June 2019 Price Positioning - Camarena€¦ · toyota yaris ford figo hyundai grand i10 hyundai...

June 2019 Price Positioning

Santa Fe HQ, Mexico City

June 2019

Passenger Cars Group

Chrysler, Dodge, FIAT and Alfa Romeo Brands

JUNE 2019

DODGEPRICE POSITIONING

Source: & OEM’s websites as of June 07, 2019

DODGE ATTITUDE | MSRP Positioning

DODGEATTITUDE

CHEVROLETAVEO

TOYOTA YARIS FORD FIGO HYUNDAI GRAND

I10 HYUNDAIACCENT

VOLKSWAGENGOL

NISSAN VERSA MITSUBISHI

MIRAGE

MY 2019 2020 2019 2019 2019 2020 2018 2019 2019

VOL '18YTD 6,745 24,660 6,198 6,549 2,475 4,209 1,656 36,407 -

TP 40 104 87 51 54 92 10 140 -

VOL '19YTD 4,988 27,679 4,327 4,995 2,876 3,211 946 31,824 215

TP 29 116 61 39 63 70 6 122 3

$214,9001.2 SE MT

$234,9001.2 SE AT

$246,9001.2 SXT MT

$259,9001.2 SXT AT

$225,800 - 1.5 LS A(+$5,500 / 2.5%)

$246,500 - 1.5 LS B AUTO(+$6,000 / 2.5%)

$248,000 - 1.5 LT C(+$6,000 / 2.5%)

$264,900 - 1.5 LT D AUTO(+$6,500 / 2.5%)

$267,900 - 1.5 LTZ E(+$6,500 / 2.5%)

$284,300 - 1.5 LTZ F AUTO(+$6,900 / 2.5%)

$223,0001.5 SEDAN CORE

$251,6001.5 SEDAN CORE AUTO

$255,0001.5 SEDAN S

$273,6001.5 SEDAN S AUTO

$287,7001.5 R XLE AT

$220,9001.5 IMPULSE

$225,9001.5 ENERGY

$239,9001.5 IMPULSE AUTO

$264,5001.5 TITANIUM AUTO

$193,1001.2 GL

$212,8001.2 GL MID

$223,9001.2 GL MID AUTO

$227,8001.2 GLS

$238,7001.2 GLS AUTO

$243,600 - 1.6 GL(+$2,500 / 1.0%)

$259,600 - 1.6 GL AUTO(+$2,500 / 1.0%)

$261,000 - 1.6 GL MID(+$2,500 / 1.0%)

$275,800 - 1.6 GL MID AUTO(+$2,500 / 0.9%)

$309,500 - 1.6 GLS AUTO(+$2,500 / 0.8%)

$202,4951.6 SEDAN TRENDLINE

$218,4901.6 SEDAN TRENDLINE ASG

$195,6011.6 DRIVE

$229,8011.6 SENSE

$247,7011.6 SENSE AUTO

$248,0001.6 ADVANCE

$266,2011.6 ADVANCE AUTO

$285,2011.6 EXCLUSIVE AUTO

$212,4001.2 G4 GLX MT

$230,9001.2 G4 GLX CVT

$238,1001.2 G4 GLS MT

$256,6001.2 G4 GLS CVT

180,000

200,000

220,000

240,000

260,000

280,000

300,000


DODGE ATTITUDE | CASH Positioning

DODGE ATTITUDE CHEVROLET AVEO TOYOTA YARIS FORD FIGO HYUNDAI GRAND I10 HYUNDAI ACCENT VOLKSWAGEN GOL NISSAN VERSA MITSUBISHI MIRAGE

$189,900 - 1.2 SE MT(-$25,000 / -11.6%)

$209,900 - 1.2 SE AT(-$25,000 / -10.6%)

$231,900 - 1.2 SXT MT(-$15,000 / -6.1%)

$244,900 - 1.2 SXT AT(-$15,000 / -5.8%)

$208,800 - 1.5 LS A(-$17,000 / -7.5%)

$229,500 - 1.5 LS B AUTO(-$17,000 / -6.9%)

$231,000 - 1.5 LT C(-$17,000 / -6.9%)

$247,900 - 1.5 LT D AUTO(-$17,000 / -6.4%)

$250,900 - 1.5 LTZ E(-$17,000 / -6.3%)

$267,300 - 1.5 LTZ F AUTO(-$17,000 / -6.0%)

$223,0001.5 SEDAN CORE

$251,6001.5 SEDAN CORE AUTO

$255,0001.5 SEDAN S

$273,6001.5 SEDAN S AUTO

$287,7001.5 R XLE AT

$200,900 - 1.5 IMPULSE(-$20,000 / -9.1%)

$215,900 - 1.5 ENERGY(-$10,000 / -4.4%)

$229,900 - 1.5 IMPULSE AUTO(-$10,000 / -4.2%)

$254,500 - 1.5 TITANIUM AUTO(-$10,000 / -3.8%)

$188,100 - 1.2 GL(-$5,000 / -2.6%)

$202,800 - 1.2 GL MID(-$10,000 / -4.7%)

$216,900 - 1.2 GL MID AUTO(-$7,000 / -3.1%)

$222,800 - 1.2 GLS(-$5,000 / -2.2%)

$233,700 - 1.2 GLS AUTO(-$5,000 / -2.1%)

