Junker app, engine for growth in a circular economy
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Transcript of Junker app, engine for growth in a circular economy
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A well informed user is an engine for growth:!IN CIRCULAR ECONOMY
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Junker….
Why JUNKER APP: reduce…
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recycle, reuse… NOT burn! a European shared goal
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What is Junker ?
Please watch video in english at: https://youtu.be/1NcGmkziURs
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Updated The continuous monitoring and update of the service guarantees quality
Unique No competitor is able to recognize every single
product!
Briefly: Junker is information quality and usability
First and unique case in Italy and Europe of a database focused on
materials, environmental sustainability, waste recycling criteria.
1.2 million products
in DB!
Helpdesk 5/7
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Business Model: Saas
Yearly subscription for:!- Municipality or !- Waste collection
Company !!
FREE for citizens
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Based on user participation and contributions
With the Junker app circular economy really turns
The user takes a picture of the product and sends it
using the app
We Respond in a few minutes with updated information
All other users have now immediate access to the
updated information
The Junker platform receives the geo-localized
picture
WHAT if a product is not recognized?
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JUNKER speaks 4 languages
Junker has thought about tourists as well!
Fully translated in
english, french, german
to help all places with
Strong tourist inflow
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Each year unsold/wasted food is nearly 151 KG per person!!
JUNKER versus FOOD WASTE
A huge problem for the Big
Organized Distribution
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!
Avoid unsold food At the same time guarantee sufficient product quantities
on the shelf
This is one of the greatest challenges the Big Organized Distribution has to cope
with every day!
JUNKER creates VALUE
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Reduce unsold items costs
Junker intercepts food unsold by the Big Organized Distribution and creates economic value and zeros waste
OBJECTIVES:
Reduce waste disposal costs
Transform losses into profit
How?
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HOW THIS WORKS
USERS POINT OF SALE
Director of Sales inserts expiring products with discount! REWARDING!
By scanning discounted products the user:!
earns GREEN POINTS for discounts on GAS and
ELECTRICITY!
360° of convenience
User receives the offers !
Finds the nearest sales point (KM 0) !
Buys products at convenient prices!
Big Organized Distribution does not have to manage waste!
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Big Organized Distribution
Single Point of sale Sales
B.O.D. Center
Centralized promotions (flyers)
CSR - reputation
Green/Bio products promotions
Remarketing
Local promotions (promoter at the pos)
ANTI-WASTE
What can be communicated besides waste recycling information:
Additional product information Give value to what in 1 or 2 days becomes only waste
Client fidelization
New clients acquisition
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Big Organized Distribution Promotions
NON subscriber Municipality = Junker app free
Subscriber Municipality = Junker full
(Users can see Junker advertising in the dedicated area)
- Actively reduces organic waste
- Communicates anti-waste action
- Fiscal advantages - Economical benefits
Advantages for the USERS!
Advantages for the Municipality!
Advantages for the Big Organized Distribution!
Advantages for USERS!
Advantages for the Big Organized Distribution!
- Fiscal advantages - Economical benefits
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JUNKER: what can be communicated
Example : Fairy and phosphates
What info can be conveyed: The use of recyclable/recycled materials
More sustainable packaging Green production Zero Km Product
Less packaging No palm oil
No phosphates Pilot projects
But also: New product launch
User opinion
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JUNKER for circular economy
Junker redirects users based
on waste typology !
(ex. “cloths, furniture, home appliances…”)
!- disposal points!- repair points - reselling points!
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JUNKER for circular economy
!
When the user scans products in order to dispose them,!we know exactly what he/she is throwing
away!!
For example, if he/she has scanned a detergent, we can suggest the nearest points of sale for detergents, based
on sustainability, packaging reducing and inexpensiveness
!!
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JUNKER for circular economy
!
Through Push Messaging the Municipality is able to convey through Junker – events,
green campaigns, news!
Because Junker is a direct and powerful communication channel towards the users
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JUNKER is participation:
!
!Informs and brings together users
and activities for reuse, reparations, exchanges. Always
based on geo-localization.! !
!
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JUNKER is participation:
!
Gives space and visibility to virtuous activities,
initiatives, best practices.!
!!
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JUNKER is participation:
Through Junker the Municipality can:!!- Efficiently communicate with an
ever growing number of “active” citizens!
- Invite them to events!- Make known initiatives, best
practices, places of interest!!!
Through Junker citizens have always with them a very precise and accurate informative
tool that helps them: !- Recycle correctly domestic waste!
- Confer objects for reuse!- Confer to disposal particular objects , !
- Receive info and news or invitations to green events
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JUNKER is participation:
Through Junker the Municipality receives:!!- Citizens’ reports!- And can answer to these!- or forward the report to the
appropriate authority or person !
Citizens can send with a single click various types of reports to the
Municipality: !- Urban degradation/decay!
- Objects to give away/donate, !- Neighborhood good practices !
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Junker and other APP stats
Those % are not those of an utility app!
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A specific case:
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User activity for March:
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Results:
From 1% to 54% During the first
month of collection
From tail end to champion of recycling
in the province of RAGUSA
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Reasons for the success
Users!
Waste Management Companies! Municipalities!
• Easier collection • NO errors • NO fines
• More recycled waste • Less mixed/dirty fractions • More profitability
• More consent • Less assistence to users/
citizens
Companies & Big Organized Distribution!• More CSR • More reputation • More info to clients • More remarketing
A!
G!
U!
C!
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Junker for accessibility
Junker “reads” the products information
For blind and visually impaired !For FREE
Useful when shopping at the supermarket!
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Some numbers
ACTIVE USERS DAILY
MILLIONS of SCANS MADE BY USERS
YEARS ACTIVITY’
Available in Italian Municipalities for a total of
5 million citizens
millions of products in the
DB
120.000
1,8
5 milioni
2
1,2 50% Of families use it in our
Municipalities
COMMERCIAL NETWORK AND
PUBLICITY
INVESTORS zero zero
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Already Junker clients:
Aprilia, Arrone, Assisi, Baronissi, Binasco, Bolzano, Calvi, Camaiore, Camerano, Cantalice, Casaprota, Casarile, Castelfidardo, Chiaravalle, Colli sul Velino, Ferentillo, Filottrano,
Follonica, Greccio, Guido Visconti, HERA, Labro,
Lacchiarella, Lanuvio, Lucca, Mentana, Mompeo, Monte San Vito, Montefranco, Montemarciano, Montenero, Morro reatino,
Narni, Nettuno, Novara (Pernate), Noviglio, Orvinio, Otricoli, Palata, Pescorocchiano, Petrella Salto, Piaggine, Poggio
Moiano, Polino, Rieti, Rivodutri, Roma - III Municipio, Rosate, San Lorenzo in Campo, Scandrigia,
Sirolo, Terni, Torricella, Vermezzo, Vittoria, Zelo Surrigone, Zibido San Giacomo…
Chiasso, !Arogno!
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In collaboration with material consortiums
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Prizes and Recognitions
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Why wait, try it?
web: http://www.junkerapp.it mail: [email protected]
@junkerapp
Video: https://youtu.be/1NcGmkziURs
Download from the Store and scan the products!