June 2002Vol. 43, No. 6

FTD Newsletter© 2002 FTD

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In the past 15 years, I've experienced a multitudeof changes in the floral industry. The new vision

of your FTD Field Team is one of the strongeststrategies I've seen in execution - and I'm excited tohave the opportunity to share it with you.

FTD currently is in the process of doubling thenumber of FTD Field Service Representatives to serve you in thefield. That way, the FSRs will cover a smaller territory, serving fewermembers on a day to day basis. This expanded team will give usthe chance to implement our new member first strategy in the fieldand serve you, our valued customer, better.

What is the new FTD member first Strategy? Member firstmeans individualized customer service for every member. Withsmaller territories, you'll see your FSR more often, allowing them tomore clearly understand the way you run your business, and to offeryou FTD products and services to help you run your business – yourway.

This philosophy spreads north to our Canadian friends. FTD iscommitted to building the Canadian team and also to extendingcoverage in Canada in order to serve you better.

Your FSR is your main contact to the company and the Brand,and these team members are extremely important to us. That's whyFTD Headquarters constantly supports your sales team throughtraining and education, in turn supporting your needs better. We'llensure your FTD Field Team is up to speed on the changes on theproducts and services FTD offers, and they'll be an exceptional linkfor you to the company. Your FTD representative is the face of FTDand the cornerstone of our commitment to you.

I guarantee when you contact your FSR via voice mail or email,you will hear from them within 24 hours. Our success is based onyour response to this strategy. I need to hear from you. Call me at800-788-9000 ext. 6338 or email me at gkanganis@ftdi.com tolet me know how the FTD Field Team is working for you.

You have my personal commitment to excellence in the field.Thank you for your support of FTD. ■

June 7–9, 2002 Tennessee State Florists Association ConventionFranklin Marriott • Cool Springs, Franklin, TN

FTD is sponsoring a design programby Jacquie Headecker

Attending FTD Team Members:David Knott & Emily Chapman

•June 7–9, 2002

New Mexico State Florists Association ConventionCourtyard Marriott • Santa Fe, NMFTD is sponsoring a design program

by Keith White, AIFDAttending FTD Team Members:

Julie Rose & Larry Herz•

June 9, 2002Middle Atlantic Summer Convention

Days Hotel & Conference Center • Herndon, VASponsoring designer Deborah De La Flor

Attending FTD Team Member: Chad Eggleston•

June 21–24 2002Northwest Florists Association Convention

Rock Creek Resort • Red Lodge, MTFTD is sponsoring a design program

by Keith White, AIFDAttending FTD Team Members:Shirley Colby & Michael White

•July 4–8, 2002

AIFD Symposium "Waves 2002"San Diego, CA • Marriott Hotel and Marina

July 7, 2002 FTD is sponsoring designer JR Nocon, AIFD

at 1:30 p.m.For a full schedule or additional information visit

www.aifd.org. •

July 10–17, 2002AmericasMart

Atlanta Merchandise Mart • Atlanta, GA FTD Showroom 19B1

To register, call 800-ATL-MART (800-285-6278)FTD Member Appreciation Reception:

July 14th from 6:00 - 8:00 p.m.

Congratulations to all FTD Members on a verysuccessful Mother's Day holiday! The feedback we

have received from across all channels of the industry hasbeen incredibly positive and I would like to personallythank all of you for your efforts in providing exceptionalservice to your customers and choosing FTD as yourpartner during one of the busiest seasons of the year!

As promised, this month I am going to let you hear from GeorgeKanganis, VP of Sales, on how we are approaching an 'FTDmember first' strategy from the field. ■

MESSAGE FROM BOB~CHAIRMAN, IOS BRANDS~

~GEORGE KANGANIS, VICE-PRESIDENT OF SALES~

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Congratulations to FTD Member, Carol Bice, AIFD, AAF, FAM from Bice’s Florist in Texas for a successful Fort Worth Florist AlliedAssociation wedding show! The theme of the show was Bedazzling Extra Touches – and Carol Bice lived up to the title by

showcasing many wedding flower tricks to give attending florists the edge in character and quality over their competition. ■

AChicagoland FTD Member gained local sports exposure withthe Major League Soccer Team, Chicago Fire. FTD Member

Phillip's Flowers joined with the Chicago Fire on Soccer MomNight at a game over Mother's Day weekend!