$243,6001.6 GL

$259,6001.6 GL AUTO

$261,0001.6 GL MID

$275,8001.6 GL MID AUTO

$309,5001.6 GLS AUTO

$202,4951.6 SEDAN TRENDLINE

$218,4901.6 SEDAN TRENDLINE ASG

$190,601 - 1.6 DRIVE(-$5,000 / -2.6%)

$211,801 - 1.6 SENSE(-$18,000 / -7.8%)

$229,701 - 1.6 SENSE AUTO(-$18,000 / -7.3%)

$226,000 - 1.6 ADVANCE(-$22,000 / -8.9%)

$244,201 - 1.6 ADVANCE AUTO(-$22,000 / -8.3%)

$263,201 - 1.6 EXCLUSIVE AUTO(-$22,000 / -7.7%)

$197,400 - 1.2 G4 GLX MT(-$15,000 / -7.1%)

$220,900 - 1.2 G4 GLX CVT(-$10,000 / -4.3%)

$228,100 - 1.2 G4 GLS MT(-$10,000 / -4.2%)

$246,600 - 1.2 G4 GLS CVT(-$10,000 / -3.9%)

160,000

180,000

200,000

220,000

240,000

260,000

280,000

300,000


DODGE JOURNEY | MSRP Positioning

DODGE JOURNEY NISSAN X-TRAIL HONDA CR-V MAZDA CX-5 CHEVROLET

EQUINOX TOYOTA RAV4 KIA SORENTO

HYUNDAITUCSON

VOLKSWAGENTIGUAN

MY 2019 2019 2019 2019 2019 2019 2019 2019 2019

VOL '18YTD 1,116 7,301 10,694 4,805 1,994 2,526 4,155 3,060 5,692

TP 7 28 88 73 8 36 61 67 35

VOL '19YTD 1,064 6,933 8,634 5,842 963 4,936 3,224 2,730 5,919

TP 6 27 71 89 4 70 47 59 37

$449,9002.4 SE BLACKTOP

$494,9002.4 SXT+ 7

$524,9002.4 SXT+ 7 SPORT

$570,9003.6 GT

$417,3012.5 SENSE 2 ROW AUTO

$433,9012.5 SENSE 3 ROW AUTO

$480,8012.5 ADVANCE 2 ROW AUTO

$497,5012.5 ADVANCE 3 ROW AUTO

$542,8012.5 EXCLUSIVE 2 ROW AUTO

$567,3012.5 EXCLUSIVE 3 ROW AUTO 4WD

$615,3002.0 HYBRID AUTO

$436,9002.4 EX AUTO

$496,9001.5 TURBO PLUS AUTO

$546,9001.5 TOURING AUTO

$409,9002.0 I AUTO 2WD

$439,9002.5 I SPORT AUTO 2WD

$489,9002.5 I GRAND TOURING AUTO 2WD

$529,9002.5 S GRAND TOURING AUTO 2WD

$579,9002.5 SIGNATURE AUTO 2WD

$493,2001.5 LS A AUTO

$522,6001.5 LT B AUTO

$569,2001.5 PREMIER C AUTO

$593,6001.5 PREMIER PLUS D AUTO

$413,9002.5 LE AT

$459,1002.5 XLE AWD AT

$514,9002.5 XLE PLUS 4WD AT

$559,9002.5 L4 SE 4WD AT

$578,9002.5 LIMITED AWD AT

$471,900 - 2.4 LX AUTO(+$5,000 / 1.1%)

$436,9002.4 EX AUTO

$588,900 - 3.3 EX AUTO(+$7,000 / 1.2%)

$658,900 - 3.3 EX PACK AUTO(+$7,000 / 1.1%)

$753,900 - 3.3 SXL AUTO 4WD(+$7,000 / 0.9%)

$400,5002.0 GLS AUTO

$420,5002.0 GLS PREMIUM AUTO

$475,5002.4 LIMITED AUTO

$517,5002.4 LIMITED TECH AUTO

$453,0651.4 TRENDLINE PLUS DCT

$502,0651.4 COMFORTLINE PIEL DCT

$517,0651.4 COMFORTLINE 3 FILA DCT

$557,0651.4 R-LINE DCT

$628,0652.0 HIGHLINE DCT 4WD

390,000

440,000

490,000

540,000

590,000

640,000

690,000

740,000


DODGE JOURNEY | CASH Positioning

DODGE JOURNEY NISSAN X-TRAIL HONDA CR-V MAZDA CX-5 CHEVROLET EQUINOX TOYOTA RAV4 KIA SORENTO HYUNDAI TUCSON VOLKSWAGEN TIGUAN

$419,900 - 2.4 SE BLACKTOP(-$30,000 / -6.7%)

$474,900 - 2.4 SXT+ 7(-$20,000 / -4.0%)

$504,900 - 2.4 SXT+ 7 SPORT(-$20,000 / -3.8%)

$550,900 - 3.6 GT(-$20,000 / -3.5%)

$407,301 - 2.5 SENSE 2 ROW AUTO(-$10,000 / -2.4%)

$423,901 - 2.5 SENSE 3 ROW AUTO(-$10,000 / -2.3%)

$460,801 - 2.5 ADVANCE 2 ROW AUTO(-$20,000 / -4.2%)

