I LIVE IN THE FUTURE & HERE'S HOW IT WORKSWHY YOUR WORLD, WORK, AND BRAIN ARE BEING CREATIVELY DISRUPTED NICK BILTON

KNOWLEDGE MANAGEMENT

OCTOBER 3, 2011

LAUREN BROWN

WHO IS NICK BILTON AND WHY DID HE WRITE THIS BOOK?

Meet Nick Bilt ion - teaches at NYU, is the leading technology writer for the New York Times ‘Bits’ blog and a reporter for the paper and works in the R&D lab looking at technology use for the Times .

About the Book

"This book will give you a framework for looking at these difficult issues and making sense of the radical trends that have emerged in the last few year"

"Take you deep into the cosummivore's new world, explaining how navigation, aggregation, and the narrative are changing”

•Bunnies, markets, and the bottom line: porn leads the way •Scribbling monks and comic books: it 's ok - you've survived this before •Your cognit ive road map: anchoring communit ies •Suggestions and swarms: trusting computers and humans •When surgeons play video games: our changing brain •Me in the middle: the r ise of me economics •Warning: danger zone ahead: mult iple mult itasking multitaskers •What the future wil l look l ike: a prescription for change •Why they're not coming back

THE CHAPTERS

CHAPTER 1 - BUNNIES, MARKETS, AND THE BOTTOM LINE: PORN LEADS THE WAY

“Oh we're not going to wait [for the technology to exist to create content] We're going to build it" - Oll ie Joone, co-founder of The Digital Playground What this covers?

•Adapting to new technologies •Competing technologies •"If you can't beat'em, join'em" •Experience Matters

CHAPTER 2 - SCRIBBLING MONKS AND COMIC BOOKS: IT'S OK - YOU'VE SURVIVED THIS BEFORE

"Time and again, new technologies have been seen as fr ightening, intimidating, and a sure road to ruin."

What are we afraid of?

•The unknown•The death of long-form content•New language

CHAPTER 3 - YOUR COGNITIVE ROAD MAP: ANCHORING COMMUNITIES

“As technology continues to expand and strengthen personal, professional, and social connections across space and t ime, the t ies you feel to your onl ine communit ies wil l grow as well .”

Communities and Connection

•Social Tool•Strengthen Connection•Digital Natives vs Digital Immigrants•Organizing information

CHAPTER 4 - SUGGESTIONS AND SWARMS: TRUSTING COMPUTERS AND HUMANS The information you get today is coming “more and more through your social network. It ’s being distr ibuted through channels of trust and the trust isn’t necessari ly the BBC or The New York Times. I t ’s people” – BJ Fogg

Who do we trust? •Who is saying what•Convenience vs. privacy•Follow the Leader

CHAPTER 5 - WHEN SURGEONS PLAY VIDEO GAMES: OUR CHANGING BRAIN “Some argue that our brains aren’t designed to consume information on screens, or play video games, or consume real-t ime information. But the same argument holds true for the words you’re reading now: It ’s true: Your brain wasn’t built to read.”

We’re Always Changing

•Attention!•The Human Brain•Skills

CHAPTER 6 - ME IN THE MIDDLE: THE RISE OF ME ECONOMICS “The twenty -f irst-century creation of elaborate social networks even more emphatically puts consumers in the center of their own complex web of connections and anchoring communit ies, those crucial networks that help make sense of the vastness of the Internet”

What do we want?

•Are we greedy? •Price, Quality, Timeliness, Experience

CHAPTER 7 - WARNING: DANGER ZONE AHEAD: MULTIPLE MULTITASKING MULTITASKERS

“We have to adapt to a world where information moves very quickly and in many dif ferent forms, from television, to the radio, to the computer, to the mobile phone. As technologies change and we become more adept in using them, our brains wil l adapt too” How to handle the distraction

•Did video kill the radio store? – Media Multitasking•Generation Multitask

CHAPTER 8 - WHAT THE FUTURE WILL LOOK LIKE: A PRESCRIPTION FOR CHANGE

“The future is already here – it is just unevenly distributed” – Wil l iam Gibson

Personalized

•Experience •1, 2, 10•All in one