VER 1.1 AUG 22, 2017

WallpaperS T Y L E G U I D E

VER 1.1 AUG 22, 20172

STYLEGUIDE: WALLPAPER

OVERVIEWThe "Wallpaper" is a premium ad unit that is a part of the Video Showcase execution or can be combined with other premium and standard units. The "Wallpaper" asset is intended to compliment the banner creative to allow for a more immersive and integrated brand experience.

• Due to a high probability that the full width of the wallpaper will not be viewed on most devices, it is highly recommended to only have non-essential brand elements within the wallpaper area wrapping the sides of the site content, as logos and text may not be viewable.

• Wallpaper is only available for XL and L profiles.

VER 1.1 AUG 22, 20173

STYLEGUIDE: WALLPAPER

KEY NOTES:

• No key art or buttons in side panels • Fade to #eeeeee is part of the template • Blue, green and red guide lines show the viewable area for different screen resolutions

VIEWABLE AREA BY RESOLUTION:

EXTRA LARGE (XL) WALLPAPER

• Size: 1680x690

• Visible width: depends on screen resolution (see guides)

• Type: JPG

• Bottom part of wallpaper will have a fade to transition seamlessly into the background

RECOMMENDATIONS

Design the top XL banner ad to be transparent so that the wallpaper is visible behind the ad.

XL WALLPAPER

1680x1050 1440x900 1366x768

Blue Guide Green Guide Red Guide

VER 1.1 AUG 22, 20174

STYLEGUIDE: WALLPAPER

KEY NOTES:

• No key art or buttons in side panels • Fade to #eeeeee is part of the template • Blue, green and red guide lines show the viewable area for different screen resolutions

VIEWABLE AREA BY RESOLUTION:

LARGE (L) WALLPAPER

• Size: 1280x455

• Type: JPG

RECOMMENDATIONS

Design the top L banner ad to be transparent so that the wallpaper is visible behind the ad.

L WALLPAPER

1280x800 1024x768

Blue Guide Green Guide

VER 1.1 AUG 22, 20175

STYLEGUIDE: WALLPAPER

WALLPAPER VIEWABLE AREA

Full width of wallpaper (blue shaded area) not visible on every screen depending on display resolution.

RECOMMENDATIONS

Due to a high probability that the full width of the Wallpaper will not be viewed on most devices, it is highly recommended to only have non-essential brand elements within the Wallpaper area wrapping the sides of the site content, as logos and text may not be viewable.

WALLPAPER VIEWABLE AREA

VER 1.1 AUG 22, 20176

STYLEGUIDE: WALLPAPER

CORRECT EXAMPLE

Wallpaper does not have text, CTAs as that will be cut off on some browsers/devices.

WALLPAPER: EXAMPLES

VER 1.1 AUG 22, 20177

STYLEGUIDE: WALLPAPER

OVERVIEW

The wallpaper is there to help the ad appear to be more integrated with the site. A typical execution will have art that compliments the ad without compromising legibility.

• No key art in side rail wallpaper

• No messaging in side rail wallpaper

• No call-to-actions in side rail wallpaper

• There will be a fade to #EEEEEE at the bottom

of the wallpaper.

WALLPAPER: DON'T(S)

Do not put messaging, text on sides

Wallpaper fade is too low