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June 2019 Price Positioning - Camarena€¦ · toyota yaris ford figo hyundai grand i10 hyundai...
Transcript of June 2019 Price Positioning - Camarena€¦ · toyota yaris ford figo hyundai grand i10 hyundai...
June 2019 Price Positioning
Santa Fe HQ, Mexico City
June 2019
Passenger Cars Group
Chrysler, Dodge, FIAT and Alfa Romeo Brands
Source: & OEM’s websites as of June 07, 2019
DODGE ATTITUDE | MSRP Positioning
DODGEATTITUDE
CHEVROLETAVEO
TOYOTA YARIS FORD FIGO HYUNDAI GRAND
I10 HYUNDAIACCENT
VOLKSWAGENGOL
NISSAN VERSA MITSUBISHI
MIRAGE
MY 2019 2020 2019 2019 2019 2020 2018 2019 2019
VOL '18YTD 6,745 24,660 6,198 6,549 2,475 4,209 1,656 36,407 -
TP 40 104 87 51 54 92 10 140 -
VOL '19YTD 4,988 27,679 4,327 4,995 2,876 3,211 946 31,824 215
TP 29 116 61 39 63 70 6 122 3
$214,9001.2 SE MT
$234,9001.2 SE AT
$246,9001.2 SXT MT
$259,9001.2 SXT AT
$225,800 - 1.5 LS A(+$5,500 / 2.5%)
$246,500 - 1.5 LS B AUTO(+$6,000 / 2.5%)
$248,000 - 1.5 LT C(+$6,000 / 2.5%)
$264,900 - 1.5 LT D AUTO(+$6,500 / 2.5%)
$267,900 - 1.5 LTZ E(+$6,500 / 2.5%)
$284,300 - 1.5 LTZ F AUTO(+$6,900 / 2.5%)
$223,0001.5 SEDAN CORE
$251,6001.5 SEDAN CORE AUTO
$255,0001.5 SEDAN S
$273,6001.5 SEDAN S AUTO
$287,7001.5 R XLE AT
$220,9001.5 IMPULSE
$225,9001.5 ENERGY
$239,9001.5 IMPULSE AUTO
$264,5001.5 TITANIUM AUTO
$193,1001.2 GL
$212,8001.2 GL MID
$223,9001.2 GL MID AUTO
$227,8001.2 GLS
$238,7001.2 GLS AUTO
$243,600 - 1.6 GL(+$2,500 / 1.0%)
$259,600 - 1.6 GL AUTO(+$2,500 / 1.0%)
$261,000 - 1.6 GL MID(+$2,500 / 1.0%)
$275,800 - 1.6 GL MID AUTO(+$2,500 / 0.9%)
$309,500 - 1.6 GLS AUTO(+$2,500 / 0.8%)
$202,4951.6 SEDAN TRENDLINE
$218,4901.6 SEDAN TRENDLINE ASG
$195,6011.6 DRIVE
$229,8011.6 SENSE
$247,7011.6 SENSE AUTO
$248,0001.6 ADVANCE
$266,2011.6 ADVANCE AUTO
$285,2011.6 EXCLUSIVE AUTO
$212,4001.2 G4 GLX MT
$230,9001.2 G4 GLX CVT
$238,1001.2 G4 GLS MT
$256,6001.2 G4 GLS CVT
180,000
200,000
220,000
240,000
260,000
280,000
300,000
Source: & OEM’s websites as of June 07, 2019
DODGE ATTITUDE | CASH Positioning
DODGE ATTITUDE CHEVROLET AVEO TOYOTA YARIS FORD FIGO HYUNDAI GRAND I10 HYUNDAI ACCENT VOLKSWAGEN GOL NISSAN VERSA MITSUBISHI MIRAGE
$189,900 - 1.2 SE MT(-$25,000 / -11.6%)
$209,900 - 1.2 SE AT(-$25,000 / -10.6%)
$231,900 - 1.2 SXT MT(-$15,000 / -6.1%)
$244,900 - 1.2 SXT AT(-$15,000 / -5.8%)
$208,800 - 1.5 LS A(-$17,000 / -7.5%)
$229,500 - 1.5 LS B AUTO(-$17,000 / -6.9%)
$231,000 - 1.5 LT C(-$17,000 / -6.9%)
$247,900 - 1.5 LT D AUTO(-$17,000 / -6.4%)
$250,900 - 1.5 LTZ E(-$17,000 / -6.3%)
$267,300 - 1.5 LTZ F AUTO(-$17,000 / -6.0%)
$223,0001.5 SEDAN CORE
$251,6001.5 SEDAN CORE AUTO
$255,0001.5 SEDAN S
$273,6001.5 SEDAN S AUTO
$287,7001.5 R XLE AT
$200,900 - 1.5 IMPULSE(-$20,000 / -9.1%)
$215,900 - 1.5 ENERGY(-$10,000 / -4.4%)
$229,900 - 1.5 IMPULSE AUTO(-$10,000 / -4.2%)
$254,500 - 1.5 TITANIUM AUTO(-$10,000 / -3.8%)
$188,100 - 1.2 GL(-$5,000 / -2.6%)
$202,800 - 1.2 GL MID(-$10,000 / -4.7%)
$216,900 - 1.2 GL MID AUTO(-$7,000 / -3.1%)
$222,800 - 1.2 GLS(-$5,000 / -2.2%)
$233,700 - 1.2 GLS AUTO(-$5,000 / -2.1%)
$243,6001.6 GL
$259,6001.6 GL AUTO
$261,0001.6 GL MID
$275,8001.6 GL MID AUTO
$309,5001.6 GLS AUTO
$202,4951.6 SEDAN TRENDLINE
$218,4901.6 SEDAN TRENDLINE ASG
