Jyothy Laboratories Limited · 2019. 12. 7. · Microsoft PowerPoint - Jyothy -Investors 2010.ppt...
Transcript of Jyothy Laboratories Limited · 2019. 12. 7. · Microsoft PowerPoint - Jyothy -Investors 2010.ppt...
Strictly Private & Confidential
Jyothy Laboratories Limited
May 31,2010
Contents
Company Overview
Financial Summary for 2009-10
Category-wise Analysis
Jyothy Fabricare Services Limited (JFSL) – Status Update
1
Company Overview
� A FMCG company with presence in the fabric care, household insecticide, surface cleaning,
personal care and air care segments
� Promoted by Mr. M.P. Ramachandran in 1983
� Mr. Ramachandran has over 37 years of experience in production, sales and management
� Leadership through Key Brands:
� Ujala: #1 in Fabric Care: 72 % all-India market share by value and 57.1 % by volume for April to
2
March 2010*
� Maxo: 22.2 % all-India market share by value and 23.7 % by volume for April to March 2010*
� Exo: 24.1 % South India market share by value and 21.5 % by volume for April to March 2010*
# Liquid Blue Category
*Source: A.C. Nielsen
Company Overview (Cont’d.)
� Extensive Distribution Network
� Available in ~ 2.7 mn outlets in India as of March 31, 2010 (Source: A.C. Nielson)
� Sales staff of over 1,800 people servicing approx. 3,500 distributors
� Field staff have a direct reach of ~ 1 million outlets
� Strong presence in both rural and urban markets
� Manufacturing
28 manufacturing facilities in 15 locations across India – some of these are tax efficient units
3
� 28 manufacturing facilities in 15 locations across India – some of these are tax efficient units
Offering Value-for-Money Products to the Common Man
Financial Summary
2009-10
4
2009-10
Profit & Loss Account
Year Ended 31,
March 2009
(9 months)
Gross Sales 75,046 57,511 45,194
Net sales 57,476 45,001 35,154
Other income 1,819 1,006 775
Total Income 59,295 46,007 35,929
Cost of Goods Sold (31,277) (24,256) (19,822)
Employee Cost (6,831) (5,512) (4,320)
Advertisement & Sales Promo Expenses (3,686) (2,487) (1,788)
Particulars (Rs. in lacs)
12 months
ended 31,
March 2009
12 months
ended 31,
March 2010
5
Advertisement & Sales Promo Expenses (3,686) (2,487) (1,788)
Other Expenses (6,288) (5,526) (4,223)
EBITDA 11,213 8,226 5,776
Depreciation (1,046) (889) (681)
Interest and Finance Charges (61) (40) (37)
Profit before exceptional item and tax 10,106 7,297 5,058
Tax (2,101) (1,484) (1,047)
Profit after tax 8,005 5,813 4,011
EPS 11.03 8.01 5.53
Book Value Per Share 54.97 48.55 48.55
Balance Sheet
As On 31, As On 31,
March 2010 March 2009
Share Capital 726 726
Reserves and Surplus 39,166 34,506
Net Worth 39,892 35,232
Total Loans (Sales Tax Deferral) (17) (17)
Particulars (Rs. in lacs)
6
^ Net Current Assets (excl cash) defined as (Inventory+ Sundry Debtors + Other current assets sales promotion items-Current Liabilities-Provisions)
Total Loans (Sales Tax Deferral) (17) (17)
Net Block 19,809 18,511
Capital Work in Progress 346 611
Investments 1,798 1,726
Cash and Bank Balances 12,117 10,017
Net Current Assets (Excluding Cash)^ 5,838 4,385
Financials Highlights – Profit & Loss
460593
0
200
400
600
800
2009 2010
Total Income (Rs in crores)
82
112
18.28
19.51
5
8
11
14
17
20
0
20
40
60
80
100
120
140
2009 2010
EBITDA (Rs crores) & EBITDA Margin (%)
PAT (Rs crores & PAT Margin (%)EPS (INR)
Total Income increased by 29%
EBITDA increased by 37%
7
5880
12.92 13.9
5
8
11
14
17
20
0
20
40
60
80
100
2009 2010
8.0
11.0
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
2009 2010
EPS (INR)
EPS increased by 38%
PAT increased by 38%
Financials Highlights – Balance Sheet
4855
0
20
40
60
80
2009 2010
Book Value (INR) Fixed Assets (Rs in crores)
Cash & Bank Balance ( Rs in Crores)Net Worth ( Rs in crores)
185 198
0
50
100
150
200
250
2009 2010
8
352399
0.0
100.0
200.0
300.0
400.0
