Just Add Reality: Managing Logistics with the Uber Developer Platform
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Transcript of Just Add Reality: Managing Logistics with the Uber Developer Platform
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JULY, 28 2016
Build Moving ExperiencesChris Messina, Developer Experience Lead
Alexander Graebe, Developer Advocate
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@uberdevelopers /uber-developers @chrismessina @agraebe
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MILLIONS
60+COUNTRIES
450+CITIES
1M+DRIVER PARTNERS
OF RIDERS
BILLIONSOF TRIPS
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THE UBER PLATFORM VISION
BUILD MOVING EXPERIENCES
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THE UBER PLATFORM THEME
BUILD MOVING EXPERIENCESWorking with Developers
Forging Partnerships
Providing Tools
Uber Cultural Value: Let builders build
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THE UBER PLATFORM THEME
BUILD MOVING EXPERIENCESProducts that bring joy
Getting people from A to B
Features for people while they move
Making daily life easier: Saving time & Money
Uber Cultural Value: Make Magic
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Uber is a technology & logistics company, not just an app
We move results for thousands of companies
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THREE WAYS TO USE THE UBER PLATFORM
Get a ride for your users
Reach people while they ride
Delivery on-demand
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DEVELOPING WITH UBER
Get a ride for your users
RIDE REQUESTS
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POINT A POINT B
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POINT A POINT BINTENT TO RIDE
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FUTURE INTENT INTENT TO RIDE POINT A POINT B
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FUTURE INTENT INTENT TO RIDE
/reminders
Ride Reminders
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POINT AFUTURE INTENT INTENT TO RIDE
Ride Request Button
Ride Request Widget
Deep Links /request
/products /estimates/price /estimates/time
/requests/[id] /history
/me
Ride DetailsRide Options Ride Request
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Citymapper
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Citymapper
Transit planning
Using deep links
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Citymapper
Transit planning
Using deep links
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Uber on Pebble Watch
End-to-end ride request experience
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Points of Interest Events Public Transit Travel
Wearables Social & MessagingMaps Mobile OEMHealth & Safety
Retail & Loyalty Media & Gaming
Hospitality
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DEVELOPING WITH UBER
Get a ride for your usersRIDE REQUESTS
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DEVELOPING WITH UBER
Get a ride for your users
Reach people while they ride
RIDE REQUESTS TRIP EXPERIENCES
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POINT A POINT B
2,000,000,000 TRIPSTHE TRIP
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POINT A POINT B
20 MINUTES PER TRIP~THE TRIP
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POINT A POINT B
40,000,000,000 MINUTES OF FREE TIME
~
THE TRIP
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POINT A POINT B
CONTEXT MATTERS
Trip Experiences should target:
When the rider has free time
Based on how much free time they have
Where they’re coming from
Where they’re going
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GET CURRENT TRIP DETAILSGET /v1/requests/current all_trips scope
26
{ "request_id":"2a2f3da4", "status":"accepted", "location":{ "latitude":37.7886532015, "bearing":135, "longitude":-122.3961987534 }, "pickup":{ "latitude":37.7872486012, “longitude":-122.4026315287, "eta":9 }, "destination":{ "latitude":37.7766874, “longitude":-122.394857, "eta":19 }, "driver": { "phone_number": "(555)555-5555", "rating": 5, "picture_url": "https:\/\/d1w2poirtb3as9.cloudfront.net\/img.jpeg", "name": "Bob" }, "vehicle":{ "make": "Bugatti", "model": "Veyron", "license_plate": "I<3Uber", "picture_url": "https:\/\/d1w2poirtb3as9.cloudfront.net\/car.jpeg" }, "eta":5, "surge_multiplier":1.0 }
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{ "request_id":"2a2f3da4", "status":"accepted", "location":{ "latitude":37.7886532015, "bearing":135, "longitude":-122.3961987534 }, "pickup":{ "latitude":37.7872486012, “longitude":-122.4026315287, "eta":9 }, "destination":{ "latitude":37.7766874, “longitude":-122.394857, "eta":19 }, "driver": { "phone_number": "(555)555-5555", "rating": 5, "picture_url": "https:\/\/d1w2poirtb3as9.cloudfront.net\/img.jpeg", "name": "Bob" }, "vehicle":{ "make": "Bugatti", "model": "Veyron", "license_plate": "I<3Uber", "picture_url": "https:\/\/d1w2poirtb3as9.cloudfront.net\/car.jpeg"
Rider pickup location
EXAMPLE: NEWS & ENTERTAINMENTNINE MINUTES OF CONTENT FOR A NINE MINUTE TRIP