$190,601 - 1.6 DRIVE(-$5,000 / -2.6%)
$211,801 - 1.6 SENSE(-$18,000 / -7.8%)
$229,701 - 1.6 SENSE AUTO(-$18,000 / -7.3%)
$226,000 - 1.6 ADVANCE(-$22,000 / -8.9%)
$244,201 - 1.6 ADVANCE AUTO(-$22,000 / -8.3%)
$263,201 - 1.6 EXCLUSIVE AUTO(-$22,000 / -7.7%)
$197,400 - 1.2 G4 GLX MT(-$15,000 / -7.1%)
$220,900 - 1.2 G4 GLX CVT(-$10,000 / -4.3%)
$228,100 - 1.2 G4 GLS MT(-$10,000 / -4.2%)
$246,600 - 1.2 G4 GLS CVT(-$10,000 / -3.9%)
160,000
180,000
200,000
220,000
240,000
260,000
280,000
300,000
Source: & OEM’s websites as of June 07, 2019
DODGE JOURNEY | MSRP Positioning
DODGE JOURNEY NISSAN X-TRAIL HONDA CR-V MAZDA CX-5 CHEVROLET
EQUINOX TOYOTA RAV4 KIA SORENTO
HYUNDAITUCSON
VOLKSWAGENTIGUAN
MY 2019 2019 2019 2019 2019 2019 2019 2019 2019
VOL '18YTD 1,116 7,301 10,694 4,805 1,994 2,526 4,155 3,060 5,692
TP 7 28 88 73 8 36 61 67 35
VOL '19YTD 1,064 6,933 8,634 5,842 963 4,936 3,224 2,730 5,919
TP 6 27 71 89 4 70 47 59 37
$449,9002.4 SE BLACKTOP
$494,9002.4 SXT+ 7
$524,9002.4 SXT+ 7 SPORT
$570,9003.6 GT
$417,3012.5 SENSE 2 ROW AUTO
$433,9012.5 SENSE 3 ROW AUTO
$480,8012.5 ADVANCE 2 ROW AUTO
$497,5012.5 ADVANCE 3 ROW AUTO
$542,8012.5 EXCLUSIVE 2 ROW AUTO
$567,3012.5 EXCLUSIVE 3 ROW AUTO 4WD
$615,3002.0 HYBRID AUTO
$436,9002.4 EX AUTO
$496,9001.5 TURBO PLUS AUTO
$546,9001.5 TOURING AUTO
$409,9002.0 I AUTO 2WD
$439,9002.5 I SPORT AUTO 2WD
$489,9002.5 I GRAND TOURING AUTO 2WD
$529,9002.5 S GRAND TOURING AUTO 2WD
$579,9002.5 SIGNATURE AUTO 2WD
$493,2001.5 LS A AUTO
$522,6001.5 LT B AUTO
$569,2001.5 PREMIER C AUTO
$593,6001.5 PREMIER PLUS D AUTO
$413,9002.5 LE AT
$459,1002.5 XLE AWD AT
$514,9002.5 XLE PLUS 4WD AT
$559,9002.5 L4 SE 4WD AT
$578,9002.5 LIMITED AWD AT
$471,900 - 2.4 LX AUTO(+$5,000 / 1.1%)
$436,9002.4 EX AUTO
$588,900 - 3.3 EX AUTO(+$7,000 / 1.2%)
$658,900 - 3.3 EX PACK AUTO(+$7,000 / 1.1%)
$753,900 - 3.3 SXL AUTO 4WD(+$7,000 / 0.9%)
$400,5002.0 GLS AUTO
$420,5002.0 GLS PREMIUM AUTO
$475,5002.4 LIMITED AUTO
$517,5002.4 LIMITED TECH AUTO
$453,0651.4 TRENDLINE PLUS DCT
$502,0651.4 COMFORTLINE PIEL DCT
$517,0651.4 COMFORTLINE 3 FILA DCT
$557,0651.4 R-LINE DCT
$628,0652.0 HIGHLINE DCT 4WD
390,000
440,000
490,000
540,000
590,000
640,000
690,000
740,000
Source: & OEM’s websites as of June 07, 2019
DODGE JOURNEY | CASH Positioning
DODGE JOURNEY NISSAN X-TRAIL HONDA CR-V MAZDA CX-5 CHEVROLET EQUINOX TOYOTA RAV4 KIA SORENTO HYUNDAI TUCSON VOLKSWAGEN TIGUAN
$419,900 - 2.4 SE BLACKTOP(-$30,000 / -6.7%)
$474,900 - 2.4 SXT+ 7(-$20,000 / -4.0%)
$504,900 - 2.4 SXT+ 7 SPORT(-$20,000 / -3.8%)
$550,900 - 3.6 GT(-$20,000 / -3.5%)
$407,301 - 2.5 SENSE 2 ROW AUTO(-$10,000 / -2.4%)
$423,901 - 2.5 SENSE 3 ROW AUTO(-$10,000 / -2.3%)
$460,801 - 2.5 ADVANCE 2 ROW AUTO(-$20,000 / -4.2%)
$477,501 - 2.5 ADVANCE 3 ROW AUTO(-$20,000 / -4.0%)
$522,801 - 2.5 EXCLUSIVE 2 ROW AUTO(-$20,000 / -3.7%)
$547,301 - 2.5 EXCLUSIVE 3 ROW AUTO 4WD(-$20,000 / -3.5%)
$615,3002.0 HYBRID AUTO
$436,9002.4 EX AUTO
$496,9001.5 TURBO PLUS AUTO
$546,9001.5 TOURING AUTO
$409,9002.0 I AUTO 2WD
$439,9002.5 I SPORT AUTO 2WD
$489,9002.5 I GRAND TOURING AUTO 2WD
$529,9002.5 S GRAND TOURING AUTO 2WD
$579,9002.5 SIGNATURE AUTO 2WD
$453,200 - 1.5 LS A AUTO(-$40,000 / -8.1%)
$482,600 - 1.5 LT B AUTO(-$40,000 / -7.7%)
