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Transcript of Karnataka Soaps and Detergents Limited
Karnataka Soaps And Detergents Limited (KS&DL)
TABLE OF CONTENTS
Chapter No Title Page No
1 INTRODUCTION
2 INDUSTRY PROFILE
3 COMPANY PROFILE
4 ORGANIZATIONAL STRUCTURE
5 SWOT ANALYSIS
6 MCKNSY’S 7’S MODEL
7 PEST ANALYSIS
8 FINANCIAL ANALYSIS
LEARNING EXPERIENCE
FINDINGS
CONCLUSION
RECOMMENDATION
GLOSSARY
BIBLIOGRAPHY
ANNEXURE
Karnataka Soaps And Detergents Limited (KS&DL)
EXECUTIVE SUMMARY
In order to gain practical knowledge internship training was under taken to study the
organizational aspects of KSDL.
The study is mainly aimed at an overall expose to the working of an organization and
to relate the theoretical concepts, study has been conducted by collecting relevant data from
the records of the company and also observations made during the course of internship
training.
The report deals with the introduction to the industry profile and to the company profile.
Later part of the report is concerned with specific topic covering company profile of KSDL.
This report mainly consists of nature of the business and infrastructural facilities that have
been provided in the company. Its vision-mission, workflow model and its future prospects
are also covered.
A separate focus has been given towards the study of the organization. The structure
gives the information about the board of directors, and various functional departments, the
training method the company follows in updating the knowledge of employees, duties and
responsibilities of executives and other are narrated. The strategy with the company adopts to
eliminate their wastes, shared values that of the company to achieve its objectives have also
been included.
Karnataka Soaps And Detergents Limited (KS&DL)
RESEARCH DESIGN
TITLE OF THE STUDY
AN INTERNSHIP REPORT ON ORGANIZATION STUDY AT “KARNATAKA SOAPS
& DETERGENTS LTD” BANGALORE.
SOURCES OF DATA:
PRIMARY DATA
Direct interaction with Departmental heads.
Interaction with superior and employees.
SECONDARY DATA
Company Manuals.
Magazines.
Web sites.
OBJECTIVES OF THE STUDY
To know the organizational structure and the process of activity of IPA.
To have in depth knowledge about the company.
Know the function of all activity in each department.
To identify the strength, weakness, opportunities, challenges of the
organization.
Karnataka Soaps And Detergents Limited (KS&DL)
LIMITATION OF THE STUDY
The time allotted to do the project is limited.
The study conducted was only concerned to the Bangalore plant.
The company is not allowing studying each department in details. As all
executive are busy in their schedules.
Regarding the data provided by the company is mostly secondary.
Karnataka Soaps And Detergents Limited (KS&DL)
INTRODUCTION
India is a rich land of forest; ivory, silk, sandal, precious; gems are magical charms of
centuries. The most enchanting perfumes of the world got their exotic spell with a twist of
sandal. The world’s richest sandalwood resource is from one isolated stretch of forests land in
south India that is Karnataka.
The origin of sandalwood and its oil in Karnataka, which is used in making of Mysore
sandal soaps, is well known as Fragrant Ambassador of India & Sandalwood oil is in fact
known as “Liquid Gold”.
On 1st October 1980, the government soap factory was renamed as “Karnataka Soaps
and Detergent Limited” the company was registered as a public limited company. Today
Company produces varieties of products in the Toilet soaps, Detergents, Agarbathies and
cosmetics.
KS&DL is a monopoly company. KSDL is the only company is having the license to
extract sandal oil in India. This is the only company using pure sandal oil for manufacturing
toilet soaps and other products. This is largest government soap manufacturing company in
India .they are collecting raw materials from south Indian states other than Karnataka. They
are collecting sandals from AndhraPradesh, Kerala, and some part of Pune. Mysore is largest
place in India having sandal trees.
On world India is the largest country who produces sandal trees. Around 85% world
sandal production is from India, 10% is from Srilanka and 5 % from Australia.
Karnataka Soaps And Detergents Limited (KS&DL)
1 INDUSTRY PROFILE
Soap has been manufactured from alkali (lye) and animal fats (tallow),
although vegetable products such as palm oil and coconut oil can be substituted for tallow.
American colonists had both major ingredients of soap in abundance, and so soap making
began in America during the earliest colonial days. Tallow came as a by-product of
slaughtering animals for meat, or from whaling. Farmers produced alkali as a by-product of
clearing their land; until the nineteenth century wood ashes served as the major source of lye.
The soap manufacturing process was simple, and most farmers could thus make their own
soap at home.
The major uses of soap were in the household, for washing clothes and for
toilet soap, and in textile manufacturing, particularly for furling, cleansing, and scouring
woolen stuffs. Because colonial America was rural, soap making remained widely dispersed,
and no large producers emerged. By the eve of the American Revolution, however, the
colonies had developed a minor export market; in 1770 they sent more than 86,000 pounds of
soap worth £2,165 to the West Indies.
The city boasted at least seventeen soap factories, including Procter and
Gamble (established 1837), which was destined to become the nation’s dominant firm. A
major change in soap making occurred in the 1840s when manufacturers began to replace lye
made from wood ashes with soda ash, lye made through a chemical process. Almost all soap
makers also produced tallow candles, which for many was their major business.
The period between the end of Civil War and 1900 brought major changes to
the soap industry. In 1893 Procter and Gamble spent $125,000 to promote Ivory soap, and by
1905 the sales budget for that product alone exceeded $400,000. Advertising proved
Karnataka Soaps And Detergents Limited (KS&DL)
amazingly effective. Advertising put large soap makers at a competitive advantage, and by
the late 1920s three firms had come to dominate the Industry:
(1) Colgate-Palmolive-Peet, incorporated as such in 1928 in New York State,
although originally founded by William Colgate in 1807;
(2) Lever Brothers, an English company that developed a full line of heavily
advertised soap in the nineteenth century and in 1897 and 1899 purchased
factories in Boston and Philadelphia;
(3) Procter and Gamble.
Detergents are superior to soap in certain industrial processes, such as
making textile finishes. They work better in hard water, and they eliminate the
soap curd responsible for “bathtub rings.” In 1933 Procter and Gamble introduced
a pioneer detergent, Dreft, which targeted the dishwashing market because it was
too light for laundering clothes. It succeeded, especially in hard-water regions,
until World War II interrupted detergent marketing.
In 1940 the “big three”- Colgate, Lever, Procter and Gamble- controlled
about 75 percent of the soap and detergent market. In 1946 Procter and Gamble
radically shifted the balance in its favor when it introduced Tide, the first heavy –
duty laundry detergent. By 1949, Tide had captured 25 percent of the laundry –
detergent .By 2956, even though Lever and Colgate had developed detergents of
their own, Procter and Gamble held 57 percent of the market, as compared with 17
percent for Lever and 11 percent for Colgate. Despite Procter and Gamble’s
triumph, the big three still competed fiercely.
By 1972, detergents had almost eliminated soap from the laundry
market, although toilet soap remained unchallenged by detergents. In the 1970s,
bans on detergents by some local Governments, which feared contamination of
Karnataka Soaps And Detergents Limited (KS&DL)
their water supplies, had little impact on the composition of sales of laundry
products. In the early 2000s, the smaller firms within the industry still produced a
multitude of specialized cleansers for home and industry, although in the highly
important fields of toilet soaps, laundry soaps, and detergents, the big three
remained dominant, controlling about 80 percent of the total market.
The History of Soap
Soap-like material found in clay cylinders during the excavation of ancient Babylon is
evidence that soap making was known as early as 2800 B.C. Soap manufacturing was started
in North America. Some American companies with well known names were started 200 years
ago. During middle age soap was made at various places in Italy, France, England & other
countries. France became Famous & many small factories were established there.