In front of approximately 10,000 fans, Phillip's Flowers distributed1,000 carnations and several presentation bouquets to theattending moms at the Chicago Fire game. What a way to kickoff Mother's Day! ■

FTD Member Kicks Off Mother’s Day WithMajor League Soccer Sponsorship

"Phillips was delighted when FTD and the Chicago Fire Soccer team asked us to help outwith a local opportunity at the Mother's Day weekend game. One of our shops near thestadium jumped in right away to donate product for the moms watching the game."

— Baxter Phillip, Phillip's Flowers

This Mother's Day, Kremp Florist in Philadelphiacaught wind of a Vermont Teddy Bear

Company advertisement disparaging flowers ona local radio station that they advertise on too!The tag line said that the Vermont Teddy BearCompany's products were "the creative alternative

to flowers." Society of American Florists, joined with Kremp Floristto act fast. Kremp spoke with the station's sales manager andreiterated his point in a letter. SAF strengthened his request witha letter to the station, which also was sent to the Vermont TeddyBear Company. The letter read:

"Florists in your area have contacted SAF to expressdisappointment in the recent Vermont Teddy Bear Company

advertisements aired on your station… SAF hopes that [thestation] will consider establishing a policy of excludingadvertisements that make disparaging remarks about otherproducts or industries." Upon receipt of the letter, the tagline wasremoved from the ads.

On behalf of FTD, congratulations to both Kremp Florist andSAF for a successful feat to keep advertising positive.

If you hear an advertisement in your area which negativelyportrays florists or floral products, contact SAF at 800-336-4743 orFTD at 800-788-9000 (ask for the PR Dept) for support. SAFmembers also can access tips for responding to negative floral newsand advertising at www.safnow.org/marketing/negative.cfm. ■

Showcase of centerpiece and cake ideas.Wedding floral arrangements featured at the Fort WorthFlorist Allied Association Wedding Show.

“Many florists say they don’t attend showsanymore because the designers show outrageousdesigns that they cannot do or sell to theircustomers,” said Carol Bice, AIFD, AAF, FAM,Bices Florist. “I hope to elimate some of theapathy that has occurred in our industry andsend attending florists home with at least 15-20new ideas!”

FTD Member Holds High-Class Wedding Show

Kremp Florist and SAF Take OnVermont Teddy Bear Company!

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MEET YOUR FTDFIELD SERVICEREPRESENTATIVES

JAYLA LOVE

TERRITORY

Eastern and Central Texas

TENURE

Jayla has been with FTD for three years, butshe comes with 28 years experience inthe floral related industry!

"I believe in the great deal of passion thatis in our industry – florists are truly a won-

derful group of people!"

RESIDENCE

Jayla lives in Rockwall, TX, right outside ofDallas.

INTERESTS

When Jayla is not on the road visiting shops,she's on the road travelling with her family!Jayla and her husband, Tim are the proudparents of four children – and grandparents

of four! Tim is the owner of Luv ImportsWholesale Floral Importer.

ABOUT THE FIELD...

Jayla says that one of her favorite thingsabout working in the field is all of the

contacts she makes with members.Almost always in this industry, once you estab-

lish that initial contact beyond the businessaspect, you make a true floral friend.

"One of my favorite memories of visiting a shop in the pastthree years, was when an FTD Member gave me my favoriteflowers – peonies! It was a truly touching moment the waythey remembered me - and that made my year."

JAYLA'S MOTTO

"I feel that as long as my main focus remains themembers, their concerns become my concerns.That's a key way to make a difference in thisindustry and make a shop visit a rewardingexperience." ■

FTDI.COM CONTEST:WIN A FREE VEHICLE GRAPHICS KIT!

Visit FTDi.COM and answer the following question and you'llautomatically be entered to win one (1) FREE VehicleGraphics Kit including installation, a total US estimated retailvalue of $1,000!

QUESTION: Excluding custom designs, how manydifferent vehicle graphics fleet kits are there to choosefrom?

ANSWER: A. 3 B. 10 C. 7 D. 1

Contest deadline is midnight of June 30, 2002. One winner to be chosen from all correct entries.

CONGRATULATIONS TOABC FLORISTS IN MORROW, OH!