$529,200 - 1.5 PREMIER C AUTO(-$40,000 / -7.0%)
$553,600 - 1.5 PREMIER PLUS D AUTO(-$40,000 / -6.7%)
$413,9002.5 LE AT
$459,1002.5 XLE AWD AT
$514,9002.5 XLE PLUS 4WD AT
$559,9002.5 L4 SE 4WD AT
$578,9002.5 LIMITED AWD AT
$471,9002.4 LX AUTO
$436,9002.4 EX AUTO
$588,9003.3 EX AUTO
$658,9003.3 EX PACK AUTO
$753,9003.3 SXL AUTO 4WD
$400,5002.0 GLS AUTO
$420,5002.0 GLS PREMIUM AUTO
$460,500 - 2.4 LIMITED AUTO(-$15,000 / -3.2%)
$502,500 - 2.4 LIMITED TECH AUTO(-$15,000 / -2.9%)
$417,990 - 1.4 TRENDLINE PLUS DCT(-$35,075 / -7.7%)
$469,990 - 1.4 COMFORTLINE PIEL DCT(-$32,075 / -6.4%)
$484,990 - 1.4 COMFORTLINE 3 FILA DCT(-$32,075 / -6.2%)
$557,0651.4 R-LINE DCT
$628,0652.0 HIGHLINE DCT 4WD
390,000
440,000
490,000
540,000
590,000
640,000
690,000
740,000
Source: & OEM’s websites as of June 07, 2019
DODGE GRAND CARAVAN | MSRP Positioning
DODGE GRAND CARAVAN HONDA ODDYSEY KIA SEDONA TOYOTA SIENNA
MY 2019 2019 2019 2020
VOL '18YTD 455 825 - 2,773
TP 3 7 - 39
VOL '19YTD 301 1,019 1,375 2,671
TP 2 8 20 38
$512,5893.6 SE
$576,9003.6 SXT
$648,9003.6 SXT +
$764,9003.5 PRIME AUTO
$854,9003.5 TOURING AUTO
$552,9003.3 LX AUTO
$592,9003.3 EX AUTO
$672,9003.3 EX PACK AUTO
$799,9003.3 SXL AUTO
$537,000 - 3.5 CE AT(+$100 / 0.0%)
$563,800 - 3.5 LE AT(+$100 / 0.0%)
$619,400 - 3.5 XLE AT(+$100 / 0.0%)
$691,500 - 3.5 XLE PIEL AT(+$100 / 0.0%)
$824,500 - 3.5 LIMITED AT(+$100 / 0.0%)
500,000
550,000
600,000
650,000
700,000
750,000
800,000
850,000
900,000
Source: & OEM’s websites as of June 07, 2019
DODGE GRAND CARAVAN | CASH Positioning
DODGE GRAND CARAVAN HONDA ODDYSEY KIA SEDONA TOYOTA SIENNA
$512,5893.6 SE
$536,900 - 3.6 SXT(-$40,000 / -6.9%)
$608,900 - 3.6 SXT +(-$40,000 / -6.2%)
$764,9003.5 PRIME AUTO
$854,9003.5 TOURING AUTO
$552,9003.3 LX AUTO
$592,9003.3 EX AUTO
$672,9003.3 EX PACK AUTO
$799,9003.3 SXL AUTO
$537,0003.5 CE AT
$563,8003.5 LE AT
$619,4003.5 XLE AT
$691,5003.5 XLE PIEL AT
$824,5003.5 LIMITED AT
480,000
530,000
580,000
630,000
680,000
730,000
780,000
830,000
880,000
Source: & OEM’s websites as of June 07, 2019
DODGE CHALLENGER | MSRP Positioning
DODGE CHALLENGER CHEVROLET CAMARO FORD MUSTANG DODGE CHARGER
MY 2019 2019 2019 2019
VOL '18YTD 197 257 849 362
TP 1 1 7 2
VOL '19YTD 175 167 538 90
TP 1 1 4 1
$711,9003.6 DUAL STRIPES AUTO
$945,9006.4 SCAT PACK AUTO
$1,290,9006.2 SRT HELLCAT AUTO
$1,344,9006.2 HELLCAT WIDEBODY
$778,7003.6 RS B AUTO
$835,500 - 3.6 RS FIRE EDITION H AUTO(+$500 / 0.1%)
$921,2006.2 SS C AUTO
$1,447,900 - 6.2 E ZL1 AUTO(+$500 / 0.0%)
$1,524,1006.2 F ZL1 CONVERTIBLE AUTO
$677,1002.3 ECOBOOST AUTO
$700,6005.0 V8
$751,3005.0 V8 AUTO
$890,6005.0 V8 AUTO CONVERTIBLE
$949,5005.0 V8 BULLITT
$1,199,8005.2 GT 350
$784,9005.7 R/T DAYTONA
$1,314,9006.2 SRT HELLCAT
650,000
750,000
850,000
950,000
1,050,000
1,150,000
1,250,000
1,350,000
1,450,000
1,550,000
Source: & OEM’s websites as of June 07, 2019
DODGE CHALLENGER | CASH Positioning
DODGE CHALLENGER CHEVROLET CAMARO FORD MUSTANG DODGE CHARGER
$671,900 - 3.6 DUAL STRIPES AUTO(-$40,000 / -5.6%)
$925,900 - 6.4 SCAT PACK AUTO(-$20,000 / -2.1%)
$1,270,900 - 6.2 SRT HELLCAT AUTO(-$20,000 / -1.5%)
$1,324,900 - 6.2 HELLCAT WIDEBODY(-$20,000 / -1.5%)
$738,700 - 3.6 RS B AUTO(-$40,000 / -5.1%)
$835,5003.6 RS FIRE EDITION H AUTO