In India the soap Industry was established by North West Soap Company in 1897 at
Meerut following the Swadeshi movement. From 1905 onwards few more factories were
setup.
They are,
Mysore Soap factory at Bangalore.
Godrej soap at Bombay
Bengal chemicals
Tata oil mills
1930 Lever Brothers Company
Karnataka Soaps And Detergents Limited (KS&DL)
THE INDIAN SOAP INDUSTRY SCENERIO
The Indian soap industry has long been dominated by hand full of companies such as:
1. Hindustan Levers limited
2. Tata oil mills (taken over by HLL)
3. Godrej soaps private limited
The Indian soap industry continued to flourish very well until 1967-68, but began to stagnate
& soon it started to recover & experienced a short upswing in 1974. This increase in demand
can be attributed due to;
Growth of population
Income & Consumption increase.
Increase in Urbanization.
Growth in degree of personal hygiene.
Soap manufacture has 2 classification, organized and unorganized sector.
KSDL comes under organized sector.
PRESENT STATUS
Market scenario:
India is the ideal market for cleaning products. The country’s per capita consumption
of detergent powders & bars stands at 1.6kg & soaps at 543 Gm. Hindustan livers, which
towers over the cleaning business, sells in all over the cleaning business but the tiniest of
Indian settlements.
Karnataka Soaps And Detergents Limited (KS&DL)
In India, soaps are available in five million retail stores, out of which, 3.75 million
retail stores are in the rural areas. Therefore, availability of these products is not an issue.
70% of India’s population resides in the rural areas; hence around 50% of the soaps are sold
in the rural market.
The 7.4lakhs tons per annum soap market in India in crawling along at 4%. The hope
lies in raising rupee worth, the potential for which is high because the Indian soap market is
pseudo in nature & it is amazingly complex being segmented not only on the basis of price,
benefits, but even a range of emotions within that outlining framework.
Growth
With increase in disposable incomes, growth in rural demand is expected to increase
because consumers are moving up towards premium products. However, in the recent past
there has not been much change in the volume of premium soaps in proportion to economy
soaps, because increase in prices has led some consumers to look for cheaper substitutes. The
major players in personal wash (soap) market are HLL, Nirma and P&G.
Karnataka Soaps And Detergents Limited (KS&DL)
2. COMPANY PROFILE
Mysore sandal soap is a brand of soap manufactured by the Karnataka soaps and
Detergents limited (KS&DL), a company owned by Government of Karnataka in India. This
soap has been manufactured since 1916 when Nalvadi Krishna Raja Wodeyar, the king of
Mysore set up the government soap factory in Bangalore. The main motivation for setting up
the factory was the excessive sandalwood reserves that the Mysore kingdom had which could
not be exported to Europe because of the First World War. In 1980, KS&DL was
incorporated as a company by merging the government soap factory with sandal oil factories
at Shivmoga and Mysore. Mysore sandal soap in the world made from 100% pure sandal
wood oil. KS&DL owns a proprietary geographical indication (GI) tag on the Mysore sandal
soap which gives it intellectual property rights to use the brand name, to ensure quality and
also prevent piracy and unauthorized use by other manufacturers. In 2006 Mahendra Singh
Dhoni, the Indian cricketer was selected as the first brand ambassador of the Mysore sandal
soap.
KS&DL TIE UP;
KS&DL has tie up with Indian mart, for design development of website.
Karnataka Soaps And Detergents Limited (KS&DL)
BACKGROUND AND INCEPTION OF THE COMPANY:-
India is a rich land of forest; ivory, silk, sandal; precious gems are magical charms of
centuries. The most enchanting perfumes of the world got their exotic spell with a twist of
sandal. The world’s richest sandalwood resource is from one isolated stretch of forest land in
South India that is Karnataka.
The origin of sandalwood and its oil in Karnataka, which is used in making of Mysore
sandal soaps, is well known as Fragrant Ambassador of India & sandalwood oil is in fact
known as “Liquid Gold”.
By the inspiration of His Highness Maharaja of Mysore late Jayachamarajendra
Wodeyar, the trading of sandalwood logs started exporting to Europe and New destinations.
This situation gave rise to start of an industry, which produces value added products i.e., of
Sandalwood oil. His Highness Maharaja of Mysore created this situation as an opportunity by
sowing the seed of the government sandalwood oil factory, which is the present KS&DL. The
project was shaped with the engineering skills and expertise of the top level. Late Sir
M.Visvesvaraya, the great engineer who was the man behind the project.
Today’s famous Mysore sandal soaps credit goes to Sri Sosale Garalapuri Shastri who
incorporated the process of soap making using Sandalwood oil.
The Maharaja of Mysore & Diwan Sir.M.Visveswaraya established the Government
soap factory during the year 1918. In November 1918 the Mysore sandal soap was put into
the market after sincere effort and experiments were undertaken to evolve a soap perfume
blend using sandalwood oil s the main base to manufacture toilet soap. The factory shifted its
operation to Rajajinagar industrial area, Bangalore in July 1957, where the present plant is
located. The plant occupies an area of 39 acres (covering Soaps, Detergents, and Fatty Acid
Karnataka Soaps And Detergents Limited (KS&DL)
divisions), on the Bangalore-Pune, Highway, easily accessible by transport services and
communication. Another sandal wood oil division was established during the year 1944 at
Shimoga, which stopped its operation in the year 2000 for want of Natural Sandalwood.
The first product was washing soap in addition to the toilet soap in the year 1918. The
toilet soap of the company was made up of sandalwood oil.
In 1950 Government decided to expand the factory in two stages. The first stage of
expansion was done to increase the output to 700 tons per year and was completed in the year
1952 in the old premises.
The next stage of expansion was implemented in 1954 to meet growing demand for
Mysore sandal soap and for this purpose Government of India sanctioned license to
manufacture 1500 tons of Soaps and 75 tons glycerin per year. The expansion project worth
of Rs.21 lakhs includes the shifting of the factory to a newly laid industrial suburban of
Bangalore.
The factory started functioning in this new premise [i.e., present one] from I st July
1957. From this year onwards till date the factory had never looked back, it has achieved
growth and development in production scales and profits.
The industry has two more divisions, one at Shimoga and another at Mysore where
sandal wood oil is extracted. The Mysore division started functioning from 1917 and only
during 1984 manufacturing of perfumed and premiere quality Agarbathies at was started.
Right from the first log of sandalwood that rolled in to the boiler room in 1916, the company
has been single-minded pursuit of excellence. The project took shape with the engineering
skills and expertise of top-level team under the leadership of Sir. M. Visvesvaraya, Prof.
Watson and Dr. Sudbrough. Like this soap factory was started as a small unit and now it has
Karnataka Soaps And Detergents Limited (KS&DL)
grown up to giant size. On Ist October 1980, the Government Soap Factory was renamed as
“Karnataka Soaps and Detergents Limited”. The company was registered as a public limited
company.
NATURE OF THE BUSINESS CARRIED:
KS&DL is involved in the business of producing soaps and detergents. KS&DL
markets its product under the brand name of Mysore sandal.
The KS&DL is providing various product to the market like, toilet soap (Mysore
sandal baby soap) detergents,( Mysore detergent powder), talcum powder (Mysore sandal
talc), Agarbathies (Mysore sandal premium), perfumes.
The KS&DL also takes research, development and also other promotional activities
for the overall benefit of the sandalwood.
VISION STATEMENT
Keeping pace with globalization, global trends, and the state’s policy for using
technology in every aspect of governance.
Ensuring global presence of Mysore Sandal products while leveraging its unique
strengths to take advantage of the current technology scenario by intelligent and
selective diversification.
Secure all assistance and prime status from Government of India, all technology
alliances.
