Media data karriere.de

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Contents

Positioning of site

Target group

Advertising options

Company profiles

Newsletter

Targeting solutions

Advertising impact tool

Price list

Contact

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iq digital – Premium quality in all areasOnline (18,45 Mio. Unique User)

CommunityGeneral News Redaktioneller Special Interest

Vertikale Themennetzwerke

Quelle: AGOF IF 11-2012

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Positioning of site

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karriere.de – the career and information portal of Handelsblatt and WirtschaftsWoche

The central portal for all questions about education, job application and career.

The site delivers spherical information and orientation about all career phases, from the studies to professional training.

Karriere.de turns on degree holders, young professionals, who are interested in the first professional steps and eventually their career.

Thanks to the high-valued user data base, karriere.de is the ideal environment for your (image) campaigns and products.

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karriere.de – The portal for all questions about education, job application and career.

UNIQUE URL

The unique karriere.de target URL ensures a constant flow of users interested in careers.

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Your campaign in focus

Space for innovative special advertising forms and large-scale advertisements.

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CAREER-FOCUSED USERS

The high-quality user base of career-focused users of Handelsblatt Online and wiwo.de. The high

purchasing power of the target group of young and elder professionals

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INFORMATION AND ORIENTATION

The career portal of Handelsblatt Online and WiWo delivers spherical information and orientation

about all career phases, from the studies to the professional training .

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FOR COMPANIES

For companies: the option of integration in the company database where they can outline their

products and services in detail.

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The target group of karriere.de

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karriere.de – outstanding coverage scores

230.000

351.110

1.520.045

Unique users

Visits

PIs

Sources: PIs and visits: IVW September 2012; unique users: AGOF internet facts 2012-11

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karriere.de – young users who are involved in decision-making processes

Gender47

53

female

male

Age

23

23

21

10

40- 49

30- 39

20- 29

14- 19

2412

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4,000€ plus3,000 to <4,000€

2,000 to <3,000€Net HH income

13Decision-makers* in the company

Share of users in percent Composition index

92

108

120

166

148

142

160

90

108

174

Source: AGOF internet facts 2012-11Composition index = share of the target group in the respective user base relative to the total population.*Decision-makers = independent professions, self-employed, management executives, senior civil servants

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karriere.de – high-level interest in electronics

149

167

187

190

194

Interests (composition index)*

Sport equipment

Fee based music

Computer hardware

Computer software

Rental cars

119

156

165

149

161

Plan to purchase/take out/hire (composition index)*

DVD Player

DSL

Digital cameras

Car financing

Other insurances

Source: AGOF internet facts 2012-11*Composition index = share of the target group in the respective user base relative to the total population.Interests = “Am (very) interested”, purchase plans = “Certainly/perhaps plan to buy during next 12 months”

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Advertising options at karriere.de

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karriere.de – the ideal solution for every communication objective

Flash layer /

Showroom

Homepage

eventsImage / Size

iq network

rotationText link/TeaserCoverage

Section booking SponsoringAffinity /

Image transfer

Microsite AdvertorialInformation Newsletter

Lead

generation

iq direct

response

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karriere.de – putting your campaign on the “big stage”

New advertising option: flash stage

The start page package from karriere.de with a flash stage or “U” format wallpaper – a high-impact platform for your campaign

Position: exclusive on the start pages below the navigation bar

Duration: one week

Format: 775 x 200 Pixel

Expected ad impressions: 30,000

Price: 1,800 € gross

Also bookable as Fireplace

775 x 200 Pixel

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The start page package at karriere.de

Act as the exclusive ad partner for a period of one week on all start pages of karriere.de (homepage, Career, Further Training, MBAs, Degree Courses, Applications and Job Market).

Wallpaper

Expected ad impressions: 30,000

Price: 2,100 € gross

karriere.de – your exclusive presenceon the start pages

Medium Rectangle

Expected Ad Impressions: 30.000

Price: 1.800 € gross

Also bookable as Lead-off combination for 3,900 EUR!