$881,200 - 6.2 SS C AUTO(-$40,000 / -4.3%)
$1,447,9006.2 E ZL1 AUTO
$1,523,600 - 6.2 F ZL1 CONVERTIBLE AUTO(-$500 / 0.0%)
$599,000 - 2.3 ECOBOOST AUTO(-$78,100 / -11.5%)
…
$751,3005.0 V8 AUTO
$890,6005.0 V8 AUTO CONVERTIBLE
$949,5005.0 V8 BULLITT
$1,199,8005.2 GT 350
$784,9005.7 R/T DAYTONA
$1,314,9006.2 SRT HELLCAT
550,000
650,000
750,000
850,000
950,000
1,050,000
1,150,000
1,250,000
1,350,000
1,450,000
1,550,000
Source: & OEM’s websites as of June 07, 2019
DODGE DURANGO | MSRP Positioning
DODGE DURANGO FORD EXPLORER CHEVROLET TAHOE CHEVROLET TRAVERSE BUICK ENCLAVE
MY 2019 2019 2019 2019 2019
VOL '18YTD 161 1,135 406 461 351
TP 1 9 2 2 12
VOL '19YTD 132 752 216 325 316
TP 1 6 1 1 11
$955,9005.7 R/T AUTO
$726,6003.5 XLT AUTO
$799,7003.5 LIMITED AUTO
$887,1003.5 SPORT AUTO 4WD
$976,3003.5 PLATINUM AUTO 4WD
$1,039,9005.3 A LS AT
$1,124,2005.3 C LT AUTO
$1,161,6005.3 D LT AUTO
$1,269,9005.3 F PREMIER AUTO 4WD
$858,7001.5 LS A AUTO
$858,7001.5 LT B AUTO
$878,8003.6 ESSENCE AUTO
$963,1003.6 AVENIR AUTO 4WD
700,000
800,000
900,000
1,000,000
1,100,000
1,200,000
1,300,000
1,400,000
Source: & OEM’s websites as of June 07, 2019
DODGE DURANGO | CASH Positioning
DODGE DURANGO FORD EXPLORER CHEVROLET TAHOE CHEVROLET TRAVERSE BUICK ENCLAVE
$915,900 - 5.7 R/T AUTO(-$40,000 / -4.2%)
$726,6003.5 XLT AUTO
$799,7003.5 LIMITED AUTO
$887,1003.5 SPORT AUTO 4WD
$976,3003.5 PLATINUM AUTO 4WD
$919,900 - 5.3 A LS AT(-$120,000 / -11.5%)
$1,004,200 - 5.3 C LT AUTO(-$120,000 / -10.7%)
$1,041,600 - 5.3 D LT AUTO(-$120,000 / -10.3%)
$1,149,900 - 5.3 F PREMIER AUTO 4WD(-$120,000 / -9.4%)
$858,7001.5 LS A AUTO
$858,7001.5 LT B AUTO $878,800
3.6 ESSENCE AUTO
$963,1003.6 AVENIR AUTO 4WD
700,000
800,000
900,000
1,000,000
1,100,000
1,200,000
1,300,000
1,400,000
Source: & OEM’s websites as of June 07, 2019
CHRYSLER PACIFICA | MSRP Positioning
CHRYSLER PACIFICA HONDA ODDYSEY KIA SEDONA TOYOTA SIENNA
MY 2019 2019 2019 2020
VOL '18YTD 165 825 - 2,773
TP 1 7 - 39
VOL '19YTD 219 777 969 2,549
TP 1 6 14 36
$807,9003.6 LIMITED AUTO
$992,9003.6 LIMITED PLATINUM AUTO
$764,9003.5 PRIME AUTO
$854,9003.5 TOURING AUTO
$552,9003.3 LX AUTO
$592,9003.3 EX AUTO
$672,9003.3 EX PACK AUTO
$799,9003.3 SXL AUTO
$537,000 - 3.5 CE AT(+$100 / 0.0%)
$563,800 - 3.5 LE AT(+$100 / 0.0%)
$619,400 - 3.5 XLE AT(+$100 / 0.0%)
$691,500 - 3.5 XLE PIEL AT(+$100 / 0.0%)
$824,500 - 3.5 LIMITED AT(+$100 / 0.0%)
500,000
550,000
600,000
650,000
700,000
750,000
800,000
850,000
900,000
950,000
1,000,000
Source: & OEM’s websites as of June 07, 2019
CHRYSLER PACIFICA | CASH Positioning
CHRYSLER PACIFICA HONDA ODDYSEY KIA SEDONA TOYOTA SIENNA
$747,900 - 3.6 LIMITED AUTO(-$60,000 / -7.4%)
$947,900 - 3.6 LIMITED PLATINUM AUTO(-$45,000 / -4.5%)
$764,9003.5 PRIME AUTO
$854,9003.5 TOURING AUTO
$552,9003.3 LX AUTO
$592,9003.3 EX AUTO
$672,9003.3 EX PACK AUTO
$799,9003.3 SXL AUTO
$537,0003.5 CE AT
$563,8003.5 LE AT
$619,4003.5 XLE AT
$691,5003.5 XLE PIEL AT
$824,5003.5 LIMITED AT
480,000
530,000
580,000
630,000
680,000
730,000
780,000
830,000
880,000
930,000
980,000
Source: & OEM’s websites as of June 07, 2019
FIAT MOBI | MSRP Positioning
FIAT MOBI CHEVROLET BEAT RENAULT KWID
MY 2019 2019 2019
VOL '18YTD 2,076 14,632 -
TP 30 61 -
VOL '19YTD 1,614 10,257 1,179