Further, ensure Karnataka’s Pre-eminent status as a proponent and provider of
technology services to the world, nation, other states, public and private sectors.
Making available technology product and services at the most affordable price to the
people at large, in keeping with the policy of a welfare state.
Karnataka Soaps And Detergents Limited (KS&DL)
Making all out efforts to achieve unimaginable profits.
Most importantly to earn the invaluable foreign exchange, both to the state and to the
country.
MISSION
To serve the national Economy or to serve the nation.
To attain self reliance
To promote and uphold its image as a trade mark of traditional products.
To build up on the reputation of Mysore Sandal soap is manufactured using
sandalwood oil.
To maintain the brand loyalty of its Customer.
To produce pure and quality products and enhance its age old charm
OBJECTIVES
To promote and uphold its image as a symbol of traditional products.
To build upon the reputation of Mysore sandal soap based on pure sandal oil.
To supply the products at most reasonable competitive rate
To maintain the brand loyalty of its customer.
TRADEMARK OF KS&DL
Karnataka Soaps And Detergents Limited (KS&DL)
“
THE SHARABHA”
The carving on the cover is the Sharabha, the trademark of KS&DL
The sharabha is a mythological creation from the “poornas” which has a body of a
Lion and head of an Elephant, which embodies the combined virtues of wisdom and strength.
It is adopted as a official emblem of KS&DL to symbolize a power that removes
imperfections and impurities. The maharaja of Mysore as official emblem adopted it. And
soon took place as the symbol of y the government soap factory of quality that reflects a
standard of excellence of Karnataka Soaps and Detergent Ltd.
SLOGAN
“NATURAL PRODUCTS WITH EXOTIC FRAGNANCES”
KS&DL has a long tradition of maintaining the highest quality standard, right from the
selection of raw materials to processing and packaging of the end product. The reason why its
products are much in demand globally and are exported regularly to U.A.E, Saudi Arabia,
Kuwait, Qatar, South America. The entire toilet soaps of KS&DL are made from raw
materials of vegetable origin and are totally free from animal fats.
QUALITY POLICY
Karnataka Soaps And Detergents Limited (KS&DL)
AN ISO -9002 COMPANY:-
KS&DL with a traditional of over 8 decades is committed to customer delight,
through total quality management and continuous improvement through the involvement of
all employees KS&DL has got ISO-9002 certificate. To improve the quality management,
system and facilities, TQM, in the process of soap and detergents, the management took
decision to obtain ISO 9002 by end of March 1999. Accordingly action plant was drawn and
a committee was setup for the purpose during October 1998 with a mission statement. The
company gives initial including training conducting employee’s awareness programmer,
document quality, manual and quality system procurement.
In this direction company obtained the guideline from consultancies, Bangalore and
bureau of Indian standard registered for ISO 9002 by the end of month of March to the
bureau of Indian standards, obtained the certificate by his end of March 1999 itself.
This is to project in the national and international market and also improve quality
products offered to the customers with the assurance of quality in the message. The company
got itself upgraded to ISO 9001-2004, quality systems in the year 2004-2005.
ISO-14001:-
The company is located in the heart of the Bangalore city. The management of the
company took an decision to get the ISO-14001 and become model to other public sector for
the message of maintenance of environment.
ISO-14401 and ISO-9001 will facilitate to improve the corporate brands in the global
market and will help the company to improve the profits
ACHIEVEMENTS
Karnataka Soaps And Detergents Limited (KS&DL)
Government of Karnataka Department of Industries and Commerce. State Export
Promotion Advisory Board.
Detergents Plants Chemical Bombay has given first price for the year 1980-81
Geographical Indication GI-2005
ISO 9001-2000 in the year 1999.
ISO 14001-2004 in the year 2000.
Export award for the year 2006-07 for the excellence in export market.
MILESTONES OF THE COMPANY:-
1916 – Mysore Sandalwood Oil factory started at Mysore.
1918 – Government Soap factory was started by Maharaja of Mysore with the
capacity of 112MTs/Annum near Cubbon Park, Bangalore and the MYSORE
SANDAL SOAP was introduced into the market for the first time.
1932 – Toilet soap production capacity was enhanced with 750MTs/Annum
1944 – The second sandalwood oil extraction plant was started with Shimoga.
1954 – Foundation stone was laid by Sir. M. Visvesvaraya for establishment of new
manufacturing facilities at Rajajinagar, Industrial Suburb, and Bangalore
1957 – Factory was shifted from Cubbon Park to new premises.
1965 – Started exporting its products to various countries.
1967 – Celebrated its golden jubilee.
1970 – Production capacity was increased to 6000MTs/Annum, in a phased wise with
parallel modernization of various manufacturing equipments.
1975 – Synthetic Detergent plant for manufacture of detergent cake and detergent
powder was installed with Italian technology.
Karnataka Soaps And Detergents Limited (KS&DL)
1980 – Government Soap Factory was converted into a Public Sector Enterprises
and the company was incorporated on 9th July 1980 and renamed as KARNATAKA
SOAPS & DETERGENTS LIMITED.
1981 – Fatty Acid unit was established to utilize Indigenously available minor seed
oils as the raw materials for Soap manufacturing and to produce Glycerin and Stearic
Acid .
1984 – Expanded the production capacity with modern manufacturing facilities,
which was available at that time to produce 26,000Mts/Annum of toilet Soaps with
different variants.
1987 – Company has taken over the marketing activities from M/S. MSIL and
established its own marketing networks by opening 6 branches all over India
1992 – Company has faced very stiff competition after liberalization in the country
from different multinational companies. Company was registered with the Board for
industries and financial reconstruction (BIFR) New Delhi, as the company suffered
heavy losses.
1996 – The BIFR approved rehabilitation package in September and company has
taken stringent measures for the cost control and improving the productivity and sales.
Company started making profits.
1999– Company was certified with ISO 9001:2000 Certification by BSI for its
effective implementation of Quality Management Systems. Company has launched
MYSORE SANDAL GOLD-125gms and MYSORE SANDAL BABY-75gms in the
premium segment.
2000- Company was certified with ISO 14001:2004 Certification by BSI for its
effective implementation of Environment Management System.
Karnataka Soaps And Detergents Limited (KS&DL)
2003- Company has wiped out entire carry forward losses of Rs.98.00 corers and
come out from BIFR. Company has made profits continuously every year and it is the
only State Public Sector unit, which has come out of BIFR and making continuous
profits in the State.
2008- Company has introduced Hand wash liquids under the trade name of Herbal
Hand wash and Rose Hand Wash. Company has also introduced liquid Detergent
under the trade name KLEENOL with different variants for Floor wash, Dish wash
and Automobile wash.
2009- Company has established In-House state of the Art manufacturing facilities for
manufacture and filling of Mysore Sandal Talcum powder and Mysore Sandal Baby
powder. Company has re-introduced the Talcum powder variants with new outlook of
containers.
2010- The ISO certification was upgraded to ISO 9001:2008
2010- Company launched Mysore Sandal Dhoop.
2012- Launched Super Premium Mysore Sandal Millennium Soap.
2012- The Company reached highest sales turnover and profit
BASIS OF DEPARTMENTATION
KS&DL is a manufacturing concern of moderately large size. We can see here
functions wise departmentation. It facilitates effective utilization of manpower and resources
and it is a simple, economical and reasonable organization pattern.
LEVELS OF ORGANIZATION
The organization of KS&DL consists of four levels. They are,
Karnataka Soaps And Detergents Limited (KS&DL)
Top level consists of Board of Directors and Managing Director.
Second level consists of Directors of Finance and Special officers.
Third level consists of senior managers, deputy managers and officers.
Fourth level consists of clerk, assistants, and attendees.
