Kanawha talk 2011 02
-
Upload
tapintoit -
Category
Devices & Hardware
-
view
337 -
download
0
description
Transcript of Kanawha talk 2011 02
![Page 1: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/1.jpg)
In the Clouds, With a Personal, Portable Computer, By Professor Plum:
Clues Concerning the Impact and Opportunities of the eReading Revolution on Libraries and Library Staff
A talk given by Tom Peters at the Kanawha County Public Library Staff Development DayCharleston, West Virginia, February 23, 2011
![Page 2: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/2.jpg)
Talkin’ About a Revolution!
These slides are online at http://www.tapinformation.com/KanawhaTalk201102.htm
![Page 3: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/3.jpg)
A Portable eBook Revolution is Underway Right Now
![Page 4: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/4.jpg)
Revolutionary Fits and Starts
Seventies: Paperless Office
Late Nineties: Failed eBook Coup
2001: Segway
![Page 5: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/5.jpg)
Amazing Revolutions Underway
Global mobile phone revolution. 5.3 billion mobile cellular subscriptions
in 2010. 76.2 subscriptions for every 100 pe0ple
worldwide.
Source: http://www.itu.int/ITU-D/ict/statistics/at_glance/KeyTelecom.html
Portable eReading revolution.
![Page 6: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/6.jpg)
My Two Professional Fears
1. Mobile Revolution(Fear of missed
opportunities)
2. Portable eReading Revolution(Fear of being muscled
out)
![Page 7: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/7.jpg)
People and Tech RevolutionsWhat can we learn from history?
![Page 8: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/8.jpg)
When We Name a New Technology, We Project the Past into the Future
Horse Iron Horse Carriage Horseless Carriage Phone Smart Phone Book eBook
(Wordprocessing may be the exception that proves the rule. Why didn’t we call it eWriting?)
These naming propensities help us in the short term, but hurt us in the long term.
![Page 9: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/9.jpg)
The Cloudiness of Cloud Computing
Just about everybody is always connected to the Internet, unless they consciously choose to be offline.
What does this mean for the development of library experiences (content, systems, services)?
How will eReading in the cloud work?
![Page 10: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/10.jpg)
ReadingWhat do we know? Where is it headed?
![Page 11: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/11.jpg)
What Is Reading?
• Gist of the Wikipedia Definition: A complex process of decoding symbols for the intention of deriving and/or constructing meaning.http://en.wikipedia.org/wiki/Reading_(process)
• My Tentative Definition: People interacting with texts, thus constituting
a sensory, cognitive, and emotional experience that is complete, complex, and satisfying .
![Page 12: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/12.jpg)
Reading as Sensory Intake• Visual Reading: printed on paper or digital• Auditory Reading: analog or digital,
prepackaged, downloadable, or streaming• Tactile Reading: braille (printed or digital)
*************************************• Olfactory Reading: e.g., Olfactory Web
http://www.downloadsquad.com/2009/04/08/weird-wednesday-whatever-happened-to-the-olfactory-web/
• Gustatory Reading: Devouring a Good Bookhttp://www.books2eat.com
![Page 13: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/13.jpg)
Let’s Bracket Some Stuff
eBooks as Searchable Databases: NetLibrary, eBrary, EBL, etc. Let’s focus on books intended to be read
“cover to cover” on portable electronic devices primarily for avocational interests.
Tactile, Olfactory, and Gustatory Reading
![Page 14: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/14.jpg)
Situational Reading
1. School
2. Work
3. Avocational(Reading for Pleasure)
4. Incidental
![Page 15: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/15.jpg)
Let’s Focus on Avocational Readers
In any given year, a slight majority of adult Americans claim to have read anything for pleasure (i.e., not related to work or school)
50.2 % of adult Americans (approx. 113 million) engaged in literary reading in 2008.
Source: NEA Report, “Reading on the Rise” (January 2009). Available as free PDF file at http://www.nea.gov/pub/pubLit.php
![Page 16: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/16.jpg)
U.S. Portable eReading
Devices: U.S. represents approx. 75% of world market. Q3 2010: 2.7 million units shipped worldwide Worldwide in 2010: sales $1.9 billion (11 million
units). Sources: http://www.boston.com/business/ticker/2011/02/yankee_group_e-.html
and http://www.digitalhome.ca/2011/01/media-tablet-and-ereader-sales-continue-to-grow-at-a-torrid-pace/
Software: Scads of apps for netbooks, tablets, smartphones, gaming devices, desktops, etc.