TP 23 43 19
$199,9001.0 LIKE
$216,9001.0 WAY
$172,6001.2 LS A
$190,7001.2 LT B MT
$200,3001.2 ACTIV F
$216,3001.2 LTZ C
$164,9001.0 INTENS MT
$179,9001.0 ICONIC MT
$199,9001.0 OUTSIDER
160,000
170,000
180,000
190,000
200,000
210,000
220,000
Source: & OEM’s websites as of June 07, 2019
FIAT MOBI | CASH Positioning
FIAT MOBI CHEVROLET BEAT RENAULT KWID
$177,900 - 1.0 LIKE(-$22,000 / -11.0%)
$194,900 - 1.0 WAY(-$22,000 / -10.1%)
$150,600 - 1.2 LS A(-$22,000 / -12.7%)
$168,700 - 1.2 LT B MT(-$22,000 / -11.5%)
$178,300 - 1.2 ACTIV F(-$22,000 / -11.0%)
$194,300 - 1.2 LTZ C(-$22,000 / -10.2%)
$164,9001.0 INTENS MT
$179,9001.0 ICONIC MT
$199,9001.0 OUTSIDER
150,000
160,000
170,000
180,000
190,000
200,000
210,000
Source: & OEM’s websites as of June 07, 2019
FIAT UNO | MSRP Positioning
FIAT UNO CHEVROLET SPARK FORD FIGO HYUNDAI GRAND
I10 MITSUBISHI
MIRAGE NISSAN MARCH VOLKSWAGEN GOL SUZUKI IGNIS
MY 2019 2019 2019 2019 2019 2019 2019 2019
VOL '18YTD 1,544 3,013 2,807 2,061 2,552 21,932 3,999 2,063
TP 22 13 22 45 41 84 25 41
VOL '19YTD 1,334 4,193 2,423 1,983 2,005 21,959 3,765 2,524
TP 19 18 19 43 32 84 23 50
$216,4001.4 LIKE
$231,9001.4 WAY
$240,4001.4 SPORTING
$204,6001.4 LT B
$230,4001.4 LT CVT F
$239,5001.4 PREMIER C
$248,4001.4 ACTIV D
$265,2001.4 PREMIER CVT G
$225,4001.5 ENERGY 5PTAS
$182,5001.2 GL
$201,3001.2 GL MID
$212,5001.2 GL MID AUTO
$216,4001.2 GLS
$227,5001.2 GLS AUTO
$194,4001.2 GLX MT
$215,4001.2 GLX CVT
$222,9001.2 GLS MT
$243,9001.2 GLS CVT
$157,1001.6 ACTIVE
$167,7001.6 ACTIVE ABS
$189,9001.6 SENSE
$206,6001.6 SENSE AUTO
$211,4001.6 ADVANCE
$228,2001.6 ADVANCE AUTO
$243,1001.6 MARCH SR NAVI
$203,0651.6 5 PTAS. TRENDLINE
$182,5001.2 GL
$219,9901.2 GL CVT
$239,9901.2 GLX
$254,9901.2 GLX AUTO
150,000
170,000
190,000
210,000
230,000
250,000
270,000
Source: & OEM’s websites as of June 07, 2019
FIAT UNO | CASH Positioning
FIAT UNO CHEVROLET SPARK FORD FIGO HYUNDAI GRAND I10 MITSUBISHI MIRAGE NISSAN MARCH VOLKSWAGEN GOL SUZUKI IGNIS
$194,400 - 1.4 LIKE(-$22,000 / -10.2%)
$209,900 - 1.4 WAY(-$22,000 / -9.5%)
$218,400 - 1.4 SPORTING(-$22,000 / -9.2%)
$193,600 - 1.4 LT B(-$11,000 / -5.4%)
$219,400 - 1.4 LT CVT F(-$11,000 / -4.8%)
$228,500 - 1.4 PREMIER C(-$11,000 / -4.6%)
$237,400 - 1.4 ACTIV D(-$11,000 / -4.4%)
$254,200 - 1.4 PREMIER CVT G(-$11,000 / -4.1%)
$215,400 - 1.5 ENERGY 5PTAS(-$10,000 / -4.4%)
$180,500 - 1.2 GL(-$2,000 / -1.1%)
$196,300 - 1.2 GL MID(-$5,000 / -2.5%)
$207,500 - 1.2 GL MID AUTO(-$5,000 / -2.4%)
$214,400 - 1.2 GLS(-$2,000 / -0.9%)
$225,500 - 1.2 GLS AUTO(-$2,000 / -0.9%)
$179,400 - 1.2 GLX MT(-$15,000 / -7.7%)
$200,400 - 1.2 GLX CVT(-$15,000 / -7.0%)
$207,900 - 1.2 GLS MT(-$15,000 / -6.7%)
$228,900 - 1.2 GLS CVT(-$15,000 / -6.2%)
$157,1001.6 ACTIVE
$167,7001.6 ACTIVE ABS
$184,400 - 1.6 SENSE(-$5,500 / -2.9%)
$201,100 - 1.6 SENSE AUTO(-$5,500 / -2.7%)
$203,900 - 1.6 ADVANCE(-$7,500 / -3.5%)
$220,700 - 1.6 ADVANCE AUTO(-$7,500 / -3.3%)
$233,600 - 1.6 MARCH SR NAVI(-$9,500 / -3.9%)
$179,990 - 1.6 5 PTAS. TRENDLINE(-$23,075 / -11.4%)
$180,500 - 1.2 GL(-$2,000 / -1.1%)
$219,9901.2 GL CVT
$239,9901.2 GLX
$254,9901.2 GLX AUTO
150,000
170,000
190,000
210,000
230,000
250,000
270,000
Source: & OEM’s websites as of June 07, 2019
FIAT PALIO | MSRP Positioning