ABC Florists was our April winner and will be receiving FREEFlowers After Hours service for the next 6 months! ■

FTDh o s t sAppreciation

Reception for FTD Members at July AmericasMart!

The upcoming AmericasMart takes place July10 –17, 2002, at the Atlanta Merchandise Mart.To register, call 800-ATL-MART (800-285-6278).

FTD Showroom 19B1

FTD MEMBER APPRECIATION RECEPTION! All FTD Members are invited to join FTD in the FTDShowroom, 19B1, on Saturday, July 14th from6:00 - 8:00 p.m. for an FTD MemberAppreciation Reception. ■

See you there!

Don’t Miss It!

Communication between FTD Florists and FTD.COM is veryimportant and the feedback we have received is that florists

want more immediate access to FTD.COM information. That’s whythere is an FTD.COM section on the FTDi Web site (www.FTDi.com).This site is very convenient, easy to access and provides detailedinformation about FTD.COM’s new and existing programs.

Information found within theFTD.COM section on thewww.FTDi.com Web site includes:

BEST SELLERS LIST – Showcases bouquets to be featured for each hol-iday, as well as the previous three-month’s best selling bouquets. Thishelps you prepare your inventory appropriately, in order to fillFTD.COM orders.

FULFILLING FLORIST PROGRAM REQUIREMENTS – Provides detailed informa-tion on program requirements for receiving FTD.COM orders.

ENROLLMENT PROCEDURES – This section assists florists who want to addmore zip codes to their coverage area.

DELIVERY POLICY AND CHARGES – Information provided here explains

FTD.COM’s delivery policy during holiday and non-holiday time-frames. We are very sensitive about delivery promises, especiallyduring the holidays and, in response to florists requests, have recent-ly removed the option for consumers to request a specific time ofdelivery during holiday periods.

SUBSTITUTION POLICY – FTD.COM sends second choice options on allof its floral bouquets. This makes it easier for florists to fill our orders,especially during busy holiday periods.

FTD.COM CATALOG – Many florists have requested a copy ofFTD.COM’s holiday catalogs so that they could prepare inventorylevels and staffs for what orders would be sent to their shops. AllFTD.COM catalogs are now online so that you can review whatproducts we are promoting and can be prepared to fill those orders.

Please visit FTD’s Web site, www.FTDi.com and review theFTD.COM section. New information is always being postedthere so that you are always informed about FTD.COM. Pleasecontact FTD.COM through e-mail at custserv@ftd.com or send aGEN message to #90-8400AA with any additional questions forFTD.COM. ■

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FTD.COM PARTNERS WITH FTDI.COM TO HELP YOU!

For more than 20 years, FTD has been committed to an open platform serving allwire services in the industry, including Teleflora. FTD remains committed to the open

structure for sending and clearing orders electronically. However, it appears Teleflorawill not renew its agreement to support Teleflora orders over the Mercury Networkeffective September 1, 2002.

FTD does not support or believe in this decision by Teleflora. Over the past year,FTD was persistent in its efforts to convince Teleflora of the importance of wire services choices for both FTD andTeleflora florists, yet Teleflora unilaterally took the action to limit the options for its members. FTD believes in the strengthof the independent florist, who should and will continue to have choices when sending and clearing orders throughthe Mercury Network.

We will utilize all of our resources to see that florists will continue to have choice in wire services. And in themeantime, the Mercury Network will continue to be an open network in the industry that allows florists to utilize multiplewire services. FTD hopes that customers continue to choose FTD to send, receive and clear orders using the MercuryNetwork, which is the most reliable and cost effective computerized wire service and clearinghouse system in themarket today.

If you have questions regarding your network choices or the services FTD offers, please contact FTD MemberServices at 800-788-9000. ■

FTD CONTINUES TO OFFER FLORISTS CHOICESTHROUGH OPEN NETWORK

FTD Responds to Teleflora's Decision to Discontinue Mercury Network Agreement

FTDis proud to announce thTrade Fair "A League o

presenting five additional prestigiouMembers to join with the FTD Field

Place your nominations for the fFTD Member Awards Nominationcompleted form to 630-515-4183.call 800-788-9000 ext. 6471/6113

