Kadiner Straße 11 │ 10243 Berlin · The kitchen of restaurant12 is simple, delicious,...

Contact H12 Ingrid Chan Unit 03B-05 19/F, Exchange Tower, 33 Wang Chiu Road, Kowloon Bay, Hong Kong E-mail: [email protected] Tel: +852 3468 7799 Web: www.h12artoflife.com

In the sign of 12 Joint venture between hotel12 Management gmbh, Austria and Plateno Group, China One of the most innovative and influential enterprises in China and a small mountain hotel in Carinthia/Austria with just 12 rooms - what is the connection? The number 12 plays a significant and auspicious role in the 12.12.2014 milestone date when the joint venture was signed between hotel12 Management GmbH and Plateno Group, the leading consumer experience and innovation-focused company in China. The new brand H12 was born.

12 times fascination - hotel12, the original in Austria In 2011, a simple mountain inn was completely transformed into a unique art and lifestyle hotel. The number 12 runs like a thematic red thread through the concept of hotel12 on the Gerlitzen in Carinthia where hotel12 management gmbh is located. While body and mind relax in the natural surroundings, the view sweeps over the Gerlitzen mountain top, the surrounding ski slopes and the Lake Ossiach. The sun disappears behind the clouds and gives way to a starry nightscape. A fairytale-like scenario becomes reality at hotel12 at an altitude of 1750 meters - a unique art and lifestyle hotel whose name has multiple meanings.

From a mountain inn to a modern work of art: … at the 12th hair pin curve … with 12 rooms and suites

… designed by 12 international artists … named after 12 Chinese zodiac signs

… representing 12 unique spaces … with 12 times the charm


The unique art and lifestyle hotel12, directly located on the slopes at the 12th turn of the Gerlitzen Alpine road, welcomes guests in 12 rooms and suites which have been individually designed by 12 international artists from three continents from Beijing to New York. Each room in the hotel12 tells a different story and yet all 12 rooms and suites have one thing in common: Instead of the usual room number, each door bears the symbol of one of the 12 Chinese zodiac signs – each created by the 12 artists. Door art creations include a Rat printed on foil paper by the Austrian artist Robert Roubin and the image of a Sheep surrounded by sheep’s wool by Rupert Gredler. The Chinese artist Xie Aige designed the Rooster zodiac and opted for a resin sculpture located at the door of one of the two panoramic suites. These suites come with a free-standing bath, fireplace and private terrace. The former mountain inn thus became a contemporary work of art. The specially coated concrete floors and steel beams are reminiscent of an industrial loft and the minimalistic architecture creates a contrast to the natural and idyllic mountain environs of the hotel12. Heavy Art Deco leather armchairs, crackling fireplaces, original table lamps and fluffy fur rugs provide comfort and connect the rough architecture with a warm welcoming atmosphere. Hotel12 offers spectacular panorama with a romantic landscape, warm and distinctive service, and a unique decor of art, design and industrial chic to stand out from other hotels in the area. From the terrace, it provides direct access to the ski slopes in winter and the opportunity to spontaneously walk and climb the Path of the Philosopher in summer. Wine and Dine in hotel12 The kitchen of restaurant12 is simple, delicious, traditional Austro-Alpine fare from original Carinthian cheese pasta to traditional apple strudel and alpine barbeque. Local produce are used throughout and freshly baked pastries are sourced from the municipality and dairy products from neighbouring farmers. In addition to the 12 rooms and suites, the hotel12 maintains a spa area including a Finnish panorama sauna, a relaxation and massage room, as well as a fresh-air balcony. In the evening you can relax your mind in the cigar and wine lounge with a glass of wine and a shisha, all while reading a good book . Between design and craftsmanship, the stylish and cosmopolitan hotel12 stands for the art of life! Service Philosophy hotel12 Most importantly, Walter Junger the creator and owner of this jewel in the alps emphasizes on the warm friendliness of the team, who is passionate about making friends out of guests and turning them into fans. Walter Junger says “We stand behind our brand H12 for NEW LUXURY,


not pompous in either design or service but for honest hospitality. Each guest will sense the mystique of H12 in every corner and in every interaction within all of our properties.” Walter Junger created the hotel12 project in Carinthia as a successful showcase where he was able to realize his dreams; the combination of art and design, personal service and the best product - on an exceptional site with stunning mountain and lake views. In the first three years in operation, the hotel has received numerous awards for its art, exceptional service and hospitality. This extraordinary mountain jewel is consistently rated among the best hotels in Austria on review sites such as TripAdvisor and HolidayCheck. International media such as Italian Vogue, Die Zeit in Germany and CCTV in China acclaim the hotel as a total work of art.

Showpiece of the Joint Venture

With a view for the Plateno Group to gain a foothold in the international arena, Alex Zheng the co chairman and founder and Eric Wu the Chief Financial Officer looked out for visionary projects. They came across the art and lifestyle hotel concept by Walter Junger and formed an instant affinity. The creative ideas of hotel12 Management GmbH convinced them right away, they found in Walter Junger a perfect partner familiar with the culture and lifestyle of both Asia and Europe. H12 is now the new luxury and lifestyle brand of Plateno Group and the extraordinary hotel12 in Carinthia is the prototype for a series of up to 30 small, exclusive, art and lifestyle hotels to be developed globally over the next five years.

