June 15 KCBS Grill Off – Surf and Turf th KCBS Backyard Smoke · June 15th KCBS Grill Off –...
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Transcript of June 15 KCBS Grill Off – Surf and Turf th KCBS Backyard Smoke · June 15th KCBS Grill Off –...
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3THE 9TH ANNUAL HARTFORD RIB OFFhartfordriboff.com
June 15th KCBS Grill Off – Surf and Turf
- 6pm a beer tasting and dinner event ending at 9pm, limited to 500 attendees
- Entrée price gets you free surf and turf dinner buffet, a tasting cup, entertainment, and sampling of people’s choice entry from the teams while they cook.
June 16th KCBS Backyard Smoke Competition – Family Oriented
- Open to public at 11:30, ending at 5:30pm, limited to 2,000 attendees.
- Entrée price gets you free BBQ buffet, beer cup, soda, children’s activities, entertainment, sampling of people’s choice entry from the teams, and ceremony for BBQ Competition winners.
We're always looking for new strategic partnerships, so we can continue raising money for worthy causes.
• Increase image awareness and name visibility for services and products
• Reinforce brand image with barbecue food enthusiasts, as well as competition fans
• Generate goodwill throughout the Greater Hartford area by lending your support
Top sponsorships benefit from strategic cross marketing opportunities as well as localized community exposure.
4Source: Brandweek 2008
5THE 9TH ANNUAL HARTFORD RIB OFFhartfordriboff.com
THE 9TH ANNUAL HARTFORD RIB OFFPresented by: 102.9 The Whale
The Hartford Rib Off, Inc., a 501(c) (3), is an event that started in 2009 in Guy Neumann’s backyard with family and friends.
• Over the years, Hartford Rib Off has donated over $150,000, our beneficiaries include:
Organized Parents Make a Difference, My City Kitchen, Cut Out Cancer, ALS, Heroes In Transition, Pegasus Wings program, MARC Community Resources
• 100% of The Hartford Rib Off’s proceeds go to charity. We have no salaried employees.
• The ultimate mission is to find several different, worthy, local causes every year so we can be in the position to impact smaller local charities.
• In 2018 our event is at the Hartford River Front, rain or shine.
SPONSORSHIP OPPORTUNITY
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Dear Potential Sponsor,
The Hartford Rib Off has evolved from a small backyard party to a completely different category of event! Closeto $30,000 was gifted in 2017. There is no greater feeling than knowing we have significantly helped worthycauses - and we couldn’t have done it without your generous support!
Last year The Hartford Rib Off was featured in a radio advertising campaign, and had several hundred thousandengagements via our social media campaigns. Buses were wrapped with our event info, a documentary wasfilmed about us, we showcased sponsor and vendor tents, and a nationally recognized personality attended as afeatured guest. All of this helped transform us into Hartford’s premier BBQ event of the year! We served BBQ toclose to 1,500 people and smoked over 3,300 pounds of meat, hundreds of people lined up for tickets, and weeven had to turn people away.
Because of our increased popularity, this year’s sponsors will benefit from a completely different level ofexposure. 102.9 The Whale has committed to an approximately $50k marketing package, and is fully invested inour mission - the 2018 Hartford Rib Off is presented by 102.9 The Whale! In addition to this fantasticpartnership, we are also an official Kansas City Barbeque Society event, and Two Roads Brewing Co. iscommitted to a sponsorship valued at over $10k, including supplying all of our beer. This is an unprecedentedpartnership!
We are very excited to announce our new venue for 2018 - Hartford’s Riverfront Recapture (where fireworkstake place annually on the 4th of July). This beautiful space will only enhance the Hartford Rib Off! For 2018 wehave added to our popular Saturday Rib Off Contest (taking place on June 16th) by adding a second day to ourevent. This allows us to capitalize on existing infrastructure and economies of scale by keeping our overheadcost down, and enabling us to raise more money to donate to our chosen charities. Beginning in 2018, wepresent the First Annual Hartford Rib Off Beer Fest on Friday, June 15th, a KCBS Grill event. It will feature a menuof New England style surf and turf, and a collection of beer from 17 different brewing companies, including TwoRoads Brewing Co., and will be an intimate gathering of no more than 500 attendees.
