully compete in the marketplace.

Jelly Belly SERIOUS CAPABILITIES DRIVE SWEET SUCCESS

Don’t let the sweet facade fool ya; the new jellybelly.com boasts powerful and complex capabilities! The site features online consumer ecommerce with backend order and fulfillment tracking—the sales process site is tied to enterprise planning and warehouse management systems. The site is also a portal for its core wholesale business, which serves thousands of gourmet candy retailers and mass merchandisers. Orders have increased by 35 percent since launch.

E-commerce

E-commerce

Mypromodisc SELLING CD DUPLICATION WITH ROCKSTAR APPEAL

My promodisk.com is a CD duplication service, but its website strategically presents it as so much more. The simple, easy-to-understand navigation makes the site a refreshingly simple example of ecommerce made consumer-friendly. It’s also richly optimized; a wealth of tips on packaging and pitching music and film demos drives site traffic, carves out a niche demographic and reinforces the company’s reputation in the crowded duplication marketplace.

Art Website THE ART OF THE SELL

Artist Victor De Pauw’s vast talent as a fine artist has long been overshadowed by his acclaim as an illustrator for the New Yorker magazine. A vibrant and biographic website with a lifetime of work for sale on DVDs now preserves his legacy. The website not only drives sales, it fuels a greater appreciation for De Pauw’s achievements.

E-commerce

E-commerce

Blue Daisy FRESH PICKED BRAND POWER

When a boutique, artisan children’s shop opened in CO, Katalyst helped the brick and mortar store gain awareness and establish an image as unique as a blue daisy. The positioning voice, like the site’s soft, fresh color palette, is and light appealing without being childlike. The end result evokes a subtle, friendly sophistication that complements the shop’s upscale mountain community.

Williams HIGH PERFORMANCE IDENTITY THROUGH A NEW WEBSITE

In the world of Formula One racing, competition is intense and fuels the ultimate race for dollars. This site gives the Williams team brand energy, putting them delivering a powerful presence that lets them successfully compete and win the attention of fans, corporate partners and the media.

web real-time interactiveweb real-time interactive

web

Purple Truf!e TRAVEL IN DELECTABLE STYLE

Bespoke travel is a niche industry, and Purple truffle caters to an elite market of affluent gourmet travelers willing to go the distance for the best in food and wine. This site entices discerning food travelers with with rich, vibrant cultural copy that makes the website a sensory experience.

Internet Promotions

Clorox CLEAN BREAK SWEEPSTAKES

To drive trial for Clorox’s new and improved Disinfecting Wipes, online ads depicted the benefits with “wipe away the mess” Flash animations and a consumer sweeps offered the chance to win a trip to an unspoiled paradise.

Nokia Spike Lee Promotion LIGHTS, CAMERA, CONSUMER ACTION

Nokia sought a promotional concept that drew attention to its newest phone’s quality video capabilities. The winning idea employed film director Spike Lee’s visibility to prompt Nokia cell phone users to send in their cell phone video “stories” and help co-create the world’s first collaborative film.

Promotions

Social Media Marketing - Eblast

HipSlip Social Media Marketing GETTIN' HIP TO SOCIAL MEDIA

This social media marketing campaign on FB, Twitter, Blog and via eblasts elicited more than a thousand entries the first three days and sold more than 500 HipSlip sleeves the first night of the sale.

Identity

Bellus Spa BRANDING AND LOGO

When a new Atlanta medical spa came to Katalyst for naming and brand development, we researched competitive businesses and brainstormed dozens of potential names."Bellus", latin for beautiful, was chosen as the winning selection. The resulting logo presents an impactful, elegant image that works across signage as well as marketing.

Peekabrew LOOKS LIKE FRESH, FUN BRANDING

A new roaster company sought a brand name and identity that would capture the benefit of beans packaged at the peak of freshness, plus have a friendly, "micro brew" appeal. The name and logo for Peekabrew elicited smiles with style across the board.

Identity

Point-of-Sale

Nokia POS FASHION GOES MOBILE

When Nokia introduced a new cell phone with interchangeable covers, we explored several ways promote this unique point of difference. To appeal to trendy teens, in-store merchandising positioned the new cell phone model as a hot new fashion accessory.

Denver Dumb Friends League WILD ABOUT PET RESCUE

When a Denver, CO animal shelter sought greater visibility in the community,Katalyst came up with a creative approach to truly "localizing" the campaign. Dogs and cats bedecked with the horns of local wildlife made an immediate connection with Rocky Mountain residents.

Pro Bono

Promotions

Diet Pepsi/Super Bowl TOUGH STATEMENT ABOUT DIET TASTE

Diet soft drinks have long been a female demographic, with marketing clearly speaking to women 18—25. So how do you connect with men? By making some tough statements about taste. This campaign staked Diet Pepsi’s claim as the official soft drink of the Super Bowl, infusing a traditionally female (diet) beverage with masculine appeal.

Not G-Rated Anymore A NEW GAME FACE FOR THE FANS

To celebrate Pepsi's partnership with Anaheim Ducks, Katalyst developed an ad campaign that made light of the hockey team's departure from the Disney franchise....Ducks with true hockey attitude. The horror movie goalie is actually a hand-illustrated shot of the real Duck's G man in action.

Promotions

Outdoor

Radio Pepsi FACE TIME FOR MUSIC FANS

To give the Radio Pepsi program local traction, major metro Dj's appeared on billboards and mobile DJ trucks, opening the door for local promotions, live remotes and Pepsi partner sponsorships. The face-to-face profiles were executed in styles that played to the station and demographic. Here, electric Pepsi blue and line art speak to urban radio listeners.

Pepsi/Cowboys CAPTURING THE LOVE OF THE GAME

Football is huge in Texas and Pepsi sought a way to tap into the passion and promote its partnership with the beloved Dallas Cowboys. Youth dressed in team jerseys infuses the partnership with a warm, emotional appeal diehard fans can relate to.

Outdoor

Outdoor

Mountain Dew Virginia OLD SCHOOL WITH NEW ATTITUDE

The Mountain Dew brand celebrates youth, the extreme and is about as far away from old school as you can get....Or is it? Here, George Washington sports a modern “fro” in a unique meld of history with a hip Dew attitude.

Thank YouKat Downend

Principal – Creative Director770.887.5504

kat@adkatalyst.com

Dave MichaelsPrincipal – Design Director

212.945.8761dave@adkatalyst.com