Karma production 2014 agency introduction
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Transcript of Karma production 2014 agency introduction
AGENCY PRESENTATION
s i m p l y s o p h i s t i c a t e d
simply sophisticated
KARMA PRODUCTION
Simply sophisticated
simplybecause we know what we are doing. It’s simple as that.
sophisticatedbecause it is complex, deliberate, creative, fresh and accurate.
Service mix
• Mass event production consulting• Project management• Event management• Event design• Ambient media• Exhibition management• PR & Communication
simply sophisticated
…been there - done that
Project Management
Sziget Eye Budapest - 2014
Sziget Eye – Erzsébet Square
• As Karma Production we have been working together with Sziget Eye to bring
meaningful advertisements to the attraction.
• In 2014 we have managed the project of UPC and Nescafe on the Sziget Eye
Attraction.
Activity
• Sponsor management – sponsor concept and sales
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Sziget Eye City Center 2013
The new landmark of Budapest in 2013
• 65 meter high ferries wheel
• Transported in 42 shipping containers
• Setup in 5 day
As Karma Production we have been working together with Sziget Festival from the beginning of the project. As part of the work we have been
delivering overall project management, from obtaining the permissions to the actual operations of the structure. Both at Erzsebet tér and the
location at Sziget Festival.
Activities
• Permissions
• Setup and dismantling
• Operations
• Sponsorship sales and sponsor management
Here is how it is built: http://youtu.be/cPT4aDCfYt0
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Jeux Sans Frontières 2014 - Budapest
The Task
• Project management solution for the national shooting of the
international TV Show - Jeux Sans Frontières.
• Client: Mistral Production.
Solutions
• Infrastructural setup and service for the entire production
• Budget management and project workflow management
• Contract handling to suppliers and subcontractors, delivery quality
control
• Film production site setup coordination
• Operative support of film production, location management, staff
management
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Red Bull Air Race 2014 - Event Production Consulting
Client
• Red Bull Air Race GmbH.
– During preparation of RBAR Season 2014
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Service
• Consulting RBAR EP on production know how from previous project
methodology
• Masterplaning
• Event Production requirements
• Workflow
• Logistics Inbound – Outbound lists
• EP Policies
• Location Check methodology
• EP Organigram
• Signage and branding
Red Bull Air Race Putrajaya 2014
Client
• Red Bull Air Race GmbH.
• International aerobatics championship, where the most
experienced pilots raced against each other, to be the fastest one
who passes the finish gate of the unique racetrack.
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Services
• On site – On event consulting support of the national Agency in
Malaysia
• Defining and controlling related event production requirements
• Defining activity related event production workflow and logistic
plan
• Controlling local suppliers and subcontractors deliveries, defining
needs
• Defining and controlling the required level of service
• Concept definition of client venues and management of overall
operations of ticketed client venues.
simply sophisticated
…been there - done that
Mass event productions and festivals
E.ON – Dance Factory – Balaton Sound 2012
The challenge
• Unique site development on Balaton Sound festival, to meet the
requirements of E.ON on corporate identity and communication
strategy.
• Actively engage spectators during day and night times.
• Direct approach to youth
• Distinguish from other festival activations and sponsor showcases.
The Solution
• E.ON Dance Factory
Central activation is the sustainable dance floor. Which is an energy
producing product that converts human mechanical energy into electrical
energy, feeding the floor with its own power.
• Link: http://www.youtube.com/watch?v=emwxEX0XtwE
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AwardsGolden Hammer
http://www.hammer.lv/winners-9 Best use of Sponsorship, Event/Nightlife Marketing - GOLDJ-2 Corporate PR - Dance Power Plant - DIPLOMA
Golden Blade 013http://www.aranypenge.hu/2013/dijazottak.php#m2
Silver Blade 2013Silver Blade: "Dance Power Plant" E.ON outdoor campaign (2013)Silver Blade: "Dance Power Plant" E.ON event (2013)
PIAF shortlist http://www.piaf.cz/Competition/WinnersAndShortlists.aspxCreative use of technologies and Audience engagement
Sziget Fesztivál 2012 - Sziget Eye
Ferries Wheel
• 42 m high ferries wheel
• 180 pax capacity
• 500 m2 screen stretched in the middle of the wheel to function as a giant screen.
• Central attraction of the festival
• Leading communication tool for brand positioning of the festival.
• Project management from creative concept creation to overall delivery of the product.
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Red Bull Air Race World Championship
Client
• Red Bull Air Race GmbH.
• International aerobatics championship, where the most
experienced pilots raced against each other, to be the fastest one
who passes the finish gate of the unique racetrack.
