K8 2014 - Product Vision and Client Success

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Presentation from Kenshoo CRO, Ted Krantz, SVP of Product, Will Martin-Gill, and MD of Client Excellence, Susane Berger, shared at Kenshoo's K8 Summit on September 16th, 2014.

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Product Vision & Client SuccessTed Krantz, CROWill Martin-Gill, SVP, ProductSusane Berger, MD, Client Excellence 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#Will Martin-GillTed KrantzSusane BergerSVP, ProductChief Revenue OfficerManaging DirectorWelcome and Introductions2AgendaPartnering for Value and Success2014 in Review and Client VignettesProduct Vision and Strategic Investments123 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#3A Day in the Life. . . Customer JourneyBudgetMgmtTactical ExecutionAudienceTargetingKeeping UpCompetitiveAdvantageReachingCustomersCreative OptimizationNew ChannelsBudgetAllocationScaleCross DevicePace of ChangeScaleEfficiencyIntegrating multiple systemsNo Time #4Zero Moment of Truth Search Social Display MobileRead related articleTalk to friends for adviceResearchSelect exact product

New Sale/Lead$ 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#5Significant Potential in Social ChannelsSource: SEC Filings and ComScore, Mary Meeker 2014 Deck #1422%81%175%6x

Annual Revenue Per User (ARPU)2012-14 GrowthChannel 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#Building Advertiser ValueSerendipity --> Intent + Direct ResponseChannel Sophistication$

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2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#

Channels Reinforce Each OtherExposed to SEM + Social vs. only SEMTotal conversions up 19%Cost per acquisition down 10%Clicks increased in relation to increase in social spend Q3 2013 Study Q2 2014 Study

2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#Kenshoo: Predictive Marketing SoftwareReporting & Predictive Media OptimizationSOCIALDISPLAYSEARCHCustomersOnline + Mobile + LocalBest-in-class channel platforms Best-in-class connections between channels 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#Significant Investment in 2014

Analysis Grids in Search & Social

Cannibalization Report

Shopping Campaigns

Twitter

Kenshoo AnywhereTM

Mobile Measurement SDK

MMP Integrations

Intent-Driven AudiencesTM

DMP Integrations

HalogenTM# 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#10Search 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#Investing in Your Success in SearchMaking your team more efficient1Keeping you aheadof the curve with new engine capabilities2Building competitive advantage in SEM3# 2014 Kenshoo, Inc. Confidential and Proprietary InformationMaking Your Teams More Efficient: Usability + Efficiency

2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#13Maximum Exposure at Best ROI for Your Shopping Campaign Ads #14CLIENT VIGNETTE: Chacka Marketing - Google Shopping Campaigns

Regain efficiency of Product Listing Ads (PLA) campaignsDiscover optimal PLA bidding settings Implement Kenshoo PLA bid to revenue policyMonitor ROI and adjust policy targets accordingly

Conversions14%Conversion RateChallengesSolutionsResults51%20%Cost-per-Click47%ROI#15Competitive Advantage: Structure Optimization

# 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#16Social 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#Enabling Best-in-Class Social MarketingStay on the Edge:

Maintain a competitive edge in social marketing1Analyze and Optimize:

Use social intelligently to get the most bang for your buck2Expand Beyond FB:

Take advantage of new social advertising opportunities3# 2014 Kenshoo, Inc. Confidential and Proprietary InformationCLIENT VIGNETTE: Major Retailer Facebook Multi-Link Product AdsThan single product page post ads

New DressesNew DressesNew Dressesup to 33% higher ROI# 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#19Welcoming Twitter to the Family

# 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#Mobile 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#The Mobile ContextSource: eMarketer. Google data includes non-search mobile spendApp Downloads / InstallsApp Lifetime Value across many conversionsTracking across devicesSimultaneous Multi-Screen UsageUnique challenges in mobile69%

# 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#22

Acquiring New Mobile App Users

2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#23

TimeRevenueAudience 1

Audience 2Audience 3

Measure lifetime value of an app customer 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#