MANAGEMENT PROFILE
SL.NO NAME DESIGNATION
1 V Shivanand Naik Chairman
2 L. Sridhar, IAS. Managing director
3 Dr. Vishal, IAS. Director
4 Sri. D.V.Prasad, IAS Director
5 B. G. Nandakumar, IAS Director
6 Dr. S. Chandrasekharan Director
7 Dr. Mitheleshwarjha. Director
8 M.N.Vasanthakumari General manager(Finance)
9 N.R. Satish Dy. General manager (Materials & stores)
10 M.V. Thirentra DGM (Foreign Trade)
11 D.N. Vasanthkumar DGM (Marketing)
12 S.G. Kulkarni DGM (P&M)
13 P.Ravi DGM (Accounts)
14 V.S. Venkidesh Gowda DGM (R&D) & (HRD)
15 N.S.Prakash Rao DGM(Projects & Computers)
16 B.S.Lokeshaiah DGM(Stores)
17 H.C. Bore Gowda AGM(export)
18 M. Sumiulla M,MD’S office & (PR)
19 T.S.Diwakar AGM (E&S)
Karnataka Soaps And Detergents Limited (KS&DL)
20 Capt. Arvindkumar sood CSVO
21 H.G. Rajarao Manager (MID)
PRODUCT PROFILE
KS&DL is the true inheritor of golden legacy of India. It is continuing the tradition of
excellence for over eight decades, using only the best East Indian grade Sandalwood oil &
Karnataka Soaps And Detergents Limited (KS&DL)
Sandalwood soaps in the world. The products produced at KS&DL are the Soaps, Detergents,
Agarbathies and Sandalwood oil.
TOILET SOAPS.
NAME OF THE PRODUCT UNITS OF GRAMS
Mysore Sandal Soap. 75,125
Mysore Sandal Classic Soap. 75
Mysore Sandal Gold Soap. 75,125
Mysore Sandal Baby Soaps. 75
Mysore Special Sandal Soap. 75
Mysore Rose Soap. 100
Mysore Sandal Herbal Care Soap. 100,125
Mysore Jasmine Soap 100
Wave Soap 100
Mysore Lavender Soap 150
Mysore Sandal bath tablet. 150
Mysore Sandal Classic Bath Tablet 150
Mysore Jasmine Bath Tablet 150
Mysore Special Sandal Tablet 150
Mysore Sandal Rose Tablet 150
Mysore Sandal Guest Tablet 17
Mysore Sandal Millennium 150
DETERGENTS
NAME OF THE PRODUCT UNITS IN GRAMS
Mysore Detergent Powder 1000
Karnataka Soaps And Detergents Limited (KS&DL)
Mysore Detergent Powder 500
Mysore Detergent Cake 250
Mysore Detergent Cake 125
TALCUM POWDERS
NAME OF THE PRRODUCT UNITS IN GRAMS
Mysore Sandal Talc 20, 50, 100, 300
Mysore Sandal Baby Talc 100, 200, 400
AGARBATHIS
Karnataka Soaps And Detergents Limited (KS&DL)
PRODUCT RANGE FROM THE HOUSE OF MYSORE SANDAL SOAP
NAME OF THE PRODUCT
Mysore Sandal Premium
Mysore Sandal Regular
Mysore Rose
Naga champa
Suprabhatha
Mysore Jasmine
Paraijata
Sir M.V.100
Bodhisattva
Venkateswara
Durga
Ayyappa
Alif Laila
Meditation
Karnataka Soaps And Detergents Limited (KS&DL)
MYSORE SANDAL SOAP
(75gms, 125gms)
MYSORE SANDAL BATH TABLET
(150gms)
MYSORE SANDAL BABY SOAP
(75gms)
Karnataka Soaps And Detergents Limited (KS&DL)
THREE IN ONE GIFT PACK –(SJR) 3 TABS
(150gms each)
MYSORE SANDAL GOLD SOAP
(75gms, 125gms)
MYSORE ROSE SOAP (100gms, 125gms)
Karnataka Soaps And Detergents Limited (KS&DL)
MYSORE SANDAL GOLD SIXER 6 TABS
(125gms each)
SIX-IN-ONE GIFT PACK 6 TABS
(125gms each)
Karnataka Soaps And Detergents Limited (KS&DL)
MYSORE SANDAL CLASSIC SOAP
(75gms)
MYSORE HERBALCARE
(15hms, 75gms, 100gms)
Karnataka Soaps And Detergents Limited (KS&DL)
MYSORE WAVE LIME
MYSORE SANDAL WAVE (TURMERIC)
MYSORE SANDAL CARBOLIC
Karnataka Soaps And Detergents Limited (KS&DL)
MYSORE SANDAL BATH TRIO
MYSORE SANDAL MILLENIUM (150gms)
MYSORE SANDAL ROSE GUEST TABLET
Karnataka Soaps And Detergents Limited (KS&DL)
MYSORE SANDAL SOAP GUEST TAB 17gms
DETERGENTS
Karnataka Soaps And Detergents Limited (KS&DL)
KS&DL also manufacture high quality detergents applying the latest spray drying
technology with well balanced formulation of active matters and other builder, they provide
the ultimate washing powder.
MYSORE DETERGENT CAKE
MYSORE DETERGENT POWDER
AGARBATHIES
Karnataka Soaps And Detergents Limited (KS&DL)
a. JASMINE REGULAR
b. MEDITATION SANDAL
c. NAGA CHAMPA
d. ROSE REGULAR
Karnataka Soaps And Detergents Limited (KS&DL)
e. SIR.M.V-10
f. JASMINE ROLLS
g. MYSORE SANDAL AGARBATHI REGULAR
Karnataka Soaps And Detergents Limited (KS&DL)
h. MYSORE SANDAL AGARBATHI PREMIUM
SANDALWOOD OIL
MYSORE SANDAL COCONUT OIL
Karnataka Soaps And Detergents Limited (KS&DL)
MYSORE SANDAL ROOM CLEANER
POWDERS
MYSORE SANDAL TALCUM POWDER
Karnataka Soaps And Detergents Limited (KS&DL)
MYSORE SANDAL BABY POWDER
MYSORE SANDAL ROOM FRESHNER
Karnataka Soaps And Detergents Limited (KS&DL)
MYSORE SANDAL DHOOP
MYSORE SANDAL BILLETS
ORGANIZATIONAL STRUCTURE OF KS&DL
CHAIRMAN
Karnataka Soaps And Detergents Limited (KS&DL)
FUNCTIONAL DEPARTMENTS
MANAGING DIRECTOR
A G M (HRD)
GENERAL MANAGER (FINANCE)
DIRECTOR MARKETING
EXECUTIVE DIRECTOR
A G M (U&E)
D G M (SOD)
A G M (STORES)
G M (R&D)
A G M (E&S)
D G M (MTLS)
D G M (P&M)
D G M (MD)GM
(PRODUCTION)
Karnataka Soaps And Detergents Limited (KS&DL)
1.HUMAN RESOURCE DEPARTMENT
STRUCTURE OF HUMAN RESOURCE DEPARTMENT
01 M.D Managing Director
02 ASST.GEN.MGR Assistant General Manager[HRD]
MANAGING DIRECTOR [M.D]
ASST.GEN.MANAGER [HRD]
MGR [HRD]
FIRST AID
VMO
HELPER
SR. ASST.
TIME OFFICE
ASS.MGR
SR. ASSTS
JR.OFFICER
ATTENDER
SENIOR OFFICER
JR.OFFICER
ASS.MGRS
ATTENDER
HELPERS
COOKS
SR. ASSTS
JR.OFFICER
OFFICER
CANTEEN
Karnataka Soaps And Detergents Limited (KS&DL)
03 MGR [HRD] Manager [HRD]
04 ASST.MGR Assistant Manager
05 LWO Labor Welfare Officer
06 VMO Visiting Medical Officer
07 JR.OFFICER [HRD] Junior Officer [HRD]
08 SR.ASSTS Senior Assistants
Luther Gulick highlighted “PODSCORB” which stands for planning,
organizing, staffing, directing, coordinating, reporting, and budgeting is the part of
human resource management.