• Karma Production members have been involved in 32 international
productions over 18 countries on 5 continents between 2006 and
2010.
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Service
• Collect all event production requirements from all involved parties
(National Event Agency, international suppliers, RBAR)
• Set up an event workflow and a master delivery schedule
• Oversee the integration of national compliance requirements
within the production plan and budget (international and national)
• Give input during location-specific concept creation and
implementation
• Plan all required location checks
• Support the national event agency with all permission processes
with authorities and stakeholders
• Prepare the master plan of the main event site
1st Winter Youth Olympic Games - Innsbruck 2012
Client
• Organizing Committee of the 1st Winter Youth Olympic Games• Event end Ceremonies team on the Opening Ceremony and
Medals Plaza event site
Service
• Supporting the Venue Operations Centre• Providing hospitality services for guests• Coordinating and supporting artists• Preparing the opening ceremony, closing ceremony and daily
victory ceremonies• Reporting issues to the Venue Manager
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Sziget Fesztivál 2012 – 2013 – Slip n’ Slide
Activity to cool you down
• Giant water slide with 5 separate path to take
• Direct communication tool with incorporated event logo
• Day time activity to engage festival crowd with a beach like atmosphere.
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SPAR European Cross Country Championship 2012
Hungarian Athletics Association
• Supporting the Local Organizing Committee of the SPAR European
Cross Country Championship 2012, with event related consulting
on transportation, signage and event bannering.
• Operational management of signage concept implementation.
• Successful arrangement of transportation for all athletes and
media – movement of approximately 2400 pax over the event.
Services
• Event branding and signage concept development and
implementation
• Event transport concept development including budget
preparation for LOC.
• Operational management of transportation concept
Kastner & Partners – Village of Colors – 2011, 2012 & 2014
Client
• Kastern & Partners• Education program maintained over governmental funds in 2011.• Aimed visitor number:120. 000 pax over 4 weekends
Solution• Connection to existing event aimed for children – Gyereksziget• Educating children about multicultural diversity with tales and
games of foreign cultures.• Storytelling and puppet show• Artisan program for preparing authentic toys and tools of each
presented culture
Service
• Event concept development• Budget and workflow management• Logistics• Operative management
Link: http://www.szinesfalu.hu/
simply sophisticated
simply sophisticated
…been there – done that
Corporate clients
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LG ART COOL Ambient Media Installation - 2014
Client
• We have created a unique installation for Havas Media – LG /Airconditioning/ to communicate their new premium category„design” air conditioning unite.
• Concept headline : Enjoy the mood of Budapest
Services
• Conceptual creation of activity and installation based to client CIand project brief
• Hostess activity• Venue booking, security service management• Installation production
Solution
• The installation was constructed from 32 individual LG ARTCOOL
Stylist Inverter V- Air Conditioner. The led rings installed in the Air
Conditioner unites were connected with an LG tablet so visitors
could set the colour of the entire installation with a touch of the
screen. Following the colour setting visitors were encouraged to
stand for a picture in front of the installation, which the hostesses
shoot with an LG mobile phone and printed out by LG Pocket
Photo! Following a short registration visitors also received the
photo by e-mail and had the opportunity to participate in a
lottery.
* The project was established in cooperation with our strategic partner.
LG Knock Code promotion 2014
Client
• Havas Media – LG /mobile/
• Introducing the new knock code function of LG mobile with
enforcing engagement to West End shopping centre visitors.
• Concept headline : Knock Code - Knock ON
.
Solution
• Hostess promotion and installation management in West End
shopping centre, Budapest.
• Conceptual definition of hostess activity and promotion concept.
• Overall management of project
• PR film production of activation
* The project was established in cooperation with our strategic partner.
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OLX RELAX – Festival activation 2014
Client - Task
• Festival activation project delivered for OLX.hu
• ORFŰ; EFOTT; BmyLake and SZIN festival
• Aim of communication is to build direct contact with festival visitors
• Activation area to correspond with client CI and to stand out from
the general marketing noise of the events.
Solution
• Unique, inspiring and reaching out to festival visitors offering a
place to have some rest, chill and socialize in an environment
equipped and decorated from tools and elements that can be
found on OLX.hu (sofas, lampions, furniture, etc.)
• Permission process of area and partner management of festival
productions
• Overall project management
• Creative concept, graphic design, copywriting
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OLX.HU Ambient Installation - 2014
Client
• Project delivered for Havas Media – OLX client in Corvin shopping
centre
• Aim of the project was to enforce the brand name change of
Aprod.hu to OLX.hu with a visual and engaging installation.
.
Solution
• Unique installation over 3 stories height in the middle of the
shopping centre.
