Shoe has reached to the Stage 3 of the S-curves and shoe business has faced a huge competition (Red Ocean) in this market.

The indicators of shoe in stage 3 are explained in section below.

Problem Statement

S-Curves

1• Innovation is about the significant improvement

at least one MPV(Main Parameter of Value).

2

• MPV is defined as a key attribute/outcome of a product that is hereto unsatisfied and important to the purchase decision process.

3• SHOE MPV: Comfort and Design

(feedback from Public)Comfort Design

S-curve analysis is used as an analytical tool based on the Trend of S-Curve Evolution that determines where an Engineering System is in its development and what steps

should be taken to improve it.

Figure Shoe Rack (Supersystem Components) are designed for Shoe (Engineering System)

Many Supersystem components are designed to accommodate the Engineering System.

Figure Shoe Polish Kits

The Shoe (Engineering System) consumes highly specialized resources.

Shoe (Engineering System) variations differ from one another

mainly by design

Figure Variety Design of Shoe

Why Stage 3 ?

3rd Stage Recommendations

Reduce cost and add function is essential in this stage. Therefore, value increase as cost decrease and function increase. (V=F/C, V=value, F=function and C= cost).

Develop service components such as color changes, self adjustable height, self adjustable size and etc.

Improve aesthetic design of shoe.

1

2

3

TESE bring predictability to innovation; applying the trends will guide an Engineering System in directions that have proven successful for other technologies.

This trend is to increase dynamicity by making the component become more dynamic. Based on the TESE, we recommend the new shoe called as S-Shoe.

S-Shoe mean second shoe.

Based on the survey on their MPVs, many people like to buy the different color of shoe to suit the event that they attending. Therefore, this shoe can meet the requirement of the customer who always like to change color of the shoe. For this shoe design, color changes when the wearer exposes the light. The shoes will change their color because the pigment is sprayed on the shoe at the beginning.

Trend of Increasing Dynamicity

The color change (embedded with software-supersystem) and comfort is integrated into the new shoe (S-Shoe) which is shown in Table below.

Shape memory nanotechnology materials can adjust to their shape of the foot at ANY angle and position. This provide a TOTAL comfort for the wearer.

Comfort is also one of the important MPV, therefore, this shoe is designed by providing good cushioning and can be able to absorb shock. Besides that, this shoe can be adjustable to the size of the wearer after some time.

Trend of Transition to Supersystem

Present Shoe Design Future Shoe Design

Monolithic Elastic

Monolithic Shoe Elastic and Flexible and Color Change Shoe

(S-Shoe)

Nine Window Diagram

Past Present FutureSuper-system

System S-SHOE(Elastic and Flexible and Color Change

Shoe)

Subsystem S-Shoe has changeable shoe sole for different sport application. For

example, football, basketball, badminton.

Conclusions

S-curve analysis is used as an analytical tool based on the Trend of S-Curve Evolution that determines where an Engineering System is in its development and what steps should be taken to improve it.

Trend of Increasing Dynamization tends to evolve in specific ways over time. This trend is to make the components become more dynamic which has the ability to change parameters in time.

Nine Windows diagram is used to see these wider aspects of the system. Potential solutions might lie in the subsystems or supersystem to prevent the problem or it may be possible to recover and repair the problem after it has occurred.

Trend of Transition to Supersystem is about engineering system merge with supersystem.

S-curve analysis

Trend of Increasing Dynamization

Trend of Transition to Supersystem

Nine Windows diagram