OUR SERVICES

Strategic Marketing & Special Events Development

CRM Customer Relationship Management

New Media, Mobile & Digital Agency Services

Social Networking & eCommerce

Brand Alliances & Partnership Marketing

CSR Corporate Social Responsibility

OUR CLIENTS INCLUDE

Bo-Lo’GNE

Kins Kitchen *Michelin Star

Time Out Magazine

City Chamber Orchestra

Mexico Tourism Board

LVMH

Groupon

Dr. Louise Porter Conferences

World Presidents Organization

… and more

OUR SCOPE OF WORK

Kalli Marketing prides herself on a wide scope of services including

marketing strategy, CRM advisory, business, sales and new customer

development.

Our scope of services include key aspects of marketing from strategy

development, to brand guardianship, print and digital graphic

development, organizational processes advisory and more. We are

currently making use of social media, social commerce and mobile

marketing platforms to grow consumer reach and increase brand value.

We are experienced in a wide variety of marketing techniques

including strategic development, CRM and loyalty marketing advisory,

database management & advisory, event management and sales

development. We work primarily in the Hong Kong and China

markets, with business partners in Seoul, Singapore, Malaysia,

Vietnam, Taiwan, Thailand and India.

KEY TEAM MEMBERS

MARGARET YEUNG

Over 16 years experience in regional marketing, CRM & loyalty programs, social

networking and eCommerce, and mobile internet experience across Asia. Key

focus areas include business development, strategy and loyalty marketing.

Previous luxury sales and marketing roles include Estee Lauder, Bvlgari, and

Louis Vuitton Moet Hennessy (LVMH).

EDWINA CHEUNG

Over 18 years of senior marketing experience in both commercial and non profit

sectors. She has worked in senior levels with international brands for retail

marketing, brand communications and sponsorship roles. Edwina's expertise in

big-picture thinking coupled with her attention to details, makes her a strategic

brand guardian. She has a passion and capacity for bridging corporate

philanthropy and good causes to create a purposeful synergy. Edwina is also an

animal lover and a yoga teacher.

YASMIN CHONG

Media relations, project management, and marketing communications

background. Experience in highly detailed event management and special

projects. Industry expertise includes luxury hotels, real estate and hospitality

sector.

Testimonials

Dr Louise Porter Asia Conferences

"I am very grateful for and admire the dedication, professionalism and attention to detail shown by Margaret Yeung and her team at Kalli Marketing. Their passion for their work and the results in my seminars has resulted in world-class events: with the conferences well planned and organised, with ideal locations, and new sponsorships." Dr Louise Porter, PhD, MA (Hons), MGiftedEd, DipEd, BA, BIntStuds Child Psychologist, Small Poppies International

City Chamber Orchestra Hong Kong

Kalli Marketing’s contribution to the orchestra has been sizable and includes media and press relations, working with sponsors and corporates, sales and marketing, building the audience base and expanding the customer database of the orchestra. Their team has attracted an impressive array of luxury brands…, increase public awareness of CCOHK, and allowed children from underprivileged backgrounds to enjoy classical music… We appreciate their assistance with building up ongolng relationships with business partners. Leanne Nicholls, Founder & Artistic Director City Chamber Orchestra of Hong Kong

CASE STUDY – TIME OUT WINE WALK

Objective:

To use a popular on ground consumer event to drive more traffic to

restaurants and CSL stores to acquire new name lists and customers

Results:

We were engaged to spearhead this programme to increase brand exposure

for Time Out Magazine and CSLOne2Free as they launched their new HTC

Diamond phone

Over 600 highly targeted affluent

consumers bought tickets to the Wine

Walk event and opted-in to continue

receiving news and product updates

from CSL and Time Out Magazine

CASE STUDY – City Chamber Orchestra Hong Kong

Objective:

To increase audience base, revenue and to create a media strategy in order

to strengthen the profile of the Orchestra.

Results:

Over the past 6 years, we have expanded the audience base in corporate

businesses by introducing the concerts as part of their client entertainment.

Also, we have engaged with schools to put CCOHK concerts into their

music education programs. The PR and

media exposure of the Orchestra have

been attracting private and corporate

donations ever since. Four new

revenue streams were developed to

balance the income flow of the

orchestra.

CASE STUDY – BO-LO’GNE Café & Bar

Objective:

To create a marketing and business development strategy for the rapidly

expanding business. To include staff training in customer service, business

administration, social media and marketing/ promotional strategies.

Results:

Bologne have expanded to 6 stores in 1 year in all major shopping centers

in Hong Kong. The business and customer development strategies have

included innovative marketing promotion for International Children’s Day

bread making in LCX and Doraemon

Asia Pacific promotion at Harbour

City.

A custom-built CRM system has

enabled them to link-sell and

upsell all services to their growing

clientele.

CASE STUDY:

Leonidas Wine & Chocolate Pairings Journey

Objective:

To increase brand awareness and animation of Leonidas Fresh Belgian Chocolates in

the competitive luxury chocolate market, and to use an interesting and creative

consumer tasting event to drive existing VIP members and to acquire new customers

from the mall.

Results:

Out of 14 guests paying HK$288 each, we acquired 11

new VIP members in the event and drove new traffic

and over HK$4,000 incremental sales to the new

Central store through this first-time concept event.

Leonidas Fresh Belgian Chocolates gained over

HK$100,000 in media value through this event. Over

80% of the guests were new customers recruited from

the event and 86% of participants rated the event as

excellent and showed interest to pay and join future

tasting events.

WHY US?

Results oriented operations and project delivery

Strong network of luxury brand partners in HK & Asia

Creative problem solving and superb execution skills

High quality of work delivered by senior marketers

A passionate team of professionals that deliver the best

to everyone we touch

Projects are on-time, on-budget, with detailed value &

conversion analysis reporting

Contact Details:

MARGARET YEUNG Founder & Director

Tel: (+852) 2915 5335 / (+852) 9101 3003

Email: margaret@ekalli.com

Room 401, Won Hing Building

74-78 Stanley Street, Central

Hong Kong

www.ekalli.com