FIAT PALIO FORD ECOSPORT RENAULT DUSTER SUZUKI S-CROSS
MY 2019 2019 2019 2019
VOL '18YTD 413 1,954 4,353 733
TP 6 15 69 15
VOL '19YTD 371 1,932 3,574 414
TP 5 15 57 8
$294,9001.6 ADVENTURE MT
$318,9001.6 ADVENTURE AT
$304,8001.5 IMPULSE
$320,8001.5 TREND
$347,8002.0 TREND AUTO
$377,8002.0 TITANIUM AUTO
$262,8002.0 ZEN
$265,7002.0 ZEN DEH
$283,0002.0 ZEN AUTO
$286,6002.0 ZEN DEH AUTO
$297,0002.0 INTENS
$300,1002.0 INTENS DEH
$316,3002.0 INTENS AUTO
$319,2002.0 INTENS DEH AUTO
$349,9901.6 GLX AUTO
$389,9901.4 BOOSTERJET AUTO
260,000
280,000
300,000
320,000
340,000
360,000
380,000
Source: & OEM’s websites as of June 07, 2019
FIAT PALIO | CASH Positioning
FIAT PALIO FORD ECOSPORT RENAULT DUSTER SUZUKI S-CROSS
$264,900 - 1.6 ADVENTURE MT(-$30,000 / -10.2%) , 264,900
$283,900 - 1.6 ADVENTURE AT(-$35,000 / -11.0%) , 283,900
$304,8001.5 IMPULSE , 304,800
$320,8001.5 TREND , 320,800
$347,8002.0 TREND AUTO , 347,800
$377,8002.0 TITANIUM AUTO , 377,800
$230,344 - 2.0 ZEN(-$32,456 / -12.4%) , 230,344
$232,886 - 2.0 ZEN DEH(-$32,814 / -12.4%) , 232,886
$248,050 - 2.0 ZEN AUTO(-$34,951 / -12.4%) , 248,050
$251,205 - 2.0 ZEN DEH AUTO(-$35,395 / -12.4%) , 251,205
$260,321 - 2.0 INTENS(-$36,680 / -12.4%) , 260,321
$263,038 - 2.0 INTENS DEH(-$37,062 / -12.4%) , 263,038
$277,237 - 2.0 INTENS AUTO(-$39,063 / -12.4%) , 277,237
$279,779 - 2.0 INTENS DEH AUTO(-$39,421 / -12.4%) , 279,779
$349,9901.6 GLX AUTO , 349,990
$389,9901.4 BOOSTERJET AUTO , 389,990
230,000
250,000
270,000
290,000
310,000
330,000
350,000
370,000
390,000
Source: & OEM’s websites as of June 07, 2019
FIAT 500 ABARTH | MSRP Positioning
FIAT 500 ABARTH AUDI A1 MINI COOPER
MY 2019 2018 2019
VOL '18YTD 16 377 2,020
TP 0 13 75
VOL '19YTD 31 42 1,972
TP 0 2 73
$464,9001.4 MT
$494,9001.4 AT
$484,9001.8 S LINE DCT
$475,1002.0 COOPER S SALT
$500,1002.0 COOPER S SALT DCT
$512,9002.0 COOPER S CHILI
$532,9002.0 COOPER S CHILI DCT
$572,9002.0 COOPER S HOT CHILI DCT
450,000
470,000
490,000
510,000
530,000
550,000
570,000
Source: & OEM’s websites as of June 07, 2019
FIAT 500 ABARTH | CASH Positioning
FIAT 500 ABARTH AUDI A1 MINI COOPER
$454,900 - 1.4 MT(-$10,000 / -2.2%)
$484,900 - 1.4 AT(-$10,000 / -2.0%)
$450,957 - 1.8 S LINE DCT(-$33,943 / -7.0%)
$475,1002.0 COOPER S SALT
$500,1002.0 COOPER S SALT DCT
$512,9002.0 COOPER S CHILI
$532,9002.0 COOPER S CHILI DCT
$572,9002.0 COOPER S HOT CHILI DCT
440,000
460,000
480,000
500,000
520,000
540,000
560,000
580,000
Source: & OEM’s websites as of June 07, 2019
FIAT DUCATO | MSRP Positioning
FIAT DUCATO FORD TRANSIT MERCEDES BENZ SPRINTER PEUGEOT MANAGER VOLKSWAGEN CRAFTER
MY 2019 2019 2019 2019 2019
VOL '18YTD 190 960 - 158 8
TP 3 8 - 3 0
VOL '19YTD 188 1,346 2,278 156 294
TP 3 11 56 3 2
$503,9002.3 9.5 M3
$524,9002.3 11.5 M3
$636,9002.3 15 M3
$486,3002.2 CORTA
$491,4002.2 CORTA AC
$494,0002.2 LARGA
$501,0002.2 LARGA AC
$663,6002.2 JUMBO 470E
$504,9002.1 311 SWB TE MT
$540,9002.1 311 MWB TE MT
$693,9002.1 415 MWB TE MT
$704,9002.1 515 MWB TE MT
$743,9002.1 315 LWB TA MT
$796,9002.1 415 ELWB TA MT
$807,9002.1 515 ELWB TA MT
$536,9002.2 150 L2H2 BASE AC MT F
$566,9002.2 L4H2 MT
$657,0002.0 3.5T MWB
$677,0002.0 3.5T LWB
480,000
530,000
580,000
630,000
680,000
730,000
780,000