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As our popularity and size grows, so, significantly, do our overhead expenses, but no one associated with theHartford Rib Off, Inc. earns a salary, or has ever financially benefited from their association with the event. Ourultimate mission remains to find several different, worthy, local causes every year and to do our best to raise asmuch money and awareness as we can, for them. In 2018, now as a fully recognized 501 (c) 3 charitableorganization, our goal is to raise enough to gift $50,000. This year we will continue our support of MARC bycompleting the funding we started for their computer lab. We will also donate to Mayor Mike’s Foundation, whichhas exclusively been funding little league sports in Hartford since 2010. Our goal is to donate enough money toMayor Mike’s for all new equipment for Hartford’s little league baseball. Every child deserves an even playingfield! Additionally, we are launching the Hartford Rib Off Scholarship Fund in 2018. This scholarship is designedspecifically for an inner-city HS student to supplement cost of living expenses at college, which are much moredifficult to find financial support for. Every year a worthy applicant will be chosen through a blind selectionprocess.
We are sincerely grateful for your continued support, and hope you will plan to be a part of the 9th AnnualHartford Rib Off’s vision by sponsoring us once again. Through our growing and very loyal social mediacommunity, our new partnership with the Whale 102.9, and our continually growing presence, we are now in theposition to offer our sponsors potential strategic marketing opportunities. With the number of people attendingour event, our sponsors and vendors will receive significant direct access to local consumers, with top sponsorsabsolutely benefitting from this heightened exposure. We couldn’t make the difference we do without yourgenerous, tax-deductible donation, so we truly hope that you are able to offer us your support again.
We are committed to this event and to growing our relationship with you as our valued sponsor. Please do not hesitate to contact us if we can be of any service.
Best Regards,
Guy NeumannFounder, Hartford Rib Off, Inc.
9THE 9TH ANNUAL HARTFORD RIB OFFhartfordriboff.com
15,502Average Reach
Social Media
Branded Emails
Media Exposure
Rib-Off Booth
1900+Followers
1,986Average Engagement
DRIVES VIRAL
Word of Mouth GENERATES CONVERSATIONSFor your businessto engage in
NETWORK WITHYour targetaudience
CO-BRANDED MARKETING
125,731125,731
The exposure your company will gain from being a part of 9th ANNUAL HARTFORDRIB-OFF will be leveraged with our presence on social media and co-brandedmarketing campaign 125,731 s. Promote your business and network OVER 2,000POTENTIAL CUSTOMERS during our 2 day event.
THE 8TH ANNUAL HARTFORD RIB OFF:
2,828Total Responses
415Total Ticket Clicks
CHARITABLE DONATIONS
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The Pit Master $10,000+ 1
THE 9TH ANNUAL HARTFORD RIB OFFhartfordriboff.com
Host Endorsements Live Reads Pre-Recorded and Live Read Spots
Prominently displayed on all marketing and promotional material including logo on tickets, cups, shirts, banners, and all other signage
Featured on Hartford Rib Off website and all social media
Receive maximum exposure with co-branded FB posts, IG posts, and inclusion in all digital video
Space allocated to set up your promotional tent/booth at the event
50 name-only mentions in radio promotions, inclusion in radio station marketing package
50 NAME ONLY MENTIONS IN RADIO PROMOTIONS!
The Grill Master $5,000+ 2
Prominently displayed on all marketing and promotional material including name on shirts, logos on banners, and all other signage
Featured on Hartford Rib Off website and all social media
Space allocated to set up your promotional tent/booth at the event
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A Sauce Boss $2,500+ 3
THE 9TH ANNUAL HARTFORD RIB OFFhartfordriboff.com
Name on shirts and logos on banners
Featured on social media
BBQ Maven $1,000+ 4
Logo on banners
Featured on social media
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Source: Brandweek 2008
Contact UsHartford Rib-Off
Guy NeumannFounder
C: 860.478.1774F: 855.809.6946
Facebook. @hartfordriboffInstagram @hartfordriboff
THE 9TH ANNUAL HARTFORD RIB OFFhartfordriboff.com