$477,501 - 2.5 ADVANCE 3 ROW AUTO(-$20,000 / -4.0%)

$522,801 - 2.5 EXCLUSIVE 2 ROW AUTO(-$20,000 / -3.7%)

$547,301 - 2.5 EXCLUSIVE 3 ROW AUTO 4WD(-$20,000 / -3.5%)

$615,3002.0 HYBRID AUTO

$436,9002.4 EX AUTO

$496,9001.5 TURBO PLUS AUTO


$409,9002.0 I AUTO 2WD

$439,9002.5 I SPORT AUTO 2WD

$489,9002.5 I GRAND TOURING AUTO 2WD

$529,9002.5 S GRAND TOURING AUTO 2WD

$579,9002.5 SIGNATURE AUTO 2WD

$453,200 - 1.5 LS A AUTO(-$40,000 / -8.1%)

$482,600 - 1.5 LT B AUTO(-$40,000 / -7.7%)

$529,200 - 1.5 PREMIER C AUTO(-$40,000 / -7.0%)

$553,600 - 1.5 PREMIER PLUS D AUTO(-$40,000 / -6.7%)

$413,9002.5 LE AT

$459,1002.5 XLE AWD AT

$514,9002.5 XLE PLUS 4WD AT

$559,9002.5 L4 SE 4WD AT

$578,9002.5 LIMITED AWD AT

$471,9002.4 LX AUTO

$436,9002.4 EX AUTO

$588,9003.3 EX AUTO

$658,9003.3 EX PACK AUTO

$753,9003.3 SXL AUTO 4WD

$400,5002.0 GLS AUTO

$420,5002.0 GLS PREMIUM AUTO

$460,500 - 2.4 LIMITED AUTO(-$15,000 / -3.2%)

$502,500 - 2.4 LIMITED TECH AUTO(-$15,000 / -2.9%)

$417,990 - 1.4 TRENDLINE PLUS DCT(-$35,075 / -7.7%)

$469,990 - 1.4 COMFORTLINE PIEL DCT(-$32,075 / -6.4%)

$484,990 - 1.4 COMFORTLINE 3 FILA DCT(-$32,075 / -6.2%)

$557,0651.4 R-LINE DCT

$628,0652.0 HIGHLINE DCT 4WD

390,000

440,000

490,000

540,000

590,000

640,000

690,000

740,000


DODGE GRAND CARAVAN | MSRP Positioning

DODGE GRAND CARAVAN HONDA ODDYSEY KIA SEDONA TOYOTA SIENNA

MY 2019 2019 2019 2020

VOL '18YTD 455 825 - 2,773

TP 3 7 - 39

VOL '19YTD 301 1,019 1,375 2,671

TP 2 8 20 38

$512,5893.6 SE

$576,9003.6 SXT

$648,9003.6 SXT +

$764,9003.5 PRIME AUTO


$552,9003.3 LX AUTO

$592,9003.3 EX AUTO


$799,9003.3 SXL AUTO

$537,000 - 3.5 CE AT(+$100 / 0.0%)

$563,800 - 3.5 LE AT(+$100 / 0.0%)

$619,400 - 3.5 XLE AT(+$100 / 0.0%)

$691,500 - 3.5 XLE PIEL AT(+$100 / 0.0%)

$824,500 - 3.5 LIMITED AT(+$100 / 0.0%)

500,000

550,000

600,000

650,000

700,000

750,000

800,000

850,000

900,000


DODGE GRAND CARAVAN | CASH Positioning

DODGE GRAND CARAVAN HONDA ODDYSEY KIA SEDONA TOYOTA SIENNA

$512,5893.6 SE

$536,900 - 3.6 SXT(-$40,000 / -6.9%)

$608,900 - 3.6 SXT +(-$40,000 / -6.2%)



$552,9003.3 LX AUTO

$592,9003.3 EX AUTO


$799,9003.3 SXL AUTO

$537,0003.5 CE AT

$563,8003.5 LE AT

$619,4003.5 XLE AT

$691,5003.5 XLE PIEL AT

$824,5003.5 LIMITED AT

480,000

530,000

580,000

630,000

680,000

730,000

780,000

830,000

880,000


DODGE CHALLENGER | MSRP Positioning

DODGE CHALLENGER CHEVROLET CAMARO FORD MUSTANG DODGE CHARGER

MY 2019 2019 2019 2019

VOL '18YTD 197 257 849 362

TP 1 1 7 2

VOL '19YTD 175 167 538 90

TP 1 1 4 1

$711,9003.6 DUAL STRIPES AUTO

$945,9006.4 SCAT PACK AUTO

$1,290,9006.2 SRT HELLCAT AUTO

$1,344,9006.2 HELLCAT WIDEBODY

$778,7003.6 RS B AUTO

$835,500 - 3.6 RS FIRE EDITION H AUTO(+$500 / 0.1%)

$921,2006.2 SS C AUTO

$1,447,900 - 6.2 E ZL1 AUTO(+$500 / 0.0%)