500.0
600.0
2009 2010
Net Worth ( Rs in crores)
Note: * Advertisement and Sales Promotion
100121
0
20
40
60
80
100
120
140
2009 2010
Financials Highlights – Dividend Payout
3242 4220
30
40
50
Dividend Pay Out (%) Dividend Per Share
42
3
4
5
9
32
0
10
2008 2009 2010
Note: * Advertisement and Sales Promotion
2 2
4
0
1
2
2008 2009 2010
Category-wise performance
10
Category-wise performance
Brand Tree
Fabric Care 46% (45%)
Net Sales : Rs. 26,602 lacs(Rs. 15,909 for 2009)
Mosquito Repellent 31% (33%)
Net Sales : Rs. 17,831 lacs(Rs. 11,530 for 2009)
Dishwashing Products 16% (15%)
Net Sales : Rs. 9,422 lacs(Rs. 5,251 for 2009)
Other Products 7% (7%)
Net Sales : Rs. 3,621 lacs(Rs. 2,463 for 2009)
Category-wise Revenue Mix for FY2010
11
Financial Snapshot - Sales
FY2010 Category-wise Revenue Breakdown FY2009 Category-wise Revenue Breakdown
46.3%
16.4%
6.3%
Fabric Care
Mosquito Repellent
Dishwashing48.8%
13.9%
6.7%
Fabric Care
Mosquito Repellent
12
46.3%
31.0%
Dishwashing
Other Products
Net Sales - 12 months ended March 2010
48.8%
30.7%
Repellent
Dishwashing
Other Products
Net Sales - 12 months ended March 2009
Financial Snapshot - Sales
Category-wise Net Sales FY10 Compared with 12MFY09
2010 2009 Growth %
Fabric Care 26,602 21,955 21%
Mosquito Repellent 17,831 13,802 29%
12 Months Ended March Category
Rs in Lacs
21,955
13,802
26,602
17,831
15,000
20,000
25,000
30,000
13
Mosquito Repellent 17,831 13,802 29%
Dishwashing 9,422 6,243 51%
Other Products 3,621 3,001 21%
57,476 45,001 28%
6,243
3,001
9,422
3,621
0
5,000
10,000
Fabric Care Mosquito
Repellent
Dishwashing Other Products
2008-09 2009-10
Fabric Care: UJALA (Brand Size – Rs. 302 crores)
Brand Facts
� Launched in 1983 – A 27-year old Brand
� Largest brand in the fabric whiteners segment
Positioning
� Positioned as a liquid fabric whitener that do not cause the clothes to “blue” or
appear patchy
Market Share
� #1 in Product Category: 72% all-India market share by value for March 2010*
� Kerala – 99.99% by value for March 2010*
Brand Extension
� Washing Powder – Launched in 2003 in Kerala & extended to other southern states
Largest Brand in Fabric Whiteners
14
* Source: A.C. Nielsen
in January 2009.
� Ujala Stiff and Shine – Launched in Kerala in 2005 and nationally in March 2008
Consolidation Through Acquisition
� Acquisition of “Ruby” liquid blue and “More Light” brand in 2007-08.
Going Forward 2010-11
� Detergent – Rollout in other states underway
� Looking for Brand Extensions
*
Ujala Brand Extension
� Propose to extend Ujala Detergent Powder to other states
� Signed up with “Sachin Tendulkar as Brand Tendulkar as Brand Ambassador for UJALA
Fabric Care: Ujala (Cont’d.)
2.71.4
1.6
1.8
2.0
2.2
2.4
2.6
2.8
Ujala Brand Performance — Net Sales Liquid Fabric Whitener Market Shares
69
53
74
59
72
56
72
57
40
60
802007 2008 2009 2010
(Rs bn) (%)
16
1 includes Ujala detergents and Ujala Stiff and Shine
1.9
2.2
2.7
0.0
0.2
0.4
0.6
0.8
1.0
1.2
FY08 FY09 FY10
0
20
Value Volume
```
Source: A.C. Nielsen
1 For calculating CAGR Financial Year is taken as April to March
Mosquito Repellent: MAXO (Brand Size Rs. 257 crores)
Brand Facts
� One of the leading brands in the mosquito repellent segment;
launched in 2000
Positioning
� Positioned as a mosquito repellant offering “corner to corner”
protection
Market Share
� 22 % all-India market share by value for March 2010*
Brand Extension
� Liquids /Aerosols
� DEPA products for outdoor application
Largest Player in Rural Market
17
� DEPA products for outdoor application
Going Forward 2010-11
� Focus on liquid/aerosol
� Brand Investments / New Campaign – “RAAT ACCHI TOH DIN
ACCHA”
� Bought technology DEPA (a repellant formulation for all Blood
sucking insects and Mosquitoes) from “DRDO” (Defense
Research & Development Organization) Ministry of
Defense, Government of India.
