Kali's Personal Brand Plan

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Exploration Through Innovation My Personal Brand Plan By: Kali Winkler

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Check out my personal brand plan!

Transcript of Kali's Personal Brand Plan

Page 1: Kali's  Personal  Brand  Plan

Exploration Through Innovation

My Personal Brand Plan

By: Kali Winkler

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About Me

My name is Kali Winkler and I am currently working towards completing my Public Relations certificate at Humber College. I have an honours BA with two majors: media, information & technoculture, and sociology. Upon completing my undergraduate degree, I knew I wanted to pursue a career in the communications field but was not sure which direction I wanted to take. After gaining experience from a four-month public relations internship, I realized that PR would be the perfect career for me. The only thing I have yet to discover is which sector of PR I would like to work in. I hope to do this by exploring my options through the use of social media. From this, I will be able to build my networks and discover my interests to create a clear path for my future.

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My Personal Brand

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Goals

Create a brand that accurately represents who I am Use various social media platforms and applications to

develop my online presence Explore my options to determine which area of public

relations I am most suited for

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Objectives

Establish relationships with at least 5 PR professionals by April 2010 for networking and mentorship

Be active in engaging in various social media applications regularly by April 2010

Volunteer with a variety of companies to gain experience from March 2010 until August 2010

Define my skills and interests to choose an area of PR that is best suited for me by August 2010

Start a PR internship and apply for jobs in September 2010

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Situation Analysis (SWOT)

Strengths: Honours BA double major; media, information & technoculture, and sociology Excellent writing and editing skills Positive attitude Work well under pressure in fast-paced environments Already have a strong social network PR internship experience Skilled in many computer and social media applications

Weaknesses: Tend to take on too many responsibilities, limiting my time Demanding school schedule takes time away from other things, such as volunteering as much as

I would like to Still unsure of the area of PR that I would like to work in Putting too much time into smaller projects when there are many projects to complete

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Opportunities: Using social media to build networks and establish my personal brand Establishing relationships with other PR students in my program Establishing relationships with mentors, PR professionals and my professors Taking advantage of volunteer opportunities through Humber

Threats: Competition with other students and individuals with strong PR skills in Toronto Not having a particular focus for the area of PR that I would like to get into Many companies are not currently hiring due to cut-backs during the recession

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Key Messages

I am focused on figuring out what my true passions are so that I can become involved in PR in an area that interests me

I am dedicated to using social media platforms and applications to help me define my interests

I am going to volunteer for a variety of companies to gain experience in many areas of PR so that I can find out the particular area that I would like to work in

Once I find my niche, I am prepared to refine my personal brand to one that has more direction

Until then, I will limit the online exposure of my brand

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Channels Twitter - http://twitter.com/kaliwinkler Personal Blog: http://kaliwinkler.wordpress.com Linked In: http://www.linkedin.com/in/kaliwinkler Google Search: http://bit.ly/ao1fXd

My Facebook account will not be associated with my personal brand. It will remain private and personal.

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Strategies

Find out my true passions and interests by exploring through the Web

Use social media applications to help me find my niche Join online groups and network online with people who

share similar interests Volunteer with many different companies to define my

interests to ultimately lead me in a particular direction Establish relationships with mentors who are involved in

the PR industry and who share similar interests

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Tactics

Follow and comment on blogs and Twitter accounts that I am passionate about

Update my blog and Twitter with information that interests me to gain followers with similar interests on a regular basis

Finish creating my Linked In account to connect with PR and social media professionals

Take advantage of the volunteer opportunities that are made available through Humber’s associations to gain experience and to find my true interests in the PR field

Attend IABC and CPRS events to learn and network

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Critical Path

Finish creating my Linked In profile by April 2010 Update Twitter on a daily basis starting immediately and

establish at least 150 followers by May 2010 Post to my blog consistently and follow and comment on

other blogs that interest me starting immediately Keep in contact with my mentor on a weekly basis

starting immediately

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Thank You

This is just the beginning. As I continue to explore the social media world, my personal brand will evolve.