Source: & OEM’s websites as of June 07, 2019
FIAT DUCATO | CASH Positioning
FIAT DUCATO FORD TRANSIT MERCEDES BENZ SPRINTER PEUGEOT MANAGER VOLKSWAGEN CRAFTER
$503,9002.3 9.5 M3
$524,9002.3 11.5 M3
$636,9002.3 15 M3
$486,3002.2 CORTA
$491,4002.2 CORTA AC
$494,0002.2 LARGA
$501,0002.2 LARGA AC
$663,6002.2 JUMBO 470E
$504,9002.1 311 SWB TE MT
$540,9002.1 311 MWB TE MT
$693,9002.1 415 MWB TE MT
$704,9002.1 515 MWB TE MT
$743,9002.1 315 LWB TA MT
$796,9002.1 415 ELWB TA MT
$807,9002.1 515 ELWB TA MT
$536,9002.2 150 L2H2 BASE AC MT F
$566,9002.2 L4H2 MT
$657,0002.0 3.5T MWB
$677,0002.0 3.5T LWB
480,000
530,000
580,000
630,000
680,000
730,000
780,000
Source: & OEM’s websites as of June 07, 2019
ALFA ROMEO MITO | MSRP Positioning
ALFA ROMEO MITO AUDI A1 MINI COOPER
MY 2019 2018 2019
VOL '18YTD 38 377 2,020
TP 4 13 75
VOL '19YTD 16 42 1,972
TP 2 2 73
$439,9001.4 PROGRESSION LUXURY
$499,9001.4 VELOCE
$484,9001.8 S LINE DCT
$454,9002.0 COOPER S SALT
$479,9002.0 COOPER S SALT DCT
$494,9002.0 COOPER S CHILI
$514,9002.0 COOPER S CHILI DCT
$554,9002.0 COOPER S HOT CHILI DCT
430,000
450,000
470,000
490,000
510,000
530,000
550,000
Source: & OEM’s websites as of June 07, 2019
ALFA ROMEO MITO | CASH Positioning
ALFA ROMEO MITO AUDI A1 MINI COOPER
$379,900 - 1.4 PROGRESSION LUXURY(-$60,000 / -13.6%)
$459,900 - 1.4 VELOCE(-$40,000 / -8.0%)
$450,957 - 1.8 S LINE DCT(-$33,943 / -7.0%)
$454,9002.0 COOPER S SALT
$479,9002.0 COOPER S SALT DCT
$494,9002.0 COOPER S CHILI
$514,9002.0 COOPER S CHILI DCT
$554,9002.0 COOPER S HOT CHILI DCT
360,000
380,000
400,000
420,000
440,000
460,000
480,000
500,000
520,000
540,000
560,000
Source: & OEM’s websites as of June 07, 2019
ALFA ROMEO GIULIETTA | MSRP Positioning
ALFA ROMEO GIULIETTA BMW SERIE 1 MERCEDES BENZ CLASE A
MY 2019 2019 2019
VOL '18YTD 44 1,261 563
TP 4 32 14
VOL '19YTD 39 700 69
TP 4 18 2
$655,4001.8 VELOCE TCT
$529,9001.5 118IA SPORT LINE AUTO
$589,9002.0 120IA SPORT LINE AUTO
$609,9002.0 120IA M SPORT AUTO
$600,0001.3 A 200 STYLE DCT
$628,0001.3 A 200 PROGRESSIVE DCT
$690,0001.3 A 200 SPORT DCT
520,000
540,000
560,000
580,000
600,000
620,000
640,000
660,000
680,000
700,000
Source: & OEM’s websites as of June 07, 2019
ALFA ROMEO GIULIETTA | CASH Positioning
ALFA ROMEO GIULIETTA BMW SERIE 1 MERCEDES BENZ CLASE A
$630,400 - 1.8 VELOCE TCT(-$25,000 / -3.8%)
$529,9001.5 118IA SPORT LINE AUTO
$589,9002.0 120IA SPORT LINE AUTO
$609,9002.0 120IA M SPORT AUTO
$600,0001.3 A 200 STYLE DCT
$628,0001.3 A 200 PROGRESSIVE DCT
$690,0001.3 A 200 SPORT DCT
520,000
540,000
560,000
580,000
600,000
620,000
640,000
660,000
680,000
700,000
Source: & OEM’s websites as of June 07, 2019
ALFA ROMEO GIULIA | MSRP Positioning
ALFA ROMEO GIULIA BMW SERIE 3 MERCEDES BENZ CLASE C JAGUAR XE
MY 2019 2019 2019 2019
VOL '18YTD 18 2,697 2,367 42
TP 2 69 58 4
VOL '19YTD 8 1,136 993 14
TP 1 29 24 1
$974,9002.0 SPORT
$1,124,9002.0 TI
$1,899,9002.9 QUADRIFOGLIO VERDE
$799,900 - 2.0 330IA SPORT LINE AUTO(+$10,000 / 1.3%)
$954,900 - 2.0 330IA M SPORT EDITION AUTO(+$120,000 / 14.4%)
$869,900 - 2.0 330iA SPORT LINE PLUS(--$80,000 / -8.4%)
$914,900 - 2.0 330iA M SPORT PLUS(--$75,000 / -7.6%)
$643,0001.6 C 180 AUTO
$915,0002.0 C 300 SPORT AUTO
$1,182,0003.0 MERCEDES-AMG C 43 AUTO 4WD