Plateno Group - 16 brands, 3,000 hotels, 80 million members The Plateno Group encompasses 13 distinct hotel brands including Portofino Hotel, Lavande Hotels, James Joyce Coffetel, ZMAX Hotel, 7Days Inn and three lifestyle brands. It is the second largest hospitality group in China with more than 3000 hotels in operation covering 300 cities in China and a customer database of over 80 million members. In 2014, an exclusive license agreement was also signed with Hilton Worldwide to launch and grow the Hampton by Hilton brand in China. The company currently has expansion plans in the pipeline in South-East Asia, Europe and other international markets. The group was founded in 2013 through a partnership between Alex Zheng, the founder of China's largest hotel chain 7Days Inn, He Boquan a highly acclaimed "angel investor" in China and three of the world's largest investment companies, namely Carlyle Investment Group, Sequoia Capital and Actis Capital. The success story began in 2005 with opening of the first 7 Days Inn by Alex Zheng at an optimum moment when the Chinese hospitality industry was booming, thus laying a foundation for the future Plateno Group. In 2009 when the portfolio already included 300 hotels, the company was floated on the New York Stock Exchange and in 2011, the milestone of 1000 hotels was achieved. At the same time, a repeat customer database was created which now has 80 million members and represents the largest hotel membership programme in China.


The Plateno Group has an innovative approach to the creation of its brands and hotel operations. The company believes that in this internet age consumers should no longer be segmented along the traditional lines of age, income, gender but rather profiled according to their emotional and value expectations and interests areas which are the key factors which influence their purchase decisions. Based on these insights, the company creates niche brands specifically addressing the demands of these groups of consumers to offer them unique travel and leisure experiences. With this joint venture, H12 becomes the 12th homegrown or joint venture brand of the Plateno Group and is set to provide the group’s members and all future guests with an integrated art and lifestyle experience, and turn them into first friends and then fans.

Walter Junger - art collector, gallery owner and creator of hotel12 management gmbh

He did not stop at creating concepts in theory but went on to materialize his ideas in a project of his own. In China, Walter Junger was fascinated not only by the incredibly dynamic development of the country, but a significant hallmark for him was the encounter with Chinese art. Therefore, he also founded an art gallery in 2005 - the Galerie Junger, located in Berlin and since 2009 also in Shanghai, successfully facilitating cultural exchanges on an artistic level between China and

Since 1984, Walter Junger’s profession took the Salzburg native through four continents where he worked for renowned hotel brands such as Westin, Shangri-La and the Ritz-Carlton in various leadership positions. He experienced several milestones in Asia: At 24 he launched the first Westin hotel in Shanghai and some years later he opened for the Ritz-Carlton in Singapore what was the most expensive hotel in the world at that time. Following a successful career in the world of international hotels which included the portfolio of Vice President of Europe and South American for the The Ritz-Carlton Hotel Company, he founded Walter Junger & Friends in Berlin in 2005 and the following year in Singapore. The consulting firm specializes in the areas of quality management, the development and implementation of creative concepts for hotels and restaurants, and large-scale marketing events.


Austria. In 2013, he also founded the Asian Austrian Association (AAA), an official business and cultural exchange and networking platform.

The masterminds of Plateno Group

Visionary plans for the future H12 is now a brand of the Plateno Group and the extraordinary hotel12 in Carinthia is the prototype for a series of up to 30 small, exclusive, art and lifestyle hotels to be built worldwide by 2020. They shall be bespoke homes created for a limited number of guests, in special locales such as historic buildings or set amidst untouched nature. Eclectic art and special local touches reflecting the region will be constant features of H12 hotels in the future. Common features also include contemporary art from Europe and Asia, a Spa area with views and jacuzzis, a Wine & Cigar Lounge, a cozy al fresco venue with an open fire, a restaurant that

Alex Zheng - Co-Chairman & Chief Brand Architect

Alex Zheng has 15 years of management experience in China’s high growth companies including four years as Vice-President of Marketing and General Manager for South China at Ctrip.com, the leading online travel portal in China,. As founder and CEO of 7 Days Inn, he is a highly respected entrepreneur and an award-winning industry leader.

Eric Wu – Chief Financial Officer & Executive Director

Eric Wu completed his MBA from Michigan State University and spent nine years working with PricewaterhouseCoopers in the United States and China before joining the company in 2007. As a Certified Public Accountant, he specialized in the areas of internal control, risk management, corporate governance and audit support.


offers simple, local, honest food to the local community, sporting activities in city and countryside locations alike and above all an authentic warm and individualised service.

Impressions of hotel12 in Carinthia

hotel12 Panorama Suite - hotel12


Panorama Suite - hotel12

restaurant12 - hotel12

Kadiner Straße 11 │ 10243 Berlin · The kitchen of restaurant12 is simple, delicious,...

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