justice. Five decades of providing quality journalism...

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Transcript of justice. Five decades of providing quality journalism...

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Five decades spent defending three unshakeable principles: democracy, free enterprise and social justice. Five decades of providing quality journalism, with exclusive information, scoops and in-

depth analyses. Five decades of checks on power - wherever it is held. And now, more than ever, the magazine is a haven from the infestation of fake news.

In 2019, VEJA is celebrating its 51st anniversary.

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QUALITY TRADITION

CREDIBILITY

In a media landscape littered with false information and content lacking in

credibility, Veja is a reliable source.

At VEJA, the only way to fight false information is to reaffirm its responsibility with

each story published.

The best way to fight the rumors and fake news is with the truth

For 51 years, VEJA has been doing quality journalism and working to keep

falsehoods from becoming news.

According to research by Instituto Ideia Big Data , over 67% of people turn to traditional

sources of information, like VEJA, to see whether a news item is true.

Survey with readers (on and off) and non-readers, conducted by the Abril Market

Intelligence and Research area shows that VEJA is regarded as reliable, investigative and intelligent*

INFO

RMA

TION

* Survey done in Dec/18. Over 1,000 respondents

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TERRITORIES

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Over its 51 years, VEJA has become the largest and most prestigious magazine in Brazil and the second biggest weekly news magazine in the world.

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SOURCE: IVC January 2019

*Print and digital

774 ,000 in circulation*

92% of print issue subscribers

51 years in the publishing market

NUMBERS

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PROFILE

55% MEN

88% ARE IN THE A AND B

CLASSES

41% WOMEN

Readers of VEJA are looking for quality content. They are

tastemakers and major consumers across many

segments.

Source: Abril Big Data Nov/18

65% ARE 40 TO 69 YEARS OLD

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NUMBERS

46,3

Source: Google Analytics February 2019 *Comscore 2017 x 2018

millions of pageviews

24,5 millions of unique visitors

81% of mobile accesses

The VEJA website's audience grew by 33% from 2017 to 2018*

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PROFILE

56% MEN

44% WOMEN

Source: Google Analytics February 2019

45% ARE 25 TO 44 YEARS OLD

One of the largest and most influential news sites in the

country. A story is closely followed,

investigated and delivered directly to the most restless, discontented

and transformative minds in Brazil.

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SOCIAL NETWORKS

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16.4MM FOLLOWERS ON SOCIAL NETWORKS

1 million

7.2 million

8.2 million

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OTHER INITIATIVES

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NUMBERS

124,000 Newsletter subscribers

57,000 Paywall subscribers

1.3 million Pushnews subscribers

207,000 YouTube subscribers

Website

VEJA Music Podcasts

Available on the website and on the most popular audio platforms

Podcast

183,000 issues for subscribers

2,000 in newstand sales

Books

7,000 members of the VEJA whatsapp group, discussing and getting the latest

information on politics

Whatsapp

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