JZ Deck
Transcript of JZ Deck
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traveling isn’t easy
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Lots to remember confirmations, meetings
Need for constant updates delays, weather, traffic
Sometimes you want to be social sometimes not
Frequent travelers want everything in one place
Everyone wants an easy and elegant user experience
traveling isn’t easy
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No productfits all these needs
Sorry, there is nothing matching your search
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our solutionan evolved travel
marketplace + management system
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Organized plans, intuitive marketplaceemphasis on best in class mobile
Full social controls to turn on/offmeet, share, build a wish list
Beautiful user experience
The little things designed by frequent travelers, for frequent travelers
our solution
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the team
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Nick FarinaCo-Founder & CEO
8 years entrepreneurial & marketing experience
Travels +100K miles/yr
Kiran PatelFounder & CTO
10 years technical & product experience
Winner of Excellence Award at Sprint Nextel
Joe RazzaDesign Director
8 years professional design experience
Lead designer of the Walgreens iPad App
Randy PetersenFounder, FlyerTalk
Jan GraysonFormer CIO, Holiday Inn
“Frequent Flyer 50”Beta group
Key Advisors
the team
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user acquisition
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Early & Continual
Word of mouth, community building, video, media relations
Partnerships with smaller OTAs, associations, innovative airlines and hotels
Email marketing
Growth Stage & Onward
SEM & SEO
Display & print advertising
Large-scale partnerships with major airlines, hotels, SMEs, and airports
user acquisition
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competition
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Acquired Q1 2011 for $120M, with 2M users
Outdated UX, basic social functionality, limited feature set
Strength in Blackberry market
No true difference from TripIt in UX or feature set
Assists with managing miles & has ‘leader boards’
Low traction
competition
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Many sites offer a piece of the puzzle such as: deals, information & delay information...
but do not present the complete package that travelers want
Single-feature sites
competition
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market global business travel
just surpassed $1T
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Business travel industry
TAM: $13B+ in U.S. alone *averaging 2% revenue on unmanaged travel bookings, top 1% of frequent flyer program members for Elite account
Unmanaged travel growing strongly (fewer people have assistants)
Business travelers are high spenders
Online & Mobile
The fastest-growing travel segments
76% of people use internet to plan & organize travel, mobile bookings predicted to hit 8% for 2012 (Google)
Our product will also capitalize on BRIC and Middle Eastern markets that are experiencing rapid business travel growth and adoption of new technologies
market
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business model
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Ability to target at all stages of travel
Web-based and mobile advertising
$59/yr Elite account with an enhanced feature set
Hotels, flights, cars, etc.
Referral averages $5 per booking *hotels more than airfare
Advertising Premium Lead Gen
business model
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why we will win
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Meet new people, current connections, or nobody
Innovative & intuitive featuresBy frequent travelers, for frequent travelers
Best in-classsocial functionality
Meet new people, current connections,
or nobody
User ExperienceClean, crisp,
elegant
One-stop approachTrue travel companion
why we will win
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where are we now?where are we going?
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Where are we now?
Alpha product built
Founders provided startup capital
Initial industry exposure & contacts established
4 months real-life market testing
Where are we going?
Current focus: email parsing system mobile early user acquisition adding useful features
where are we going