Odysseas Ntotsikas Managing Director Display Advertising is Dead Long live Display Advertising!
JumpSIX Display Advertising Presentation
Transcript of JumpSIX Display Advertising Presentation
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Display advertising is a great way to get more traffic to anadvertiser’s website by harnessing the power of images and other formats to showcase their brand, products and services to a highly targeted audience.
Here are a few examples:
WHAT IS DISPLAY ADVERTISING
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TARGETING 1000’S OF KEYWORDS, COMPETITOR KEYWORDS, AS WELL AS YOUR KEY DEMOGRAPHIC & GEOGRAPHICAL TARGETS
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BE NOTICED!WITH AD PLACEMENT ON TOP WEBSITES
AS WELL AS MOBILE APPS
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Advanced targeting options like remarketing can bring interested prospects back to your website and increase conversions and profit. Once people have visited your site, remarketing keeps your business top-of-mind and
help these interested prospects complete a transaction.
Potential customers vistit your
site
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Now your ads show up wherever they go
on the internet!
Using a retargeting code on the back end of your website remarketing can follow anyone who visits your site
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RE-MARKETINGWith its ability to target unconverted web visitors for companies, remarketing has been shown to deliver
strong results, even boosting conversions by 50% or more. That makes remarketing even more than a second chance to sell it makes it a powerful tool for increasing business.
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DISPLAY IS DIFFERENT THAN SEARCH ADS
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ANALYTIC SAMPLE
Global University
Display Campaign Goals
CLICKS Display
IMPRESSIONS Display
CTR Display
100 100,000 0.10%
Display and Remarketing Campaign Totals
CLICKS Display
IMPRESSIONS Display
CTR Display
354 121,859 0.29%
Display Campaigns CLICKS Display
IMPRESSIONS Display
CTR Display
314 108,344 0.29%
Remarketing Campaign CLICKS Display
IMPRESSIONS Display
CTR Display
40 13,515 0.30%
Historical Data PERIOD CLICKS IMPRESSIONS CTR
May 354 121,859 0.29% April 244 62,304 0.39%
Federal Protection
Display Campaign Target
Display and Remarketing Campaign Totals
CLICKS Display
IMPRESSIONS Display
CTR Display
425 170,382 0.25%
Display Campaigns CLICKS Display
IMPRESSIONS Display
CTR Display
308 145,727 0.21%
Remarketing Campaign CLICKS Display
IMPRESSIONS Display
CTR Display
117 24,655 0.47%
Historical Data PERIOD CLICKS IMPRESSIONS CTR
May 425 170,382 0.25% April 533 226,849 0.23% March 360 161,088 0.22%
February 588 189,490 0.31% January 308 132,486 0.23%
CLICKS Display
IMPRESSIONS Display
CTR Display
150 150,000 0.10%
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In March of 2013 the Interactive Advertising Bureau (IAB) released a study and a white paper touting the value of online display advertising. Its findings “Brand recall increases 25% when online display ads are combined with TV spots…”
THE POWER OF DISPLAY ADVERTISING
TV commercial recall increases 25% with display ads.
Magazine ad recall increases 17% with display ads.
Newspaper ad recall increases 13% with display ads.
Radio commercial recall increases 13% with display ads.
Billboard ad recall increases 3% with display ads.
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Major companies believe display is delivering ROI. UPS has run at least 353 differentonline banner ad executions. IBM has run 680. And Microsoft has run a whopping 3,356.
MAJOR COMPANIES BELIEVEIN DISPLAY ADVERTISING
AT&T: 2,347 display ad campaigns
Lexus: 446 display ad campaigns
Dell: 2,241 display ad campaigns
Walmart: 1,504 display ad campaigns
P&G: 5,931 display ad campaigns
Ford: 2,222 display ad campaigns
Target: 1,839 display ad campaigns
Fox: 1,183 display ad campaigns
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Flexibility: Digital marketing is changing the way companies buy media. Digital media is not like traditional marketing in once you set a course of action you are pretty much stuck with it. With A/B testing, before a campaign is run, email and display ads become more efficient and you get the most return on your investment.
Accountability: One of the greatest strengths of digital marketing is its accountability. We track all campaigns on a daily basis to make sure we hit your predetermined benchmarks. We pride ourselves in our tracking ability to help you focus on what is working or not.
Experience: Digital marketing and web design is our sole focus and passion. Our hands-on involvement with campaign creation, analytics and optimization helps us keep a pulse on new trends in digital media.
REASONS DIGITAL MARKETINGIS DIFFERENT
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#1 Liberty BankRegional bank wanted to leave national advertising agency because they were not receiving the results promised. In a month and a half,JumpSix helped achieve over 1,500,800 impressions and 3,821 targeted visitor clicks. We current-ly provide 5x the monthly online performance as the national agency. (Display/Remarketing)
#2 National manufacturer wanted to attract individuals looking to pur-chase bulk cheese products. They have received 334,052 impressions and 501 targeted visitor clicks in the last two months. We continually under promise and over deliver. (Display/Remarketing)
#3 Save The StorksNational Not-For-Profit wanted to increase exposure of grants available to pregnancy help cen-ters. JumpSix produced over 210, 027 impressions and 565 targeted visitor clicks to their website in the last three months. (Display/Remarketing)
#4 HavenLocal healthcare agency wanted to create brandexposure online. They contracted JumpSix to drive 100 targeted vis-itors to their website each month. Instead, we have driven over 761 people in four months to their website. (Display/Remarketing)