KALEIDOSCOPEA FASHION WEEKEND

Event VenueKaleidoscope – The Fashion Weekend

would be held at The Hub, Emporio Mall, New

Delhi. Emporio Mall by default is a host to the

audience that Kaleidoscope targets. People usually

visit Emporio for the purpose of shopping, which is

the underlying motivation for any designer to

participate

The sponsors of our event would also be

convinced that the attending audience of the

event would be in sync with their TG as well.

Kaleidoscope would be a

lavish event with some of the

most well known names in

the industry, who would

weave together a weekend

to remember through a

series of fashion exhibitions

by India’s biggest designers,

fashion shows, ‘India’s Super

Chef’ competition, ‘Be the

Live Mannequin’ contest and

a gamut of workshops for the

attendees.

Every Designer brings with himself a distinct

culture/attitude representing one of the many states of

India. What better place for an amalgamation than

Delhi, the heart of India. A city of varied, rich and

colorful cultures brought together by people from all

over India.

Why Delhi?• It is the capital city of India

• The political and economic hub of northern

India

• The city has its historical importance for the

fact that it has been the home to Mugal

Empire. Delhi, as described by the famous

poet Mirza Galib, is ”If the world is body the

Delhi is its soul".

• Over the years, Delhi has always been an

important center for cultural activities.

• Delhi has the advantage of its cosmopolitan

society, very multi linguistic and multi

cultured.

Why Delhi?• The City's capital status has amplified the

importance of National events and holidays

• It is one of the fastest growing cities in the

world.

• In a report jointly prepared by Institute for

Competitiveness and Confederation of Indian

Industry, the city is listed as the best to live in

• Delhi is the largest commercial center in

northern India. In 2007, Delhi had a per

capita income of 66,728 (US$1,488.03) at

current prices, the third highest in India after

Chandigarh and Goa as of 2006–07

• Home to the embassies of 160 countries,

Delhi has a large expatriate population.

Cutting across geographic and cultural

barriers, Kaleidoscope will showcase

the best impulses of the fashion

industry and firmly establish the fabled

city of Delhi amongst the couture

capitals of the world. The event would

prove to be an opportunity for the

entire industry to collectively showcase

their collections to both the media and

individual buyers.

These magnificent creations of some of the most popular and prestigious

designers in the country today would be exhibited and sold which would ensure

maximum footfall of the appropriate target audience.

The exhibitorsThe top names of the Indian Fashion fraternity

(who are not present at either The Emporio

Mall or DLF Promenade):

• Ritu Kumar

• Ritu Beri

• Gauri & Nainika

• Rina Dhaka

• JJ Valaya

• Anita Dongre

• Narendra Kumar

• Sabyasachi

• Nita Lulla

• Joy Mitra

• Wendel Rodricks

• Abu Jani and Sandeep Khosla

• Abhi Singh

The exhibition would be surrounded by various workshops promoting the culture

of the particular state, that designer’s inspiration.

Vidhi Singhania promoted Kotah a textile from

Rajasthan. Her exhibition space would be encircled by

pottery, puppet making etc. to engage the attendees

and create an enchanting ambience.

Sabyasachi Mukherjee uses

yarns and fabric from Orissa.

In fact his collection in the

near future is expected to

flaunt many more motives of

the state.

Fashion Shows

Indian designers who have exclusive

showrooms at either The Emporio Mall

or at DLF Promenade would participate

in the fashion show. They would not be

a part of the exhibition, as anyone who

wishes to buy the designer merchandise

can simply walk into their showrooms.

Fashion ShowParticipating designers would include:

• Abhishek Gupta

• Abraham & Thakore

• Gaurav Gupta

• Malini Ramani

• Manish Arora

• Raghavendra Rathore

• Ranna Gill

• Rohit Bal

• Tarun Tahiliani

• Farah Ali Khan

• Janavai

• Ashish N Soni

The look & feel of the ramp

MUSICAL FOUNTAIN

The look & feel of the ramp

India’s Super Chef

Rationale behind clubbing India’s Super Chef with Kaleidoscope

• Varna Events strongly believes that to leave a long lasting impression

on the attendee’s mind, all five senses need to be stimulated during

an event.

