K golden&fair tradeflowers2007-2011

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Fair Trade Brand Building for Fair Trade USA

Transcript of K golden&fair tradeflowers2007-2011

Page 1: K golden&fair tradeflowers2007-2011

Fair TradeBrand Building

forFair Trade USA

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Market Linkages: Fair Trade Workers/Producers to Retail BuyerMatt Rogers of Whole Foods, Maria from Ecuador, Kazuko (me)

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Fair Trade Flower Point of Sale DisplaysFair Trade USA and FTD