Karan Jeswani marketinginternship iimlucknow Nordstrom
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Transcript of Karan Jeswani marketinginternship iimlucknow Nordstrom
![Page 1: Karan Jeswani marketinginternship iimlucknow Nordstrom](https://reader036.fdocuments.us/reader036/viewer/2022070600/58a184581a28abca5a8b570d/html5/thumbnails/1.jpg)
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American upscale fashion retailer Founded by John Nordstrom in 1901
Opened Nordstrom Rack in 1975
Background
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Philosophy Providing highest level
of customer service possible
No questions asked return policy
Deepen and develop customer - salesperson relationship
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Loyalty Programs
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Customer Service• Known for Quality, Service, Trust• Customer stay loyal in hard times• When they open a new store they help raise money for local charities
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Case Questions
How else can Nordstrom continue to provide exceptional customer service and increase brand loyalty?
• Continue understanding and pleasing customers• Providing high quality products• Giving them with experience to remember
• Maximizing customer lifetime value• Continue to cultivate customer relationship• Build brand loyalty
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Case QuestionsWhat are Nordstrom greatest risks and who are its biggest competitors?
• Risks:• Limited Commercials/Advertising• Losing customer due to lower price alternatives• Not having product consumers want/desire
• Competitors: Bloomingdales, Nieman Marcus, Saks Fifth
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Marketing Theory Incorporated by Nordstrom
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Marketing Theory Incorporated by Nordstrom
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Marketing Theory Incorporated by Nordstrom
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Summary
• Background• Philosophy• Loyalty Programs• Customer Service• Case Questions• Marketing Theory Incorporated by Nordstrom
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Disclaimer
Created by Karan Jeswani, IIT MADRAS, during a marketing internship by Prof. Sameer Mathur, IIM LUCKNOW.