300 x 250 Pixel

728 x 90 Pixel + 160 x 600 Pixel

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iq digital now offers a new, innovative multimedia advertising format: videos (without length restrictions) are integrated in a medium rectangle at by iq digital.

One totally new feature is the option of expanding the video for enhanced viewing pleasure by using the mouse to drag the medium rectangle to the desired size; users who click on the video are forwarded to the landing page of the client.

As on TV, videos can now be optimised for environ-ments based on timelines, days or target group GRPs.

Web TV has several advantages over conventional TV: decision-maker targeting, proximity to online shops, flexibility and a selective target group which is almost impossible to reach via classic TV campaigns

CPM (e.g. in portal rotation) = 40 EUR (gross)

Web TV in an innovative, expanding video medium rectangle

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2

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TeaserStandard ads

Ads in the newsletter(optional)

Ads in the print edition,

1/3 page (optional)

Advertorials – you decide on the content

The focus is on your microsite.

Advertorials at karriere.de simultaneously achieve several communication goals and ensure maximum advertising impact.

The key element is the integration of a microsite with content provided and updated by the partner but which is firmly integrated in the layout of karriere.de.

Wide-ranging traffic measures throughout the entire karriere.de website publicise the cooperation with the partner and the presence of the advertorial.

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Advertorial – format and size

The partner section provides ample space (up to 3 pages) for the integration of content and functionalities.

The content has to be supplied in the form of an HTML file which is then integrated in the frame of the site. The site can be either internally or externally hosted.

The advertorial is 750 pixels wide (770px minus 20px padding). The maximum height is 2,000 pixels.

The advertorial must not imitate the CD and the content must display the branding of the partner.

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Ad medium / ProductAd format Weeks

CPMin EUR Discount

Costsin EUR

Expected ad impressions

Advertorial*

Integration of an advertorial at karriere.de 4 FP 2.000,00 EURAdvertorial* 2.000,00 EUR

Online coverage generation (positions by arrangement and based on topic relevance)

Teaser in rotation at karriere.de, link to advertorial 4 5,00 4.000,00 EUR 800.000 AIWallpaper 800x90 160x600 in rotation at karriere.de, link to advertorial 4 23,50 9.870,00 EUR 420.000 AIOnline coverage generation (incl. 50% discount for internal links) 4 11,37 13.870,00 EUR 1.220.000 AI

Package proposal

Media value 29.740,00 EUR 1.220.000 AI

Gross (incl. 50% discount on traffic measures) 50% 15.870,00 EURAgency net (n/n) (less 15% agency commission) 11,30 15% 13.789,50 EUR

Media value does not include discounts on traffic measures.This offer is subject to confirmation, prices are eligible for discounts with certain restrictions and plus VAT.* No discounts on production costs.

Advertorial Costing example for 4 weeks

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MBA – the “Master” environment for your advertising

What’s happening at the Goethe Business School? How good is the ESADE Business School?Do you know which the best schools in Europe are?

Our MBA reports focus primarily on the programmes at the best business schools in Germany and Europe.

In Interviews with Directors, Professors and MBA graduates, you can find out which school offers the best programme and why.

We will also be informing readers about the World MBA Tour and answering the question of how important a Master of Business Administration is for your career.

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MBA: the “Master” environment for your advertising – proposals

Firm integration in the MBA environment via a teaser and an additional booking in the karriere.de MBA newsletter

3-month integration in the MBA environment + 3 ads in the monthly MBA newsletter: 2,300 EUR

6-month integration in the MBA environment + 6 ads in the monthly MBA newsletter: 4,600 EUR

12-month integration in the MBA environment + 12 ads in the monthly MBA newsletter: 8,000 EUR

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MBA - the “Master” environment for your advertising – “MBA Newsletter” proposal

Newsletter integration

The monthly MBA Newsletter features regular reports on new programmes and core themes worldwide.

