Just Listed / Just Sold Campaign

Running a Just Listed / Just Sold Facebook ad campaign has many benefits and can be used for many purposes. In our marketing efforts at GoodLife Realty, for example, we have seen increased website traffic to not only the listing page advertised on Facebook, but also to other listings and webpages on our site. We’re able to cater to our sellers’ desire for their home to be marketed by showing them the impressions and website clicks generated through the ads for their homes. Finally, targeting this type of campaign to Facebook users within specific zip codes is a modern and effective way to farm a neighborhood and strengthen your market presence. Give this campaign a shot on your listings, and you’re sure to see favorable results!

Open Google Chrome and log in to Facebook Go to to wwww.facebook.com/ads/manage/powereditorClick Download to Power Editor, select your account, and hit DownloadClick the plus symbol (+) under CampaignsEnter in the Name of your Campaign using the naming convention:

[Page Name] - [Objective] - [Property Address]Leave Buying Type as “Auction”Change Objective to “Clicks to Website”Select CreateClick on the Ad Sets tab and then the plus symbol (+)Click on Use Existing and select the campaign you just created in the drop down menu Hit CreateAdd audience information to your Ad Set Title using the naming convention:

[Page Name] - [Objective] - [Property Address] - [Audience Segment]Hit CreateA good place to start with your Budget is a daily budget of $2Select your Start DateSelect an End Date that is 30 days from your start dateUnder Ad Scheduling, choose Run Ads All The TimeClick on the Edit Audience buttonEdit your Location (if you are using this ad to farm an area, put in specific zip codes)

Edit the Age of your audience using your knowledge of who is buying and selling homes in your areaLeave the Gender option as AllClick the More Demographics buttonIn the dropdown menu, scroll to Financial, then chose Net WorthYou may need to test the Net Worth demographics that will be most interested in your listingUnder Connections, leave the All option selectedClick SaveDeselect Desktop Right Column and Partner Mobile Apps under PlacementUnder Optimization & Pricing, select “Clicks to Website” next to Optimize ForNext to Pricing, chose “Get The Most Website Clicks at The Best Price"Click on the Ads tab and hit the plus symbol (+)Select your Campaign and Ad Set from the drop down menusName your Ad using the naming convention:

[Page Name] - [Objective] - [Property Address] - [Audience Segment] - [Ad Variation]Hit CreateMake sure your Facebook Business Page is selected under Facebook PageEnter in the Website URL, which should be a post about the property you’re advertisingThe Text field should have marketing information about the homeThe Link Description field should have more information about the homeEdit your HeadlineThe Display Link can be your website home pageChoose an ImageSet the Call to Action button to Learn MoreReview your ad for any typos or changes you’d like to makeClick on Upload Changes

For further instruction and guidance on using Facebook in your real estate business, please contact us at support@thepaperlessagent.com.