TO BE PRESENTED AT THE 2002

FTD John A. Valentine AwardIn the name of the founder of FTD, John A. Valentine, this award is presented annually to a deservingindividual, who demonstrates outstanding achievement in the floral industry and involvement in civicand charitable activities in their local community. Candidates should possess the following qualities:1. Pursues excellence in the floral industry2. Exemplifies the high standards and principles of FTD3. Demonstrates superior ethical standards of quality and service in business4. Continues involvement in local community service

FTD New Member of the Year Award This award presented by FTD, recognizes a new FTD Member for their dedicated partnership with FTDin developing their business and its growth through FTD products, services and support. 1. Entered FTD Membership within the last three years (since 1999)2. Demonstrates use of FTD products, services and networking to develop and grow their business3. Participates in FTD and industry events4. Within a relatively short time, member has set examples within FTD and the industry

FTD Lifetime Achievement Award This FTD honorary award will recognize an FTD Member who has continued the path of growth andservice for 25 years or more. This member is an example for fellow florists in the industry. 1. Entered FTD membership 25 years ago, or more (since 1977)2. Leads business along a path of success, exemplifying growth and advancement in the industry and is

viewed as a role model by peers through shared learnings and best practices3. Sets standards and demonstrates consistent, profitable business decisions 4. Actively participates in industry service, setting examples for fellow members

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he 2002 FTD Member Awards to be presented at the FTD 2002 Convention andof Our Own." In addition to the honorable John A. Valentine Award, FTD isus awards recognizing FTD Members for their achievements. FTD would like FTDd Team to nominate members for the 2002 FTD Member Awards.

ollowing awards through the Convention section of FTDi.COM, by filling out the Form, or by receiving forms from your Field Representative and faxing the. Need to confirm your field representative? Visit www.FTDi.COM/fsrlookup or3. ■

CONVENTION AND TRADE FAIR

FTD Progressive Florist AwardThis FTD Member is an example for fellow members for consistently reaching beyond standards set inthe industry. This member is not only expanding growth for themselves, but for others. 1. Conducts regular efforts to pioneer themselves, their employees and business to grow with and above

industry standards2. Reaches new levels of education and training to strengthen their business3. Expands ideas with technological platforms in order to increase profitability 4. Desires to consistently follow a path of growth and innovation

FTD Industry Service AwardThis member conducts regular efforts in and out of their shop to serve the floral industry. The membercontinues to apply time and efforts to the floral industry in order to educate their fellow florists andincrease growth on a shop and industry level.1. Regularly goes beyond business requirements to promote the floral industry and FTD, share business

learnings and educate fellow FTD members within the industry 2. Participates regularly in industry events, volunteering time and efforts to help ensure success 3. Continually develops industry standards for success4. Applies industry learnings and education within business and community

FTD Marketing AwardThis award recognizes an FTD Member who displays success in marketing efforts, to be used as anexample to all FTD Members. 1. Conducts successful advertising campaigns, using intelligent media, which directly impact sales2. Promotes shop as brand name, as well as products carried in shop, in partnership with the FTD brand

through all marketing and advertising efforts in order to increase awareness and drive business to their shop3. Conducts regular promotional outreach programs successfully4. Is recognized within community and market due to successful marketing and communication programs

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TO BE INCLUDED IN THIS YEAR’S KIT:• The Floral Selections Guide – 165 full-color updated pages of

floral designs for every occasion.

• New! Laminated Designer’s Workbook – Over 280 pages ofimproved recipes, design tips and more. All the pages in theDesigner’s Workbook will be laminated to withstand back roomwear and tear, and to offer wipe-clean, waterproof durability.And they can be written on with marker, pen or pencil (pencilnotations can even be erased and updated).

• Floral Selections Guide CD -– Will include interactive recipeworksheets and Internet-ready images. You will be able tomodify your pricing to reflect regional floral costs and customizeworksheets to include your labor costs and markup rates.

• Suggested Retail Price (SRP) List – Will be calculated with ournew pricing formula based on the latest industry standards.

• Alphabetical Listing – Alphabetical listing of all FTDarrangements by FTD name.

• Item Number Reference Sheet – A quick reference guide of olditem numbers (from the 2000-2002 guide) vs. new itemnumbers (from the 2002-2004 guide) because the four-digititem numbers will be the same as those in the previousSelections Guide, but the page numbers will be different formost arrangements.