• The Hub at Emporio Mall would be unwilling to permit us to

serve/sell authentic Indian food due to their yearly contracts with

restaurants there.

• A Super Chef Competition would not only grab eyeballs, get lapped

up by the media, but would also ensure that the attendees get to

relish authentic food from various states in sync with our exhibition

themes.

India’s Super Chef

• Entries from only 5 Star, 5 Star Delux and Heritage Hotels from all over the

country would be invited.

• The competition would be divided into four parts:– Starters

– Main Course

– Curries

– Desserts

• The judges would be the designers participating in both the exhibition and the

fashion show. The preparation would also be served to the attendees of the

event.

Be The Live Mannequin Contest

Be The Live Mannequin Contest

• An initiative to reach out to the public (directly & through the media)

• One Boy and one girl chosen for every hour to wear and display a designers

outfit at a designated area in The Emporio Mall for the public, media and

his/her friends.

• Invite entries (just a picture of aspiring models from all over India)

• Let the designers decide which of the entries suit their collection

• Clothes to be provided by the designers and accessories/make-up/hair do by

sponsors.

Be the Live Mannequin Contest

• Gratification for the designer –• Word-of-mouth publicity

• Instant connect with a larger audience.

• Clothes displayed on a live mannequin over a fake one has aesthetic benefits.

• Reach the public through the media (makeover of aspiring models)

• Gratification for the participants-• Immediate fame

• The clothes/accessories

• Chance to be featured in various media vehicles.

• Can also tie up with a media channel and turn it into a live makeover

contest.

The concept is successful because it

benefits everyone involved: not only

does it promote the cultures of various

states; the designers are provided with a

single platform to showcase their

collections to their potential customers.

The event is also a platform for the

media, which acts as the main channel

through which the latest trends, designs

and colour coordinates are

communicated to a wider target

audience.

Sponsors of Kaleidoscope

• Since, we’ve not started pitching for sponsors as yet, a definite list is not available.

However, our sponsors would be the likes of (preferably Brands present at The

Emporio Mall)

Sponsorship Categories

• Title Sponsor

• Co-Sponsor

• Accessory partner (Be the live mannequin contest) – various

• Beverage partner – Diageo India.

• Technology Partner: Sony

• Kitchen equipment sponsor (For India’s Super Chef) – Miele.

• Kitchen sponsor – Reliance Fresh

Promotion of Kaleidoscope

Advertisements in:

Promotion of Kaleidoscope

• Advertise to call entries for ‘Be the live Mannequin Contest’.

• On-Ground branding and promotion at The Emporio Mall one week prior

to the event.

• Initiate a social media campaign like ‘What would you do to be able to

walk the ramp for one of the designers at kaleidoscope’. The Wackiest

entry gets this lifetime opportunity. Would call for entries on our facebook

page – www.facebook.com/varnaevent

• We have on board to handle our PR initiatives.

• PR Pundit’s current client list includes fashion designers JJ Valaya,

Deepika Govind and Payal Jain. They also handle various international

luxury brands like Bvlgari, Chopard, DKNY, Estee Lauder, Fossil, Gucci,

Guess, Hugo Boss, Tod’s, Tom Ford and many more..

Public Relations

Itinerary

We are sure you guys noticed that we don’t have an itinerary, but there is a specific

reason for that.

• Fashion exhibition – wud be on throughout the weekend.

• Workshops - wud be on throughout the weekend.

• Fashion shows – both Saturday and Sunday Evening (7pm onwards)

• Live Mannequin Contest – Wud be on throughout the weekend. One boy and one girl

per hour per designer.

• Live Chef competition – on throughout the weekend.• Saturday lunch – Appetizers

• Saturday dinner – Curries

• Sunday afternoon –Desserts.

• Sunday dinner – Main course

Thank You!!!

And see you at

Kaleidoscope..Emporio Mall, New Delhi