$1,524,1006.2 F ZL1 CONVERTIBLE AUTO

$677,1002.3 ECOBOOST AUTO

$700,6005.0 V8

$751,3005.0 V8 AUTO

$890,6005.0 V8 AUTO CONVERTIBLE

$949,5005.0 V8 BULLITT

$1,199,8005.2 GT 350

$784,9005.7 R/T DAYTONA

$1,314,9006.2 SRT HELLCAT

650,000

750,000

850,000

950,000

1,050,000

1,150,000

1,250,000

1,350,000

1,450,000

1,550,000


DODGE CHALLENGER | CASH Positioning

DODGE CHALLENGER CHEVROLET CAMARO FORD MUSTANG DODGE CHARGER

$671,900 - 3.6 DUAL STRIPES AUTO(-$40,000 / -5.6%)

$925,900 - 6.4 SCAT PACK AUTO(-$20,000 / -2.1%)

$1,270,900 - 6.2 SRT HELLCAT AUTO(-$20,000 / -1.5%)

$1,324,900 - 6.2 HELLCAT WIDEBODY(-$20,000 / -1.5%)

$738,700 - 3.6 RS B AUTO(-$40,000 / -5.1%)

$835,5003.6 RS FIRE EDITION H AUTO

$881,200 - 6.2 SS C AUTO(-$40,000 / -4.3%)

$1,447,9006.2 E ZL1 AUTO

$1,523,600 - 6.2 F ZL1 CONVERTIBLE AUTO(-$500 / 0.0%)

$599,000 - 2.3 ECOBOOST AUTO(-$78,100 / -11.5%)

…

$751,3005.0 V8 AUTO

$890,6005.0 V8 AUTO CONVERTIBLE

$949,5005.0 V8 BULLITT

$1,199,8005.2 GT 350

$784,9005.7 R/T DAYTONA

$1,314,9006.2 SRT HELLCAT

550,000

650,000

750,000

850,000

950,000

1,050,000

1,150,000

1,250,000

1,350,000

1,450,000

1,550,000


DODGE DURANGO | MSRP Positioning

DODGE DURANGO FORD EXPLORER CHEVROLET TAHOE CHEVROLET TRAVERSE BUICK ENCLAVE

MY 2019 2019 2019 2019 2019

VOL '18YTD 161 1,135 406 461 351

TP 1 9 2 2 12

VOL '19YTD 132 752 216 325 316

TP 1 6 1 1 11

$955,9005.7 R/T AUTO

$726,6003.5 XLT AUTO


$887,1003.5 SPORT AUTO 4WD

$976,3003.5 PLATINUM AUTO 4WD

$1,039,9005.3 A LS AT

$1,124,2005.3 C LT AUTO

$1,161,6005.3 D LT AUTO

$1,269,9005.3 F PREMIER AUTO 4WD

$858,7001.5 LS A AUTO

$858,7001.5 LT B AUTO

$878,8003.6 ESSENCE AUTO

$963,1003.6 AVENIR AUTO 4WD

700,000

800,000

900,000

1,000,000

1,100,000

1,200,000

1,300,000

1,400,000


DODGE DURANGO | CASH Positioning

DODGE DURANGO FORD EXPLORER CHEVROLET TAHOE CHEVROLET TRAVERSE BUICK ENCLAVE

$915,900 - 5.7 R/T AUTO(-$40,000 / -4.2%)

$726,6003.5 XLT AUTO


$887,1003.5 SPORT AUTO 4WD

$976,3003.5 PLATINUM AUTO 4WD

$919,900 - 5.3 A LS AT(-$120,000 / -11.5%)

$1,004,200 - 5.3 C LT AUTO(-$120,000 / -10.7%)

$1,041,600 - 5.3 D LT AUTO(-$120,000 / -10.3%)

$1,149,900 - 5.3 F PREMIER AUTO 4WD(-$120,000 / -9.4%)

$858,7001.5 LS A AUTO

$858,7001.5 LT B AUTO $878,800

3.6 ESSENCE AUTO

$963,1003.6 AVENIR AUTO 4WD

700,000

800,000

900,000

1,000,000

1,100,000

1,200,000

1,300,000

1,400,000

CHRYSLERPRICE POSITIONING

JUNE 2019


CHRYSLER PACIFICA | MSRP Positioning

CHRYSLER PACIFICA HONDA ODDYSEY KIA SEDONA TOYOTA SIENNA

MY 2019 2019 2019 2020

VOL '18YTD 165 825 - 2,773

TP 1 7 - 39

VOL '19YTD 219 777 969 2,549

TP 1 6 14 36


$992,9003.6 LIMITED PLATINUM AUTO



$552,9003.3 LX AUTO

$592,9003.3 EX AUTO


$799,9003.3 SXL AUTO

$537,000 - 3.5 CE AT(+$100 / 0.0%)

$563,800 - 3.5 LE AT(+$100 / 0.0%)

$619,400 - 3.5 XLE AT(+$100 / 0.0%)

$691,500 - 3.5 XLE PIEL AT(+$100 / 0.0%)

$824,500 - 3.5 LIMITED AT(+$100 / 0.0%)

500,000

550,000

600,000

650,000

700,000

750,000

800,000

850,000

900,000

950,000

1,000,000


CHRYSLER PACIFICA | CASH Positioning

CHRYSLER PACIFICA HONDA ODDYSEY KIA SEDONA TOYOTA SIENNA

$747,900 - 3.6 LIMITED AUTO(-$60,000 / -7.4%)

$947,900 - 3.6 LIMITED PLATINUM AUTO(-$45,000 / -4.5%)