FUNCTIONS OF HUMAN RESOURCE DEPARTMENT
Recruitment and selection.
Training and Development.
Promotion and Transfer.
Wage and Salary administration.
Performance Appraisal.
Industrial Relations.
Disciplinary Action.
Welfare Measures.
Maintain Personal Records.
Study on Labor Turnover.
Verification of cash certificate, character and attitude.
Compilation of periodical report to various statutory authorities.
Maintenance of manpower inventory.
Karnataka Soaps And Detergents Limited (KS&DL)
Study on absenteeism and suggesting measures.
Coordinating dispute cases before conciliation labor court and other court.
Grievance handling.
MANPOWER DETAILS
Group Bangalore Sandalwood oil
division
[Mysore]
Marketing
branches
Duty paid
warehouse
[Shivmoga]
Total
Executives 78 08 53 02 141
Supervisors 49 08 15 - 72
Workers 523 28 36 14 601
Total 650 44 104 16 814
BENEFITS PAYABLE TO THE EMPLOYEES
Shift allowance: There are three shifts and one general shift. The shift timings are as
follows,
First shift 6.00am to 2.00pm
Second shift 2.00pm to 10.00pm
Third shift 10.00pm to 6.00am
General shift 9.30am to 5.30pm
Karnataka Soaps And Detergents Limited (KS&DL)
The lunch time is 12.00pm to 12.30pm. Every Sunday is rest day for the employees.
No allowance is paid to the first shift workers. A sum of Rs.25 and Rs.35 per day is
paid to workers for second and third shift respectively.
Washing allowance: The company provides two sets of uniform once in a
year. For this a washing allowance of Rs.50 per month is paid to every worker.
Conveyance allowance: the conveyance allowance of Rs.680 per month per
worker is extended.
Family travel allowance: This allowance is paid at the rate of Rs.500 per
employee per year who has put a minimum three years of service.
Death Relief Fund: Rs.30, 000 will be paid to the nominee in case of death of
an employee.
Memento to retiring employee: Rs.2, 500 will be paid as memento to retiring
employees.
Medical reimbursement: Benefit to non-ESI employees a sum of Rs.500 per
month will be paid per employee towards domiciliary treatment. With regards
to hospitalization treatment the company has taken medical claim policy from
insurance company for a sum of Rs.1, 50,000 per employee which includes
spouse and two children.
DUTIES OF A MANAGER
Maintaining of attendance of employees and various departments.
Promotion or demotion of labors according to their quality of their work.
Attending the problems faced by the workers while working.
She sees that every employee is satisfied with the job.
Karnataka Soaps And Detergents Limited (KS&DL)
RECRUITMENT
Recruitment will be done by newspapers, through employees for workers. For
executive staffs, recruitment will be done through newspapers, internet, and consultancy and
through employees.
SELECTION
Workers will be selected by daily according to the requirement of the company.
Workers should have to bring age proof like S.S.L.C marks card. For the executive staff the
selection process will be done in the head office.
TRAINING
Training will be given to the new workers for 40 days, if the worker is trained up
well, then they will be placed for batches.
Karnataka Soaps And Detergents Limited (KS&DL)
2. PRODUCTION DEPARTMENT
STRUCTURE OF PRODUCTION DEPARTMENT
GENERAL MANAGER
SENIOR MANAGER
MANAGER MANAGER MANAGER
WORKERS
ENGINEER
SENIOR ENGINEER
WORK MANAGER
DEPUTY MANAGER
Karnataka Soaps And Detergents Limited (KS&DL)
KS&DL has three production plants. They are,
1. Fatty Acid Plant.
2. Soap Plant.
3. Detergent Plant.
FATTY ACID PLANT
The basic raw materials, oil, and fats undergo the splitting and refining process
including hydrogenation at the fatty acid plant. It is also obtained and used for soap making.
The plant has a capacity to process 10,000mt of oil and fats.
SOAP PLANT
The soap plant is one of the largest production plants in the country with an installed
capacity of 26,000 tons per annum.
KS&DL’s soap plant has its uniqueness that it has the capacity to process as many as
ten different varieties of soap simultaneously. The sophisticated plant from Italy has a wholly
integrated straight line facility that links up process sequence for higher productivity. It is a
stream line flow through right from raw material preparation to wrapping stage the line
collation with the built in facility for continuous fat bleaching and saphonification. The high
speed auto wrapper has the capability to handle the soaps of virtually aall size and shape.
DETERGENT PLANT
It has installed capacity of 10,000tons per annum. To produce spray dried, powder
and a syntax plant for detergent cakes and bars. It produces industrial detergent which is used
in the formulation of wet table pesticide powders for crop protection.
Karnataka Soaps And Detergents Limited (KS&DL)
FINANCE DEPARTMENT
STRUCTURE OF FINANCE DEPARTMENT
MANAGING DIRECTOR
GENERAL MANAGER (FINANCE)
DEPUTY GENERAL MANAGER
ASSISTANT GENERAL MANAGER
JR. ASSISTANT
CHIEF MANAGER
SR.ASSISTANT
SR.ASSISTANT
JR. OFFICERS
BILLS/COSTING SECTION
JR. ASSISTANT
SUPER [COSTING]
SUPER [A/CS]
A/CS
JR. ASSISTANT
SR.ASSISTANT
JR. OFFICERS
A/CS
AM (PR&PF) PA TO GM
SR.ASSISTANT
OFFICER
Karnataka Soaps And Detergents Limited (KS&DL)
Finance is the life blood of every organization. It is concerned with managerial decision
making. This department is concerned with proper utilization of cash. It identifies the source
of finance wher to borrow i.e, ICICI, IRBI, IDBI, Corporation bank etc.
It has abundant of function which can be enumerated ass follows:
Effective funds management which is inverted in beneficial projects.
Decision making regarding fixing of cash amount.
Obtaining trade credit.
Profit maximization.
Preparation of cash budgets.
Systematic approach to working capital management.
Pricing of raw materials and valuation of stores.
To protect financial interest of the company.
AUDIT DEPARTMENT
KS&DL audit wing is headed by internal auditors. Auditing is vital for the company as it
facilitates verifying of all the books of account by trial balance, it also comply, with
requirements for central excise and income tax purposes. After the auditor’s monitor
everything they give report which is helpful to the company.
COSTING
When a company does costing it ensures proper fixation of selling price of the product, cost
control it also help in taking decision. KS&DL use process costing as the production
mechanism is systematic it involves addition of a lot of ingredient in the manufacturing.
Karnataka Soaps And Detergents Limited (KS&DL)
OBJECTIVES
Planning for short term and long term financial requirements of the organization.
Managing short and long term receivable and payables.
Managing capital both long term and short term.
Issuance and redemption of ownership and creditor ship securities [shares and
debentures]
Safe custody of funds and securities.
Cash planning and credit management.
Providing top management with information on current and prospective financial
conditions of the business of the enterprise as a basis for policy making.
MARKETING DEPARTMENT
Karnataka Soaps And Detergents Limited (KS&DL)
STRUCTURE OF MARKETING DEPARTMENT
MANAGING DIRECTOR
DEPUTY GENERAL MANAGER
GENERAL MANAGER
ASST. GENERAL MANAGER [ADV]
ASST. GENERAL MANAGER [CHE]
PRODUCT MANAGER
[DET]
PRODUCT MANAGER
[SOAPS]
JR. OFFICER
SR. ASST
OFFICER
ASST. MGR
JR.ASST
ASST. MGR
JR. ASST
SR. ASST
JR. OFFICER
ASST.MGR
MGR [MRIS]
JR. ASST
SR.ASST
JR. OFFICER
OFFICER
ASST.MGR
MGR [SALES]
Karnataka Soaps And Detergents Limited (KS&DL)
The company’s main products are soaps and detergents which are sold in different parts of
India. There are depots at various places of the country which are controlled by six branches.
