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An Introduction to

iBeacons See the world in a whole new way with Bluetooth Low Energy

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The technology defining cutting edge in Hyper Local Marketing. Giving an immediate advantage over rivals. The, Desire-enabled, platform provides an immediate advantage on the high street enabling engagement at a much deeper level.

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This is Bluetooth Low Energy (BLE) technology - not WiFi, Radio-Frequency Identification (RFID) or Near Field Communications (NFC) No need to tap in No need to scan and sign in No need to reconfirm BLE in this environment is a superior technology allowing you to talk directly with shoppers in proximity to stores, departments or products.

Cutting Edge - Not Ageing Technology

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37%

68%

Smartphone usage for shopping Its on the rise and changing our lives

82% 2015

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Smartphone penetration continues to show strong growth

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Build deeper relationships with your consumers by engaging them in your brand, leading to increased sales conversions through single touch e-commerce, and in-store, activities.

Welcome to The Desire Service Platform Desire can design build and manage all elements of a beacon ecosystem. Delivering all or single elements we have the knowledge and experience to help brands and retailers build deeper relationships with shoppers by engaging them in multi-channel campaigns - leading to increased sales conversions through single touch e-commerce, and in-store, activities.

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Desire Deliverables

• The Desire platform will: – Deliver proximity based rich media content

• Delivering targeted messages to shoppers when in direct proximity to a desired product in store.

– Deliver a direct consumer pull from brand advertising • Allowing shoppers and consumers to use the Desire application to desire the

products and services they want. By simply interacting with the marketing in the world around them.

– Deliver a targeted brand push platform • Allowing brands to deliver rich content to smart mobile devices and the

Desire application will wake up in proximity to the product and deliver a gentle nudge

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Desire Deliverables

• The Desire platform will:- – Deliver Social

• Desire allows your camping to go viral with a purpose.

– By sharing camping's and product desires over social networks users are invited to be alerted when in proximity to friends and family's desires.

– Allow total traceability, by understand which media is working the hardest.

• By place a call to action on all your current adverting and seeing which is capturing the most desire.

• Desire platform can tell not only which media is working hard but on what: page, channel, time, geographical region.

• Desire platform links the initial users desire to a users journey, so you can see which retailers are working the hardest to convert the sales.

– Deliver a virtual sales aide • Training store staff is expensive and often staff move on or not on duty when it counts.

– Desire allows a brand deliver a precise targeted sales video in store ensuing the message is always delivers as you designed.

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Capturing Share of Mind Desire delivers push and pull marketing. The first platform that puts the user at the heart of the marketing campaign, a truly customer centric platform. Allowing consumers to interact with brand marketing, at the same time as allowing a brands to push marketing camping's direct to a user.

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Use Case For the Brand & Retailer – making multichannel a reality The Desire platform has the potential to help any brand owner or retailer to build deeper relationships with their consumers engaging them in their brand and driving loyalty and conversion. The Desire Platform can help them to Influence and measure every marketing touch point through the customer journey from research through to purchase using one single application. This is achieved by the Desire app which enables shoppers to build lists of brands and products whenever they see marketing campaigns on TV, in press and other media channels. Desire offers powerful global analytics, tracking from media source to each engagement with the product, identifying which retail environment the engagement has taken place in, right through to the exact details around the purchase Fully managed integrated new media platform. Opportunities from the Desire Platform: Push targeted messages and offers to customers who you know are interested in your brand at the point of the shopping journey that is most relevant. Reduce customers ‘switching’ and ‘show-rooming’ from your brand at the point of purchase. Own the most powerful DATA on your consumers LIVE in any market at any point of the day.

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Use Case For the Shopper Desire enables your shoppers to make up their dream gift list, including all the products and services they love, like or just need. It’s simple, they just click on all the stuff they love and want, and the Desire app creates their perfect dream shopping list. Desire allows them to share their shopping lists with others over Facebook so that they can guarantee family and friends will only get them the things they love. Once they have created a list of their Desires the app will work in the background requesting the latest promotional offers from the brands they love. The magic happens when they, or their family and friends, are out shopping. When close to the products or services they have Desired the Desire app will provide them with a gentle nudge to remind them of the products on this list. Better still they get the latest offers and messages straight to their phone right in front of the product.

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Other applications 1. Driving campaign compliance

2. Delivering store specific stock

management alerts

3. Up sell and cross sell alerts

4. Shopper and brand exposure insight

5. Measure media uptake across all media and campaigns

6. Measure store visits via retailer

www.desireitnow.com

Build deeper relationships with your consumers by engaging them in your brand, leading to increased sales conversions through single touch e-commerce, and in-store, activities.

