June 24 meeting
-
Upload
rita-demier-lincoln -
Category
Marketing
-
view
160 -
download
0
Transcript of June 24 meeting
![Page 1: June 24 meeting](https://reader035.fdocuments.us/reader035/viewer/2022070600/58aa02df1a28abec248b646f/html5/thumbnails/1.jpg)
Marketing Committee MeetingSouth Florida Fair
![Page 2: June 24 meeting](https://reader035.fdocuments.us/reader035/viewer/2022070600/58aa02df1a28abec248b646f/html5/thumbnails/2.jpg)
2015 South Florida Fair
Logo
![Page 3: June 24 meeting](https://reader035.fdocuments.us/reader035/viewer/2022070600/58aa02df1a28abec248b646f/html5/thumbnails/3.jpg)
![Page 4: June 24 meeting](https://reader035.fdocuments.us/reader035/viewer/2022070600/58aa02df1a28abec248b646f/html5/thumbnails/4.jpg)
2015 South Florida Fair
Budgets
![Page 5: June 24 meeting](https://reader035.fdocuments.us/reader035/viewer/2022070600/58aa02df1a28abec248b646f/html5/thumbnails/5.jpg)
Event Marketing
Spookyville Logo
![Page 6: June 24 meeting](https://reader035.fdocuments.us/reader035/viewer/2022070600/58aa02df1a28abec248b646f/html5/thumbnails/6.jpg)
![Page 7: June 24 meeting](https://reader035.fdocuments.us/reader035/viewer/2022070600/58aa02df1a28abec248b646f/html5/thumbnails/7.jpg)
Event Marketing
Spookyville Logo Advertising Plan
![Page 8: June 24 meeting](https://reader035.fdocuments.us/reader035/viewer/2022070600/58aa02df1a28abec248b646f/html5/thumbnails/8.jpg)
Spookyville Advertising
2012 2013Palm Beach Post – PRINT . . . . . $6,400
Palm Beach Post – PRINT . . . . $1,550
Palm Beach Post – ONLINE . . . $1,070
Palm Beach Post – ONLINE . . $6,075
Sun-Sentinel – PRINT . . . . . . . . . $2,100
Sun-Sentinel – PRINT . . . . . . . . $0
Sun-Sentinel – ONLINE . . . . . . . $400
Sun-Sentinel – ONLINE . . . . . . $2,000
Radio . . . . . . . . . . . . . . . . . . . . . $9,000
Radio . . . . . . . . . . . . . . . . . . . . $9,000
Other Print & On-site . . . . . . . . . $865
Other Print & On-site . . . . . . . $1,095
Other Online . . . . . . . . . . . . . . . $295
Other Online . . . . . . . . . . . . . $295
![Page 9: June 24 meeting](https://reader035.fdocuments.us/reader035/viewer/2022070600/58aa02df1a28abec248b646f/html5/thumbnails/9.jpg)
PalmBeachCulture.com
MacaroniKid.com
KeepingUpWithKids.com
Floridaweekly.com
BrowardPalmBeach.com
FunSeekersUSA.com
FolioPB.com
ParentPark.com
TCPalm.com
Free listings Partner listings
• PBCattractions.com
• FFEA.com
• VisitFlorida.com
• PalmBeachFL.com
• PBC Chambers
•WRMF.com
•WIRK.com
•SUNNY1079.com
![Page 10: June 24 meeting](https://reader035.fdocuments.us/reader035/viewer/2022070600/58aa02df1a28abec248b646f/html5/thumbnails/10.jpg)
![Page 11: June 24 meeting](https://reader035.fdocuments.us/reader035/viewer/2022070600/58aa02df1a28abec248b646f/html5/thumbnails/11.jpg)
Event Marketing
Spookyville Logo Advertising Plan Welcome suggestions, ideas, etc.
