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Kanpur Confectionaries

Private Limited- Case

Team 1

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Evolution Of KCPL

1945- MKG- aipur! "a#ast$an

19%&- Candies Mar'et Leader

19(&- )iscuits venture*e+tension, 19(-(4- .econd position in

mar'et*11& tonnes/mont$,

190&-01- Turnover "s2 crore*153rise,

190-04 ncreased to "s crore

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Operations of KCPL

1&& 6rams pac'

9& Permanent La7ors

% Casual la7ors/ tonne 8neven Production*2 to % tonnes,

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enture

Pearson HealthDrinks Ltd

-:i6$ price

-;- one

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Advantages

-.urplusCapacit? utili@ation

-E+pertise

-Aocus on onl?Manufacturin6

-;ssured return

Disadvantages

-Loss of

ndependence

-Bilution of MKG

-Aamil? presti6e

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uestionsDDD

as t$e Conversion c$ar6e fairD

ould t$ere 7e nterference of ;PL inmanufacturin6D

Options availa7leF

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T$an' ?ou