$552,9003.3 LX AUTO

$592,9003.3 EX AUTO


$799,9003.3 SXL AUTO

$537,0003.5 CE AT

$563,8003.5 LE AT

$619,4003.5 XLE AT

$691,5003.5 XLE PIEL AT

$824,5003.5 LIMITED AT

480,000

530,000

580,000

630,000

680,000

730,000

780,000

830,000

880,000

930,000

980,000

FIATPRICE POSITIONING

JUNE 2019


FIAT MOBI | MSRP Positioning

FIAT MOBI CHEVROLET BEAT RENAULT KWID

MY 2019 2019 2019

VOL '18YTD 2,076 14,632 -

TP 30 61 -

VOL '19YTD 1,614 10,257 1,179

TP 23 43 19

$199,9001.0 LIKE

$216,9001.0 WAY

$172,6001.2 LS A

$190,7001.2 LT B MT

$200,3001.2 ACTIV F

$216,3001.2 LTZ C

$164,9001.0 INTENS MT

$179,9001.0 ICONIC MT

$199,9001.0 OUTSIDER

160,000

170,000

180,000

190,000

200,000

210,000

220,000


FIAT MOBI | CASH Positioning

FIAT MOBI CHEVROLET BEAT RENAULT KWID

$177,900 - 1.0 LIKE(-$22,000 / -11.0%)

$194,900 - 1.0 WAY(-$22,000 / -10.1%)

$150,600 - 1.2 LS A(-$22,000 / -12.7%)

$168,700 - 1.2 LT B MT(-$22,000 / -11.5%)

$178,300 - 1.2 ACTIV F(-$22,000 / -11.0%)

$194,300 - 1.2 LTZ C(-$22,000 / -10.2%)

$164,9001.0 INTENS MT

$179,9001.0 ICONIC MT

$199,9001.0 OUTSIDER

150,000

160,000

170,000

180,000

190,000

200,000

210,000


FIAT UNO | MSRP Positioning

FIAT UNO CHEVROLET SPARK FORD FIGO HYUNDAI GRAND

I10 MITSUBISHI

MIRAGE NISSAN MARCH VOLKSWAGEN GOL SUZUKI IGNIS

MY 2019 2019 2019 2019 2019 2019 2019 2019

VOL '18YTD 1,544 3,013 2,807 2,061 2,552 21,932 3,999 2,063

TP 22 13 22 45 41 84 25 41

VOL '19YTD 1,334 4,193 2,423 1,983 2,005 21,959 3,765 2,524

TP 19 18 19 43 32 84 23 50

$216,4001.4 LIKE

$231,9001.4 WAY

$240,4001.4 SPORTING

$204,6001.4 LT B

$230,4001.4 LT CVT F

$239,5001.4 PREMIER C

$248,4001.4 ACTIV D

$265,2001.4 PREMIER CVT G

$225,4001.5 ENERGY 5PTAS

$182,5001.2 GL

$201,3001.2 GL MID

$212,5001.2 GL MID AUTO

$216,4001.2 GLS

$227,5001.2 GLS AUTO

$194,4001.2 GLX MT

$215,4001.2 GLX CVT

$222,9001.2 GLS MT

$243,9001.2 GLS CVT

$157,1001.6 ACTIVE

$167,7001.6 ACTIVE ABS

$189,9001.6 SENSE

$206,6001.6 SENSE AUTO

$211,4001.6 ADVANCE

$228,2001.6 ADVANCE AUTO

$243,1001.6 MARCH SR NAVI

$203,0651.6 5 PTAS. TRENDLINE

$182,5001.2 GL

$219,9901.2 GL CVT

$239,9901.2 GLX

$254,9901.2 GLX AUTO

150,000

170,000

190,000

210,000

230,000

250,000

270,000


FIAT UNO | CASH Positioning

FIAT UNO CHEVROLET SPARK FORD FIGO HYUNDAI GRAND I10 MITSUBISHI MIRAGE NISSAN MARCH VOLKSWAGEN GOL SUZUKI IGNIS

$194,400 - 1.4 LIKE(-$22,000 / -10.2%)

$209,900 - 1.4 WAY(-$22,000 / -9.5%)

$218,400 - 1.4 SPORTING(-$22,000 / -9.2%)

$193,600 - 1.4 LT B(-$11,000 / -5.4%)

$219,400 - 1.4 LT CVT F(-$11,000 / -4.8%)

$228,500 - 1.4 PREMIER C(-$11,000 / -4.6%)

$237,400 - 1.4 ACTIV D(-$11,000 / -4.4%)

$254,200 - 1.4 PREMIER CVT G(-$11,000 / -4.1%)

$215,400 - 1.5 ENERGY 5PTAS(-$10,000 / -4.4%)

$180,500 - 1.2 GL(-$2,000 / -1.1%)

$196,300 - 1.2 GL MID(-$5,000 / -2.5%)

$207,500 - 1.2 GL MID AUTO(-$5,000 / -2.4%)

$214,400 - 1.2 GLS(-$2,000 / -0.9%)

$225,500 - 1.2 GLS AUTO(-$2,000 / -0.9%)

$179,400 - 1.2 GLX MT(-$15,000 / -7.7%)

$200,400 - 1.2 GLX CVT(-$15,000 / -7.0%)