The role of each branch is to ensure that the sales activities are under their control.
BRANCH DEPOTS
1.Bangalore Hubli, Raichur.
2.Chennai Salem, Madurai, Cochin.
3.Hyderebad Vijayawada, Ananthapur.
4.Mumbai Bhiwandi, Ahmedabad, Pune.
5. Kolkata. Cuttack, Patna, Gauhati.
6. Delhi Jallender.
FUNCTIONS OF MARKETING DEPARTMENT
Marketing mix: It is the policy adopted by the manufacturers to get success in the
field of marketing.
Product policy: It includes both the development and improvement produced and
existing products. This all totally done by KS&DL both marketing and research
and development department.
Distribution policy: The manufactured product of KS&DL is supplied to the
various depots.
Sales and promotion: It takes necessary steps for promoting its products.
EXPORTS
Karnataka Soaps And Detergents Limited (KS&DL)
o Australia
o Berlin
o Canada
o France
o Germany
o Italy.
o Kenya.
o Malaysia.
o Saudi Arabia.
o Singapore.
o Africa.
o Srilanka.
o USA
o Japan.
o UK
Karnataka Soaps And Detergents Limited (KS&DL)
MATERIALS DEPARTMENT
STRUCTURE OF MATERIALS DEPARTMENT
DEPUTY GENERAL MANAGER
MGR [PACKING&
ENGG
OFFICER [CHE &OILS]
JR. ASSTSR.ASST [PERFUME]
SR.ASST [MISC]
SR. OFFICER [PACKING]
ASST. MGR [ENGG]
JR. ASST WORKERS
SR. ASST [OILS &CHEM]
Karnataka Soaps And Detergents Limited (KS&DL)
FUNCTIONS OF MATERIALS DEPARTMENT
1. Maintaining continuous flow of materials.
2. Effective control of inventories.
3. Coordination.
4. Growth of the organization.
5. Maintaining ethical organization.
It has been divided into five sections as follows,
1. Oil and fats section
2. Perfumery and aromatic section
3. Packing materials section.
4. Chemical section.
5. Miscellaneous and Engineering section.
Karnataka Soaps And Detergents Limited (KS&DL)
ORGANIZATIONAL STRUCTURE OF KS&DL
MANAGING DIRECTOR
A G M (HRD)
GENERAL MANAGER (FINANCE)
DIRECTOR MARKETING
EXECUTIVE DIRECTOR
A G M (U&E)
D G M (SOD)
A G M (STORES)
G M (R&D)
A G M (E&S)
D G M (MTLS)
D G M (P&M)
D G M (MD)GM
(PRODUCTION)
CHAIRMAN
Karnataka Soaps And Detergents Limited (KS&DL)
SWOT ANALYSIS
STRENGTHS:-
The factory is located in the city and has all the infrastructure facilities that require
quick movement of raw materials and finished products. Due to its proximity,
mobility of men and material is easy.
Only soap in India that contains pure sandal and almond oil.
Most modern manufacturing facility with maximum capacity.
Brand loyalty of customers and has captured 90% of sandal soap market.
Foreign technology to suit indigenous conditions.
A very little competition for its major product like sandal soap.
An ISO-9002 certified company has its own brand image.
Abundant availability of raw materials.
An ISO-14001 company which commits to reserve the natural environment in the
production of its quality products to the satisfaction of its customers.
Two sandalwood oil factories in Shimoga and Mysore which produces 75% of the
world’s sandal wood oil.
Professionally managed company
WEAKNESS:
Slow growth rate 6.2% growth over 40 years against the product of 80%.
Power shortage sometimes likely to under utilization of capacity.
Low turnover resulting in low profits.
High labor oriented cause due to excessive labor force.
Defective marketing strategy lacks effective advertising and publicity.
Needs updating with times in terms of plant and machinery.
Karnataka Soaps And Detergents Limited (KS&DL)
It has only 8% of the total detergent market share.
Strained employees and employee relations.
The large proportion of the target area is upper middle class and upper class people.
R&D is not effective.
OPPORTUNITIES
Existence of vast market and huge demand.
At present, has good raw materials source to enhance production.
Good raw materials sources to enhance production.
Traditional benefits that sandal is good for skin.
The toilet soap and detergent market is an over expanding industry and a major
company like KS&DL with its manufacturing expertise can call shots if it reaches
peak manufacturing capacity and prune overhead expenses.
Good export market can tap foreign market vigorously.
THREATS:
Government interference may reduce growth potential.
Other sandal soaps in the market.
Entry of new multinational in soap business.
Absolute machinery may be a threat which is must that fear of adapt new technology.
Competition from other global leaders like HUL, P&G etc.
As company depends on forests for its main raw material it makes the company to
find chemical alternative to sandalwood.
Cost of raw material is more.
Lack of skilled labor
Karnataka Soaps And Detergents Limited (KS&DL)
McKinsey’s 7S Framework with special reference to organization
under study.
According to Waterman, organization change is not simply a matter of structure,
although structure is significant variable in the management of change. Again it is also not a
simple relationship between strategy and structure, although strategy is also a critical aspect.
In their view effective organizational change may be understood to be a complex relationship
between strategy, structure, system, style, skills, staff and shared values. The first 3 elements-
strategy, structure and system are considered the “hardware” of success. The next four-style,
skills, staff, and shared values are called the “software”. The complex relationship is
diagrammatically presented below;
Strategy: The plan devised to maintain and build competitive advantage over the
competition. Some strategies of KS&DL are,
Their future includes launching of new products.
The cost control exercise is in consolidation.
shared values
Structure
Systems
StyleStaff
Skills
Strategy
Soft Ss
Hard Ss
Ss
Karnataka Soaps And Detergents Limited (KS&DL)
Introduction of cost effective substitutes without compromising on quality.
Development of new perfumes, soaps, detergents, Agarbathies, creams, and
shampoos.
Shared Values: Shared values called “super ordinate goals” when the model was first
developed, these are the core values of the company that are evidenced in the
corporate culture and the general work ethic.
Values refer to the institutional standards of behavior that strengthen commitment
to the vision, and guide strategy formulation and purposive action. The core values are
shaped around the belief that enterprises exist to serve society. In terms of this belief, profit is
a means rather than an end in itself a compensation to owners of capital linked to the
effectiveness of contribution to society and the essential ingredients to sustain such enlarged
societal contribution.
The company has embraced an extent role of trusteeship that reaches beyond
the assets reflected in the balance sheet to encompass societal assets. An unwavering
commitment to integrity, ethical conduct, meritocracy, teamwork and abiding concern for
stakeholders are at the heart of your company’s value system.
Customer satisfaction
Committed to total quality
Cost and time-consciousness
Innovation and creativity
Trust and team spirit
Integrity health and ethics.
Structure: The way the organization is structured and who reports whom.
Karnataka Soaps And Detergents Limited (KS&DL)
Systems: The daily activities and procedures that staff members engage in to get the
job done. KS&DL has,
Management information system:
o Accounting System
o Costing System:
o Inventory Control System:
o Remuneration System:
o Performance Appraisal System:
Inventory Control System
Style: KS&DL adopted participative style of leadership. Decision-making is
centralized with the head office. Authority is given to unit in-charge to take decision
in day-to-day minor matters & other urgent matters.