Other topics include: accreditation; rankings; scholarships; events; interviews; studies.

Target group: technical managers and management executives, university graduates, people interested in further education and training

The newsletter is currently sent to over 2,500 subscribers.

Format: 10 lines, 65 characters each incl. spaces;image 500x90 px

Gross price for minimum booking frequency (4 insertions): 320 EUR Same appearance than the karriere.de

newsletter but different topic focus

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Standard advertising options – familiar formats with proven impact

Leaderboard

728x90 pxSkyscraper

120x600 pxWallpaper

800x90 and 160x600 px

Text link

150 charactersMPU

300x250 pxWrapper ad

770x250 pxVideo advertising

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Company data base

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Company profiles – providing users with a direct line to your company

Today, the company profiles already provide users with information on more than 1,300 leading German employers. (Only possible for German companies)

Using this tool, users can gain fast access to information on specific companies in different sectors and German regions.

karriere.de offers you various options for integration in this company database.

http://www.karriere.de/startseite/unternehmen/

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This proposal is not eligible for agency commission as well as for any additional discounts!

Company profiles1) Standard profile

We offer companies the option of inclusion in the company database complete with:

Logo

Address

Sector

Corporate data

Contact details with e-mail link and phone number

One-year standard integration: 500 EUR

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Company profiles2) Extended standard profile

This proposal is not eligible for agency commission as well as for any additional discounts!

Over and above the data listed under 1), the client can also incorporate additional information on his company. like…

application form

starting salary

desirable exams and courses

approval of bachelor and master papers

…

Full-year standard integration: 1,000 EUR

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Newsletter

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karriere.de newsletter – your message sent directly to the mailbox of users

The weekly karriere.de newsletter regularly reports on all the relevant career topics.

Target group: university graduates, people interested in further education and training

32,000 subscribers

Gross price for minimum booking frequency(1 insertion): 1,200 EUR

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“MBA Newsletter” – your message sent directly to the mailbox of users

The monthly MBA Newsletter features regular reports on new programmes and core themes worldwide.

Other topics include: accreditation; rankings; scholarships; events; interviews; studies.

Target group: technical managers and management executives, university graduates, people interested in further education and training

approx. 2,500 subscribers

Format: 10 lines, 65 characters each incl. spaces; image 500x90 px

Gross price for minimum booking frequency (4 insertions): 320 EUR

Same appearance than the karriere.de newsletter but different topic focus

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Advertising impact tool

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On its own, the documentation of click rates is not sufficient to measure the success or otherwise of an online campaign.

The advertising impact tool in the decision-maker and premium portfolio of iq digital provides you with valid information on the relevant success parameters:

Likeability of a brand or product

Willingness to recommend to others

Willingness to purchase

Optionally bookable:

Technical measurement of the view time of the ads used in a campaign

Extension into a crossmedia advertising impact study (print & online)

Analyse the impact of your campaign with our advertising impact tool

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Advertising impact study – benefits & prices

Ad impact measurement, transparency and optimisation of your campaign success in communicating with our premium target groups

Classic test design with test and control group

Optional measurement of ad visibility as a further parameter for campaign evaluation

High level of standardisation allows short-notice documentation of findings and ensures cost efficiency.

Measurement of ad impact via parameters like recall, likeability, willingness to buy etc.

