JWL CIPS AE Course: A Global Perspective Slide 1 WELCOME! A Global Perspective CIPS Course for...

JWL CIPS AE Course: A Global PerspectiveSlide 1

WELCOME!A Global Perspective

CIPS Course for Association Executives


Lessons Learned

• Realistic expectations• Different methods for different markets• Member criteria• Selective volunteer recruitment• Consistent selection process• NAR protocol• Education, information, marketing and

networking


TOPICS•PROMOTING

•FUNDING

•RESOURCES


Promoting Your Program

• Word of mouth

• Press Releases

• CIPS courses

• Social events

• Local partners

• Programs/presentations


Word of Mouth

• The Goal: Create a Presence• Enlist an Advocate Team, including

staff, leadership, community• Continual awareness: education

schedule, logo on publications, international section on website.

• International Program Contributor Award, other public recognition


Idea!!!

• Create an award! International Business Community Service Award


Sponsor and Market a CIPS course

• Complimentary tuition to Directors

• Market statewide, and nationally

• Get business community sponsors and invite to a welcome reception

• Market ‘Essentials’ to all members of your community, including other businesses and banks


Social Events

• Justified as cultural comfort and learning• Dine-arounds, with speakers• Cultural or ethnic focus on setting for lectures or

meetings of your International Group• Check with local colleges, schools and other

ethnic interest groups for ideas and ‘partnerships’ involving social and commerce exchanges

• Invite key international players in your community to become affiliated members


Discover Local Partners

• Colleges and Universities• Economic Clubs• Embassies• Cultural Heritage Groups• Arts Organizations• Resorts and Convention Centers• Developers (commercial and residential)• Civic Clubs (Rotary)• Churches


Involve your Board of Directors

• Always invite them and recognize them at all events

• Create an International Update (one page print or digital). Regularly mail.

• Agenda Item at all Directors meetings

• Directly involve them with partner country (mentor/pen pal)


Goal: Build a long-term resource

• Educated Directors• International

Committee or Work Group with non-Realtor members

• Budget item• Printed publication• Web Page


Tactic: an International Business Publication

• Community Resource

• Translators• Banks• Educational

Institutions• Businesses• Retirees• Consultants• REALTORS!!!

• Who does the work? Your International Committee/Work Group

• Who pays for it? Ad sales

• Who gets the profile? REALTORS!!!


RESOURCE

• Video from IRPF

“Real Property,

Real Progress”


Media Campaign

*Regular Press Releases about Economic Successes

*Invite media to social functions*Don’t neglect to involve foreign language media*Include local embassies, Chambers of Commerce,

Economic Development Corps on your Media Lists

*Your International Business Resource Publication:place it everywhere!

*Service Clubs and Organizations--Presentations


P.R. IDEA!• Keep your

legislators involved and informed in your International program

• Always extend invitations for any functions

• Send press releases and newsletters

• Share the PR with them


Funding Your Program

• CIPS courses and other Education• Sponsorships

Banks and Financial Consultants Developers and Commercial Real Estate Specialists Convention and Resort

• Sale of Advertising Member brokerages Public (banks, translators, attorneys, etc.)

• Grants and Government Programs


Funding Your Program-2

• Create a website, and sell banner ads and yellow page listings

• Dues to your International Section (include your affiliates)

• Throw a fun fundraiser: party or ethic dinner. Auction off frequent flyer miles, airline tickets, or a camera


FUNDING STRATEGY

Create a Non-Profit Subsidiary

*Receive Grants and Bequests

*Receive Foundation Funding

*Creates a firewall for the program


YOUR RESOURCES

• NAR• IRPF• THE INTERNET• ASAE• YOUR

COMMUNITY• YOUR OWN

CREATIVE SELF!


RESOURCE

•NAR

NAR International Program Resource Roadmap

• CIPS Designation• CIPS Network• President’s

Liaisons• Ambassador

Associations• Consortium• IRPF


Using NAR as a Resource

• CIPS Network/Courses

• National convention

• Ambassador program

• International program database

• International Local Council Forum

• Association executive listserve


NAR Meeting Activities:what you and your leadership should do at an NAR Meeting

• International Night Out—dress up, go out, make friends

• International Forum—learn about other countries and economies

• International Operations Committee• CIPS Advisory Group• International Networks Advisory