• Pricing Stickers – Enough to price your book with FTD SRPs oryour own prices.

NEW SRP FORMULA!After careful study of the results of our FTD Florist survey and in-depth discussions with several FTD florists, the FTD formulafor calculating Suggested Retail Prices (SRPs) was changed.The formula now yields separate markups for flowers & greensand accessories & hardgoods. Labor costs are computed at20% throughout, except for wedding arrangements, which arecomputed at 50%.

COMING IN AUGUST:THE NEW FTD® FLORALSELECTIONS GUIDE!

We’ve listened to you! As an FTD Florist,

your concerns, suggestions and

feedback are of the utmost importance to us. We

focused on your needs and the success of your

business when we created the new Floral

Selections Guide. It will be more user-friendly and

more concisely organized – you’ll appreciate the

logical restructuring of the Wedding and

Sympathy sections – to make it easier for the

customer to browse, brainstorm and select.

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The New Selections Guide is finely tuned to focus onyour needs, your business!

FLORAL SELECTIONS GUIDE CDThe 2002 CD will include many new features to help youreview images and details of arrangements and price themmore accurately including:

• Advanced Pricing Features New markup capabilities will let you set product markups foreach section, arrangement and item. With the new programlogic, you will be able to change the price of a single item inan arrangement and it will automatically update that price forall arrangements. And an expanded arrangements item tablewill store recommended prices for each component by season.

• Enhanced Arrangement Image You will be able to click a buttonto view image in full detail,enlarge or decrease it and printit out.

• Improved CustomerArrangement Search A new feature in this year’srelease. You will be able tosimply click an icon to bring upa user-friendly window whereyou and your customer cansearch for and reviewarrangements without showingcost or markup information.

NEW THIS YEAR!The Floral Selections Guide has been condensed to sixcustomer-friendly, easy-reference sections:

FTD Exclusives Collection® includes 2002 Fall/Winter Holidays,2003 Spring/Summer Holidays and Everyday Codified items.

Seasonal has designs created specifically for Fall, Winter,Spring and Summer.

Any Occasion consolidates five categories from our last SelectionsGuide: Any Occasion, Celebration, Tropical, Plants and Gourmet.

Roses has several pages of beautiful rose bouquets and arrangements.

Sympathy has been expanded to include more traditional basketarrangements and several new easel displays. Manyarrangements are now shown in complete room settings (seeexample below) that help to simplify the selection process foryour customers at a difficult time. Service arrangements aretogether in the front of the section, home arrangements in theback.

Wedding has been organized by product type. Corsages andboutonnieres are shown at the front and ceremony andreception flowers have been grouped together for easyreference. Brides-to-be will appreciate the expanded bouquetsection that groups bouquets by color. ■

The bouquet section of theWedding book has beenexpanded to include new shotswith models.

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Among the many highlights of the FTD 2002 Convention and Trade Fair, FTD is offering insightfulbusiness seminars and inspiring design seminars throughout the three event days! These

educational opportunities are lead by well-known enlightening instructors and experts in their field.Be sure to set aside time in your concentrated trade fair shopping to attend a few of these greatadditions to the Convention schedule.

CONDUCTING MONTHLY FINANCIAL CHECKUPSPresented by Mary Benignus Valdes, Hire Insights, LLCLearn which elements of shop operations have a direct impact on your shop’s financial health. In this session you will learn to gauge yourshop’s success by using ratio and trend analysis, how to improve financial performance by using the tools and checklists prescribed at thissession. This will help you evaluate your operations, and if necessary, fix what’s wrong.

FINDING, TRAINING AND KEEPING THE BEST EMPLOYEESPresented by Heidi Richards This seminar walks you through the dos and don’ts and how tos of finding the right employees, how to train your employees, and how tocultivate the seeds of leadership within your quality employees. Other topics include aptitude verses attitude, and employers’ and employees’basic needs. This session will be interactive, giving participants the opportunity for Open Discussion, Role Play, Group Feedback – andsharing “best practices” with each other. Participants will leave with sample employee screening applications, employee history forms,performance reviews and an outline of what goes into a good training and policy manual.