![Page 12: June 24 meeting](https://reader035.fdocuments.us/reader035/viewer/2022070600/58aa02df1a28abec248b646f/html5/thumbnails/12.jpg)
Event Marketing
Spookyville Bluegrass Event
![Page 13: June 24 meeting](https://reader035.fdocuments.us/reader035/viewer/2022070600/58aa02df1a28abec248b646f/html5/thumbnails/13.jpg)
Event Marketing
Spookyville Bluegrass Event BBQ Event
![Page 14: June 24 meeting](https://reader035.fdocuments.us/reader035/viewer/2022070600/58aa02df1a28abec248b646f/html5/thumbnails/14.jpg)
General Marketing
Website Specialized on Fairs Responsive Design Integrated Email Marketing Quarterly Feature Update Easier Interface and Content Management System
Mobile Content Management More sponsor/sales oriented Interactive Event Schedule
![Page 15: June 24 meeting](https://reader035.fdocuments.us/reader035/viewer/2022070600/58aa02df1a28abec248b646f/html5/thumbnails/15.jpg)
![Page 16: June 24 meeting](https://reader035.fdocuments.us/reader035/viewer/2022070600/58aa02df1a28abec248b646f/html5/thumbnails/16.jpg)
General Marketing
Rodeo Austin South Carolina State Fair Delaware State Fair East Texas State Fair Colorado State Fair Heart of Texas Fair & Rodeo
![Page 17: June 24 meeting](https://reader035.fdocuments.us/reader035/viewer/2022070600/58aa02df1a28abec248b646f/html5/thumbnails/17.jpg)
General Marketing
Website IdeaBar
June 18 – Online Audit = 78% The evolution of websites, the proliferation of mobile devices,
and the big shift in consumer behavior towards mobile search. 81%” spontaneous purchases are made on mobile.
Positive experience on our website no matter what device.
Responsive Design. No matter what the next new tech device roll out is.
Google and Local searches.
![Page 18: June 24 meeting](https://reader035.fdocuments.us/reader035/viewer/2022070600/58aa02df1a28abec248b646f/html5/thumbnails/18.jpg)
General Marketing
Website IdeaBar
![Page 19: June 24 meeting](https://reader035.fdocuments.us/reader035/viewer/2022070600/58aa02df1a28abec248b646f/html5/thumbnails/19.jpg)
General Marketing
Website IdeaBar Year-round Efforts through Online listings & Social Media
![Page 20: June 24 meeting](https://reader035.fdocuments.us/reader035/viewer/2022070600/58aa02df1a28abec248b646f/html5/thumbnails/20.jpg)
PalmBeachCulture.com
MacaroniKid.com
KeepingUpWithKids.com
Floridaweekly.com
BrowardPalmBeach.com
FunSeekersUSA.com
FolioPB.com
ParentPark.com
TCPalm.com
OrlandoSentinel.com
Z-vents.com
AroundWellington.net
Free listings SouthFloridaFinds.com
SunSentinel.com/Lifestyle
PalmBeachIllustrated.com
AmericanTowns.com
TownCrierOnline.com
PalmBeach365.com
MiamiHerald.com/events
PBPulse.com
PalmBeachWired.com
DailyPress.com
TheJournalPalmBeach.com
![Page 21: June 24 meeting](https://reader035.fdocuments.us/reader035/viewer/2022070600/58aa02df1a28abec248b646f/html5/thumbnails/21.jpg)
Partner listings
• PBCattractions.com
• FFEA.com
• VisitFlorida.com
• PalmBeachFL.com
• PBC Chambers
![Page 22: June 24 meeting](https://reader035.fdocuments.us/reader035/viewer/2022070600/58aa02df1a28abec248b646f/html5/thumbnails/22.jpg)
Social Media - Facebook
![Page 23: June 24 meeting](https://reader035.fdocuments.us/reader035/viewer/2022070600/58aa02df1a28abec248b646f/html5/thumbnails/23.jpg)
Social Media - Facebook
![Page 24: June 24 meeting](https://reader035.fdocuments.us/reader035/viewer/2022070600/58aa02df1a28abec248b646f/html5/thumbnails/24.jpg)
Social Media - Facebook
![Page 25: June 24 meeting](https://reader035.fdocuments.us/reader035/viewer/2022070600/58aa02df1a28abec248b646f/html5/thumbnails/25.jpg)
Social Media - Twitter
![Page 26: June 24 meeting](https://reader035.fdocuments.us/reader035/viewer/2022070600/58aa02df1a28abec248b646f/html5/thumbnails/26.jpg)
Social Media - Twitter