Text Positioning and DesignThe design and text positioning for this poster has been made quite conventionally and follows a lot of similar designs used by other artists. The bands name is placed conventionally at the top of the poster; the typography design is in a sans serif design with bold spaced out lettering. The bands name is placed in two black outlined boxes to make the title attention grabbing. Underneath this in smaller lettering is the albums title, it is in the same font as the title to tie in with the house style. At the bottom half the poster is split into two, on the left side the text gives a list of the types of singles that should be expected on the album and the release date, this text has used a serif design, this could have been used to separate the text from the rest that has been used on the poster. Underneath this is the bands web address, the text is the same as the bands name, this shows consistency in house style and audience familiarity. An element of interactive media has been used on the right side there a reader for the audience to scan that will taker them to a soundboard.

Imagery and House StyleThe poster has an overall theme of ‘seaside holidays’ this has been created through the imagery such as the boarder of post cards that have been placed around the outskirts of the poster. This theme connotes the idea that the band have been to many different places traveling, especially as it’s their singles collection of all the hits. It’s suggesting that they have been an extremely successful band. The main image in the center, is the image of the album this creates audience familiarity for the consumer as they are more like to buy it if they recognise it in a store. The poster has an overall theme of a seaside summer holiday, this is conveyed through the centre image of a stick of rock which is iconic of seaside holiday, and posters have also been used around the outside to act as a border to the poster, this also gives an iconic image of a holiday. The seaside holiday is mainly associated with British families, this indicates to the audience that the band are all traditional in the way they are British, it also suggests that their music might reflect this. The pallete used over all in the poster is extremely bright with colours like red, light blue, cream and white being used. This positive range of colours can be key in making something eye catching to a consumer.

Digital TechnologyA NeoReader has been used on the poster so that the audience can interact with the music; it works as a universal barcode scanning application which allows access to mobile web content by scanning the code. This new media can make the product more appealing to the audience as it allows them to be interactive with it and also to listen to some of the band’s music before they buy it.