• Installation production management, static planning, location
arrangements
• Hostess activity to engage visitors for participation in a game to
guess the total value of the items placed into the installation.
• Programing the bidding game on tablet
• Providing prize items and delivery to winning bidders
• Overall project execution
BKK – 150 new Mercedes Citaro 2 – Bus inauguration
Project
• Organizing the bus inauguration ceremony at Hero Square, for the
150 new Mercedes Benz bus of Budapest.
• The event was attended by the Prime Minister of Hungary Mr. Viktor
Orbán, by the Mayor of Budapest, Mr. István Tarlos, Mr. Dávid
Vitézy, the CEO of the Budapesti Közlekedési Központ (Centre for
Budapest Transport) and members of the board from Mercedes Benz
Hungary .
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Services
• Event site definition together with BKK and representatives of the
Prime Ministers Office.
• Support in the permission process
• Providing overall solutions for the event infrastructure
• Developing the event schedule together with BKK and the Primes
Ministers Office
• Catering service for the event
• Aerial photography of the event
Red Bull Air Race 2014 – Season Promotion Film Shooting
Client
• Red Bull Air Race GmbH.
• Red Bull Air Race promotional film shooting at lake Balaton to
introduce the return of the race series in 2014.
• Red Bull Air Race is a unique race series where world class pilots
race against the time on a built race track.
• www.redbullairrace.com .
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Services
• Aerial and water permissions process
• Location booking
• Providing the film shooting infrastructure on land, water and air.
LG Air Conditioners - Exhibition Appearance
The brief
Theme of the exhibition: Past, Present, Future in Building Technology
Location: Transportation Museum of Budapest
Duration: 1st of August to 24th of November.
• „We would need and installation to showcase the development of
the air-conditioners.”
• „Past and present only needs to be showcased in visuals, while the
future part would need to show our latest products.
• „Let’s also do something interactive!”
Solution
• Informative exhibition wall with bullet point messages that present
the timeline of air-conditioner technology.
• All look and feel is created to meet the CI of the client.
• Showcasing an actual air-conditioner taken to parts allowing
visitors to touch, turn and explore the parts of the item.
• We replaced the cover of the central element to allow an insight
to the internals of the air-conditioner!
•
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LG Air Conditioners - Exhibition Appearance
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Gaviscon Activation - 2014
Client
• Unique installation customized for Gaviscon to build direct reach
to visitors of events.
• Leading concept: Engaging, not selling!
Mechanism
• Hostess and animator activation
• Questioner
• Interactive game with build in motion sensor and photo mechanism
• Database generation
Services
• Installation integration corporate CI of client and communication
aims
• Unique gyroscope motion sensor mechanism
• Game mechanism programing
• On line questioner programing
• Installation design and construction
• Management of international road show activation
• Supplier and national partner management of project, including
international partners.
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Gaviscon Activation
Client
• Havas Media – Gaviscon
• Unique installation to create a direct reach to potential customers
• Key concept: Engaging, not selling!
Services
• Custom made installation corresponding to the expectations of the
client
• Integrating full CI to the look
• Permission process
• Production
Solution
• During the activation we created an installation representing the
fire in which balls of „Gaviscon tablets” needed to be thrown.
• The game can be played from 2 sides at the same time.
* Project created with a cooperation of our strategic partner.
GLAMOUR Wardrobe Refreshing
Task
• Finding the suitable location for the Glamour wardrobe Refreshing
Pop Up Store.
• Preparing the store for the event with overall look and feel.
Solutions
• Providing option A/B /C for the locations
• Liaising with shopping mall management on the operations of the
shopping mall in terms of visitors queuing and daily operations.
• Pop Up store decoration and design. .
Link:http://www.youtube.com/watch?v=RvunNwKlXMU&feature=share&list=UU6OqjjzxLUULS6O97AUArdg
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GLAMOUR - Women of the Year Gala
The Challenge
• Give a fresh approach to the annual Glamour Gala – Women of
the Year event, while keeping insight the traditions of the
prestigious gala
• 1500 guests throughout the night
The Solution
• Integrated project management• Event site selection• Unique event design meeting the requirements of Glamour
corporate identity and the gala traditions
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Gösser Press Conference
Client
• The Heineken Hungária Breweries Plc., as a Hungarian subsidiary
of the international Heineken Group, is a key player of the
Hungarian market with its internationally recognized brands,
relying on 113 years of experience in brewing.
• Some of Heineken Hungary’s best known brands in the premium
category are Heineken, Gösser and Gösser NaturZitrone.
Service
• Extended PR communication
• Event planning and management
• Communication action plan
* Project created with a cooperation of our strategic partner.