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{ "request_id":"2a2f3da4", "status":"accepted", "location":{ "latitude":37.7886532015, "bearing":135, "longitude":-122.3961987534 }, "pickup":{ "latitude":37.7872486012, “longitude":-122.4026315287, "eta":9 }, "destination":{ "latitude":37.7766874, “longitude":-122.394857, "eta":19 }, "driver": { "phone_number": "(555)555-5555", "rating": 5, "picture_url": "https:\/\/d1w2poirtb3as9.cloudfront.net\/img.jpeg", "name": "Bob" }, "vehicle":{ "make": "Bugatti", "model": "Veyron", "license_plate": "I<3Uber", "picture_url": "https:\/\/d1w2poirtb3as9.cloudfront.net\/car.jpeg"
Destination
EXAMPLE: LOCAL GUIDESINSIGHTS FOR, AND OFFERS AROUND, YOUR DESTINATION
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MessinaBot
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=Contextually & personally relevant++
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Uber API OverviewModern API design patterns
API Token & OAuth 2.0 Authentication
RESTful API Content-type application/json
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ResourcesA look into the Rides SDK
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Native access to the Uber Rides APIs
Tools to authorize and authenticate users
Bring the magic of Uber into your app
github.com/uber/rides-ios-sdk
Rides iOS SDKOpen Source Swift SDK
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Auth your users via the native Uber app
No more username & password
One tap and your app can start requesting rides
Single Sign OnAuth via Uber
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Provide the full Uber experience without ever leaving your app
An entirely embedded experience, from request to drop off
Ride Requests WidgetExperience Uber without the app
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Just set your ride parameters and let the Uber app handle the ride experience
Existing users will feel right at home
Keep the focus on your app; let us handle the ride
Deep LinksQuick & easy
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Highly configurable buttons let you get started easily
Login Button lets you auth users using the method you want (Native, Authorization Code Grant, or Implicit Grant)
Ride Requests Button allows you to request a ride using Deep Links, the Ride Request Widget, or custom API logic
Uber ButtonsRide Requests Button & Login Button
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API DEMO
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DEVELOPING WITH UBER
Get a ride for your users
Reach people while they ride
RIDE REQUESTS TRIP EXPERIENCES
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DEVELOPING WITH UBER
Get a ride for your users
Reach people while they ride
RIDE REQUESTS TRIP EXPERIENCES
Delivery on-demand
UBER RUSH
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Make getting anything in your city more convenient, affordable, and reliable than
picking it up yourself.
THE UBER RUSH MISSION
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Jan 2016 Jun 2016Oct 2015
HISTORY OF UBER RUSH
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Jan 2016 Jun 2016Oct 2015
UberRUSH now open for business
Moving Local Businesses
HISTORY OF UBER RUSH
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Jan 2016 Jun 2016Oct 2015
A custom delivery solution powered by UberRUSH
UberRUSH now open for business
Moving Local Businesses Moving Enterprise Businesses
HISTORY OF UBER RUSH
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Jan 2016 Jun 2016Oct 2015
A custom delivery solution powered by UberRUSH
UberRUSH now open for business
Moving Local Businesses Moving Enterprise Businesses
Developers, your UberRUSH API is arriving now
Moving Developers
HISTORY OF UBER RUSH
Moving Local Businesses
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POINT A POINT B POST RIDERIDE LATER RIDE NOW
UBER RUSH
POST DELIVERYORDER LATER ORDER NOW
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POINT A POINT B POST RIDERIDE LATER RIDE NOW
UBER RUSH
POST DELIVERYORDER LATER ORDER NOW
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POINT A POINT B POST RIDERIDE LATER RIDE NOW
UBER RUSH
POST DELIVERYORDER LATER ORDER NOW
/deliveries/[id] /deliveries
Delivery Details
/deliveries/deliveries/quote
Delivery Options Delivery Request
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PYTHAGORAS
Challenges and Obstacles
• Maintain high quality pizza at hyper-fast speed (15 min)
• Limited number of full time couriers
• Unpredictable demand curve
• Limited area of available delivery
• Logistics added an additional layer of complexity
By Integrating the UberRUSH API:
• Allowed expansion across San Francisco
• 100% reliability — “no couriers available”
• Less overhead & positive unit economics
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UP SONDER
The Opportunity
• Team identified a lucrative market with high potential
• Consumers didn’t want to purchase their own drones (Ebay, Amazon, etc.)
• Craigslist was the only interim solution — lacked safety, too sparse, and used up too much time
Creating new “Uber for X” businesses
• Able to create a marketplace platform for drone rentals
• Saving time for consumers and ensuring exchanges are secured
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@uberdevelopers /uber-developers @chrismessina @agraebe
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