Measurement of the crossmedia effects of user and reader targeting in print/online campaigns

Free of charge from a campaign volume

(net of agency Type of study Costs commission) of

Standardised online ad impact survey 1.000 € 30.000 €

Standardised online ad impact survey incl. measurement of view time

2.000 € 40.000 €

Comprehensive customised online ad impact study incl. view time measurement

3.500 € 50.000 €

Crossmedia ad impact study 5.000 € 130.000 €

Crossmedia ad impact study incl. measurement of view time

5.500 € 140.000 €

All prices plus VAT

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Targeting solutions

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Precision communication with your target group –iq target

Based on the proven, leading technologies of nugg.ad, DoubleClick and many other providers – and underpinned by exclusiveiq digital optimisations and our data gathered in a broadlybased portfolio full of strong brands

Systematic targeting based on criteria like sector,department, size of company or position - aunique player in the German advertising market

Intelligent integration of your campaign withhigh-quality booking environments - deeptargeting all the way down to the editorialkeyword level or based on stock market/corporate data

Wide range of tools and special solutions – alsofor exotic, elite advertising target groups

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First-rate target groups– iq target campaign examples

Finance for SMEs

Company owners and management executives

10–250 employees in the company

Business travel

Company owners and management executives

Marketing, sales or distribution departments

Family van

Net HH income > 3,000€

30–59 years of age>3 persons in household

Internet provider

Geotargeting by postcode of offer region

Interested in entertain-ment, cinema etc.

Mobile network services

Interested in tariffs and telecommunications

Keywords: smartphone, iPhone, Android etc.

Hair colouring

Male

40–59 years of age

Interested in haircare

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Price list

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karriere.de - CPM figures

Ad format

B Section

iq Target karriere.de iq Target network ROS on karriere.de | Channel Network ROSWallpaper 70 € 60 € 47 € 24 €Halfpage ad 60 € 53 € 40 € 20 €Pushdown ad 60 € 53 € 40 € –

SideKick ad 60 € 53 € 40 € –Wrapper ad 60 € 53 € 40 € 20 €MPU 50 € 45 € 35 € 18 €Skyscraper 39 € 34 € 25 € 14 €Leaderbord 39 € 34 € 25 € 14 €(Flash) layer + reminder 120 € 100 € 80 € 43 €

(Flash) Layer 100 € 90 € 70 € 36 €Textlink / Teaser 15 € – 10 € –Sponsoringleiste – – 18 € –Ad bundle (Superbanner, Medium Rectangle, Skyscraper)

- - 30 € 16 €

Expandable video ad 60 € 53 € 40 € 20 €

Volume discounts 2012

From annual gross bookingvolume of Discount in %

25.000 € 3,0%50.000 € 5,0%100.000 € 10,0%250.000 € 12,5%500.000 € 15,0%750.000 € 17,5%

1.000.000 € 20,0%

You can find our full rate card at http://www.iqm.de/Online/ratecard2012

* Basis: total client gross volume with iq digital, cumulative, no rebates. All prices effective 04/2012 and plus VAT. Older rate cards are no longer valid. The General Terms and Conditions for Advertisements of the portal operators and/or iq digital media marketing gmbh (viewable at: www.iqdigital.de) apply.

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karriere.de - Fixed prices

Price level 1 2 3 4 5 6

Advertising Medium Ad Placement/ periodAls per day /

weekMPU| Expandable

video ad

Halfpage ad | Wallpaper |

Pushdown ad | Sidekich Ad

Fireplace | Flash stage

Lead-off combination | Homepage-

event | Skyline Ad

Homepage-Event XL

Content-Switch 3D Cube |

Screengrabbing

karriere.de

Homepage + category start page / week

30.000 1.800 € 2.100 € 3.000 € 3.900 € 4.500 € 5.000 €

All prices plus VATThe advertising terms and conditions of the portal operators or of iq digital media marketing gmbh apply; viewable at www.iqdigital.de

Advertising Medium

Lead-off combination

Homepage-Event

Homepage-Event XL

Explanation

Flash stage + MPU or Wallpaper + MPU

Flash stage + Background image

Flash stage + Background image + MPU or Fireplace + MPU

All prices effective 01/2012 and plus VAT. Older rate cards are no longer valid. The General Terms and Conditions for Advertisements of the portal operators and/or iq digital media marketing gmbh (viewable at: www.iqdigital.de) apply.