Kalakbayan Travel Systems, Inc. A Presentation by Eddie M. Nuque Managing Director, KTSI Symposium...
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Kalakbayan Travel Systems, Kalakbayan Travel Systems, Inc. Inc. A Presentation by Eddie M. Nuque Managing Director, KTSI Symposium on Tourism Services World Trade Organization Geneva, Switzerland 22-23 February 2001 Is E-Commerce Is E-Commerce a a viable viable alternative alternative to the to the traditional travel traditional travel Infrastructure? Infrastructure? A Developing Country’s A Developing Country’s Perspective Perspective
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Transcript of Kalakbayan Travel Systems, Inc. A Presentation by Eddie M. Nuque Managing Director, KTSI Symposium...
Kalakbayan Travel Systems, Inc.Kalakbayan Travel Systems, Inc.
A Presentation by Eddie M. NuqueManaging Director, KTSI Symposium on Tourism ServicesWorld Trade OrganizationGeneva, Switzerland22-23 February 2001
Is E-Commerce Is E-Commerce a a viableviable
alternative to alternative to the traditional travel the traditional travel
Infrastructure?Infrastructure?A Developing Country’s A Developing Country’s PerspectivePerspective
OUTLINE
I. CONTEXTII. E-COMMERCE: A Developing
Country’s ExperienceIII. The Lakbay.Net E-Business
ModelIV. CONCLUSIONS
UNCTAD Expert Group on E-Commerce and Tourism
Recommendations: Advocate sustainable e-tourism in a social,
cultural and environmental and economic sense
Develop strategy for improving Internet Access and ICT infrastructure investment
Forge partnerships between government, DMD’s Local tourism, service providers, agents, GDSs, internet travel portals, ICT sector, local communities and foreign suppliers
Ownership of local content
CONTEXT
Community-based approach Private Sector initiated with close
partnership with NGOs and government
Appropriate Technology approach
Lakbay.Net & UNCTADLakbay.Net was chosen as a model because of its:Lakbay.Net was chosen as a model because of its:
CONTEXT
Lakbay.Net Today The FIRST working E-commerce model for
Philippine Travel integrating Accommodations, Transportation, Tour Operators and other suppliers with online order and payment facilities
The most comprehensive Philippine Website to-date More than 100 Philippine Destinations Over 200 participating establishments
Award-winning website by Philippine Webby Awards 2000, People’s Choice for Best Travel Website 1999, Best Philippine Travel Website 1999, Special HP Award for E-Services
CONTEXT
E-COMMERCE: A Developing Economy’s Experience
Low Internet connectivity (300,000), but high Television and Mobile phone penetration
Insufficient funds available to NTOs and DMOs Traditional Distribution Networks:
Inadequate to deal with “real-time” customers
Cannot cope with “revenue management” concerns of suppliers
A. Situation
A Developing Economy’s Experience
Telecommunications access is costly
Inadequacy and inaccuracy of “travel product” information
Payment Issues Unique mix of Tourism Traffic in
the Philippines
A. Situation
E-COMMERCE
Philippine Visitor ProfilePhilippine Visitor Profile
E-COMMERCE
Visiting Friends/Relatives
Pleasure/Vacation40%
Business/Professional Work
Others
28%
12%
20%
SOURCE: DOT Statistics
B. Lakbay.Net E-Business ModelConvergence of 4 Delivery Systems
LAKBAY TVLAKBAY TVTRAVEL
CHANNEL
LAKBAY LAKBAY E-SERVICESE-SERVICES
LAKBAY LAKBAY INTERACTIVEINTERACTIVE
WEBSITE
TO BRING TRAVEL TO BRING TRAVEL PRODUCTS & SERVICES PRODUCTS & SERVICES
CLOSEST CLOSEST TO THE CUSTOMERTO THE CUSTOMER
LAKBAY LAKBAY ALLIANCEALLIANCE
B2B EXCHANGE
E-COMMERCE
LAKBAY.NET The E-BUSINESS MODEL
Region (16)
Province (77)
City (82)
Municipalities(1,532)
Civil Society: Heritage, Conservation,
EcoTourism Groups
Department of Tourism
JobsDB.com
Community-based tourism strategy:“PRIDE OF PLACE” The soul of Lakbay.NET
DESTINATIONS PROGRAMS
Philippine Travel Philippine Travel Information ServiceInformation Service
Peace Thru Tourism
Local Governments
Meetings Make Manila (MICE)
DES
TIN
ATIO
NS
PR
OG
RA
MS
TOURIST PRODUCT
Community
+ Community + Tourist Products = E-Catalogues
Attractions
Access
Accommodations
Ancillaries
Lakbay.Net E-Business Model
DES
TIN
ATIO
NS
PR
OG
RA
MS
TO
UR
IST P
RO
DU
CT
Community
+ Catalogues
Travel Agents
Non-Traditional:Electronic Storefronts
Traditional + Non-Trad + Mobile Networks= Distribution
Mobile Cellular Phones
DISTRIBUTION
Lakbay.Net E-Business Model
DES
TIN
ATIO
NS
PR
OG
RA
MS
TO
UR
IST P
RO
DU
CT
Community
+ Catalogues
DIS
TR
IBU
TIO
N
+ Distribution
E-SERVICES
UNION BANK
Credit Cards
Reservations & Ordering Systems
Lakbay.Net E-Business Model
+ Booking System + Payments = E-Commerce
Lakbay.Net E-Business Model
DES
TIN
ATIO
NS
PR
OG
RA
MS
TO
UR
IST P
RO
DU
CT
DIS
TR
IBU
TIO
N
PA
YM
EN
T P
LA
N
MEDIA RESOURCES
ABS-CBN
SkyCable
The Filipino Channel
ABS-CBN.COM
ABS-CBN NEWS
Community
+ Catalogues
+ Distribution+ E-Commerce =
E-S
ER
VIC
ES
Lakbay.Net E-BUSINESS
Community
+ Catalogues
+ Distribution+ E-Commerce =
(Front door)
http://www.lakbay.net.ph
Potential for clearer more forward branding for destinations
More connectivity as both wired and wireless will provide inexpensive, short time to market strategy for emerging destinations and new travel products
Guaranteed payment system Revenue management programs
CONCLUSIONSE-commerce IS a viable alternative
Access to large distribution network Penetrate untapped markets Inexpensive start-up capital
requirements Short-time to market for deployment
to travel providers
CONCLUSIONSE-commerce IS a viable alternative
04/10/23
KALAKBAYAN TRAVEL SYSTEMS, INC.
FIRST. FILIPINO. ONLINE TRAVEL ACCESS
EDDIE M. NUQUEManaging Director
E-mail: [email protected]: 63-2-449-2470FAX: 63-2-449-2459
A member of the Lopez Group of Companies
22 February 2001
Maraming salamat po!Maraming salamat po!
