Karen YueGroup Editor

TTG Travel Trade Publishing

Iain BitranExecutive Director

The International Society for Professional Innovation Management (ISPIM)

Veemal GungadinCEO

GlobalSign.In

Joe CilibertoGlobal Director Sales and Marketing

EventsAIR

Cheryl TanHead of Events

TTG Events

ISPIM Case Study of Going Virtual

• Responsibility to members who have prepared research papers for the Berlin conference

• Maintaining the ISPIM Innovation Conference is the way to go

• Several considerations needed, including programme flow and pricing structure

Boon For Tech Specialists

• New needs birth opportunity for product and service innovations

• Potential rise of a new specialisation – digital event manager

The End of Events As We Know It?

• Application of virtual events will vary across the short-, mid- and long-term business strategy

• Travel confidence and border reopenings will influence need for virtual and/or hybrid events

• Capabilities built during this time will lead to new hybrid solutions to physical event challenges

• Speedy tech adoption now will lead to new normal

Challenges Going Virtual

• Live event programming does not apply in virtual world

• Sponsorship concerns

• Technical know-how and security measures

• Misconception among attendees that virtual events ought to be free

Tips For Making The Virtual Move

• Never forget that key components/processes – event promotion, registration, content relevance –remain critical for virtual format

• Be aware of different live-streaming systems available for your consideration

• New approach needed for audience engagement – keep them busy