Kaching! Where Premium Content Can Still Make Money

DeVaris BrownChief Developer Evangelist

devaris.brown@marmalademail.commadewithmarmalade.com

WHO AM I?

Gospel of…

Madewithmarmalade.C

om

About Me

WHAT IS MARMALADE?

Native Cross Platform Solution

Amazing Games

DEVELOPER’S DILEMMA

Crowded Spaces

500,000+ Apps & Games

350,000+ Apps & Games

Unchartered Territory

WILL HAVE DOMINANT MARKET

SHARE

2015

4.5 MILLION

4X 53 MILLIONAMOUNT OF REVENUE

GENERATED BY SAME APPS IN APP STORE

SMART TVS SHIPPED BY

2012

SHIPPED BADA PHONES IN Q2 2011

CROSS PLATFORM FIRST

Why Cross Platform

GET THE MOST ROI OUT OF A SINGLE CODEBASE

EASILY TEST NEW PLATFORMS WITH OPTIMIZATIONS

CONSISTENT EXPERIENCES ACROSS PLATFORMS

SAVE TIME…

…AND MONEY

CROSS PLATFORM ISSUES

SOLVE ALL YOUR

PROBLEMS WITH MY TOOLS…THE MORE YOU BUY, THE MORE YOU

SOLVE

…HTML5

…DISCOVERABILITY

…EXPENSIVE

What Tools Should You Use?

HTML5 HYBRID VM NATIVE

Easy to use

Slow performanc

e

Easy to useBetter device support

Limited device support

Slow performanc

e

Great front end toolsHuge community

Complete vertical stackBetter performance

Expensive

Best performanceOpen, extensible platform

Reasonably pricedRapid prototyping isn’t easy

Uses C++

SUPER SECRET TO SUCCESS

Choose Freemium

$11BILLIONIn game purchases by 2015

51%Of top grossing games in App Store are free

81%Of all downloads are

free

69%Of paying users pay more than $10/user

65%Of revenue

generated by freemium games in top 100 games

5Out of top 5 grossing

games on iOS are freemium

THIRD PARTY ECOSYSTEM

Get to Know Your Users

Get Social

Use Ads

SUPER DUPER SECRET TO SUCCESS

Buy Our SDK

Ask me how to get a free license!!!

STANDARD $499

All Platforms

Forum Support

BASIC $149

iOS & Android

Forum Support

PRO $3499

All Platforms

Premium Support

Private Betas

HTTP://WWW.MADEWITHMARMALADE.COM/BUY

THANK YOU…Q&A