Kano Model Lightning Talk
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South Wales Agile Group Kano Model 17 December 2015
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Transcript of Kano Model Lightning Talk
South Wales Agile Group
Kano Model 17 December 2015
Background
History
❖ Professor Noriaki Kano❖ 1984
The Model
Satisfaction
Satisfaction
Presence
Satisfaction
Presence
Basic
Satisfaction
Presence
Basic
Performance
Satisfaction
Presence
Performance
Basic
Attractive
Satisfaction
Presence
Basic
Attractive
Performance
Indifferent
Satisfaction
Presence
Performance
Basic
Indifferent
Attractive
Decay over Time
Satisfaction
Presence
Performance
Basic
Indifferent
Attractive
Kano Survey
Functional Form
1. I like it
2. I expect it
3. I’m neutral
4. I can tolerate it
5. I dislike it
“If you have a free bottle of water in your hotel room, how do you feel?”
Dysfunctional Form
1. I like it
2. I expect it
3. I’m neutral
4. I can tolerate it
5. I dislike it
“If you don’t have a free bottle of water in your hotel room, how do you feel?”
MatrixDysfunctional
Like It Expect It Neutral Tolerate Dislike
Like It Q A A A P
Expect It R I I I B
Neutral R I I I B
Tolerate R I I I B
Dislike R R R R Q
Func
tiona
l
MatrixDysfunctional
Like It Expect It Neutral Tolerate Dislike
Like It Q A A A P
Expect It R I I I B
Neutral R I I I B
Tolerate R I I I B
Dislike R R R R Q
Func
tiona
l
MatrixDysfunctional
Like It Expect It Neutral Tolerate Dislike
Like It Q A A A P
Expect It R I I I B
Neutral R I I I B
Tolerate R I I I B
Dislike R R R R Q
Func
tiona
l
Reverse
Probably wants the opposite to what we’re offering
Questionnable
Probably something wrong with what you’re asking
Analysis
B P A I R Q
Feature A 10 3 1 5 0 1 20
Feature B 1 8 8 3 0 0 20
Feature C 0 3 0 15 2 0 20
Analysis
B P A I R Q
Feature A 10 3 1 5 0 1 20
Feature B 1 8 8 3 0 0 20
Feature C 0 3 0 15 2 0 20
Analysis
B P A I R Q
Feature A 10 3 1 5 0 1 20
Feature B 1 8 8 3 0 0 20
Feature C 0 3 0 15 2 0 20
Analysis
B P A I R Q
Feature A 10 3 1 5 0 1 20
Feature B 1 8 8 3 0 0 20
Feature C 0 3 0 15 2 0 20
In Practice❖ Select Feature and Customers
❖ Limit to 20, Tangible Features
❖ Group by Personas
❖ Collect Data
❖ Clear Questions (or Prototypes)
❖ Be Mindful of Phrasing
❖ Test Your Questionnaire!
❖ Analyse
❖ Discrete vs Continuous
❖ Release Planning
❖ Basic, Plus Mix of Attractive and Performance
More Information
❖ Agile Estimating & Planning - Mike Cohn
❖ http://foldingburritos.com/kano-model/
