Karen Hartline - Behind the Curtain
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INBOUND15 Behind the Curtain — 50 Tips for Hosting Badass Events Karen Hartline CEO, Reinventing Events #50tips @khartline
Transcript of Karen Hartline - Behind the Curtain
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Behind the Curtain —50 Tips for Hosting Badass Events
Karen Hartline
CEO, Reinventing Events
#50tips @khartline
--13 years of event production experience
--Orchestrate events in U.S. and U.K.
--Produce variety of events including: conferences, dinners,
launch parties and road shows
--Work with budgets of all sizes
Karen Hartline | @khartline
--Questions?
--Share presentation via email
--Learn at least 1 new thing
AGREEMENT
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PRE-PLANNING
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1 Set goals from the beginning
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Plan for unexpected fees
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3 Give attendees an opportunity to meet BEFORE the event
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Speed networking may be cheesy, but it works
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5 Absorb the fees
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Customize your order form
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7 Don’t expect your community to come to you—go to them!
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Mashable Road Tour
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Twilio Roadshow
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Whuffaoke
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Whuffaoke
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8 Turn a negative into a positive
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Add personal touches9
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10 Create templates and checklists!
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Be ready for last minute ideas
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TwilioCon 2012
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12 Use a hashtag, not a new Twitter profile
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SPEAKERS
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13 Ask speakers to attend the event, not just speak
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14 Include more Q&A time
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Tech Cocktail Celebrate
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15 Prep your speakers
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Question your speakers16
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17 Don’t make your panel facilitator do all the work
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Don’t ask everyone to speak
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19 Make a clear ask
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Host VIP reception instead of dinner
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ONSITE
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Start your event outside the venue
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22 Music in between sessions helps keep energy up
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23 Have your playlist offline
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Have employees staff the event
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25 Get your sales team involved
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Include a WOW factor26
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Provide a coat check27
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28 Offer stress relief at your event
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29 WiFi is a must
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Power it up!30#50tips @khartline
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SPONSORS
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31 Don’t sell attendee list to sponsors
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Offer creative sponsor activations
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33 No pay-to-play
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Get your swag on!34
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F&B
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35 Help facilitate lunch discussions with table topics
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36 Provide a variety of options for food
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Limited catering budgets means getting creative37
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Engine Yard Distill
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38 Make your water fancy
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Offer healthy snack options39
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40 EAT!
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POST EVENT
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Say Thank You!41
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42 Prep post-event emails BEFORE the event starts
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43 Have content ready to go
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Do your own debrief44
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45 Announce your next event
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INSIDER TIPS
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Have an event emergency kit46
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47 Use a Safe Word
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Keep details straight with Boomerang
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49 Have work/life balance
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THE BIG TAKEAWAY
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Think about it from the attendees perspective
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