$207,900 - 1.2 GLS MT(-$15,000 / -6.7%)

$228,900 - 1.2 GLS CVT(-$15,000 / -6.2%)

$157,1001.6 ACTIVE

$167,7001.6 ACTIVE ABS

$184,400 - 1.6 SENSE(-$5,500 / -2.9%)

$201,100 - 1.6 SENSE AUTO(-$5,500 / -2.7%)

$203,900 - 1.6 ADVANCE(-$7,500 / -3.5%)

$220,700 - 1.6 ADVANCE AUTO(-$7,500 / -3.3%)

$233,600 - 1.6 MARCH SR NAVI(-$9,500 / -3.9%)

$179,990 - 1.6 5 PTAS. TRENDLINE(-$23,075 / -11.4%)

$180,500 - 1.2 GL(-$2,000 / -1.1%)

$219,9901.2 GL CVT

$239,9901.2 GLX

$254,9901.2 GLX AUTO

150,000

170,000

190,000

210,000

230,000

250,000

270,000


FIAT PALIO | MSRP Positioning

FIAT PALIO FORD ECOSPORT RENAULT DUSTER SUZUKI S-CROSS

MY 2019 2019 2019 2019

VOL '18YTD 413 1,954 4,353 733

TP 6 15 69 15

VOL '19YTD 371 1,932 3,574 414

TP 5 15 57 8

$294,9001.6 ADVENTURE MT

$318,9001.6 ADVENTURE AT

$304,8001.5 IMPULSE

$320,8001.5 TREND

$347,8002.0 TREND AUTO

$377,8002.0 TITANIUM AUTO

$262,8002.0 ZEN

$265,7002.0 ZEN DEH

$283,0002.0 ZEN AUTO

$286,6002.0 ZEN DEH AUTO

$297,0002.0 INTENS

$300,1002.0 INTENS DEH

$316,3002.0 INTENS AUTO

$319,2002.0 INTENS DEH AUTO

$349,9901.6 GLX AUTO

$389,9901.4 BOOSTERJET AUTO

260,000

280,000

300,000

320,000

340,000

360,000

380,000


FIAT PALIO | CASH Positioning

FIAT PALIO FORD ECOSPORT RENAULT DUSTER SUZUKI S-CROSS

$264,900 - 1.6 ADVENTURE MT(-$30,000 / -10.2%) , 264,900

$283,900 - 1.6 ADVENTURE AT(-$35,000 / -11.0%) , 283,900

$304,8001.5 IMPULSE , 304,800

$320,8001.5 TREND , 320,800

$347,8002.0 TREND AUTO , 347,800

$377,8002.0 TITANIUM AUTO , 377,800

$230,344 - 2.0 ZEN(-$32,456 / -12.4%) , 230,344

$232,886 - 2.0 ZEN DEH(-$32,814 / -12.4%) , 232,886

$248,050 - 2.0 ZEN AUTO(-$34,951 / -12.4%) , 248,050

$251,205 - 2.0 ZEN DEH AUTO(-$35,395 / -12.4%) , 251,205

$260,321 - 2.0 INTENS(-$36,680 / -12.4%) , 260,321

$263,038 - 2.0 INTENS DEH(-$37,062 / -12.4%) , 263,038

$277,237 - 2.0 INTENS AUTO(-$39,063 / -12.4%) , 277,237

$279,779 - 2.0 INTENS DEH AUTO(-$39,421 / -12.4%) , 279,779

$349,9901.6 GLX AUTO , 349,990

$389,9901.4 BOOSTERJET AUTO , 389,990

230,000

250,000

270,000

290,000

310,000

330,000

350,000

370,000

390,000


FIAT 500 ABARTH | MSRP Positioning

FIAT 500 ABARTH AUDI A1 MINI COOPER

MY 2019 2018 2019

VOL '18YTD 16 377 2,020

TP 0 13 75

VOL '19YTD 31 42 1,972

TP 0 2 73

$464,9001.4 MT

$494,9001.4 AT

$484,9001.8 S LINE DCT

$475,1002.0 COOPER S SALT

$500,1002.0 COOPER S SALT DCT

$512,9002.0 COOPER S CHILI

$532,9002.0 COOPER S CHILI DCT

$572,9002.0 COOPER S HOT CHILI DCT

450,000

470,000

490,000

510,000

530,000

550,000

570,000


FIAT 500 ABARTH | CASH Positioning

FIAT 500 ABARTH AUDI A1 MINI COOPER

$454,900 - 1.4 MT(-$10,000 / -2.2%)

$484,900 - 1.4 AT(-$10,000 / -2.0%)

$450,957 - 1.8 S LINE DCT(-$33,943 / -7.0%)