TRENDWATCHPresented by Kim Morrill, AIFDThis seminar will explore the evolution of color, shape and style. The group will examine how to incorporate new influences to establish acohesive retail look, create a hook and give legs to existing merchandise. Other areas to explore are the social and economic factors thatshare influences and how they affect the floral business. Kim Morrill will blend trend data with merchandising concepts and marketing tips,along with exploring new product available in the market place, new styles and blending color to achieve the latest looks. Attendees will beable to use trend information to streamline buying, manage merchandise and drive sales.

CHRISTMAS – PAST, PRESENT AND FUTUREPresented by Toomie Farris, AAF, AIFDHow do you prepare for the busiest season of the year, bringing a new, exciting look to the store and at the same time, moving existing mer-chandise? This seminar will give you ideas on how to update last year’s looks with this year’s trends. Grow your skills in developing in-storespecials and effective displays, while addressing how to meld existing product into new presentations, making Christmas 2002 the mostprofitable holiday ever!

INCREASE PROFITS THROUGH DIRECT MAILPresented by the FTD Technology TeamThis workshop will send you home with many new ideas on growing your business through direct mail. Presenters will explain provensolutions on sending out direct mail pieces that get results. Other topics of discussion will include target customers and delivery timing.Example marketing pieces will be available to help you jump start your efforts.

TODAY’S BANKING REALITYPresented by Robert Buchner, Qup SystemsDo you understand the different types of banking fees, how they are calculated, which ones are negotiable? When you need to borrowmoney, do you really know who makes the decision on whether or not you will be approved, or how they arrive at that decision? Today’sBanking Reality will help you review alternative sources available for a variety of financial services. Additionally, this seminar will explorelowering your banking cost through self-service innovations. With changes in the banking industry guaranteed to continue, this program willprovide valuable insight as to what you can expect in the years ahead.

EVENT PLANNINGPresented by Keith White, AIFD Expand your horizons in the event business through this specialized presentation providing you with comprehensive information and logisticaltrade secrets of the highly profitable event, party and wedding business. The seminar will include a multi-media presentation.

EFFECTIVE RETIREMENT PLANNINGPresented by New York Life Insurance Company – an FTD Connections Partner The last year has proven to all of us that nothing is more certain than change. Planning for your future, in and out of the flower business, isnow more important than ever. Registered representatives from New York Life Insurance Company have prepared a game plan that is clear,concise and easy to understand. In this program they will guide you through determining your personal long-term financial needs.

AND MANY MORE!

What are the FAN-tastic FTD 2002Convention and Trade Fair Businessand Design Seminars?

What are the FAN-tastic FTD 2002Convention and Trade Fair Businessand Design Seminars?

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FTD 2002 CONVENTION& TRADE FAIR REGISTRATION FORM

Registrations will be processed only if all requested information is provided.

Member Information

FTD Member Number Signature

Shop Name

Address

City State Zip Country

Phone Fax Email

Registration Full Registration: $199.00 per person - a $750 Value!(No registration fee required for children 12 and under.)

Attendee Name Attendee Name

Attendee Name Attendee Name

Attendee Name Attendee Name

Total Attendees Total Registration Fees

Payment Method Registration fees will be applied to August 2002 FTD Clearinghouse statement

CONFIRMATION/CANCELLATION REFUNDS:All registrations will be confirmed upon receipt by fax, email or mail. If you must cancel for any reason, notify us in writing by June 30, 2002 to avoid Clearinghousecharges or to receive a full refund. After June 30, 2002 a $50 administrative fee will apply to each cancelled registration. Free room offer does not apply to no-shows.

Full Registration Includes All Convention Events • Convention Kick-off Reception & CEO Presentation• Trade Fair Entrance & Grand Opening CelebrationAll Food & Beverage Functions & Entertainment • Entrance to All Business and Design Seminars • Sunday Luncheon with Special Guest Speaker

Member Roundtable Discussions • Convention Grand Finale Party • Member Brunch & Awards Presentation

Please indicate how you heard about Convention____ newsletter ____ mailer____ website _____ FSR

Please list special requirements(physical, dietary, etc.) _________________________

By Mail: FTD, Convention 2002, 3113 Woodcreek Drive, Downers Grove, IL 60515 By Fax: (630) 515-4183 • Online: FTDi.COM • Questions: (800) 788-9000, x6240 or convention2002@ftdi.com

Additional Options: Workshops, Seminars & Roundtable Discussion

Friday, Aug. 2/ Saturday, Aug. 3

Mercury Advantage Seminar* (2 day seminar for current users, Fri./Sat.)