*Source: A.C. Nielsen
Maxo - DRDO
� Bought technology DEPA (a repellant formulation for all Blood sucking insects and Mosquitoes) from “DRDO” (Defense Research & Development Organization) Ministry of Defense, Government of India to Government of India to manufacture and market across the globe.
� Launch of these products is scheduled in Aug/Sept 2010.
Mosquito Repellent: Maxo
1.2
1.4
1.6
1.8
2.0
2.2
2.4
Maxo Brand Performance — Gross Sales Maxo Coils Market Shares
21
23
21
24
21
2322
24
15
20
25
302007 2008 2009 2010
(Rs bn) (%)
19
1.1
1.4
1.8
0.0
0.2
0.4
0.6
0.8
1.0
1.2
FY08 FY09 FY10
0
5
10
15
Value Volume
Source: A.C. Nielsen1 For calculating CAGR Financial Year is taken as April to March
Dishwashing Products: EXO (Brand Size Rs.146 crores)
Brand Facts
� Exo Dishwash Bar - India’s first anti-bacterial dish wash
launched in 2000
� Features Cyclozan, which gives a protective cover
against bacterial contamination of utensils
Positioning
� Positioned as a brand giving consumers protection against
bacterial contamination of utensils in addition to the promise
of “clean and shiny” utensils – EXO Family HEALTHY Family.
Market Share
24.1 % market share by value in Southern India for March
20
� 24.1 % market share by value in Southern India for March
2010*
Brand Extension
� Dishwashing liquid - Exo Liquid
� Dishwashing scrubber - Exo Safai
Going Forward 2010-11
� National roll out started in phased manner from October 2009
� Presently available in 3.5 lakh retail outlets
� National Campaign1 Southern states include T.N., Karnataka, Kerala and A.P.
*Source: A.C. Nielsen
Dishwashing Products: Exo
941500
600
700
800
900
1,000
Exo Brand Performance — Net Sales Exo Dish Wash Bar Market Shares
17 17
20 2020 20
24
22
15
20
252007 2008 2009 2010
(Rs mn) (%)
21
323
624
941
0
100
200
300
400
FY08 FY09 FY10
0
5
10
Value Volume
Source: A.C. Nielsen1 For calculating CAGR Financial Year is taken as April to March
Jyothy Fabricare Services Limited (JFSL) – Status Update
• Launched Fabric Spa – “World class laundry at affordable price
at your doorstep – November at Bangalore
• Opened 5 Fabric Spa premium stores at Indira Nagar - Sadashiv
Nagar – Koramangla - Mantri Mall – Hyper City (White Field) –
Initial Response is encouraging
22
• Snoways – Economy added 22 more outlets – Total 30 now
• Own laundry facility with 70,000 sq. feet of Built up area
commenced processing from November 2009.
• Processing/Washing - Institution 25,000 pcs a day
Retail 3,000 pcs a day
Jyothy Fabricare Services Limited (JFSL) – Status Update
• Got 12 trains bedroll for washing on
trial basis – daily washing approx:
2000 bed rolls
• Got Excellance Award from South
Western Railways
23
• Bid for BOOT
Central Mumbai – 12 Ton/day
Southern Railways – 10 Ton/day
JFSL – Board
• Mr M P Ramachandran
• Mr K Ullas Kamath
• Ms M R Jyothy
• Mr Vijay Rodha
• Mr Laxminarayan
24
• Mr Laxminarayan
JFSL Brands & Services
Institutional
Retail Premium
Rentals
25
Door to Door
Retail Economy
JFSL – Some clients as on March 2010
Hotels & Resorts Airlines ServicedApartments
Others
Royal Orchid Luftansa Oakwood - Prestige Fitness One
ITC – Fortune Air France Sterling Suites Big Bazar – Food Court
Mapple Singapore Airlines Living Space Golden Chariot
Hotel IRIS Paramount Chalet India Talwalkars
Grand Inn Jet Palm Meadows Club
26
Grand Inn Jet Palm Meadows Club
Golden Residency LSG Skychef HAL
Bangalore Gate Taj Sats
Hotel Atria
Ramanashree
Hotel 9 Marks Inn
JFSL – Going Forward
• Consolidate – Bangalore Operations
• Achieve cash breakeven by 31st March 2011
• Plan to go to other cities – Chennai/Hyderabad/Pune – 2011-12
• Explore franchise route on PAN India – 2012-15
27
Fabric Spa Building
28
Fabric Spa Factory
29
JFSL Institution
30
JFSL Institution
31
Fabric Spa Outlet
32
Fabric Spa Outlet
33
Thank You
34
Thank You