440,000

460,000

480,000

500,000

520,000

540,000

560,000

580,000


FIAT DUCATO | MSRP Positioning

FIAT DUCATO FORD TRANSIT MERCEDES BENZ SPRINTER PEUGEOT MANAGER VOLKSWAGEN CRAFTER

MY 2019 2019 2019 2019 2019

VOL '18YTD 190 960 - 158 8

TP 3 8 - 3 0

VOL '19YTD 188 1,346 2,278 156 294

TP 3 11 56 3 2

$503,9002.3 9.5 M3

$524,9002.3 11.5 M3

$636,9002.3 15 M3

$486,3002.2 CORTA

$491,4002.2 CORTA AC

$494,0002.2 LARGA

$501,0002.2 LARGA AC

$663,6002.2 JUMBO 470E

$504,9002.1 311 SWB TE MT

$540,9002.1 311 MWB TE MT

$693,9002.1 415 MWB TE MT

$704,9002.1 515 MWB TE MT

$743,9002.1 315 LWB TA MT

$796,9002.1 415 ELWB TA MT

$807,9002.1 515 ELWB TA MT

$536,9002.2 150 L2H2 BASE AC MT F

$566,9002.2 L4H2 MT

$657,0002.0 3.5T MWB

$677,0002.0 3.5T LWB

480,000

530,000

580,000

630,000

680,000

730,000

780,000


FIAT DUCATO | CASH Positioning

FIAT DUCATO FORD TRANSIT MERCEDES BENZ SPRINTER PEUGEOT MANAGER VOLKSWAGEN CRAFTER

$503,9002.3 9.5 M3

$524,9002.3 11.5 M3

$636,9002.3 15 M3

$486,3002.2 CORTA

$491,4002.2 CORTA AC

$494,0002.2 LARGA

$501,0002.2 LARGA AC

$663,6002.2 JUMBO 470E

$504,9002.1 311 SWB TE MT

$540,9002.1 311 MWB TE MT

$693,9002.1 415 MWB TE MT

$704,9002.1 515 MWB TE MT

$743,9002.1 315 LWB TA MT

$796,9002.1 415 ELWB TA MT

$807,9002.1 515 ELWB TA MT

$536,9002.2 150 L2H2 BASE AC MT F

$566,9002.2 L4H2 MT

$657,0002.0 3.5T MWB

$677,0002.0 3.5T LWB

480,000

530,000

580,000

630,000

680,000

730,000

780,000

ALFA ROMEOPRICE POSITIONING

JUNE 2019


ALFA ROMEO MITO | MSRP Positioning

ALFA ROMEO MITO AUDI A1 MINI COOPER

MY 2019 2018 2019

VOL '18YTD 38 377 2,020

TP 4 13 75

VOL '19YTD 16 42 1,972

TP 2 2 73

$439,9001.4 PROGRESSION LUXURY

$499,9001.4 VELOCE

$484,9001.8 S LINE DCT






430,000

450,000

470,000

490,000

510,000

530,000

550,000


ALFA ROMEO MITO | CASH Positioning

ALFA ROMEO MITO AUDI A1 MINI COOPER

$379,900 - 1.4 PROGRESSION LUXURY(-$60,000 / -13.6%)

$459,900 - 1.4 VELOCE(-$40,000 / -8.0%)

$450,957 - 1.8 S LINE DCT(-$33,943 / -7.0%)






360,000

380,000

400,000

420,000

440,000

460,000

480,000

500,000

520,000

540,000

560,000


ALFA ROMEO GIULIETTA | MSRP Positioning

ALFA ROMEO GIULIETTA BMW SERIE 1 MERCEDES BENZ CLASE A

MY 2019 2019 2019

VOL '18YTD 44 1,261 563

TP 4 32 14

VOL '19YTD 39 700 69

TP 4 18 2

$655,4001.8 VELOCE TCT

$529,9001.5 118IA SPORT LINE AUTO


$609,9002.0 120IA M SPORT AUTO

$600,0001.3 A 200 STYLE DCT

$628,0001.3 A 200 PROGRESSIVE DCT

$690,0001.3 A 200 SPORT DCT

520,000

540,000

560,000

580,000

600,000

620,000

640,000

660,000

680,000

700,000


ALFA ROMEO GIULIETTA | CASH Positioning

ALFA ROMEO GIULIETTA BMW SERIE 1 MERCEDES BENZ CLASE A

$630,400 - 1.8 VELOCE TCT(-$25,000 / -3.8%)



$609,9002.0 120IA M SPORT AUTO

$600,0001.3 A 200 STYLE DCT

$628,0001.3 A 200 PROGRESSIVE DCT

$690,0001.3 A 200 SPORT DCT

520,000

540,000

560,000

580,000

600,000

620,000

640,000

660,000

680,000

700,000


ALFA ROMEO GIULIA | MSRP Positioning

ALFA ROMEO GIULIA BMW SERIE 3 MERCEDES BENZ CLASE C JAGUAR XE

MY 2019 2019 2019 2019

VOL '18YTD 18 2,697 2,367 42

TP 2 69 58 4

VOL '19YTD 8 1,136 993 14

TP 1 29 24 1

$974,9002.0 SPORT

$1,124,9002.0 TI

$1,899,9002.9 QUADRIFOGLIO VERDE

$799,900 - 2.0 330IA SPORT LINE AUTO(+$10,000 / 1.3%)

$954,900 - 2.0 330IA M SPORT EDITION AUTO(+$120,000 / 14.4%)

$869,900 - 2.0 330iA SPORT LINE PLUS(--$80,000 / -8.4%)

$914,900 - 2.0 330iA M SPORT PLUS(--$75,000 / -7.6%)

$643,0001.6 C 180 AUTO

$915,0002.0 C 300 SPORT AUTO

$1,182,0003.0 MERCEDES-AMG C 43 AUTO 4WD

$829,200 - 2.0 PURE 250 AUTO(--$8,300 / -1.0%)