Group


CIPS: Certified International Property

Specialist

• 5 Required Classes

• 100 Elective Points

• 3 International Transactions

• Submit an application within two years of declaring your candidacy

• Pay appropriate membership dues


CIPS for AEs: Certified International Property

Specialist

• 5 Required Classes

• 100 Elective Points

• CIPS AE Course

• Submit an application within two years of declaring your candidacy

• Pay appropriate membership dues

www.cipsnetwork.com

http://www.cipsnetwork.com/intlocal.nsf/b22265799c4d17cc8625670f00763222?OpenNavigator

JWL CIPS AE Course: A Global Perspective

YOUR NAR CONTACTS

• Carol Weinrich, Managing Director, International Programs [email protected]. 312-329-8820

• Colleen Loeffler, Coordinator of International Networks [email protected] 312-329-8389

• Heidi Henning, Manager, International Education (CIPS) [email protected] 312-329-8376


RESOURCE

•IRPF

IRPF—International Real Property Foundation

• Formerly Eastern European Real Property Foundation

• Established in 1992 by NAR

• Independent, non-profit• covers all real estate

sectors• supports practical training

in real property occupations

• Provides instructors and advice from experts in real estate and appraisal

• Establish ethical and professional standards for real estate

• Establish conditions for effective public and private partnerships in real property and housing development


IRPF PROGRAMS

• Partnerships with USAID, IREM, CRE, World Bank

• Encourage self sustainability in partner associations

• Partners association managers in cooperating countries

• Competitive mini-grants for partner associations to further business plans

• Lead advisor training (industry leaders in partner countries)


IRPF Contact Information

• International Real Property Foundation 700 11th St. NW Washington, DC 20001 +1 (202) 383-1296 – voice +1 (202) 383-7549 – fax

Jack Howley, Director ([email protected])


Other Resources

• ASAE International Section

• International Associations

• Veteran Association Executives

• Websites


CIPS AE DESIGNEES

• Janet Branton [email protected]• Carol Kairis [email protected] W. Palm• Teresa Kinney [email protected]• Maurene Levine [email protected] Miami• Debra Spadafora [email protected]• Lisa Templin [email protected]• Debbie Thomas [email protected]


Helpful International Websites

• About.Com

http://businessmajors.about.com/education/businessmajors/library/relatedlinks/blntlcorpculture.htm

• Michigan State

http://ciber.bus.msu.edu/busres.htm

• U of Iowa

http://www.lib.uiowa.edu/biz/intbiz.html

• World Bank

http://www.worldbank.org

• Realty Guide International

http://www.xmission.com/~realtor1/

• OneRealtorPlace Virtual Library

• CIA World Factbook

http://www.odci.gov/cia/publications/factbook/index.html

International Affairs Resources http://www.etown.edu/vl/

Denver University Global Real Estate Projecthttp://burns.dcb.du.edu/

CNN Onlinecnnfn.com/news/worldbiz

FIABCIhttp://www.fiabci.net/_english/

mipimhttp://www.mipim.com/




http://ciber.bus.msu.edu/busres.htm

http://www.lib.uiowa.edu/biz/intbiz.html

http://www.worldbank.org/



http://www.etown.edu/vl/

http://burns.dcb.du.edu/

http://www.fiabci.net/_english/


Resource Bibliography

• Additional reading and subscriptions

• Suggestions from Nathan Booth

• Resource List from the CIPS Network site

• Association Execs who are CIPS or CIPS Candidates


Resource for Your Program

• Diplomatic Offices International Sites Knowledge Base World News Open Forum Global Bookstore Newsletter F.A.Q.

InfoNation is an easy-to-use, two-step database that allows you to view and compare the most up-to-date statistical

data for the Member States of the United Nations.

In this first menu, you can select up to seven countries. Then, you can proceed to the data menu where you will

be able to select statistics and other data fields.

http://www.un.org/Pubs/CyberSchoolBus/infonation/e_infonation.htm

Virtual International Business & Economic Sources(VIBES)provides over 1,600 links to Internet sources of international business and economic information that are in English and available free of charge. Links include:

Full-text files of recent articles and research reports Statistical tables and graphs Portals (pages with links to other sources) J. Murrey Atkins Library, UNC Charlotte.

http://libweb.uncc.edu/ref-bus/vibehome.htm

The World Trade Organization (WTO) is the only global international organization dealing with the rules of trade between nations. At its heart are the WTO agreements, negotiated and signed by the bulk of the world’s trading nations and ratified in their parliaments. The goal is to help producers of goods and services, exporters, and importers conduct their business.

http://www.wto.org/


Thank you!

Enjoy the International Program Association Management Area!

Everybody is a Winner!

JWL CIPS AE Course: A Global Perspective Slide 1 WELCOME! A Global Perspective CIPS Course for...

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