Content: U.S. trade wholesale ebook sales in Q3 2010 were almost $120 million. Source: http://www.idpf.org/doc_library/industrystats.htm
![Page 17: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/17.jpg)
Not-So-Bold Prediction
The future of sustained reading for pleasure will be primarily portable eReading.
![Page 18: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/18.jpg)
What Does This Portend for Libraries & Library Staff Members?
New user expectations. New sources of content. New genres and formats. New services for individual readers &
groups. New “competition” from non-library
sectors. New skill sets for staff members.
![Page 19: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/19.jpg)
Portable eReadingIn the U.S., with or without Libraries
![Page 20: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/20.jpg)
Portable eReading for Pleasure in the U.S.: Now a 4-Horse Race?
1. Amazon Kindle
2. Apple iPad
3. Barnes & Noble Nook Color
4. Google eBooks (cloud reading)
![Page 21: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/21.jpg)
Portable eReading and Libraries Amazon Kindle (doesn’t exhibit at library conferences) Apple iPad (doesn’t exhibit at library conferences) Barnes & Noble (doesn’t exhibit at library conferences) Google eBooks (doesn’t exhibit at library conferences)
OverDriveAdding more mobile appsAdding content Simplifying the circ processCertifying devices as library-model-friendlyUsing the same DRM system as Google eBooks
Blio (Baker &Taylor, Kurzweil, and NFB)Launched (to end-users running MS OS) on 9/28/10. Library-lending module sometime in 2011
![Page 22: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/22.jpg)
The Long Tail Goes Mobile• Google eBooks
(over 2 million titles)• BookServer (Internet
Archive) (approx. 1.6 million titles in ePub and DAISY formats)
• Sony Reader (over 1 million titles, mainly public domain Google Books)
• Barnes & Noble Nook (over 1 million titles)
• Amazon Kindle editions (over 800,000 titles)
• OverDrive (over 200,000 ebook titles)
![Page 23: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/23.jpg)
Who and What is at Risk?If portable eReading for pleasure
becomes an unbundled, commercial enterprise serving individual readers, the at-risk groups include:
Bookstores Libraries Have Nots Students, Scholars, and Researchers Voracious Readers
![Page 24: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/24.jpg)
Left to Their Own Devices
Mobile eReading experiences require some sort of portable device.
![Page 25: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/25.jpg)
Consider All PP ICE Devices• PP ICE = Personal, Portable
Information, Communication, Entertainment
– Mobile Phones– Dedicated eReading Devices– Portable Music/Media Players– Netbooks– Tablet Devices– Portable Gaming Devices– Devices for Kids
![Page 26: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/26.jpg)
Future of Devices and Libraries For millennia (until about last year)
libraries had to be in the device business.
From now on, most (but not all) library users will provide their own PP ICE’s.
Implications for the right of first sale. See http://www.idealog.com/blog/ (Feb. 12)
Libraries will be free to concentrate on content, services, and communities.
![Page 27: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/27.jpg)
eBook Lending Services
BooksForNooks.com BooksForMyKindle.com BookLending.com (formerly
KindleLendingClub.com) Booklends.com (still in private beta) eBookFling.com, powered by
BookSwim.com
![Page 28: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/28.jpg)
This Is All Faintly Disturbing
![Page 29: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/29.jpg)
How did Libraries Get Into This Fine Mess?
![Page 30: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/30.jpg)
From Stressed to Success
![Page 31: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/31.jpg)
Libraries and Library Staff Move Boldly into the eReading EraHow to overcome our fears and anxieties concerning the future of public libraries in the mobile eReading era?
![Page 32: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/32.jpg)
Understand the Stakeholders Authors Agents, Rights Holders,
and other Inscrutables Publishers Booksellers Librarians Library vendors IT companies Readers
![Page 33: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/33.jpg)
Libraries Serve Communities of Readers
Who are these readers? Why do they read? How do they read? Where and when do they read? Printed books all are designed and
read in the same basic way. eBooks are presented and read
(interacted with) in a wide variety of ways.