The Desire Service Platform

• Beacon Management

– Desire has designed and manufactures our own BLE beacons giving us flexibility and control

– We have created our own software on the BLE chipset allowing us to program and deliver flexible solutions to our customer needs

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Beacon Management Beacons are designed to be easy to install in all fixtures from temporary cardboard to permanent store furniture and fixtures. Can be easily hidden in store locations whilst also being easily accessible by staff and installers. Do not in any way impact store merchandising guidelines or the customer purchase journey.

www.desireitnow.com

Build deeper relationships with your consumers by engaging them in your brand, leading to increased sales conversions through single touch e-commerce, and in-store, activities.

The Desire Service Platform

• Desire Portal

– Desire has designed a total interactive portal allowing users to easily create products and campaigns and link them to advertising on TV, radio, Press, outdoor media and other media channels

– The Desire designed portal allows easy tracking of medial and retail performance in a flexible and simple KPI dashboard

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The ecosystem delivers powerful analytics – displayed in an easy to understand manner through a cloud based dashboard. KPIs enable a detailed understanding of campaign performance.

Analytics

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Cloud based portal offering access to a suite of Tools – allowing easy campaign management. Once campaigns are ready, they can then be pushed to app users on demand.

Campaign Management

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Build deeper relationships with your consumers by engaging them in your brand, leading to increased sales conversions through single touch e-commerce, and in-store, activities.

The Desire Service Platform

• Desire Application

– Desire has the flexibility to deliver and API which sites in the back of an existing application or provide a fully functional desire application and total turn key solution

– The Desire App is truly customer centric, one app and platform for all brands and retailers

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Adding Desire to a retailers APP

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BUY NOW! BUY NOW! PURCHASE

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ATTRACT

LIVE TRACKING

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We Need to Consider the Total BLE Ecosystem and Turnkey Solution

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• The Media Funnel – Capture

• One consumer application capturing all shopper needs.

• Funneling desires from all media channels to one platform.

• Enabling a rich data set based on shopper’s live needs.

• Overlaying data sets with universal data, delivering a powerful predictive push marketing platform.

We Need to Consider the Total BLE Ecosystem and Turnkey Solution

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1. Cloud based platform • A platform is essential to manage the shopper

and consumer needs and for the first time ever places the shopper at its heart - allowing users to communicate directly with retailers and brands.

2. Versatile application • To provide a complete consumer offering the

application needs to exist across all operating platforms.

3. The Beacon • Simple to install and independent of

infrastructure - no external power or data network required.

• The beacon antenna is key - direction in retail is relevant.

We Need to Consider the Total BLE Ecosystem and Turnkey Solution

www.desireitnow.com

Build deeper relationships with your consumers by engaging them in your brand, leading to increased sales conversions through single touch e-commerce, and in-store, activities.

Considering a Service Platform for Good Beacon Management

Specifically designed and manufactured BLE beacons provide flexibility and control.

Tailor built IP code for the software stack on the BLE chipset.

Custom designed software on the BLE chipset allows programming and delivery of flexible solutions aligned to customer needs.

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What Can a Well Architected Platform Deliver ?

A BLE marketing platform should consider the following:

– Deliver targeted proximity based rich media content

• Delivering targeted messages to shoppers when in direct proximity to a “desired” product in store.

– Deliver a direct consumer pull from all advertising channels

• Allowing shoppers and consumers to use the application to desire the products and services, by simply interacting with marketing in the world around them.

– Deliver a targeted push platform

• Allowing delivery of rich content to smart mobile devices. The application will wake up in proximity to the product and deliver a gentle nudge.

www.desireitnow.com

What Can a Well Architected Platform Deliver?

– Allow campaigns to go Viral • By sharing campaigns and product over social networks users receive invites to be

alerted when in proximity to friend’s and family's desires.

– Allow total Traceability, by understanding which media is working the hardest • By placing a call to action on all adverting and seeing which is capturing the most

interactions. • The platform should not only tell which media is working hard but on what: page,

channel, time, geographical region. • The platform should link the initial user’s desire to a user’s journey to evidence which

retailers are working the hardest to convert the sales.

– Deliver a virtual Sales-Aide • Training store staff is expensive and often staff move on or not on duty when it counts.

The platform should allow delivery of a precise targeted sales video in store ensuing the message is always delivered as designed.

www.desireitnow.com

We need to bring the shopper on the beacon journey with us…

otherwise we are just re-inventing push marketing, and we all know what

happens then….

And what's the point in that?

BLE and Consumer Centricity

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Thank You If you are considering beacon technology then please contact: mark.aubin@desireitnow.com www.desireitnow.com Desire it now ltd

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The Journey of Beacon Technology

Mark Aubin

Founder and CEO of Just

Desire

Background in FMCG brand

management and the semiconductor

industry, delivering a powerful

understanding and ability to fuse

together the needs of consumers,

brands and retailers. Developing IP

from the latest semi-conductor

technology for the retail, brand and

consumer world. Ensuring inventions

aren’t created for inventions sake.