$889,200 - 2.0 PRESTIGE 250 AUTO(--$8,900 / -1.0%)

$924,900 - 2.0 R-SPORT 250 AUTO(--$9,200 / -1.0%)

$941,700 - 2.0 R-SPORT 300 AUTO(--$144,500 / -13.3%)

$1,147,800 - 3.0 S 380 AUTO(--$11,500 / -1.0%)

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000


ALFA ROMEO GIULIA | CASH Positioning

ALFA ROMEO GIULIA BMW SERIE 3 MERCEDES BENZ CLASE C JAGUAR XE

$974,9002.0 SPORT

$974,900 - 2.0 TI(-$150,000 / -13.3%)

$1,729,900 - 2.9 QUADRIFOGLIO VERDE(-$170,000 / -8.9%)


$954,9002.0 330IA M SPORT EDITION AUTO

$869,9002.0 330iA SPORT LINE PLUS

$914,9002.0 330iA M SPORT PLUS

$578,700 - 1.6 C 180 AUTO(-$64,300 / -10.0%)

$823,500 - 2.0 C 300 SPORT AUTO(-$91,500 / -10.0%)

$1,182,0003.0 MERCEDES-AMG C 43 AUTO 4WD

$829,2002.0 PURE 250 AUTO

$889,2002.0 PRESTIGE 250 AUTO

$924,9002.0 R-SPORT 250 AUTO

$941,7002.0 R-SPORT 300 AUTO

$1,147,8003.0 S 380 AUTO

520,000

720,000

920,000

1,120,000

1,320,000

1,520,000

1,720,000


ALFA ROMEO STELVIO | MSRP Positioning

ALFA ROMEO STELVIO BMW X3 BMW X4 JAGUAR F-PACE MERCEDES BENZ GLC

COUPE MERCEDES BENZ GLC

CLASS PORSCHE MACAN

MY 2019 2019 2019 2019 2019 2019 2019

VOL '18YTD 7 1,019 86 33 313 313 148

TP 1 26 2 3 8 8 11

VOL '19YTD 11 820 383 114 1,223 1,222 104

TP 1 21 10 11 30 30 8

$1,150,0002.0 SPORT

$1,370,0002.0 TI


$759,9002.0 SDRIVE20IA EXECUTIVE AUTO

$919,9002.0 XDRIVE30IA X LINE AUTO 4WD

$1,199,9003.0 M40IA AUTO 4WD

$929,9002.0 XDRIVE30IA EXECUTIVE AUTO 4WD


$1,199,9003.0 M40IA AUTO 4WD

$1,025,0002.0 PURE P250 4WD AUTO

$1,106,6003.0 PRESTIGE V6 AWD AUTO

$1,090,9002.0 PRESTIGE P250 4WD AUTO


$1,169,4002.0 R-SPORT P250 4WD AUTO

$1,466,7003.0 S V6 P380 4WD AUTO

$911,0002.0 GLC 300 COUPE AVANTGARDE AUTO 4WD

$967,0002.0 GLC 300 COUPE SPORT AUTO

$1,275,0003.0 MERCEDES-AMG GLC 43 COUPE AUTO 4WD

$796,0002.0 GLC 300 OFF-ROAD AUTO 4WD

$893,0002.0 GLC 300 SPORT AUTO 4WD

$1,209,0003.0 MERCEDES-AMG GLC 43 AUTO 4WD

$1,208,0003.0 S DCT 4WD

750,000

950,000

1,150,000

1,350,000

1,550,000

1,750,000

1,950,000


ALFA ROMEO STELVIO | CASH Positioning

ALFA ROMEO STELVIO BMW X3 BMW X4 JAGUAR F-PACE MERCEDES BENZ GLC COUPE MERCEDES BENZ GLC CLASS PORSCHE MACAN

$1,150,0002.0 SPORT

$1,370,0002.0 TI


$759,9002.0 SDRIVE20IA EXECUTIVE AUTO


$1,199,9003.0 M40IA AUTO 4WD

$929,9002.0 XDRIVE30IA EXECUTIVE AUTO 4WD


$1,199,9003.0 M40IA AUTO 4WD

$1,025,0002.0 PURE P250 4WD AUTO

$1,106,6003.0 PRESTIGE V6 AWD AUTO



$1,169,4002.0 R-SPORT P250 4WD AUTO

$1,466,7003.0 S V6 P380 4WD AUTO

$911,0002.0 GLC 300 COUPE AVANTGARDE AUTO 4WD

$967,0002.0 GLC 300 COUPE SPORT AUTO

$1,275,0003.0 MERCEDES-AMG GLC 43 COUPE AUTO 4WD

$796,0002.0 GLC 300 OFF-ROAD AUTO 4WD

$893,0002.0 GLC 300 SPORT AUTO 4WD

$1,209,0003.0 MERCEDES-AMG GLC 43 AUTO 4WD

$1,208,0003.0 S DCT 4WD

660,000

860,000

1,060,000

1,260,000

1,460,000

1,660,000

1,860,000

June 2019 Price Positioning - Camarena€¦ · toyota yaris ford figo hyundai grand i10 hyundai...

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Transcript of June 2019 Price Positioning - Camarena€¦ · toyota yaris ford figo hyundai grand i10 hyundai...