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K F C

History

KFC, founded and also known as Kentucky Fried Chicken, is a chain offast food restaurants

based in Louisville, Kentucky, United States. KFC has been a brand and operating segment,

termed a conceptofYum! Brands since 1997 when that company was spun off from PepsiCo as

Tricon Global Restaurants Inc.

KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried

chicken, KFC also offers a line of grilled and roasted chicken products, side dishes and desserts.

Outside the USA, KFC offers beef based products such as hamburgers or kebabs, poutine, pork

based products such as ribs and other regional fare.

The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952,

though the idea of KFC's fried chicken actually goes back to 1930. Although Sanders died in1980, he remains an important part of the company's branding and advertisements, and

"Colonel Sanders" or "The Colonel" is a metonym for the company itself. The company adopted

KFC, an abbreviated form of its name, in 1991. Starting in April 2007, the company began using

its original name, Kentucky Fried Chicken, for its signage, packaging and advertisements in the

U.S. as part of a new corporate re-branding program; newer and remodeled restaurants will

adopt the new logo and name, while older stores will continue to use the 1980s signage.

Additionally, Yum! continues to use the abbreviated name freely in its advertising.

Macro environment

Kentucky Fried Chicken (KFC) has a mission of selling food in fast and friendly atmosphere that

would appeal to the health conscious minds of the customers. In addition to that, the fast food

company has primary objectives in doing food business to their international consumers; and

that are to develop food products that would certainly entice the meticulous taste of the

customers. At the same time, is to increase the variety on their menu; and to introduce desert

menu as well in a buffet restaurants. The targeted markets of KFC are international consumers

who prefer to eat fresh vegetables, macaroni and cheese, peach cobbler with red beans and

rice. On the other hand, there are menu items that are especially intended for the Hispanic

consumers in specific cities that serves fried plantains, flan and Tres Leches. The food company

target market location includes shopping mall food courts, universities, hospitals, airports,

stadiums, amusement parks office buildings and mobile branches. When it comes to marketing

strategy in increasing their revenues and profitability; KFC has been working seriously to

maintain the reduction of the companys overhead expenses. In the same manner, the

organization also focuses on the improvement and efficiencies in the employees performance

and customer service. The food company also observes closely the cleanliness and proper

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sanitation of all the restaurant outlets worldwide; and, continuous production of high quality

food products for the international consumers. Aside from that, the company has still finding

effective solutions on how to resolve franchise problems in the United States. The company at

present is thinking of doing additional expansion of its franchises in Mexico and beyond Central

America. In achieving overall sales growth and profit increase. The present management is alsodoing promotional international strategies through promoting healthier image of their food

brand ; at the same time, to improving its menu items.

Kentucky Fried Chicken (KFC) has been evolved through several management and

organizational changes such as changes of ownership that first took place in 1964 when Colonel

Sanders sold it to a small group of investors. Then, another several changes of ownership still

occurred after that. Finally, 1986, KFC was acquired by PepsiCo, which currently operates Taco

Bell, Pizza Hut and of course the KFC. Fortunately, under the management of PepsiCo, KFC has

begun to operate 4, 258 restaurants in 68 countries worldwide. And, at present, KFC is

considered the largest chicken restaurant; and the third largest food chain in the globe. In

relation to this present situation of KFC, the new organization is structuring two divisions under

PepsiCo. And, with the new organization, new set of company officers are being assigned to

achieve effective implementation and execution of all marketing strategies that would

definitely bring outstanding success to the food chain. David Novak is the president of KFC,

while John Hill is Chief Financial Officer and Colin Moore is the head of Marketing. Peter Waller

is the head of Franchising; and Olden Lee is head of Human Resources.

Customers

The customers of kfc is very large scale in foreign country like Germany, Australia, India, NewZealand, South Africa and Malaysia and uk and the customers of kfc in Pakistan consist in

Lahore, faisalabad Sargodha ,Islamabad, and many other city in Pakistan

Suppliers

KFC responded by saying the chickens used in its products are bought from suppliers like

Perdue Farms,Tyson Foods,and Pilgrim's Pride, and that these suppliers are routinely

monitored for animal welfare violations. Several PETA undercover investigations and videos of

these and other KFC suppliers purporting to show chickens being beaten, ripped apart, and

thrown against walls contradict KFCs claims. PETA has criticised some of the practices of

chicken breeders, such as beak trimming and overcrowding, but KFC says its suppliers meets UK

legal requirements. The Department for Environment, Food and Rural Affairs recommends a

maximum stocking density of 34 kgaround 30 chickensper square metre, and say that in

circumstances where beak trimming needs to be carried out to prevent the birds injuring each

other, only one third of the beak should be trimmed "measured from the tip towards the

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entrance of the nostrils PET.A states that they have held more than 12,000 demonstrations at

KFC outlets since 2003 because of this alleged mistreatment of chickens by KFC suppliers.

In June 2008, KFC Canada agreed to PETA's demands for better welfare standards, including

favoring suppliers who use controlled-atmosphere killing (CAK) of chickens, and other welfare

standards as well as introducing a vegan sandwich at 65% of its outlets. PETA has called off its

campaign against KFC Canada, but continues to demonstrate against KFC elsewhere in the

world.

Competitors

There are many competitor ofkfc given below

Pizza hut

Afc

Pfc

Macdonald

Sale of kfc

The sale of kfc is very large scale in foreign country like Germany, Australia, India, New Zealand,

South Africa and Malaysia and uk and the sale of kfc in Pakistan consist in Lahore, faisalabad

Sargodha ,Islamabad, and many other city in Pakistan

Products

There are many products of kfc given below

pressure-fried , pieces of chicken, burgers , sandwiches, Shish kebab, hamburgers, pork ribs

Fish Snacker, sandwich

Side dishes

Other than fried chicken, many KFC restaurants serve side dishes like coleslaw, various potato-

based items (including potato wedges [formerly known as Kentucky Fries], french fries and

mashed potatoes with gravy), biscuits, baked beans, macaroni and cheese, macaroni salad, rice,

steamed vegetables and corn on the cob.

KFC considers its Double Down product a sandwich or burger in spite of containing no bread.

A variety offinger foods, including chicken strips, wings, nuggets, and popcorn chicken, and

potato wedges, are served with various sauces.

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