Mercury Wings Seminar* (For current users, Friday only)

PFCI Seminar** “Thinking On Your Feet”

�* Call Janet Justus at 800-788-9000, ext. 7883 to register

or for more information. Technology seminars are notincluded in the convention registration fee.

** For more information or to register for this seminar, CallKristy Eidam at 800-336-4743 or keidam@safnow.org.Seminar not included in the convention registration fee.

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FRIDAY August 2nd

8:00am – 5:00pm: Mercury Advantage & Wings TrainingSeminars (For more information on Mercury Advantage & WingsSeminars, call 800-788-9000 x7883)Noon – 5:00pm: Registration Open for Attendees 7:00pm: Past Presidents Dinner, by invitation

SATURDAY August 3rd

8:00am – 8:00pm: Registration8:00am – 2:00pm: Mercury Advantage

Training Seminar (cont.)9:00am – 6:00pm: Trade Fair Open, including SilentSeminars: Visual Merchandising With Impact10:00am – Noon: FTD Theatre1:00pm – 2:30pm: Business & Design Seminars

Conducting Monthly Financial CheckupsIncrease Profits Through Direct MailEffective Retirement PlanningEvent Planning

2:30pm – 4:00pm: FTD Theatre5:00pm – 6:00pm: Kick-Off Cocktail Reception6:00pm – 7:00pm: FTD “A League of Our Own” presented

by Bob Norton, hosted by Merlin Olsen7:00pm – 11:00pm: ‘Welcome to Nashville’ Trade Fair

Reception

SUNDAY, August 4th

8:00am – 5:00pm: Registration8:00am – 9:00am: Continental Breakfast in Trade Fair8:00am – 9:00am: Roundtable Discussions in Trade Fair8:00am – 6:00pm: Trade Fair Open, including Silent

Seminars: Visual Merchandising With Impact9:00am – 10:30am: Business & Design Seminars

The How To’s of Great Advertising and Promotional ProgramsConducting Monthly Financial CheckupsToday’s Banking RealityTrendwatch Design Seminar

10:30am – Noon: FTD TheatreNoon – 2:00pm: Teamwork Luncheon with Special Guest

Speaker, Joe Calloway2:00pm – 4:00pm: FTD Theatre3:00pm – 4:30pm: Business & Design Seminars

Effective Retirement PlanningFinding, Training and Keeping the Best EmployeesThe How To’s of Great Advertising and Promotional ProgramsChristmas - Past, Present and Future Design Seminars

7:00pm – 11:00pm: All-Star Celebration Dinner &Entertainment

MONDAY, August 5th8:00am – 2:00pm: Trade Fair Open8:00am – 9:00am: Roundtable Discussions in Trade Fair10:00am – Noon: Member Brunch, Awards Presentation**,

& Convention Closing

* See inside back cover for registration** See awards details on pages 6 & 7

ConventionKick-Off!

Join the line up of FTD Members for the FTD2002 Convention and Trade Fair! We’ve

filled the first 500 rooms quickly! For a shorttime, we are extending the FREE room offerto the next 250 FTD Members to register.Register now and receive two FREE nights atthe Opryland Hotel for Convention, takingplace August 3-5, 2002, in Nashville, TN.

This event is certain to be a homerun with more than 1,000attendees ready to head to Nashville! The affordableConvention registration price of $199 includes meals, access to

three days of trade fair shopping (morethan 125 vendors), business seminars toincrease your profitability, creative designseminars, round-table discussion groups, aspecial guest speaker at a TeamworkLuncheon, Awards Presentation,networking parties and FUN!

Register: go to www.FTDi.COM or fax the registration form* to630-515-4183. Questions: convention2002@ftdi.com or 800-788-9000 ext. 6240. ■

• More than 1,000 attendees!

• More than 125 vendors!

• Business and Design Seminars!

• FTD Awards Presentation!

• Networking Opportunities!

• Roundtable Discussions!

THREE DAYS OF NON-STOP FUN! The FTD 2002 Convention and Trade Fair Schedule of Events

FTD 2002 CONVENTION & TRADE FAIRIS AUGUST 3-5, 2002