$829,200 - 2.0 PURE 250 AUTO(--$8,300 / -1.0%)
$889,200 - 2.0 PRESTIGE 250 AUTO(--$8,900 / -1.0%)
$924,900 - 2.0 R-SPORT 250 AUTO(--$9,200 / -1.0%)
$941,700 - 2.0 R-SPORT 300 AUTO(--$144,500 / -13.3%)
$1,147,800 - 3.0 S 380 AUTO(--$11,500 / -1.0%)
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
Source: & OEM’s websites as of June 07, 2019
ALFA ROMEO GIULIA | CASH Positioning
ALFA ROMEO GIULIA BMW SERIE 3 MERCEDES BENZ CLASE C JAGUAR XE
$974,9002.0 SPORT
$974,900 - 2.0 TI(-$150,000 / -13.3%)
$1,729,900 - 2.9 QUADRIFOGLIO VERDE(-$170,000 / -8.9%)
$799,9002.0 330IA SPORT LINE AUTO
$954,9002.0 330IA M SPORT EDITION AUTO
$869,9002.0 330iA SPORT LINE PLUS
$914,9002.0 330iA M SPORT PLUS
$578,700 - 1.6 C 180 AUTO(-$64,300 / -10.0%)
$823,500 - 2.0 C 300 SPORT AUTO(-$91,500 / -10.0%)
$1,182,0003.0 MERCEDES-AMG C 43 AUTO 4WD
$829,2002.0 PURE 250 AUTO
$889,2002.0 PRESTIGE 250 AUTO
$924,9002.0 R-SPORT 250 AUTO
$941,7002.0 R-SPORT 300 AUTO
$1,147,8003.0 S 380 AUTO
520,000
720,000
920,000
1,120,000
1,320,000
1,520,000
1,720,000
Source: & OEM’s websites as of June 07, 2019
ALFA ROMEO STELVIO | MSRP Positioning
ALFA ROMEO STELVIO BMW X3 BMW X4 JAGUAR F-PACE MERCEDES BENZ GLC
COUPE MERCEDES BENZ GLC
CLASS PORSCHE MACAN
MY 2019 2019 2019 2019 2019 2019 2019
VOL '18YTD 7 1,019 86 33 313 313 148
TP 1 26 2 3 8 8 11
VOL '19YTD 11 820 383 114 1,223 1,222 104
TP 1 21 10 11 30 30 8
$1,150,0002.0 SPORT
$1,370,0002.0 TI
$1,850,0002.9 QUADRIFOGLIO VERDE
$759,9002.0 SDRIVE20IA EXECUTIVE AUTO
$919,9002.0 XDRIVE30IA X LINE AUTO 4WD
$1,199,9003.0 M40IA AUTO 4WD
$929,9002.0 XDRIVE30IA EXECUTIVE AUTO 4WD
$919,9002.0 XDRIVE30IA X LINE AUTO 4WD
$1,199,9003.0 M40IA AUTO 4WD
$1,025,0002.0 PURE P250 4WD AUTO
$1,106,6003.0 PRESTIGE V6 AWD AUTO
$1,090,9002.0 PRESTIGE P250 4WD AUTO
$1,233,1002.0 PRESTIGE P300 4WD AUTO
$1,169,4002.0 R-SPORT P250 4WD AUTO
$1,466,7003.0 S V6 P380 4WD AUTO
$911,0002.0 GLC 300 COUPE AVANTGARDE AUTO 4WD
$967,0002.0 GLC 300 COUPE SPORT AUTO
$1,275,0003.0 MERCEDES-AMG GLC 43 COUPE AUTO 4WD
$796,0002.0 GLC 300 OFF-ROAD AUTO 4WD
$893,0002.0 GLC 300 SPORT AUTO 4WD
$1,209,0003.0 MERCEDES-AMG GLC 43 AUTO 4WD
$1,208,0003.0 S DCT 4WD
750,000
950,000
1,150,000
1,350,000
1,550,000
1,750,000
1,950,000
Source: & OEM’s websites as of June 07, 2019
ALFA ROMEO STELVIO | CASH Positioning
ALFA ROMEO STELVIO BMW X3 BMW X4 JAGUAR F-PACE MERCEDES BENZ GLC COUPE MERCEDES BENZ GLC CLASS PORSCHE MACAN
$1,150,0002.0 SPORT
$1,370,0002.0 TI
$1,850,0002.9 QUADRIFOGLIO VERDE
$759,9002.0 SDRIVE20IA EXECUTIVE AUTO
$919,9002.0 XDRIVE30IA X LINE AUTO 4WD
$1,199,9003.0 M40IA AUTO 4WD
$929,9002.0 XDRIVE30IA EXECUTIVE AUTO 4WD
$919,9002.0 XDRIVE30IA X LINE AUTO 4WD
$1,199,9003.0 M40IA AUTO 4WD
$1,025,0002.0 PURE P250 4WD AUTO
$1,106,6003.0 PRESTIGE V6 AWD AUTO
$1,090,9002.0 PRESTIGE P250 4WD AUTO
$1,233,1002.0 PRESTIGE P300 4WD AUTO
$1,169,4002.0 R-SPORT P250 4WD AUTO
$1,466,7003.0 S V6 P380 4WD AUTO
$911,0002.0 GLC 300 COUPE AVANTGARDE AUTO 4WD
$967,0002.0 GLC 300 COUPE SPORT AUTO
$1,275,0003.0 MERCEDES-AMG GLC 43 COUPE AUTO 4WD
$796,0002.0 GLC 300 OFF-ROAD AUTO 4WD
$893,0002.0 GLC 300 SPORT AUTO 4WD
$1,209,0003.0 MERCEDES-AMG GLC 43 AUTO 4WD
$1,208,0003.0 S DCT 4WD
660,000
860,000
1,060,000
1,260,000
1,460,000
1,660,000
1,860,000