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Heineken Beer Festival Activation
Brief
• Introduce the stages of brewing in a spectacular and quality way.
• Educate guests on the components of the beer and the process of
brewing.
• Enforce communication with guests
• Enforce the image of the beer as a drink
Task
• Create overall concept based on the brief including visualization
plans with planned tools and installations
• Produce and operate installation and activation during the event
Solution
• Lying beer can, where guest enter over the bottom part and finish
the tour with exiting over the top part of the can installation.
• Professional brewer takes guests through the process of brewery
from introduction of basic materials to the final product of the
beer that everyone can enjoy.
• Guests can taste, smell, touch each material and production phase
of the brewery.
* Project created with a cooperation of our strategic partner.
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Opel
Client
• Opel Aftersales which deals with Opel service and trade of
original car parts.
• Task was to create buzz on the family day of Opel, in order to
grab attention any of the owners that has more than 4-year old
Opel to give a little more care to their „old” car and take them to
an official Opel Service instead of taking them to garage services.
Service
• We created speech bubbles and put them on the windscreens in
the car-park of the event. Dozens of speech bubbles in the end
looked like if cars would protest their owners for a better care.
able to show what a neglected older car could feel.
• In addition we delivered a unique event area where guests could
experience the quality of service that Opel Services offer to each
and every client.
* Project created with a cooperation of our strategic partner.
simply sophisticated
simply sophisticated
…been there – done that
CSR and related projects
BeFitIn – Sport Connects
Migrant integration through sports
What is it about?
• The aim of the initiative is to integrate migrants living in Hungary to wider society through involving them to organized sport
activity and on the other hand prepare sport federation and sport clubs to welcome migrants to their community!
Who is it aiming for?
• Migrants - The initiative is focusing on migrants coming from 3rd countries.
– For example: United states of America, Australia, China, Turkey, Egypt, Japan, etc.
• Sport federations and Sport Clubs
– Who are opened to adapt the methodology – that is developed in Switzerland – to their daily activity and utilize the
opportunity of cultural diversity
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Hungarian Interchurch Aid (HIA)
How far would you go for a glass of water?
• Awareness raising campaign developed together with our communications partner
• The aim is to involve public to the activation and present the difficulties of getting drinking water for the people living in Ethiopia
• The treadmill representing the walk for the water was setup in various locations around Budapest
• Integrated communication campaign supported the activation
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The London Organising Committee of the Olympic Games and Paralympic Games
Project was executed by managing member of Karma Production Ltd. as a Scheduling Manager for the Olympic and Paralympic games.
Main Activities
• Creating the overall event schedule for the spectator experience program in the Olympic Park
• Creating contingency planning for the spectator experience program in cooperation with the Olympic park management and the program
operations manager.
• Operative coordination of the spectator experience program from the main operation center.
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InstART
Contemporary cultural event• Own event product• InstART is an event where modern art , contemporary dance and performance, and music meets in a special time and location supporting
each other in ways that each becomes something more. One type of art challenges another and inspires it to new ways of self expression.• The event is based on 3 central pillars
• Exhibition of installations (space, video and sound installations)• Performance theatre ( contemporary dance and pop up performances)• Music with the mixture of styles (from acoustic to electric)
• The individual pillars are centred by one common theme that creates the main frame for all aspects of art.
• Each part of the event engages a slightly different audience which in the outcome generates a significant interest for the overall event.
Sziget Fesztivál 2013 – Agora
A Public place for it’s own sake
At the Agora there are no strangers, only friend who have not meet before.
A location at Sziget Festival which is good in itself. No catering, no music only a place to sit down and friends.
• 50 sofa
• 300 meter lights
• 50 individual lampion
• .12 ray painting machine
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And we are…
The men behind the mask
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Balazs Major
Outstanding projects – professional background
• Sziget Eye Belváros 2013
• Scheduling Manager for London 2012
The London Organising Committee of the Olympic Games and Paralympic Games
• Youth Olympic Games - Innsbruck 2012 – Events and Ceremonies
• Red Bull Air Race World Championship 2006 – 2010
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Major Balázs
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Károly Németh
Outstanding projects – professional background
• Sziget Eye Belváros 2013
• Sziget Fesztival 2012 – Sziget Eye
• Balaton Sound 2012 – E.ON Dance Factory
• Red Bull Air Race World Championship 2006 – 2010
• Red Bull Street Parade – Budapest, Szeged, Siófok - 2008 - 2009
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And we are…
Károly Németh
• +36 30 708 8982• [email protected]
Balázs Major• +36 30 708 8981• [email protected]
www.karmaproduction.euBudapest 1130. Ibrahim u. 30 – 38.
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