Kaleidoscope juice strategy
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Transcript of Kaleidoscope juice strategy
Source: Google Trends
Search demand for juice cleanse, organic juice and juice bar has seen fluctuations in searches throughout the years.
Source:Google Trends
This same fluctuation can be seen in searches for brands offering the products mentioned previously
Source:Google Trends
Kaleidoscope Juice brands itself as selling “Cold Pressed Juice”, which has caught on and has increased since 2013.
Source:Google Trends
Kaleidoscope Juice has a website that could use some changes to increase conversion
There are too many white areas on this page
On the home page, these pictures can be found at the bottom, and take up to much
room
In comparison with competitors websites, it is very clear Kaleidoscope Juice needs to make
some changes
The website’s green background on the site
helps promote healthiness.
This website has a clean look, and fills up all the
areas on the page, without making it look to crowded.
Comparison (Continued)
This website is very unique and uses most
of its’ white spaces.
This website is very similar to Kaleidoscope Juice. The only
difference is that this site showcases its’ product right
away.
Rank On Google For Keywords
• A search for “Cold Pressed JuicePhoenix” ranks Kaleidoscope
Juice as first.• This means that KaleidoscopeJuice is using this keyword effectively.
Keyword:“Juice Cleanse
Phoenix”
• This search also reveals that
Kaleidoscope Juice uses this keyword
effectively.
Crawlability (C+)This average grade is the result of having a disparity between the number of indexed pages between Google and Bing
57 57
35
http://cheriamedia.net/tips-seo-part-1-crawlability/
Crawlability-To fix this disparity, submit an XML Site Map to Bing
• Home• Menus
-Cold Pressed Juices-High Vibe Food-Juice Bar Menu-Optima Bar Menu
• Cleanse• About Us
-Inspiration-Mission
Relevance (C-)
Meta description
• This meta description is not unique
-No call to action-Does not describe
the business-Does not use
keywords
SOLUTION-Describe the business-Incorporate Keywords
Relevance (C-)
Search for “ Cleanse with Friends”, a direct phrase from the site
• Kaleidoscope Juice does not show up
• Solution would be to incorporate Phoenix into this phrase
Popularity (A-)
Company
Website
Total
Backlinks
(Domain)
Total
Linking
Root
Domains
Linking
C-BlocksDomainAuthority
Alexa
Global
Rank
Compete
Rank
Kaleidoscope Juice 552 46 13 27 3,003,456 N/A
Juice Core 623 18 6 21 7,631,731 N/A
Juicd Life 1,689 19 5 19 7,935,469 N/A
Pressed Juicery 8,324 786 132 50 141,603 38,351
N
Conversion (A)
• Overall the website has a great design that leads to conversion, but there are areas that could be improved.
Need a Call to Action
Need trust signals: qualityseals, 3rd party reviews
SWOT Analysis
Strengths
-Clear navigation
-Checkout process is logical
-Mobile compatible
-Ranks first in keyword search
Weaknesses
-No Trust Signals
-Against competitors, searched less
-Search for a key phrase on their site, does not show
“Kaleidoscope Juice”
Opportunities
-Improve website for keyword search
-Fixing meta description would lead more visitors to the page
-Unique content on page would lead to more visits
Threats
-Fluctuations in the market
-Growing competition
-Website could become outdated
Recommendations
• Overall, this business runs an acceptable website.
-Rank first in keyword search
• In order to lead to more conversions:
-Add trust signals
-Fix meta description
• Sitemap for Bing
Contact Me
“You can’t sell anything if you can’t tell anything”
-Beth Comstock
So do you agree with me? Will these changes help optimize website strategy. Please let me know. I can be reached at