TimeRevenueAudience 1

Audience 2Audience 3

Measure lifetime value of an app customerKenshoo SDKFacebook SDK3rd Party Partners

2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#Audiences & Cross-Channel 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#Its About People(not just keywords, interests, or cookies) #Search + SocialBuild and Expand Social AudiencesFrom products (Kenshoo DDC)From searches (Kenshoo IDA, FBX) Search + DisplayEnhance Display Targeting with intentExport data to DMPsTarget wider audiences in searchBuild RLSA targets based on DMP data

Engage and Market to Your Customers Across Channels 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#

Bringing the Power of Intent to Facebook

# 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#

up to 2.2X higher ROICLIENT VIGNETTE: TicketsNow - Kenshoo Intent-Driven AudiencesTM# 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#30Predictive Media Optimization 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#

Predictive Media Optimization22%of eligible spend17%of KPO portfolios

Nov. = BetaApril = GA

# 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#CLIENT VIGNETTE: Travelodge - Halogen Foresee & Portfolio OptimizerDrive increased revenue and improved ROIReduce manual biddingImprove revenue forecasting agility and accuracy amidst fluctuating budgets and KPIsKenshoo Halogen and KPO to automatically optimize bids/budgetKenshoo Foresee to plan and forecast budgets at profile levelKenshoo Inform to account for seasonality peaks in pacing and forecasting42%More RevenueThan Planned ChallengesSolutionsResults32%91%Less Timeto Manage

More ROIThan Planned # 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#33Much More:

Make sure your teams are aware of capabilities available to them!BidPoliciesMulti SourceConvEngineAPIsBing LocationExtensionsSitelinksLocalization6 LanguagesYahooJapan!updatesBing & Google oAuthMCCSelf ServeNew AppAdsFBBudgetMgmtGAMetricsDynamic SearchAdsBingDevicesPerformance ImprovementData Warehouse & ReportingFBL3# 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#Vision & Sneak Peek 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#Select Areas of FocusMaking your team more efficient UI + Reporting1Audience management2Holistic demand generation across channels3

# 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#Search and Social: More Successful Together

EngagementPassionsIntentComplete Customer Understanding

# 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#37

Introducing: Pinterest Rich Pins + AnalyticsGoogle shopping campaignsOpportunity Report

Rich Pins

PLA + Pintrest analytics# 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#

38Better Engage Customers on Their PassionsBe DiscoveredIncrease rank with Rich PinsDrive traffic with direct product page linksBe EngagingDaily updates of price, sale & availability informationEmails from Pinterest to consumers as price changesBe InformedReports on traffic and revenue driven from Rich PinsWhats performing well on Pinterest, not on Search PLA, and vice-versa

# 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#

39Kenshoo: Predictive Marketing SoftwareReporting & Predictive Media OptimizationSOCIALDISPLAYSEARCHCustomersOnline + Mobile + LocalBest-in-class channel platforms Best-in-class connections between channels 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#Partnering for Value & Success 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#Thankyou 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#42Success is a Shared JourneyMeasured Thru Your Lens.Understanding your business and desired outcomesMetrics that look forward to your actions vs. look back to what happenedInsights to allow us to know often times before you do

# 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#43Looking ForwardIntelligenceActionabilityPredictability# 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#44

Journey to ExcellenceClient ServicesEducationTech SupportResearchAdoptionSolution EngineeringAccount ExecutivesMarketingProduct 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#45

Leadership

Fiona GillGlobal VP Client Excellence

Nate Just Director, AMER Advertisers

David Rifkin Sr. Director, AMER Agency

Simon PerryDirector, EMEANick BlakeDirector, EMEA

Michele YeungDirector, EMEA

# 2014 Kenshoo, Inc. Confidential and Proprietary Information#K8summit#46

Advocates and Experts

Christine VincentSr. Director

Sushil GoelVP Onboarding

Teri FoleyDirector of Global Educatio