THE WORK

770.887.5504 • kat@katdownend.com • Atlanta

K A T D O W N E N D

C R E A T I V E D I R E C T O R

web

Digby & Rose INVITING SEO AND SOCIAL MEDIA

The new website for DC’s premier invitation designer transforms their old Flashdriven site into a modern, elegant design that is beautifully optimized, activates social media and showcases the artistry of their Letterpress craftsmanship.

Polk DMA Mailer LANDING THE BIG FISH

When Polk, a direct marketing research firm, needed to demonstrate how they helped companies catch the big fish in targeted industries, we knew we needed a creative um, hook. This fun fish was mailed to database decision makers and made a huge splash among the “seen it all” audience of direct mail specialists.

direct mail

outdoor posters

Oh Baby! ENTICING GROWN-UPS TO A BABY STORE

Oh Baby! retail in Brooklyn is not your ordinary children’s store. It’s about concierge gifting and a shopping experience that’s sophisticated and enjoyable(think warm chocolate chip cookies and fine coffee with plenty of ambience).This series of posters, later converted to ads and also billboards, expressed the store’s sophistication with adult edge and a warm smile.

A baby store experienceshould not require an epidural.

800-894-9804 • Brooklyn, NY

800-894-9804 • Brooklyn, NY

In here, the shoppers drool more than the babies.

She’s a hip, stylish babe, even with her diaper showing.

800-894-9804 • Brooklyn, NY

web

Purple Truffle TRAVEL IN DELECTABLE STYLE

Bespoke travel is a niche industry, and Purple truffle caters to an elite market of affluent gourmet travelers willing to go the distance for the best in food and wine. This site entices discerning food travelers with with rich, vibrant cultural copy that makes the website a sensory experience.

web

The Ley Group NAILING SEO FOR DC BUILDER

INVITING SEO AND SOCIAL MEDIA

The Ley Group is a renowned Washington, DC builder, but his website did little to drive business nor reflect their remarkable craft. The new design is sleek, sophisticated and fully optimized to drive in-bound traffic.

advertising

Green Giant Consumer Ad FOOD MADE FASHIONABLE

This whimsical ad infused a traditional brand with a little high fashion attitude that stands out from the crowd. Eat your veggies and it shows!

advertising

Agency 33 WHAT’S IN A NAME?

Agency 33 was a relatively new public relations firm in the Denver market. This business-to-business ad proved they had the power to practice what they preach in creating buzz around a brand. Katalyst utilized the intrigue of the company’s name, Agency 33, to introduce the firm’s capabilities and put the company on the map as a player in delivering talk value and quality PR.

direct marketing

Verity UNMASKING TRUE CONSUMER BEHAVIOR

1000 locked crates were sent to top tier C-Level execs. To unlock it, the recipientswere given a link to an interactive game that revelealed the code. The campaign,which artfully depicted the company’s ability to reveal how consumers think, shop and buy, received amazing response rates. Even Bill Gates played the game! I wasthrilled with the fact that our client changed just three words in a 10-page brochureand the creative received the AD Club Best in Show and CA and Print awards.

collateral

Epicurean Catering Collateral DELICIOUSLY CREATIVE

This award-winning Denver caterer needed collateral that was every bit as delicious as its chef-inspired offerings. I’m pretty sure a few people have licked the pages!

web

Vitraform Sinks SPECS WITH BEAUTIFUL BRAND STYLE

This firm was one of the first to create and market beautifully crafted glass sinks. Vitraform needed a website that showcased the elegant, high end quality of their hand-carved designer product, yet also provided the options and specs that allow visitors to make a buying decision. The result is a dramatic, beautiful concept that speaks to the craft and is info-rich.

social media marketing

HipSlip Social Media Marketing GETTIN' HIP TO SOCIAL MEDIA

This social media marketing campaign on FB, Twitter, Blog and via eblasts elicited more than a thousand entries the first three days and sold more than 500 HipSlip sleeves the first night of the sale.

outdoor

Mountain Dew Virginia OLD SCHOOL WITH NEW ATTITUDE

The Mountain Dew brand celebrates youth, the extreme and is about as far away from old school as you can get....Or is it? Here, George Washington sports a modern “fro” in a unique meld of history with a hip Dew attitude.

internet promotions

Clorox CLEAN BREAK SWEEPSTAKES

To drive trial for Clorox’s new and improved Disinfecting Wipes, online ads depicted the benefits with “wipe away the mess” Flash animations and a consumer sweeps offered the chance to win a trip to an unspoiled paradise.

promotions

Diet Pepsi/Super Bowl TOUGH STATEMENT ABOUT DIET TASTE

Diet soft drinks have long been a female demographic, with marketing clearly speaking to women 18—25. So how do you connect with men? By making some tough statements about taste. This campaign staked Diet Pepsi’s claim as the official soft drink of the Super Bowl, infusing a traditionally female (diet) beverage with masculine appeal.

trade advertising

This trade ad for Stevens Aviation, an aircraft maintenance firm, is a great example offinding creative opportunity in anything, including gritty industrial accounts.

Stevens Aviation INDUSTRIAL STRENGTH CREATIVE

DAYTON • GREENVILLE

DENVER • NASHVILLE

800.359.7838

stevensaviation.com

Where the hottest runway models go for nose jobs.

For more than 15 years, the industry’s most discerning aircraft owners have put their aircraft’s safety and performancein the hands of Stevens’ experienced, exacting experts.

Our customer satisfaction rating is 99%. (We think the other 1% just forgot to fill out our survey.)

Look to Stevens for the best in avionics repair and maintenance. We’ve got the competition by far more than a nose.

Welcome to the avionics elite.

Nokia Spike Lee Promotion LIGHTS, CAMERA, CONSUMER ACTION

Nokia sought a promotional concept that drew attention to its newest phone’s quality video capabilities. The winning idea employed film director Spike Lee’s visibility to prompt Nokia cell phone users to send in their cell phone video “stories” and help co-create the world’s first collaborative film.

promotions

Thousands of consumer video clips.

One film.

Nokia and Spike Leedefine Collaboration.