Decision-making depends on the authority& responsibility conferred on each
individual & thus it’s distributed based on designation & position held. In important matters,
meetings are held to seek opinions of top management and various department manager & the
decisions are taken and implemented.
Decision-making is co-ordinate & done with wide consultations of top
management of department manager’s consultation which gives best possible gains.
Staff: The employees and their general capabilities. As any employer, KS&DL follow
ethical employment standards where ever it operates with a goal in mind company
guarantees.
1. To fulfill its entire legal obligation in terms of employment payments and benefits
practices.
Karnataka Soaps And Detergents Limited (KS&DL)
2. Adequate and timely training for everyone for the job for which they are
employed.
3. Career advancement related to performance and experience.
Skills: The actual skills and competencies of the employees working for the company.
The employees of KS&DL have different skills, which are relevant for their
work, as it is common in big organizations, he also controversies between departments which
can be solved by discussions and by conducting some interactive programs.
PEST ANALYSIS
Karnataka Soaps And Detergents Limited (KS&DL)
A PEST analysis is an analysis of the external macro-environment that affects all
firms. P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors
of the external macro-environment. Such external factors usually are beyond the firm's
control and sometimes present themselves as threats. For this reason, some say that "pest" is
an appropriate term for these factors. However, changes in the external environment also
create new opportunities and the letters sometimes are rearranged to construct the more
optimistic term of STEP analysis.
Many macro-environmental factors are country-specific and a PEST analysis will
need to be performed for all countries of interest. The following are examples of some of the
factors that might be considered in a PEST analysis.
Political Analysis
Political stability
Risk of military invasion
Legal framework for contract enforcement
Intellectual property protection
Trade regulations & tariffs
Favored trading partners
Anti-trust laws
Pricing regulations
Taxation - tax rates and incentives
Wage legislation - minimum wage and overtime
Work week
Mandatory employee benefits
Karnataka Soaps And Detergents Limited (KS&DL)
Industrial safety regulations
Product labeling requirements
Economic Analysis
Type of economic system in countries of operation
Government intervention in the free market
Comparative advantages of host country
Exchange rates & stability of host country currency
Efficiency of financial markets
Infrastructure quality
Skill level of workforce
Labor costs
Business cycle stage (e.g. prosperity, recession, recovery)
Economic growth rate
Discretionary income
Unemployment rate
Inflation rate
Interest rates
Social Analysis
Demographics
Class structure
Education
Culture (gender roles, etc.)
Karnataka Soaps And Detergents Limited (KS&DL)
Entrepreneurial spirit
Attitudes (health, environmental consciousness, etc.)
Leisure interests
Technological Analysis
Recent technological developments
Technology's impact on product offering
Impact on cost structure
Impact on value chain structure
Rate of technological diffusion
The number of macro-environmental factors is virtually unlimited. In practice, the
firm must prioritize and monitor those factors that influence its industry. Even so, it may be
difficult to forecast future trends with an acceptable level of accuracy. In this regard, the firm
may turn to scenario planning techniques to deal with high levels of uncertainty in important
macro-environmental variables.
FINANCIAL ANALYSIS
Karnataka Soaps And Detergents Limited (KS&DL)
CURRENT RATIO
Current ratio may be defined as the relationship between current assets and current
liability. This ratio also known as working capital ratio, is a measure of general liquidity and
is most widely used to make the analysis of short-term financial position or liquidity of a
firm.
QUICK RATIO OR ACID TEST RATIO
Quick ratio is also known as acid test ratio or liquid ratio is more rigorous test of liquidity than the
current ratio. The term liquidity is an ability of a firm to pay its short-term obligations as when they become
due. The two determinants of current ratios as a measure of liabilities..
Liquid Assets = current Assets-(stock+prepaid expenses)
Liquid Liabilities = current Liabilities- Bank Overdraft
CURRENT RATIO =
Quick/Liquid or Acid Test Ratio =
CURRENT ASSETS
CURRENT LIABILITIES
Quick or Liquid Assets
Liquid Liabilities
YEAR CURRENT
ASSETS
(Rs)
CURRENT
LIABILITIES
(Rs)
CURRENT
RATIO
2010-2011 1201140120 563447217 2.13
2011-2012 2274342532 1120640446 2.02
Karnataka Soaps And Detergents Limited (KS&DL)
YEAR QUICK ASSET
(RS)
CURRENT
LIABILITIES
(RS)
QUICK RATIO
(RS)
2010-201I 1904010293 373714776 5.09
2011-2012 2256054282 1014243169 2.22
ABSOLUTE LIQUID RATIO
Although receivables, debentures and bills receivables are generally more liquid than inventories, yet
there may be doubts regarding their realization into cash immediately or in time. Absolute liquid r assets
include cash in hand and at bank and marketable securities or temporary investment. The acceptable norm for
this ratio is 50% or 0.5 or 1:2
LEARNING EXPERIENCE
Absolute Liquid Ratio =Absolute Liquid Assets
Current Liability
YEAR LIQIUD
ASSET(RS)
LIQUID LIABILITY
(RS)
ABSOLUTE
LIQUID RATIO
2010-2011 1201140120 563447217 2.13
2011-2012 2274342532 1120640446 2.02
Karnataka Soaps And Detergents Limited (KS&DL)
The learning experience gained by me during the in-plant training was very much
practical oriented .Mostly all the concepts and theories, which I studied in the class, are
applicable practically.
The overall study of the organization reveals that the company has grown tremendously
since its incorporation from 1918, now it has independent units for manufacturing
sandalwood oils, toilets soaps, washing soaps, detergents, cosmetics, incense sticks and
industrial products. The initially named government soap factory was renamed as Karnataka
Soaps & Detergents Ltd in 1st October 1980.
Its trademark is “Sharabha” the slogan stands as “NATURAL PRODUCTS WITH
EXOTIC FRAGRANCE”. The company is a leading sandalwood soap manufacturer in the
country. Even though they have demand for their products in both domestic as well as
international market, they are not able to establish themselves as market leaders due to
various reasons such as extensive work force, non- utilization of installed capacities of
manufacturing, lack of proper distribution network, lack of expenditure in the areas of
advertisements and publicity, competition of various soaps and detergents and lack of timely
decisions.
I had a great time working on the project, as it gives insights into the working
environment of an organization. The training has exposed me to many facts of an
organization and also helped me to gain practical knowledge, which will go a long way in the
horizon of our career.
The company has an effective human resource department where in the employees are
given excellent packages, incentives and extensive care is taken by providing facilities such
as canteen, medical facilities, motivation classes and extracurricular activities.
Karnataka Soaps And Detergents Limited (KS&DL)
My overall learning experience is quite satisfactory, as I got an opportunity to relate
theory to practical working environment. I become more aware of the soap industry and the
role played by KS&DL.
FINDINGS
It is a company wholly owned by government, so it has to follow the rules made by
the government.
Karnataka Soaps And Detergents Limited (KS&DL)
Consumer awareness of its products is very less except for Mysore Sandal Soap.
There is mismatch in production and sales activity.
The company is under utilization its capacity.
Its products are not available in district places of state other than Karnataka.
Most of the training is conducted at executive level; the lower level staffs are
neglected.
Its production is based on old technology, which leads to more wastes in the
production process.
Recruitment in the company has been stopped since 1988 due to some
circumstances and recruitments are taking place only in some department.
SUGGESTIONS AND RECOMMENDATIONS
Government has to liberalize its policy on the company can make it best.
The company can utilize its capacity to the maximum by bring in more innovation.
Karnataka Soaps And Detergents Limited (KS&DL)
The company can spend both money and manpower on advertising.
The company tries to sell its products not only in Karnataka but other state also.
As much as possible company tries to utilize its products.
Conflict should be removed in some of the department.
