Kala aur gatha
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Transcript of Kala aur gatha
Charu ChoudhaM|FC|10|37
Objective: To design a Brand Identity for a hypothetical Designer, who works with Indian crafts and creates very innovative, contemporary and traditional assecories and garments.Challenge: The products being created by the designer are very exclusive and exported to Abroad (outside India).
Brief prepared.
Name of Designer: Aishwarya Enolla (female)
Age- 25 years
Specialization: Textile Designer (Mumbai-based)
Craft incorporating: The designer is highly obsessed with Pattachitra Paintings
from Orissa. Thus, she incorporates pattachitra art in most of her products.
Product lines- Bags, laptop covers, kits, stationary to sarees
, Kurtis, stoles, slippers etc
Product Range- Starting from Rs. 1000 to Rs.10,000
Specialty of the products: The products are very much inspired by Hindu
mythologies so all of the are based on stories of gods and goddesses.
Understanding the Personality of Brand
INSPIRATION & PROCESS OF DERIVING ICONS
+
Pattachitra paintings Story telling in early times in India
+ =
+ =
+ =
option1
option2
option3
OPTIONS FOR THE LOGO
preliminary option1
preliminary option2
preliminary option3
CHOSEN LOGO
PROCESS FOR CHOOSING COLORS
Inspiration
Final color palette
R= 238G= 42B= 38
R= 248G= 163
B= 43
R= 238G= 38B=94
R= 241G= 113B= 37
Font family- Sans Serif
Geosans light
Final Identity
Business cards
Letterhead & Envelope
Screen saver
Prize Tags & badges
CD cover ,Diary & envelope
Poster & Flyer
Brochure Design
Paper bags
Jute bag & boxboard box ( specially used for exporting purpose)
Cost of Collaterals per 1000 prints according to custom sizes:
Poster: Size- 18 inch by 24 inchPreferred paper- glossy coated paper (130 GSM)Cost/1000 sheets- 15,000 INRType of printing- offset printing (4 inks)Cost/1000- 18,000 INR_______________________________________Total - 33,000 INR (approx)
2. Brochures:Size – 6 inch by 6 inchPreferred paper- glossy coated paper (130 GSM)Cost/1000 brochure paper and printing i.e 15 pages- 1,60000 INRAdditional cost for binding, tin edging, cutting etc-10,000 INR________________________________________Total- 1,70000 INR
FlyersAlmost equal to the postersGlossy coated Paper,(100 GSM)Offset printing______________________________________Cost- 33,000 INR
Business cards Size-3.5 by 3.5 (custom)14 point CS2 paperBoth sides color, High gloss front_______________________________________Cost-8000 INR
Miscellaneous cost-20,000 INR( This will include letter head, stickers, tags, bags, sourcing etc)
On adding all, Total cost of production- 2,70,000 INRDesign charges -50,000 INR___________________________________________
Total cost of the branding along with production- 3,20,000 INR
ThankYou