Karlene Morrison, Lillian Oduwole, Lioubov Smirnova and

Vanessa S. Vazquez

In the Beginning…In 2005, the Bloomfield Health Department

conducted a health assessment and concluded that only 36% of the male population recommended for screening received prostate examinations.

Strategic Action PlanAs a result of the

health assessment, the township of Bloomfield Department of Health and Human Services created a Strategic Action Plan for 2010.

GoalsOne of the goals of the Strategic Action Plan

was to increase self-report of prostate examination from 36% to 40% by 2010

2005 2010

Here’s where we come into the picture…

Our Capstone project entailed working in conjunction with the Bloomfield Health Department to promote prostate cancer screening among at-risk men in Bloomfield.

The start of a long journey…An extensive amount of preparation:

A literature search and review

Weekly meetings with:

Phyllis More, PhD, RN, BC Donna Williams, BSN, RN, BC, a Public Health Nurse

Supervisor with the Bloomfield Health Department Michael Hodges, MSHS, CHES, Health Educator

also with the Bloomfield Health Department.

Our Target Population

Uninsured males over 50, regardless of race

Uninsured males over 40 if African-American or with a family history of prostate cancer

Advertising CampaignFlyers were targeted to men and womenOver 1000 flyers were distributed throughout

BloomfieldThe flyers were printed in both English and

SpanishColored paper was used to gain people’s

attention

The Men’s and Women’s Flyers

And the Advertising Campaign Continues…An article was written

about prostate cancer and placed in the Bloomfield Buzz and the Bloomfield Life.

The Bloomfield Health Department’s web site also showcased the article with links to more information about prostate cancer

Offering IncentivesIncentives were offered

to men for coming in for the screening and to women for referring a man to the screening

The Prostate Net, The Prostate Cancer Foundation, D’ Clase Hair Salon & Spa and BS Amina Hair Braiding all offered donations.

Out and About in the CommunityRecruitment tables

were set up in front of the Bloomfield Post Office and at the Department of Labor Unemployment Office

From these two locations, six men signed up for the screening

Post Office Recruitment Table

Recruitment Table

A Public Service Announcement (PSA) brought to you by us

To get the message out, we created a Public Service Announcement with the help of Dr. Jean Nutter, Associate Professor of English at Bloomfield College.

Dr. Nutter has several years of experience in radio and television; she has worked at WNBC, NBC Radio and on several documentaries

Radio PSAThe PSAs were 30 and 60 seconds in length

and were sent out to seven local radio stations such as, WBAI 99.5 FM and WBGO 88.3 FM.

Television PSAA PSA designed for

television aired on Channel 35, a local cable channel in Bloomfield approximately two weeks before the screening

This PSA consisted of words scrolling along the screen and detailed risk factors for prostate cancer and the date and time of the screening.

Television PSA with Councilman Bernard Hamilton

Councilman Hamilton has served on the township council for twelve years and is currently the liaison to the Bloomfield Health Department. He was a prime candidate for the PSA because he is an African-American public figure. The PSA included information about prostate cancer and the upcoming screening. It aired on Channel 35, a local cable channel, one week prior to the screening and will continue to air to raise awareness about prostate cancer.

Education SessionAn education session was held at New Life Baptist

Church in Bloomfield on Saturday, March 31st. Two poster boards and a Power Point

presentation were used.

The BIG Day!!!The screening was

held Monday, April 9 from 5-7:30 pm.

14 men showed up for the screening:- 3 African American- 8 Caucasian- 1 Native American

- 2 HispanicIt was a SUCCESS!

Outcomes of Nursing ProgramPractice and care with respect for human diversity Use critical thinking to arrive at reasoned judgments

about health care Implement the role of the professional nurse

including health promotion, restoration, and rehabilitation in a variety of settings based on theory, empirical knowledge, and research

Collaborate with various members of the multidisciplinary health care team to design, deliver, and evaluate the quality and cost effectiveness of health care across settings

Demonstrate personal and professional development as evidenced by the adoption of values based behaviors

Guess What is Next?