KSDL has a wide variety of products but people are unaware of many products like
Agarbathi, Detergents, Baby soaps etc…,as its marketing is very week.
Company shall also improve in building up the strong marketing strategy in order
to improve the distribution channels and could be able to increase the sales other
than the Mysore Sandal Soap.
The government has to replace unskilled workers.
Government has to invest on advertisement, so everyone can know about products.
R&D shall work effectively and the break-through in new products and can make
the company to earn more profits.
Karnataka Soaps And Detergents Limited (KS&DL)
CONCLUSION
It can be concluded that the various influencing factors responsible for the purchase
of the Mysore Sandal Soaps are, family/friends, advertising and others. It can also be
concluded that the consumers have chosen Mysore Sandal Soaps and keeping in the mind of
goodness of sandal oil, brand name and also the company’s image. Most of the consumers are
satisfied with quality and also there is a delight to the customers to suggest their product to
others.
The study has also helped me to gain good amount of knowledge and has also exposed
me to the industrial environment.
In today’s market, study has to be developed In order to grab market share and to
become a market leader. A knowledge of the customer needs, present buying habit, their
awareness and options. Performance towards various Fast Moving Consumer Goods (FMCG)
most of the people have shifted to Mysore Sandal Soaps because of its quality and good
feature of sandal oil. However the company is trading with existing customers with less
intension for expansion.
Consumer goods evolve over a period of time based on the consumer needs and
request and the firm or organization which is able to understand this and evolve accordingly
and will survive.
Karnataka Soaps And Detergents Limited (KS&DL)
GLOSSARY
KS&DL - Karnataka Soaps and Detergent Lmtd.
HRD - Human Resource Development
R&D - Research and Development
BIBLIOGRAPHY
Karnataka Soaps And Detergents Limited (KS&DL)
Company website : - www.mysoresandal.com
Trade mark of KSDL - Journal
ANNEXURES
PROFIT AND LOSS ACCOUNT OF KS&DL FOR THE YEAR ENDED 31/03/2011
Karnataka Soaps And Detergents Limited (KS&DL)
PARTICULARS AMOUNT FOR THE
YEAR ENDED
31/03/2011
INCOME
Sales
Less: Excise Duty
Net Sales
Other Sales
Income/(-)Decrease in Stock
Income
EXPENDITURE
Material consumed
Other Expenses
Description
Operating Profit/Loss
Interest & Finance charges
PROFIT/(LOSS) BEFORE TAX
Provision for taxation
Current Tax
Prior Period Items
Deferred Tax
Dividend Tax
PROFIT/(LOSS) AFTER TAX
Prior Period Incomes/Expenditure
Proposed Dividend
Profit/brought forward from previous year
Profit/ carried to balance sheet
1,81,06,81,627
16,09,58,395
1,64,97,23,232
2,43,78,057
1,67,41,01,289
(2,47,03,198)
1,64,93,98,091
81,80,64,390
72,75,73,371
57,75,312
1,55,14,13,073
9,79,85,018
52,39,449
9,27,45,5659
3,40,00,000
33,00,000
11,36,000
26,42,627
5,39,38,942
1,00,13,655
1,59,11,050
4,80,41,547
34,34,79,146
39,15,20,693
BALANCE SHEET FOR THE YEAR ENDED 31-03-2011
PARTICULARS 31-03-2011 RS 01-04-2010RS
Karnataka Soaps And Detergents Limited (KS&DL)
SOURCES OF FUNDS
1.Shareholders Fund:
a) Share capital
b) Reserve& Surplus
c) Exchange fluctuation reserve
2.loans and Advances:
1) Secured Loans
2) Unsecured Loans
TOTAL
APPLICATION OF FUNDS:
1.Fixed assets:
a) Gross block
Less: Description
b) Net Block
2.Investment
3.Deferred Payments
4.Current assets, loans and advances
a) Inventories
b) Sundry Debtors
c) Cash & Bank balance
d) Loans and advances
e) Investment in gratuity trust
Less: Current liability and Provisions
a) Liabilities
b) Provisions
Net current Asset
5.Miscellaneous Expenses.
TOTAL
8,35,06,504
33,64,88,843
24,35,04,890
52,52,34,558
16,58,59,183
24,03,14,138
18,97,32,441
8,00,00,000
27,35,32,955
28,99,14,262
31,82,21,000
39,15,20,693
8,35,06,504
79,32,48,197
9,29,83,953
100
6,25,71,241
1,20,11,40,12
0
56,34,47,21
7
63,76,92,90
3
79,32,48,19
7
8,00,92,400
8,35,06,504
32,72,62,896
24,14,31,939
51,76,05,839
17,26,41,760
28,53,59,727
21,39,53,267
5,00,00,000
29,23,61,773
26,91,66,068
31,82,21,000
34,34,79,146
16,35,98,904
82,52,99,050
8,58,30,957
100
6,14,35,241
1,23,95,60,593
56,15,27,841
67,80,32,752
82,52,99,050
Karnataka Soaps And Detergents Limited (KS&DL)
PROFIT AND LOSS ACCOUNT FOR THE YEAR ENDED 31- 03 -2012
PARTICULARS
INCOME
Sales
Less : excise duty
Net sales
Other sales
Income
EXPENDITURE
Material consumed
Purchase of stock in trade
Work in progress
Employee benefit expenses
Finance cost
Depreciation
Other expenses
Total expenses
PROFIT /( LOSS) BEFORE TAX
Provision for taxation
Current tax
Fringe benefit tax
Deferred tax
Dividend tax
PROFIT /(LOSS) AFTER TAX
Proposed dividend
Profit / carried to balance sheet
AMOUNT FOR THE YEAR
ENDED 31 -03 -2012
2,31,12,32,797
19,27,94,268
2,11,84,38,529
3,80,44,997
2,15,64,83,526
98,06,28,009
9,05,90,549
9,33,92,325
35,79,34,704
67,08,472
64,14,948
41,90,67,062
1,95,47,36,069
5,87,00,000
85,28,420
13,45,18,037
13,45,18,037
Karnataka Soaps And Detergents Limited (KS&DL)
BALANCE SHEET FOR THE YEAR ENDED 31-03-2012
PARTICULARS 31-03-2012 RS 01-04-2011 RS
SOURCES OF FUNDS
1.Shareholders Fund:
d) Share capital
e) Reserve& Surplus
f) Exchange fluctuation reserve
2.loans and Advances:
a) Secured Loans
b)Unsecured Loans
3. current liabilities
TOTAL
APPLICATION OF FUNDS:
1.Fixed assets:
c) Gross block
Less: Description
d) Net Block
2.Investment
3.Deferred Payments
4.Current assets, loans and advances
f) Inventories
g) Sundry Debtors
h) Cash & Bank balance
i) Loans and advances
j) Investment in gratuity trust
Less: Current liability and Provisions
c) Liabilities
d) Provisions
Net current Asset
5.Miscellaneous Expenses.
TOTAL
8,35,06,504
4,27,45,429
32,72,62,896
24,14,31,939
48,95,14,320
14,90,62,72237
,78,03,712
10,63,97,277
11,00,00,000
1,12,06,40,446
31,82,21,000
49,46,01,955
30,16,57,166
37,35,57,127
1,48,80,37,127
8,58,30,957
100
5,40,41,821
1,48,80,37,248
8,35,06,504
33,64,88,843
24,35,04,890
52,52,34,558
16,58,59,183,
24,03,14,138
18,97,32,441
8,00,00,000
27,35,32,955
28,99,14,262
31,82,21,000
39,15,20,693
8,35,06,504
79,32,48,197
9,29,83,953
100
6,25,71,241
1,20,11,40,120
56,34,47,217
63,76,92,903
79,32,48,197
Karnataka Soaps And Detergents Limited (KS&DL)