K11019 samant singh (operati on planning & control)
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Transcript of K11019 samant singh (operati on planning & control)
MAJOR ASSIGNMENTSUBJHECT -: OPERATION PLANNING & CONTROL
TOPIC -: QUALITY FUNCTION DEPLOYMENT IN INDIAN HEALTH CARE
SUBMITTED TO- SUBMITTED BY- MR. BUPENDRA GAHLOT SAMANT SINGH ASSIST. PROF. ME. DEPT. UID -: K11019 BRANCH -: ME ( 6TH )
CONTENTS
IntroductionQFD BenefitsHistory of QFDLiterature ReviewHealth care departmentConclusionReferences
INTRODUCTION Quality Function Deployment (QFD) is a
structured method for listening to the customers and optimizing designs, materials and processes to ensure the customers’ expectations are best satisfied. Optimal Thinking is the core of all activities.
QFD Benefits
Shortest Cycle TimeBest QualityLowest CostBest Customer Satisfaction
HISTORY OF QFD1966 -Yogi Akao proposes concept 1969 -First magazine article1972 -Concept of deployment is developed1972 -KOBE Shipyard using Quality Tables1977 -Toyota uses QFD in their design
process1984 -Dr. Clausing( Xerox to Ford ) begins
advocating QFD1987 -Bob King’s book “Better Designs in
Half the Time”
Literature review
1. A Case Study on Quality Function Deployment (QFD) Eshan S. Jaiswal (Mechanical Department, Mewar University, India)
Quality Function Deployment (QFD) is a quality tool that helps to translate the Voice of the Customer (VoC) into new products that truly satisfy their needs. In this paper, QFD will be reviewed in order to understand how it works, to highlight its strengths and weaknesses and to discuss its practical applications.
The first part of the paper will present an overview of QFD and explain the methodology. QFD will be defined and explained by means of an example and a number of benefits and implementation problems will be revealed.
Quality function deployment (QFD) seems to be an important and interesting issue in manufacturing decision making when viewed from both the theoretical and managerial perspectives.
2.Manufacturing Quality Function Deployment: Literature Review and Future Trends Sunday Ayoola Oke Department of Mechanical Engineering, Faculty of Engineering, University of Lagos, Lagos, Nigeria
Huge amounts of money allocated and spent on quality-related activities of personnel training, manufactured product quality improvement, provision for claims and warranties due to quality problems and more are sub-optimally utilized due to improper methodology in monitoring costs. Unfortunately, QFD, which appears to be central to quality improvement programmes seems to be not clearly understood and sometimes improperly applied along certain directions.
3. Implementation of Quality Function Deployment in Pump Industry D. Premkumar, M. Balamurugan
Methodology of Quality Function Deployment has been introduced at one of the small scale units to attack their problem of failing to meet customer delivery commitments.
Dobur India Ltd.
Introduction
Present ScenarioDabur India is the 4th Largest FMCG Company in IndiaLegacy of over 100 yearsStrategic Business Units in Health care, Personal care
and Food productsDabur has a turnover of Rs.1899.57 crore with
powerful brands like Dabur Amla, Dabur Chyawanprash, Real, Vatika and Hajmola
Bottom Line Driven CompanyProduct marketed in over 50 countriesLeader in Herbal Digestives with 90% market share
How dabur built its brand qualityIdentities making up the brand- Choice of its logo, symbol, slogan, packaging
Marketing Activities
Associations of the brand .
Its Strength Century Old CompanyEstablished BrandAyurvedic/ herbal Product lineLeader in Herbal Digestives where the
product has 90% of the market shareCore knowledge of Ayurveda as competitive
advantageStrong Brand ImageStrong Distribution Network
Weakness AnalysisSeasonal Demand (like Chyawanprash in
winter and Vatika not in winter) Profitability is uneven across product lineLow Penetration (Chyawanprash)Limited differentiation (Vatika) Unbranded players account for 2/3rd of the
total market (Vatika)
Opportunities Extend Vatika brand to new categories like
Skin Care and body wash segmentsMarket DevelopmentExport OpportunitiesInnovation Increasing income level of the middle class Creating additional consumption pattern
HEALTH CARE DEPARTMENTCustomer (patient) requirements-
1- Fast service.2- Hygienic.3- Comfort ability.4- Experience.
Technical(Engineering) requirementsNo. of Doctors No. of Nurses Available area Equipment available Rooms Environment
Customer (patient) requirement’s weights (AHP)
A Fast Service Hygienic Comfortence Experience
Fast Service 1 3 0.333333 3Hygienic 0.333333 1 0.2 1
Comfortence 3 5 1 3Experience 0.333333 1 0.333333 1
Weights CFast service 0.26696429
Hygienic 0.10089286Comfort ability 0.51339286
Experience 0.11875
Relationship Matrix
Relative Weight
Technical (Engineering)
AttributesNumber of
doctors
Number of
nurses
Available area
Equipmen
t
Rooms
environme
nt demanded
weight
(weighted
row sum)
Customer ( patient)
Requirements
27% Fast Service ● ● ○ ● ● ○ 11.2 30.72
10% Hygienic ○ ○ ▽ ○ ○ ● 2.22 6.081
51% Comfortence ▽ ▽ ● ● ● ● 19.5 53.44
12% Experience ● ● ▽ ● ▽ ▽ 3.56 9.759
RelationshipsStrong ●
Moderate ○Weak ▽
Conclusion1- Environment is the first to get the improvement; and it is
100% utilized. 2- No. of Nurses is the second to be improved; and it is 100%
utilized. 3- Rooms available are the third on the improvement schedule;
and it is 100% utilized. 4- Equipment’s is the fourth in the order; and it is 100% utilized. 5- No. of Doctors is the fifth; and it is 100% utilized. 6- Available area is the last and it is only gaining 20% of
utilization.
REFERENCESA Case Study on Quality Function Deployment (QFD)
Eshan S. Jaiswal (Mechanical Department, Mewar University, India)
Manufacturing Quality Function Deployment: Literature Review and Future Trends Sunday Ayoola Oke Department of Mechanical Engineering, Faculty of Engineering, University of Lagos, Lagos, Nigeria
Implementation of Quality Function Deployment in Pump Industry D. Premkumar, M. Balamurugan