Library staff need to explore these ways.
![Page 34: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/34.jpg)
A Matter of Focus
eBooks (content, file formats, DRM, etc.)
eReaders (devices, screen tech, batteries, etc.)
eDistribution (3G, 4G, wi-fi, bluetooth, etc.)
eReaders (humans)eReading (a process; a human
activity)
![Page 35: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/35.jpg)
What to do? (SDD)
![Page 36: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/36.jpg)
Action is Needed, but What Type is Not Self-Evident
Painting, mowing, and shoveling snow produce immediate, discernible results.
Libraries need to undertake “murky work” for continued success in the eReading era.
![Page 37: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/37.jpg)
Action Plan: General Strategy Gain experiential knowledge of the
various portable eReading experiences. Imagine how existing library services and
new ones could enhance these experiences.
Beef up the collection of eBooks. Streamline the process for the user. Pay attention to all stakeholders, but
focus on readers and authors.
![Page 38: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/38.jpg)
What You Can Do Later Today
Tech Petting Zoo: Pick up these devices and play with them.
Download some free eReading software and content to your PP ICE of choice.
Begin at least one complete portable eReading experience.
Read and talk about this portable eReading revolution with friends, family, colleagues.
![Page 39: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/39.jpg)
What Should Library Staff Do?
1. Explain and assert the value of Public Good information institutions
2. Re-educate Publishers about how libraries add to a healthy culture of reading
3. Strengthen alliances with Readers and Authors
4. Explore new lending models for the
mobile eReading era.
![Page 40: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/40.jpg)
Library Call to Action Individually, Libraries must:
Become actively engaged in market developments
Continue experimenting with devices and services that support portable eReading (e.g., WVdeli)
Collectively, Libraries must: eReader Bill of Rights Develop a library-friendly PP ICE? Federal legislation to protect and promote the
library lending model for digital content?
![Page 41: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/41.jpg)
eReader Bill of Rights: Just One Plank…
The reader controls how a book is experienced as a sensory experience.
Not authors Not rights holders Not publishers Exhibit A: The tussle over the text-to-
speech function on the Kindle.
![Page 42: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/42.jpg)
What Are Library Orgs Doing?
COSLA Study (first half of 2010)http://www.cosla.org/documents/COSLA2270_Report_Final1.pdf
ALA Office of Info Technology Policy eBook TF (first half of 2011)
![Page 43: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/43.jpg)
COSLA Report on Portable eReading and Public Libraries
1. Consolidate/leverage Pub Lib purchasing power
2. Consolidated access point for Pub Lib content
3. Develop a device certification process
4. Document how Public Library use contributes to
a culture of reading (and book buying)
5. Help local authors. Support self-publishing
6. More leadership about reading’s future
7. Public Libraries as labs for new reading experiences
![Page 44: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/44.jpg)
What Happened to Prof. Plum?
Rustication of Expertise Experts in our midst Deinstitutionalization
of research and expertise
Rapid Diffusion of Content Creation
![Page 45: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/45.jpg)
Dive Into the eReading Revolution
![Page 46: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/46.jpg)
In the Computing Clouds, with a PP ICE, by Professor Plum
![Page 47: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/47.jpg)
Read More About It
Cloud Computing: Thomas, Keir. 2011. “What Cloud Computing Means
for the Real World.” PC World Website (Feb. 4). Available online at http://bit.ly/ihyaDv
PP ICE Devices: Peters, Thomas A. 2011. “Left to Their Own
Devices.” The Reference Librarian 52 (1/2): 88-97.
Rustication of Expertise and the Diffusion of Content Creation: Peters, Tom. 2007. “The Rustication of Expertise”
Blog post on the ALA TechSource Bloghttp://bit.ly/g5samm
![Page 48: Kanawha talk 2011 02](https://reader035.fdocuments.us/reader035/viewer/2022062513/55644a08d8b42a682d8b4aa1/html5/thumbnails/48.jpg)
Thank You for Your
Time and Attention
Tom PetersFounder and CEOTAP Information [email protected]
816.616.6746www.tapinformation.com